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UI Design | How to choose colors and color palettes

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  • Опубліковано 15 сер 2024
  • Color theory is a complex subject, but choosing colors for our user interfaces and websites doesn't have to be. Most UI designs really only focus on using a few colors. I design 80% of my interfaces with One. Single. Color. Let me show you how...
    #uidesign #colorpalettes #colors
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    🙋🏽‍♀️ ABOUT ELIZABETH ALLI
    ⊚ Senior Product (UX/UI) Designer
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КОМЕНТАРІ • 135

  • @DesignerUp
    @DesignerUp  2 роки тому +2

    📚Watch more lessons like this in our Product Design (UI/UX) Course - designerup.co/product-design-ui-ux-course

  • @whitebear224
    @whitebear224 3 роки тому +17

    I just love how calm and steady she is. This channel is way too underrated.

    • @DesignerUp
      @DesignerUp  3 роки тому

      Appreciate that @Lancebear. 😊

  • @johvc
    @johvc 2 роки тому +12

    Wonderful to finally see someone connecting the theory behind colors with the practical aspect of applying them in your work. Well done!

  • @maxdude4567
    @maxdude4567 4 роки тому +9

    Awesome video. The "less is more" approach always surprises me with how well it works

    • @DesignerUp
      @DesignerUp  4 роки тому +1

      MaxM that’s exactly it!

  • @okupaonome1032
    @okupaonome1032 Рік тому +2

    i have been struggling with colors, watched alot of videos but this made it easy for me to understand. Thank you from a picky understanding brain

    • @DesignerUp
      @DesignerUp  Рік тому +1

      So happy to hear that. You’re welcome, from one picky brain to another 💜🤓

  • @UmairUlhaque
    @UmairUlhaque Рік тому +2

    Thank you for making such a comprehensive presentation about using colors effectively in UI design. Please make a short presentation or may be a video tutorial on 60-30-10 rule of applying colors.

  • @damienabbott9805
    @damienabbott9805 2 роки тому +2

    Hi Elizabeth - this video is so brilliant as you as you open up a multitude a possibilities in colour combinations through the use of just one colour. This in turn make designer products slick, minimalistic and aesthetically pleasing. Just the way they should be. Thank you for this amazing tip.

    • @DesignerUp
      @DesignerUp  2 роки тому +2

      Thank you Damien! That was exactly my hope for the video, which you so articulately stated 😀 thanks, as always for your support. Hope you are keeping well

  • @andigomez1993
    @andigomez1993 5 років тому +9

    Great Video, i really like how you broke down how to pick our colors if choosing a monochromatic approach.

    • @DesignerUp
      @DesignerUp  5 років тому +1

      Thank you Andi! I'm happy that you found it useful.

  • @alvinyanson
    @alvinyanson 2 роки тому +1

    Thank God I can finally sleep. Ended up watching this and be able to fully grasp how to choose a color and how color theory works in a nutshell

    • @DesignerUp
      @DesignerUp  2 роки тому

      That’s wonderful to hear 😀Best of luck

  • @MarkWhiteartist
    @MarkWhiteartist 3 роки тому +43

    anybody feel like we should of paid for this? lol this was amazing!

    • @DesignerUp
      @DesignerUp  3 роки тому +2

      Haha that really made me laugh and smile. Thanks for that Mark.

    • @sarjeetthakur715
      @sarjeetthakur715 2 роки тому +1

      I really didn't not get kind of information from my high reputed college❤️

    • @emmyugwuoti6245
      @emmyugwuoti6245 Рік тому +1

      Dont give them ideas

  • @artiphishle
    @artiphishle 21 день тому

    first and most important: Thank you! Very nice explained videos. Then (fun fact): as not only a software engineer but also as a hobby: audio engineer and game sound designer (more orchestral composition and foley for the latter) I've learnt: mixing colors is like mixing audio, so why the noise in the background ;) you really can adopt the knowhow about design to make it sound (pun intended) 🎉

  • @prathikshasshetty9601
    @prathikshasshetty9601 Рік тому +3

    Thanks for sharing this. You make learning fun and simple, thats truly an art.

    • @DesignerUp
      @DesignerUp  Рік тому +1

      That means a lot, thank you very much 😊

  • @ashtonlandry
    @ashtonlandry 2 роки тому +1

    Your speaking tone is brilliant 🙌💜 - great channel content as well! You’ve got a new subscriber 👍

    • @DesignerUp
      @DesignerUp  2 роки тому

      So happy to hear that Ashton! 💜 Thank you! 😊

  • @jeffbarnhart6441
    @jeffbarnhart6441 Рік тому +1

    thank God yt delivered me to you. just what I was looking for for wp colors

    • @DesignerUp
      @DesignerUp  Рік тому

      Hahah so happy to hear that Jeff! It was meant to be!

