Yohji Yamamoto: “Designing men’s clothing is very difficult for me” | V&A

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  • Опубліковано 19 лип 2021
  • Visionary designer Yohji Yamamoto has made a vital contribution to fashion, challenging the traditional norms of clothing with his avant-garde style.
    Shot in his Tokyo studio in 2011, in this video he reflects on a 30 year career in fashion. The influential and enigmatic designer speaks about his creative values, considers how his work has evolved since his Paris debut and explains why he designs so differently for men and women.
    This film was originally produced for the Yohji Yamamoto exhibition, on display March - July 2011.
    Interview questions:
    Yamamoto on first showcasing his work in Paris: 0:18
    Designing differently for men and women: 02:13
    What motivates you to keep designing?: 04:39
    What do you think of fashion now?: 05:34
    What makes you happy?: 06:37
    Find out more: www.vam.ac.uk/collections/fas...

КОМЕНТАРІ • 226

  • @daveandgena3166
    @daveandgena3166 2 роки тому +645

    "Beautiful things are disappearing every day." Yamamoto is someone worth listening to.

    • @pvm6732
      @pvm6732 2 роки тому +19

      Yes. This stood out to me as well. It is a call to arms for all artists of the world. We are in danger of seeing the world brutilised and we must influence a shift if we can. May we all strive for this with every breath we take.

    • @indiancowpissdrinker7151
      @indiancowpissdrinker7151 2 роки тому

      he is good looking

  • @RichMitch
    @RichMitch 2 роки тому +122

    "Comfortable profit is enough to keep on going"
    Beautiful sentiment ❤

  • @williamli7928
    @williamli7928 2 роки тому +727

    Walking living legend. Yohji Yamamoto is an artistic fashion designer who understands the deep true meaning of “design”. Some people put their logos on every product they make and call their clothes “design”. There is not a single logo on yohji’s and rei kawakubo’ s clothes, but you can still tell they make those clothes. That’s what the Japanese designers call “craftsmanship”.

    • @sshowgirl933
      @sshowgirl933 2 роки тому +1

      he is great

    • @appartement2046
      @appartement2046 2 роки тому +30

      Well, Rei's comme des garçons heart logo is basically what keeps her business afloat

    • @sshowgirl933
      @sshowgirl933 2 роки тому +7

      @@appartement2046 i did't now ! i love comme des garcons

    • @williamli7928
      @williamli7928 2 роки тому +12

      @@appartement2046 yeah I know. You’re right. that’s commes des garçons play. This basic entry line is introduced for those who are not yet able to afford her suits and dresses. Like homme.

    • @bringiton5282
      @bringiton5282 2 роки тому +1

      While you're here spitting on logos, others create jobs by selling logos.

  • @SuperCobaltblue
    @SuperCobaltblue Рік тому +27

    Yoji is not just a designer. He is a philosopher. He uses clothing as a means to express his view of the world.

  • @ajsuflena156
    @ajsuflena156 2 роки тому +170

    loved how he described women as a sand dune our bodies shape moving changing with wind carved by wind

    • @PHOBlIA
      @PHOBlIA 2 роки тому +45

      Men's fashion on the other is too rigid and held back by rules for what a "man" should be. This is why men are restricted to the basic shirts and pants combination.

    • @men_del12
      @men_del12 2 роки тому +4

      @@PHOBlIA That's ironic since back then fashions usually favor more into men's clothing trends.

    • @rileytyfy
      @rileytyfy 2 роки тому +3

      I wonder if he's influenced at all by Akira Kurosawa's film works

  • @Toodle.Pipp001
    @Toodle.Pipp001 2 роки тому +169

    A true artist and craftsman, not everyone worships at the alter of greed.

