Excellence video, little gloss over. Ralph Lauren customers were brooks brother and Gant type where going to college was a big status. In short his market were immigrates customers likes himself hungry for respect and admired the upper class. The problem was he was going broke because the price was very high out of reach for the middle class. A man name Lawrence Stroll a Canadian businessman offer to franchise Ralph Lauren in Europe. this would be the solution of not having outlet store to make money. The franchise store would not destroy the American market and fashion would be using a lower cost fabric, different color label manufacture in Asia. This offering was able reach the middle class in Europe. A brilliant move by Stroll a master of retailing who make Tommy Hifiger a household name.
So happy I stumbled upon your channel!! Great episode!
What a brilliant and honorable man. ❤️
Excellence video, little gloss over. Ralph Lauren customers were brooks brother and Gant type where going to college was a big status. In short his market were immigrates customers likes himself hungry for respect and admired the upper class. The problem was he was going broke because the price was very high out of reach for the middle class. A man name Lawrence Stroll a Canadian businessman offer to franchise Ralph Lauren in Europe. this would be the solution of not having outlet store to make money. The franchise store would not destroy the American market and fashion would be using a lower cost fabric, different color label manufacture in Asia. This offering was able reach the middle class in Europe. A brilliant move by Stroll a master of retailing who make Tommy Hifiger a household name.
Ralph Lauren have 2 sons and 1 daughter.