  • @charleshaddock4426
    @charleshaddock4426 3 роки тому +2

    Damn, best video on color theory I've ever seen...and I've seen a lot of them. ty!

  • @johnlin6121
    @johnlin6121 2 роки тому +2

    Thank you for this very doable tut! Excellent work.

  • @KwekuTech
    @KwekuTech 2 роки тому +1

    Wow I now know how to select colors when it comes to design. This is really helpful

    • @DesignerUp
      @DesignerUp  2 роки тому

      Really happy to hear that Kweku!

  • @alexemma2826
    @alexemma2826 2 роки тому +1

    Wow! what a huge Level Up!

  • @lstx1977
    @lstx1977 4 роки тому +3

    Really underrated! Great video!

  • @shreyjain3562
    @shreyjain3562 4 роки тому +7

    Very informative video, I was looking for information something like this. Thank you for sharing the knowledge.

    • @DesignerUp
      @DesignerUp  4 роки тому +2

      Thank you Shrey! I’m glad it helped. Appreciate you taking the time to comment!

  • @anmolsingh4026
    @anmolsingh4026 2 роки тому +2

    My quest for colors end today

  • @abdou023
    @abdou023 4 роки тому +7

    I'd like a video showing where exactly are you selecting the colors on the color wheel instead of describing the process.

    • @DesignerUp
      @DesignerUp  4 роки тому

      Thanks for your thoughts here! I do touch on that in this video @2:38 ua-cam.com/video/wuZuvhF4u6U/v-deo.html but could definitely consider expanding more on that, however it's respective of the design software that you are using (ie. sometimes you'll be looking at a color spectrum vs a wheel).

  • @NurlanZhumakanov
    @NurlanZhumakanov 3 роки тому +3

    Wow!
    Thank you so much!
    You are also a good explainer )

  • @nidarahman2305
    @nidarahman2305 3 роки тому +1

    Wow that was a lot of very useful information in very short time

  • @suganyabasker4703
    @suganyabasker4703 Рік тому +1

    Amazing, thanks very useful

  • @FrameSorravit
    @FrameSorravit 4 роки тому +3

    Really great video with clear information :)

    • @DesignerUp
      @DesignerUp  4 роки тому

      Thanks Frame Sorravit ! Glad you thought so

  • @kulrajchavda9538
    @kulrajchavda9538 3 роки тому +1

    Best channel everrrrr

  • @saumyarastogi2154
    @saumyarastogi2154 4 роки тому +8

    Thank you:) u made it so easy to understand:)

    • @DesignerUp
      @DesignerUp  4 роки тому +1

      Thank you! Glad it helped!

    • @jituchauhan3431
      @jituchauhan3431 4 роки тому

      Amazing, also learn figma in my channel ua-cam.com/channels/RwYDakXkxcLfismc23aS_g.html

  • @wonderfullife8416
    @wonderfullife8416 4 роки тому +7

    that's some quality content, tbh!

  • @kinie43
    @kinie43 3 роки тому +1

    I love your videos so much. Have been struggling to understand colour theory for UI

    • @DesignerUp
      @DesignerUp  3 роки тому +1

      Thank you Keneilwe. I sincerely hope they help you struggle a bit less! My best wishes 💜

  • @shamirk.a7172
    @shamirk.a7172 Рік тому +1

    Helpful, thank you

  • @sachinwalia264
    @sachinwalia264 Рік тому +1

    Wonderful video!

  • @carlosreyes6612
    @carlosreyes6612 Рік тому +1

    Thank you, for this video,

  • @CoryTheSimmons
    @CoryTheSimmons 4 роки тому +1

    I really don't want to toot my own horn but I never studied this and just ended up figuring out _all_ of these exact same things. Not even kidding. Yes, I know this comment is cringe. I'm sorry. :(
    Excited to subscribe and see more! You really condensed color stuff down to the perfect essentials.

    • @DesignerUp
      @DesignerUp  4 роки тому

      Not cringe at all! haha that's pretty much how I learned this all too!! Thanks Cory, means a lot that it makes sense to others the way it finally clicked for me. More to come!

  • @LIMELIGHT0
    @LIMELIGHT0 Рік тому +1


    Lovely I very much appreciate

  • @gabrielmoraes4516
    @gabrielmoraes4516 Рік тому +1

    Awesome! Thank you!

  • @Dima-ij2qi
    @Dima-ij2qi 2 роки тому +1

    Thank you!

  • @AmolImpal
    @AmolImpal 4 роки тому +1

    Nicely explained. Want more...

  • @suheiralattar5996
    @suheiralattar5996 2 роки тому +1

    thank you for your efforts , so useful videos and organised

  • @lme918
    @lme918 3 роки тому +1

    Thanks, too little views for such a gold live-saving material!

