The Consultant: How Giving Away FREE Information Helps Peter McAtamney Grow Wineries By MILLIONS

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Peter McAtamney, founder of Wine Business Solutions, shares his background in the wine industry and his role at Freixenet. He discusses the challenges and opportunities in the global wine market, including the success of the New Zealand wine industry and the potential of Eastern European wine markets. Peter emphasizes the importance of data and pricing strategies in the wine industry, as well as the significance of direct-to-consumer sales. He also explores the cycles of varieties in the industry and the potential for wineries to create higher-priced wines. The conversation covers various topics related to the wine industry, including the profitability of wine business, challenges in the Australian wine industry, the health debate, the representation of Australian wine overseas, the rise of skin-contact wines, and the future of the global wine industry.
TAKEAWAYS
- The global wine market offers both challenges and opportunities for wineries.
- Understanding data and pricing strategies is crucial for success in the wine industry.
- Direct-to-consumer sales and building a strong brand experience are key to profitability.
- The wine industry experiences cycles of varieties, and wineries should adapt to consumer trends.
- Profitability in the wine industry can be achieved by following sound financial principles and ensuring the right profit margins.
- The Australian wine industry faces challenges such as overproduction, changing consumer preferences, and the impact of external factors like taxes and regulations.
- The health debate surrounding wine consumption is complex, with both positive and negative effects being attributed to wine.
- The representation of Australian wine overseas should focus on quality and unique offerings, rather than conforming to generic market expectations.
- Skin contact wines, also known as orange wines, have the potential to be a significant trend in the industry, offering a unique flavor profile and versatility in food pairing.
- The future of the global wine industry depends on the ability to adapt to changing consumer preferences, embrace innovation, and differentiate from competitors.
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TIMESTAMPS
00:00 - Introduction and Background
04:10 - Peter's Role at Freixenet
05:00 - Cava and Sparkling Wine Industry
07:32 - Challenges in the Australian Market
09:36 - Global Wine Market and Consumer Trends
11:14 - Success of New Zealand Wine Industry
12:24 - Cycles of Varieties in the Wine Industry
13:50 - Opportunities in Eastern European Wine Markets
19:05 - The Wine Paper and Providing Free Knowledge
20:35 - The Importance of Data in the Wine Industry
22:49 - The Importance of Direct-to-Consumer Sales
25:40 - Improving Pricing Strategies
28:43 - Strategies for Successful Direct-to-Consumer Sales
32:35 - Creating a Higher-Priced Wine
35:53 - The Profitability of Wine Business
45:59 - Challenges in the Australian Wine Industry
50:15 - The Health Debate in the Wine Industry
57:14 - The Representation of Australian Wine Overseas
01:00:10 - The Rise of Skin Contact Wines
01:05:15 - The Future of the Global Wine Industry
@Wine For The People ​

[@calebzielke]

Keep em coming! Love the content in this interview

[@jurepecnik1262]

Amazing episode, first time hearing what goes on behind the curtains of selling wine! Greetings from Slovenia

[@raynerg1824]

great episode, keen to see more of this stuff!

[@wineforthepeople]

Awesome! Hey - thanks so much for the support!

[@doorexplorer]

Interesting chat as always- loving the AusWine Industry commentary, keep 'em coming 👌
Also, great to hear from Peter McAtamney again. I first encountered him in a '2021 Wine DtC' webinar, where his comments reinforced our view that Cellar Doors benefit hugely from focusing on building guest relationships-and that effective software can be pivotal in managing those relationships and data.
Anyway, enough with the almost shameless plug 😅- George

[@wineforthepeople]

Hey thank you so much! Mate - plenty of room to move in Cellar Door software, that's for sure!

[@davo2225]

If you throw the kitchen sink at a neb and it’s 100 a bottle, I’m down. Is there a price point where you could just buy your way to making a top barolo style wine in SA?

[@wineforthepeople]

Hmm sort of - a few people have tried - but often it's not even about 'throwing the kitchen sink' at it - it's hard to buy large format (3000L+ foudre) that've had 10 years + of seasoning.