  • @perryroobay
    @perryroobay 2 роки тому +115

    🖤🖤🖤🖤🖤 'Comfortable is enough'

    • @MTMF.london
      @MTMF.london 2 роки тому +8

      Yeah, most people (especially in the developed world) have enough to live comfortably. Unfortunately a lot of them want to have more - certainly more than the next door neighbor - and it all becomes a competition. More money, more clothes, more cars, more houses ....

    • @perryroobay
      @perryroobay 2 роки тому +4

      @@MTMF.london Agreed. I once lived in Miami and my only positive observation of their excessive world was that when you scratch the surface - you just get more surface 🤨

  • @youngneil6456
    @youngneil6456 2 роки тому +36

    his voice is so soothing.

  • @hanssolos3699
    @hanssolos3699 2 роки тому +144

    He is in the MOST FINEST CATEGORY OF FASHION INVENTORS together with:
    YSL
    JPG
    Rei Kawabuko
    Vivienne Westwood
    Thierry Mugler
    Iris Van Harpen
    Absolute class of genius ❤️

  • @Mukundi_cyn
    @Mukundi_cyn 2 роки тому +16

    It's now that I'm discovering Yohji Yamamoto, hope I'm not too late man... this guy has a deep insight about fashion and I love his pieces. "Designing women's clothing is like a journey".. "Beautiful things are disappearing everyday"

  • @corneliuswashington9218
    @corneliuswashington9218 2 роки тому +5

    HE...REI...AND ISSEY MIYAKE...REALLY were a serious movement in fashion that still endures today...love all three of them...

  • @neroyu1652
    @neroyu1652 2 роки тому +28

    his voice is calming and wise

  • @FunSoSoToTo
    @FunSoSoToTo 2 роки тому +46

    01:30 - 02:10 i'm so touched for what he said here,,,
    Finally I heard someone shares the same sentiment,, I dislike when people expect from all fashion designers to have the same flashy behaviour like the mainstream image of fashion, far from anything that respects the craft itself

  • @ette1427
    @ette1427 2 роки тому +38

    I like that he says beautiful things are disappearing everyday, it’s true, he is very wise

  • @theboy.inblack
    @theboy.inblack 2 роки тому +22

    As he said, true happiness is being able to keep ding what you love.

  • @nilousettimio8730
    @nilousettimio8730 2 роки тому +18

    I love this guy and absolutely adore his clothes. He is a philosopher, a creator and our society needs more people like him.

  • @ihavenoclue666
    @ihavenoclue666 5 місяців тому +1

    i come back to this video every few months

  • @brandonkem6740
    @brandonkem6740 2 роки тому +8

    I think the greatest designers should be those who successfully design for men. And it is the exact reason he said it was difficult. With women’s fashion being so open you have no restraints. Men’s fashion requires more thought and creativity to actually break out of the box of jacket, shirt, and pants that he describes

    • @kevinslaven9460
      @kevinslaven9460 10 місяців тому +2

      I think he underestimates how great a men's designer he is. No one makes better "androgynous" clothing than he does. Men and women look beautiful in his menswear designs

  • @elpatron7750
    @elpatron7750 2 роки тому +6

    "I dont care too much about property like a big house, private jet, big castle. [...] My most gorgeous moment is creating, growing. So in the minute, I am very lucky and a happy man"
    Everyone liked that

  • @LuminousKugelblitz
    @LuminousKugelblitz Рік тому +3

    Today is the first day I'm learning about this legend. Loved every word he uttered.

  • @jaynex903
    @jaynex903 2 роки тому +5

    He is down to reality... His thoughts on fashion and the world...hard to find in today's industry.

  • @Marina.Kudrevskaya
    @Marina.Kudrevskaya 2 роки тому +15

    thank you V&A for this interview!

  • @hanssolos3699
    @hanssolos3699 2 роки тому +11

    so eloquent even the way he speaks. I adore him ❤️

  • @johnpresnell
    @johnpresnell 2 роки тому +7

    Thank you for posting this. He’s a true artist/philosopher.