  • @michaelbarley
    @michaelbarley 4 роки тому +2

    Very good information! Thank you very much

    • @DesignerUp
      @DesignerUp  4 роки тому

      Thank you Michael, I'm glad you found it useful.

  • @realavy3577
    @realavy3577 Рік тому +1

    One of the best video

    • @DesignerUp
      @DesignerUp  Рік тому

      That’s so nice to hear! Thank you 😊

  • @farshadamirshoghi9323
    @farshadamirshoghi9323 Рік тому +1

    thank you , good video

  • @nested9301
    @nested9301 3 роки тому +1

    i like blue grey and white best combination for me

  • @OlanrewajuOnakoya
    @OlanrewajuOnakoya 2 роки тому +1

    Wait that's not her voice behind the animated video 😳🤩🤩🤩🤩🤩🤩😍

  • @milindkhadse556
    @milindkhadse556 3 роки тому +1

    It's very helpful

  • @tanveersingh8717
    @tanveersingh8717 4 роки тому +2

    Awesome, so easy to learn and understand

    • @elle8995
      @elle8995 4 роки тому +1

      Really happy to hear you think so! Appreciate your comment.

    • @DesignerUp
      @DesignerUp  4 роки тому

      Glad to hear it @Tanveer thank you!

  • @sduka1909
    @sduka1909 2 роки тому +1

    Very helpful!

  • @mouadhboukefa1546
    @mouadhboukefa1546 3 роки тому +1

    Great video. Thank you so much

  • @richarddyer3701
    @richarddyer3701 5 років тому +2

    Really good video thanks!

    • @DesignerUp
      @DesignerUp  4 роки тому

      Thank you Richard! Glad it was helpful :)

  • @Mewsword
    @Mewsword Рік тому +1

    thanks alot!

  • @shubhashisdas9399
    @shubhashisdas9399 2 роки тому

    Its too good .amaziing

  • @balamsingh1356
    @balamsingh1356 3 роки тому +1

    Thank you so much for this video...Just request to you...could you please make a video with an example with the help of coolors.co

  • @NoahThul
    @NoahThul 4 роки тому +2

    Awesome presentation!

    • @elle8995
      @elle8995 4 роки тому

      Thanks @Noah! Hope it was helpful.

    • @NoahThul
      @NoahThul 4 роки тому +1

      @@elle8995 I've been in design for a good amount of time now and this was a great way start thinking more concisely about color selection. It was both affirming of previous knowledge as well as inspiring for future projects. I particularly liked the pallet presentation at 3:34 and the shade/saturation insights at 2:39.

    • @DesignerUp
      @DesignerUp  4 роки тому

      This is such appreciated feedback @Noah Thul! Having taught color theory in different ways over the years I noticed my students found it most helpful when I related things back to the color picker (which is the main vehicle through which we and apply this information in our design process ). I'm glad to hear this resonated with you too and for you stopping by to say as much.

  • @courtneym7552
    @courtneym7552 4 роки тому +2

    Here from springboard ⭐️

  • @woahbruh1897
    @woahbruh1897 3 роки тому +1

    nice one g

  • @LinguistAna
    @LinguistAna 5 років тому +3

    great video , thanks alot

  • @MartinGarnett
    @MartinGarnett 4 роки тому +3

    Hi, nice paced video. But I’m wondering, how do you handle errors, warnings, and success colours when designing with just one hue?

    • @DesignerUp
      @DesignerUp  4 роки тому +1

      Thanks Martin. For this particular video I didn't go into color as applied to UX or usability hieristics for components states. This is really just focused on pairing hues for UI visual elements. In terms of errors, warning and success...there are some standard color guidelines that we normally follow (along with applying contrast standards). Red for error, yellow for warnings, orange for transient warnings, green for success/encouragement. These are generally universally understood to be good practice. Hope that helps!

  • @nileshgosavi9527
    @nileshgosavi9527 4 роки тому +3

    Very Good Video @Elizabeth Alli

  • @heshamabuzaid4293
    @heshamabuzaid4293 3 роки тому +1

    thank you

  • @arthurpedro4510
    @arthurpedro4510 3 роки тому +2

    Love it!

  • @chiotingkiat7548
    @chiotingkiat7548 4 роки тому +1

    Fantastic video and visualization! Quick clarification, what did you mean by tinting your greys and blacks with your brand color?

    • @DesignerUp
      @DesignerUp  4 роки тому +1

      Thank you Chio!! So instead of dragging your color picker all the way to solid gray or black. Start with your brand color and drag it into the back or gray (but keep it to where you can still see that brand color peaking through). For example, if your brand color is purple, your gray should be a purple-ish gray or if it’s green, a green-ish gray or whatever your main color is. Make sense? It should be subtle but by having a little hint/tint of that main color mixed in you get a really nice harmony between colors and something to ground your palette! 🎨

  • @THEMILLMINDSET
    @THEMILLMINDSET 5 років тому +3

    Amazing video

  • @yasirabbas6650
    @yasirabbas6650 4 роки тому +1

    Hello, at 2:57, what are the fonts used for heading 'Color Theory' and 'Revolves around the color wheel' text. Thanks in advance!!!

