The Rise and Rise of 1017 Alyx 9SM

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  • Опубліковано 21 гру 2024

КОМЕНТАРІ • 90

  • @williamman7304
    @williamman7304 Рік тому +54

    Alyx is the only brand that allow me to achieve a elegant tech wear look. Love Mathew Williams aesthetic so much!

    • @understitchYT
      @understitchYT  Рік тому +4

      Yeah, no one is really doing that 90s matrix and look for this high price point, high quality demographic, I really love that

    • @williamman7304
      @williamman7304 Рік тому +3

      @Tony Montana Acronym is a tech wear brand and I'm not necessarily going for the full gear look. The technical fabric with Alyx signature twist, allow me to easily incorporate into my other wardrobe.

  • @Kinglystateof
    @Kinglystateof Рік тому +22

    Fashion Fridays ! : You’re watching Understitch✨

    • @understitchYT
      @understitchYT  Рік тому +3

      We’ll be back after these short messages 📺

  • @Jerrard1983
    @Jerrard1983 Рік тому +4

    This is the most comprehensive station I am subscribed to for fashion info.

    • @understitchYT
      @understitchYT  Рік тому +1

      I’m so glad you enjoyed my video, thank you so much

    • @Jerrard1983
      @Jerrard1983 Рік тому +1

      @@understitchYT All of them.. And I consciously let the Ads run because I realize all this research needs to be monetized. Best Wishes Friend!!

    • @understitchYT
      @understitchYT  Рік тому

      Thats so kind, thank you 🙌🙌

    • @jhoover3098
      @jhoover3098 Рік тому +1

      Jenny Hilliard, I agree!

  • @I.SolemnlySwear
    @I.SolemnlySwear Рік тому +12

    What did we do to deserve a Friday episode!!! Appreciate it 🙌🏿🙌🏿

    • @understitchYT
      @understitchYT  Рік тому +1

      The show was literally three hours ago, that’s why 🤫

  • @MrHihi1
    @MrHihi1 Рік тому +11

    been killing it since day one - keep them coming man !

  • @angelprat6080
    @angelprat6080 Рік тому +4

    hi, ill watch it later but i want to thank u immensely for these videos.
    i have learn so much

  • @florence2430
    @florence2430 Рік тому +4

    Thank you again for this incredible video! ❤

  • @TravisFirestine
    @TravisFirestine Рік тому +2

    Great video!! Love MMW and love Alyx 🖤🙌🏼 AW23 runway really impressed me!

    • @understitchYT
      @understitchYT  Рік тому +2

      Right? it was so good! Loved the artist collab so much

  • @elijah6173
    @elijah6173 Рік тому +2

    I love alyx and this channel

  • @jackcowan-dewar5497
    @jackcowan-dewar5497 Рік тому

    Another amazing video. Keep up the great work!

    • @understitchYT
      @understitchYT  Рік тому

      Thank you so much! I cant wait for you to see the next one

  • @VLAD.....
    @VLAD..... Рік тому

    I love your videos so much! I hope you do a video on mugler in the future, I always see amazing clothing from them but for some reason I haven't seen many videos about them

    • @understitchYT
      @understitchYT  Рік тому

      They are back this season aren’t they? I’m so excited to see what they do with the revived brand

  • @Superchargedtio
    @Superchargedtio Рік тому

    The quality of theses clothes are amazing very high end

    • @understitchYT
      @understitchYT  Рік тому

      Yeah really interesting, Ill be interested to see more about the process when the QR codes are more widely used

  • @Whodnl
    @Whodnl Рік тому +1

    Another banger from understitch

  • @london8615
    @london8615 Рік тому +1

    Would love a-cold-wall next!!

    • @understitchYT
      @understitchYT  Рік тому +1

      I absolutely love a-cold-wall, did you see their converse collab? It was so fire

    • @london8615
      @london8615 Рік тому +1

      @@understitchYT was amazing, Samuel Ross is so underrated

  • @tumbokwaboffa
    @tumbokwaboffa Рік тому +1

    Yesssss! I love your videos

  • @tatealfrobinson
    @tatealfrobinson Рік тому +3

    Goat channel and sick vid. I did still have to laugh every time you said Ye's name lol, "a man who was later revealed to be... yeeee"

    • @understitchYT
      @understitchYT  Рік тому +1

      Its such an awkward name!! Yeeee or yeyy, everyone says it differently and then Ive no idea how to translate it to my accent, so Im either fumbling or doing a bad Kim K impression 🤣😂

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому +1

    21:59

  • @TeamU2
    @TeamU2 Рік тому

    Can someone explain to me why they’re making music now?