  • @victorcraraujo
    @victorcraraujo 2 роки тому +95

    This was beautiful. What an amazing interview - very calming and enlightening. Thank you

  • @komailmah4943
    @komailmah4943 2 роки тому +26

    With certain brands and designers, it's like living in their neatly curated feed; it's fake, but it looks good, presents a setting and is almost like living a play. It probably could serve as art and make you think. But art doesn't speak in words, and even if it does, it definitely does not hear.

  • @user-cm2ky4uh9y
    @user-cm2ky4uh9y 2 роки тому +2

    Every sentence he formulates is gold.

  • @ariffinhr8426
    @ariffinhr8426 2 роки тому +2

    This guy has a lot of good wisdom in the fashion industry and his english is quite good. Great content.

  • @tafm4426
    @tafm4426 10 місяців тому +1

    Im just binging all his interviews !

  • @kristerre1753
    @kristerre1753 2 роки тому +15

    Comfortable profit. That's a true passionate artist.✨✨✨

  • @dmytro1933
    @dmytro1933 2 роки тому +4

    Настоящий человек и вероятно, последний мастер подлинной моды. Долгих ему лет здравия и сил!

  • @bigben1986
    @bigben1986 2 роки тому +1

    An icon.much love to this awesome designer Yohji Yamamoto.

  • @rosameltrozo5889
    @rosameltrozo5889 2 роки тому +6

    My favorite designer

  • @broddablack5290
    @broddablack5290 2 роки тому +1

    Fabulous guy! Love his outlook on life

  • @mymocs61
    @mymocs61 2 роки тому +1

    Humble and entranced by his craft

  • @AlianaRegos
    @AlianaRegos 2 роки тому

    Like a snowflake in a winter sky.. Floating, Mystical. Beautiful. ありがとうございました

  • @_LianaHardy
    @_LianaHardy 2 роки тому

    absolute inspiration! what a legend

  • @gizemyldz2048
    @gizemyldz2048 2 роки тому +9

    I feel sooo peaceful. Thank you and GBU💛

  • @melsmith110
    @melsmith110 2 роки тому +4

    Inspiring and wise!

  • @SC4RArt
    @SC4RArt 2 роки тому +3

    Amazing thanks for sharing! Wonderful art! Stay safe! 🤩🤩🤩

  • @derecmathewo1431
    @derecmathewo1431 2 роки тому

    So humble ❤️🙏🏽

  • @Greystorm1619
    @Greystorm1619 2 роки тому

    I’m just soaking up all the wisdom from this

  • @najeefilms
    @najeefilms 8 місяців тому

    Beautifully said, very insightful words.

  • @elisa5215
    @elisa5215 2 роки тому

    Such wise words♥️

  • @artfulseoul
    @artfulseoul 2 роки тому +6

    Preserve the beauty by appreciation in focus and see property as a momentum that is outplayed by the even more satisfying moment of creating something beautiful.
    Could be my sum of this interview. AK

  • @writtenbyn7529
    @writtenbyn7529 2 роки тому +3

    Thank you for nice video! It is really interesting to listen from Yohji Amamoto.

  • @rrf9405
    @rrf9405 2 роки тому +68

    WHY do the captions provided show different words than he speaks? come on. this eloquent, insightful man does not need his words rearranged for clarity, he is perfectly clear.

    • @cn4life
      @cn4life 2 роки тому +22

      I understand and appreciate both what he said and the translation, maybe some people misunderstood so the translation helps to clarify what he meant. Its not always to demean, the subtitles were helpful chill out.

    • @watermelon520b
      @watermelon520b 2 роки тому +1

      Because his grammar was incorrect at times...

    • @MTMF.london
      @MTMF.london 2 роки тому +3

      @@watermelon520b Considering English is his third language, I think he does well enough.

    • @gushendif
      @gushendif 2 роки тому

      are you guys about to take it as racist or some shit? like cmon, english is my 3rd or 4th language and some words he said arent that clear for me, the caption really helped me alot.