    • @DesignerUp
      @DesignerUp  4 роки тому +1

      Hi @Yasir the font for all of the headings including 'Color Theory' is Futura PT in Bold and the subheadings including 'Revolves around the color wheel' are Futura PT in Book. Thanks for watching!

  • @karthikletskode8721
    @karthikletskode8721 3 роки тому +1

    what's the font used for `Color Theory` & `Revolves around color wheel`?

    • @DesignerUp
      @DesignerUp  3 роки тому

      Hi there, the font is called Futura and is available on Googlefonts.

  • @brotherstechnical1140
    @brotherstechnical1140 4 роки тому +1

    Play at 1.25x for better experience

    • @DesignerUp
      @DesignerUp  4 роки тому

      Ha yeah, I was weirdly slow in the beginning :/

  • @mahdibaha5127
    @mahdibaha5127 2 роки тому +1

    Awsome

  • @shauntan5395
    @shauntan5395 4 роки тому +1

    Great video

  • @franki01mail
    @franki01mail 4 роки тому

    It's fine, but I miss something - the numbers. You've given one ratio: 4.5:1 for the contrast and it's great! I haven't met it before. But words like "darker" or "the darkest" are too generic. If you could use some numbers like "20% darker color using algorithm XYZ", e.g. like in the first reply here: graphicdesign.stackexchange.com/questions/75417/how-to-make-a-given-color-a-bit-darker-or-lighter + If you could give colors' HEX - and how you calculated it in particular examples.
    Anyway - thanks for sharing your experience - it's valuable :)

    • @DesignerUp
      @DesignerUp  4 роки тому +1

      Thanks for the thought @franki01mail! The video isn't really meant to be prescriptive in terms of telling you 'how' much darker or lighter you should make your colors. As that completely depends on your target contrast and your starting color. To specify 20% darker might put you outside of the range of acceptable accessibility contrast, so that's up to you to decide. Good link if you'd like a more mathematical description of arriving at color, but just keep that in mind 🙂

  • @khurramsiddique8889
    @khurramsiddique8889 4 роки тому +1

    Thanks sister

  • @blackartify
    @blackartify 4 роки тому +3

    Video is perfect at 1.25x

    • @DesignerUp
      @DesignerUp  4 роки тому

      Ha yeah, the sound is rough during the intro. It has been fixed in current videos (ashame I can't reupload this one) Thanks for watching anyway! Cheers.

  • @georgejames3868
    @georgejames3868 4 роки тому

    Mute the audio on the introduction or almost anywhere at all, you would think she is on slow motion

    • @DesignerUp
      @DesignerUp  4 роки тому

      So cringe, I know. I talk about this all the time. Hopefully you'll find subsequent videos far improved 😅

    • @georgejames3868
      @georgejames3868 4 роки тому +1

      @@DesignerUp No cringe at all, and there isn't anything wrong with the way you talk, it was just something I noticed by mistake, your video is informative.

    • @DesignerUp
      @DesignerUp  4 роки тому

      @@georgejames3868 Thanks George. I appreciate that.

  • @2002budokan
    @2002budokan 4 роки тому +1

    Informative but the whole course costs 997$$$, I think they strongly believe that everyone in this planet earns dollars. 🤞

    • @DesignerUp
      @DesignerUp  4 роки тому

      Hello, 2002budokan
      The education and preparation you receive from a high quality education correlates to your ability to earn a higher income. It is an investment in your future that enables you to make more money. We know how expensive this can be for some and have managed to make our course the most affordable program of its kind by far. We also offer generous discounts and other course packages to those that are in need. The value you receive from our program, as our students will tell you is well beyond the cost.
      Just to give you some perspective if you’ve ever looked into other similar programs:
      Our DesignerUp Course - $997 USD
      General assembly - $14950 USD
      Springboard- $9891 USD
      Career foundry - $6999 USD
      Designlab - $6749 USD
      We also offer endless free content and talks for those that are not able to invest this much in their career

    • @2002budokan
      @2002budokan 4 роки тому +1

      @@DesignerUp Udemy : 10$ per course. Skillshare: 99$ annual fee... Further, I am learning design not for job search, just because I want to learn it.

  • @davay1539
    @davay1539 3 роки тому +1

    Can I get you a better mic? =)

    • @DesignerUp
      @DesignerUp  3 роки тому

      Well if you're offering... lol Cringe I know, but hey was my first video ever. I'd say the improvement now is apparent.

  • @rectify2003
    @rectify2003 3 роки тому

    Sorry, but the music is extremely annoying