    • @understitchYT
      @understitchYT  Рік тому

      Someone else commented this, I also didnt know they were making music, Im honestly quite surprised haha

    • @ClickerFest
      @ClickerFest 10 місяців тому

      the compilation album was made with artists that Matt personally enjoys more than anything. I liked it, but it's my kind of music too. A mix of rap, electronic and R&B

  • @isdatbochi
    @isdatbochi Рік тому

    Always knew this brand was special ❤

  • @florence2430
    @florence2430 Рік тому +3

    It’s interesting to me that you praise their newest collection so highly bc I was pretty disappointed. It looks like Vetements or any other street style brand but just like it’s 2 years late. I admired the elegance tech wear and I agree they had to add some more creative dimension in their collections but for me AW23 was a big miss

    • @understitchYT
      @understitchYT  Рік тому +1

      I feel like because they’ve grown such a strong foundation, you know that the minimal tech-looking pieces are still going to come to retail. But, I enjoyed the fact that they tried to make more of a splash with the fashion show. However, I’m still curious to know how much of it will be coming to stores, simply because I don’t think it resonates with their current clientele as well as their past collections, but it’s not a bad idea to do a customer acquisition-based collection, over a retention-based collection every once in a while to grow their customer base. Though I fully expect them to go back to elegant tech wear again soon ngl

  •  Рік тому

    Bestie you’re actually an angel my feed has been so dry but pls where did you find the video of fw23

    • @understitchYT
      @understitchYT  Рік тому

      They did a live on instagram and I recorded from there

    • @understitchYT
      @understitchYT  Рік тому

      I actually still have the recording if you want me to send it to you?

    • @understitchYT
      @understitchYT  Рік тому

      I have to warn you tho, people in the comments, the live chat were really rude and often racist. It was not a good chat to watch imo

  • @teamskdm1
    @teamskdm1 Рік тому

    Alyx now occupies the space off white occupied , how virgil had off white but was creative directer at LV , and alyx is also a street lux brand owned by williams who is also creative director at givenchy

    • @understitchYT
      @understitchYT  Рік тому +4

      Why do you think that? Bcs for me, I don’t think they are that similar. Off-white is still doing well, but they have updated their look quite significantly (and I don’t think it would’ve been successful if they hadn’t). Alyx is much less graphic than off-white too, so imo even the aesthetics of the brands are quite different 🤷

    • @teamskdm1
      @teamskdm1 Рік тому

      @@understitchYT its not the brands are similar aesthetically or in the message the portray , but that they occupy the same space in the designer world especially price wise , both are more accesible than your standard designer labels. both do have an industrial emphasis , and also there are many similarities between mathew williams and virgil abloh themselves let alone they both ran a label together.

    • @underskinYT
      @underskinYT Рік тому

      @@teamskdm1 they definitely come from the same sort of place, yeah

  • @london8615
    @london8615 Рік тому

    Great vid

    • @understitchYT
      @understitchYT  Рік тому +1

      Thank you so much, I was really proud of this one

  • @manzoj5898
    @manzoj5898 Рік тому

    They have some colors I bought one of their sneakers in Bubblegum Pink but tbh the quality is not that good for the price

    • @understitchYT
      @understitchYT  Рік тому

      Oh thats a real shame considering how much emphasis they put on manufacturing

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    20:47

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    21:00

  • @faith.W
    @faith.W Рік тому

    I am kinda confused about their music album tbh

    • @understitchYT
      @understitchYT  Рік тому

      wait what? they have an album?? I missed that

    • @faith.W
      @faith.W Рік тому

      yes, I saw that kid cudi and f1lthy posted it in their stories (as they are a part of the project). I am really interested how it came about haha@@understitchYT

    • @ClickerFest
      @ClickerFest 10 місяців тому

      the compilation album was made with artists that Matt personally enjoys more than anything. I liked it, but it's my kind of music too

  • @dgayle2348
    @dgayle2348 8 місяців тому

    Did Gucci Mane influence the name?

  • @rayanneanet433
    @rayanneanet433 Рік тому

    ENDLESS

  • @kendalson7100
    @kendalson7100 Рік тому +1

    So the clothes are nothing special but they are well marketed. Got it.

  • @asunkenp1ace
    @asunkenp1ace Рік тому +1

    you're next up

  • @BrunoLydia
    @BrunoLydia 3 місяці тому

    00999 Victor Falls

  • @topnotch710
    @topnotch710 Рік тому

    Wild for calling kanye yee 😂

    • @understitchYT
      @understitchYT  Рік тому +2

      I called him Kanye in my Yeszy video, people mad, I call him Ye and Ye interchangabky, always get corrected, I saw a tiktok the other day of someone caling him yee yey and thats my new interpretation 😂

    • @topnotch710
      @topnotch710 Рік тому

      @@understitchYT 😂 say no more. All of your videos are fire too btw!

  • @mdnghtppl0000
    @mdnghtppl0000 Рік тому

    🤝🤝🤝

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    20;21

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    Nikitad

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    2056

  • @bzztthundaa
    @bzztthundaa Рік тому

    💕💕💕

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    Soccababk

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    Bikita2

  • @dfbvgfdas
    @dfbvgfdas Рік тому

    who is yeee? lmao.

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    E

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    Mon cashnat cash

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    2056

  • @jonathanlatouche7013
    @jonathanlatouche7013 Рік тому

    E