    • @rrf9405
      @rrf9405 2 роки тому

      @@gushendif no claims about racism, yikes, you can relax. captions are fine especially where accent is a factor. but i wanted the captions to have said his exact words. i thought they rephrased him unnecessarily, his command of the language and his word choice was fine. that’s it.

  • @callderr
    @callderr 2 роки тому +4

    really interesting that an older man that has achieved so much is still focussed on growing

  • @jandowest1650
    @jandowest1650 Рік тому

    i could cry

  • @jayciii29
    @jayciii29 2 роки тому +1

    very rare interview with a very rare human being.

  • @_NAED_
    @_NAED_ 2 роки тому +1

    GORGEOUS

  • @47dee
    @47dee 2 роки тому

    love this

  • @bananayogurt8002
    @bananayogurt8002 2 роки тому +1

    "Don't go too fast, look back" 🖤😔

  • @AnthonyBottari
    @AnthonyBottari 2 роки тому

    What a legend 👏.

  • @caballosinnombre3981
    @caballosinnombre3981 2 роки тому

    nice...i was captivated by him in the wim wenders movie too

  • @fantagun
    @fantagun 2 роки тому +1

    It never sounds arrogant. You deserve to say this

  • @whofarted2903
    @whofarted2903 2 роки тому

    Please Bring back
    The 1800s
    Fashion &
    1920s up u til the 60s
    ❤️

  • @violetblue1251
    @violetblue1251 2 роки тому

    He is amazing

  • @despres380
    @despres380 2 роки тому +44

    i have always felt bad for guys because most of the clothing made for them is so mind numbingly boring. they're not allowed to have even a little fun with their fashion, or else they'll be shamed out of it.

    • @Toumakawa
      @Toumakawa 2 роки тому +13

      I really hope that society and the world as a whole will get rid of what it means to be a “man” or a “woman”. I’d like to try out more “out there” things with fashion but society can be quite harsh when it comes to stuff like that sadly

    • @ShotsMerkzAll
      @ShotsMerkzAll 2 роки тому +9

      look up takahiro miyashia, jun takahashi, tom fords gucci, hedi slimane dior and any of the avant garde designers Paul Hamden, Carol Christian Poell, Deepti… you’ll see it’s not boring, but yes other men are often bullyish to each other instead of supportive

    • @the77th
      @the77th 2 роки тому +9

      Function > Fashion!
      Men are generally more utility and function based biologically! Logic & Function! The fashion is simply art imitating life !
      It’s not just “social norms” that restricts men’s fashion 😂 it’s men in general

    • @s0ne01
      @s0ne01 2 роки тому

      Personally the simple look to me is perfect, allows me to mix and match, colours, sizes, texture , etc. Especially when comes to different seasons, I'd like to complement my SO, im not really one for having the crowds attention, but being comfortable and confident in what im wearing.

    • @victorl3969
      @victorl3969 2 роки тому +1

      I appreciate your sympathy. I very much agree. It is this exact reason that has me considering making my own clothing for myself to wear. Something more balanced with masculine and feminine.

  • @samuelel1355
    @samuelel1355 Рік тому

    I always respect you yohji

  • @sandechoir
    @sandechoir 2 роки тому

    Such a legend gentleman

  • @jonathancarmel9312
    @jonathancarmel9312 4 місяці тому

    What a legend

  • @angel.test.001
    @angel.test.001 2 роки тому +1

    Las bellas cosas de la vida desaparecen cada día...

  • @pvm6732
    @pvm6732 2 роки тому

    Thank you .

  • @derekang9339
    @derekang9339 2 роки тому

    my first ever Shirt from Y3 collaborate with Adidas and the Y3 Cap is Sense of Men On Going Cap.

