Great video, but I just wanted to know if an conversion action is ever changed from Primary to Secondary, and then changed back again at some point, what should be considered e.g. does it reset any available info etc?
Hi I was just looking for someone to explain conversion actions and this just dropped! Great video thank you. Couple things I still don't understand. First does this absolutely need to be setup when running a campaign and if my primary goal is to get subscribers there is a "value" for each conversion. So if I put 10 cents vs $100 will this affect the campaign as well? Is my dollar here worth more than my bid on the campaign? Will I be charged extra then for each time someone actually subscribes? Hopefully I'm making sense.
Hi ! Great content, as always. Do you know how many custom conversion action we can create in a google ads account ? (10 product categories on a e-commerce website on we want to see google ads specfic attribution for these 10 categories)
Awesome content, as always, and I would like to better understand what is a "best practice" for lead generation campaigns for SaaS. Should I use signed up for a free trial (demo) as a primary conversion action or purchase? The average sales cycle is around 30 days, so how will using both impact the bidding algorithm?
I would recommend trying to integrate your CRM (e.g. Salesforce) with Google Ads and set it up so that a new customer triggers a primary conversion. Purchase or Contact are fine to use. That would be your only primary conversion because it's what actually creates revenue for your business. Meanwhile, your secondary conversions should include every other valuable action possible, as well as your free trial sign up. However if you don't have that many new customers, the system may struggle to learn from the lack of conversion data. Also, integrating a CRM and making it work accurately can be difficult or impossible depending on your CRM system. So a suitable plan B is to use your free trial as a primary conversion action in the assumption that this will lead to more customers. You can always divide customers / sign ups to work out some kind of success rate here.
@@jameslloyd5124 Thanks! Great breakdown, and it does make sense. Fortunetly I can integrate the CRM and send events based on Lifecycle changes, still, the volume of conversions is low. What do you think about using both Purchase and Sign Up as primary conversion action ? Any ideas on how it affects the bidding mechanism since there are pretty different?
@@ViorelClaudiuDascalescu You're welcome. If you have less than 1 a day I would set up Purchase and Sign Up (others too if possible, or multiple conversions within the same goal) as Primary. The bidding will optimise towards those likely to take the action, once the 7 day learning phase is over. Sign Ups can be a valuable bidding signal as long as your Sign Up to Customer conversion rate is good. If not, you will effectively be telling Google to optimise towards the wrong or a low-quality audience.
Great video, but I just wanted to know if an conversion action is ever changed from Primary to Secondary, and then changed back again at some point, what should be considered e.g. does it reset any available info etc?
Very clearly explained ... thanks!
Thanks for watching!
Hey Great content - however there is no official doc that says secondary conversion influences bidding signals or optimisation right?
Here's where it states they can be if the secondary action is part of a custom goal. support.google.com/google-ads/answer/11461796?hl=en
Hi I was just looking for someone to explain conversion actions and this just dropped! Great video thank you.
Couple things I still don't understand. First does this absolutely need to be setup when running a campaign and if my primary goal is to get subscribers there is a "value" for each conversion. So if I put 10 cents vs $100 will this affect the campaign as well? Is my dollar here worth more than my bid on the campaign? Will I be charged extra then for each time someone actually subscribes? Hopefully I'm making sense.
Hi ! Great content, as always. Do you know how many custom conversion action we can create in a google ads account ? (10 product categories on a e-commerce website on we want to see google ads specfic attribution for these 10 categories)
Can I change secondary conversion to primary? I checked that the secondary is good
Yes you can. You can edit each goal to change the primary or secondary settings at any time.
Awesome content, as always, and I would like to better understand what is a "best practice" for lead generation campaigns for SaaS.
Should I use signed up for a free trial (demo) as a primary conversion action or purchase?
The average sales cycle is around 30 days, so how will using both impact the bidding algorithm?
I would recommend trying to integrate your CRM (e.g. Salesforce) with Google Ads and set it up so that a new customer triggers a primary conversion. Purchase or Contact are fine to use. That would be your only primary conversion because it's what actually creates revenue for your business. Meanwhile, your secondary conversions should include every other valuable action possible, as well as your free trial sign up.
However if you don't have that many new customers, the system may struggle to learn from the lack of conversion data. Also, integrating a CRM and making it work accurately can be difficult or impossible depending on your CRM system. So a suitable plan B is to use your free trial as a primary conversion action in the assumption that this will lead to more customers. You can always divide customers / sign ups to work out some kind of success rate here.
@@jameslloyd5124 Thanks! Great breakdown, and it does make sense.
Fortunetly I can integrate the CRM and send events based on Lifecycle changes, still, the volume of conversions is low.
What do you think about using both Purchase and Sign Up as primary conversion action ?
Any ideas on how it affects the bidding mechanism since there are pretty different?
@@ViorelClaudiuDascalescu You're welcome. If you have less than 1 a day I would set up Purchase and Sign Up (others too if possible, or multiple conversions within the same goal) as Primary. The bidding will optimise towards those likely to take the action, once the 7 day learning phase is over. Sign Ups can be a valuable bidding signal as long as your Sign Up to Customer conversion rate is good. If not, you will effectively be telling Google to optimise towards the wrong or a low-quality audience.
Thanks
Thanks for watching!