  • @thesixthpath1621
    @thesixthpath1621 2 роки тому +1

    i love his hair

  • @NunoAnael
    @NunoAnael 2 роки тому

    sad but true big kiss from lisboa

  • @almxghty_jay
    @almxghty_jay Рік тому +1

    i love yohji

  • @marcusblenn5824
    @marcusblenn5824 2 роки тому

    I LOVE Yamamoto :-)

  • @n-fxvk-u-too1362
    @n-fxvk-u-too1362 2 роки тому

    Oh .....! He's Dope and Humble

  • @ambitiousmindsofgreatness
    @ambitiousmindsofgreatness 2 роки тому

    Legend.

  • @nebeln3331
    @nebeln3331 2 роки тому

    Thank you for that.....

  • @nonesuch444
    @nonesuch444 2 роки тому

    Resonating

  • @user-fg4tw5gc9c
    @user-fg4tw5gc9c 2 роки тому +4

    Legendary. He has so many fans in China!

  • @applejuice7648
    @applejuice7648 2 роки тому +19

    *continues to make men’s clothing*
    I love him 😂

  • @Eltopshottah
    @Eltopshottah 2 роки тому

    Respect

  • @jeanhawken4482
    @jeanhawken4482 2 роки тому

    Wonderful philosophy

  • @broddablack5290
    @broddablack5290 2 роки тому

    I love his clothes and how he uses black

  • @THE-tn7om
    @THE-tn7om 2 роки тому

    I love him

  • @mantronixtube
    @mantronixtube 2 роки тому +2

    MASTER

  • @harryanggie
    @harryanggie 2 роки тому +3

    comfortable profit is enough to keep going. THIS!

  • @Durchzeitt
    @Durchzeitt 2 роки тому

    Lighting☀️

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 2 роки тому

    BEST

  • @alexvids9232
    @alexvids9232 2 роки тому

    humble

  • @jakeniemiec8559
    @jakeniemiec8559 2 роки тому +1

    I was just examining my button up shirts and I realized they are all the same design. Maybe a different material but all my shorts are basically the same.

  • @user-dc1hp8zj9f
    @user-dc1hp8zj9f 2 роки тому

    너무 멋지다 ..

  • @divinenonbinary
    @divinenonbinary 2 роки тому +1

    unexpectedly (for some reason haha) patriarchal approach. wow. Such great lesson in worship. Just another human.

  • @marcizzz
    @marcizzz 2 роки тому

    Goat!

  • @michaelpark5764
    @michaelpark5764 2 роки тому +3

    "For me comfortable profit is enough to keep on going." WOW..

  • @koji4956
    @koji4956 2 роки тому

    The MASTER

  • @ChrisCanomi
    @ChrisCanomi 2 роки тому

    This is good ASMR

  • @cocainaforall4636
    @cocainaforall4636 2 роки тому

    What a fucking Legend.

  • @Filippalinnros
    @Filippalinnros 2 роки тому

    🖤

  • @Mo-zx5bx
    @Mo-zx5bx 2 роки тому

    Goat

  • @sft8693
    @sft8693 4 місяці тому

    ❤❤❤

  • @Jaeminfilm
    @Jaeminfilm 2 роки тому

    🙏🏻

  • @UdahamulleNdarathanaHimi
    @UdahamulleNdarathanaHimi 2 роки тому +8

    "Keeper of the broom cupboard"

  • @davehud2552
    @davehud2552 10 місяців тому

    Men's fashion is limited only at a heart of a limited man, Mr yamamoto

  • @rrrrround
    @rrrrround 2 роки тому

    УП - удобная прибыль 👐 вот это максимально грамотно 👍

  • @user-qg5py3ye1j
    @user-qg5py3ye1j 2 роки тому +11

    really want to ask what was he thinking when his brand collaborated with supreme

    • @HugoMRB
      @HugoMRB 2 роки тому +2

      He probably wanted to see more people on the streets wearing his designs, at least that's the reason he created the Y3 line with Adidas