all these minimalist logos look like pharmacies!! not like cute jam or pet stores it looks like where im gonna pick up moleskin blister pads and therapeutic insoles cuz my mom recommended them
@@axelraton5810 Yeah but petco, its PetCo, the blue cat and red dog is iconic, and they just replaced it with white text saying "petco" with a blue background?
Ha! Totally love her work, but I started thinking the dog’s eyes ended up looking like the cat’s nipples and the mouth looks like the whooha. But I still think it’s way better than the redesign
The branding designs are sick, I wasn't convinced about the logo but honestly all the mockups never fail to impress. The typography also stands on its own pretty well imo
i find it so funny when a brand like Petco is trying to be all "oh yea we care about pets" when they advertise and sell hamster cages that are 100% plastic and the size of a lunch box 😂 absolutely loving kel's rebranding tho! they always have such charming ideas and all these brands are super missing out by not hiring them 👀
So impressed on how you made that heart logo with all those pets! I did see the cat with a body though but I feel like that could be “fixed” by changing the dog ears. Either way, I love it! Thanks for bringing life back into the logo!!
design isn't about aesthetic, it is about necessities and the best ways to solve them. a brand does not need to be pretty, it needs to comunicate their most fundamental values and be remembered. if u like aesthetics you should be looking for art, not design
@@varrogan design is a branch of art, and aesthetics definitely play into it, since a logo is a form of marketing and aesthetically pleasing things attract more. functionality, clarity and how memorable they are don't cancel the importance of aesthetics, they must blend together, and depending on the brand, how beautiful/pleasing a logo is could be very important.
so good!! playful n fun while still being modern and minimal. one of my fav rebrands of yours! also love the unleashed sub-brand redesign. it reminds me of the fonts used for the By Humankind toiletries company
I really like the blue you incorporated! It works well with that white and is much easier to read when compared to the other designs. You did a great job!
It's so cool how powerful it is to be a designer. Like you just decide you don't like a brand and you have the ability to just manifest it into what you want. That's so incredible!
Videos like these are reinvigorating my love for design. I've been feeling tired doing the same jobs, this is lighting a fire in me to research and diversify my portfolio. I haven't been this excited about design in a long time!
you made me sure that i want to continue on becoming a graphic designer. thank you so much for all the inspiration!! you have such a good eye and i agree with your aesthetic taste so much. such an amazing work keep on doing it !!
You really killed this one. Especially in how you fleshed out the content on merch and other collateral, the messaging, everything. Ugh. The warm amazing 90s feel of the Unleashed stuff?? UGH!
I feel like this is obvious given their following/subscribers, I feel like every design video they make is just always super tasteful!! THEY DO NOT MISS! Always gagged. ❤️
i’ve been watching your videos before i knew anything about graphic design but now that im going to school for it i understand what you’re doing more in these videos LOL but i loooove these redesign videos so much
I have no idea how you pulled off the icon but it looks great. Really agreed with your thoughts on their new logo and I think you did a really good job 💗 happy holidays Kel 🎁
These look amazing! I particularly like your simplified logo for main use, though the more intricate one (with more animals within the heart) is good for merch and whatnot.
the dogs ears giving the cats arm also gives both of them an equally "big" feeling to me, it reads well. Im glad you have two options, at first I was worried about the logo being the ONLY version, but in the context that you put it in the "business" makes sense and gives it charm, like on a tote bag *compliments, #1 has the vibe of the hipster Creative KidStuff toy store (RIP!)*
I LOVE these videos, I got completely inspired to shift my education towards graphic and brand design because of Kel!! Hearing their thought process behind the whole process is so cool for a fellow creative :)) the end result is always incredible and pushes me to be better myself. ugh I’ll never unsub
7 things I like about this video: 1. The logo, ads, and shirts are inclusive of more pets beyond just dogs and cats so will speak to more of the customers deeper. 2. Red and green weren't used together really (that reminds me of Christmas). 3. It all feels modern but in the fun sense. Modern doesn't have to mean sleek and sterile. I could picture the shirts sold at Urban Outfitters and people saving the ads for their fridge. 4. The charm and fun is back even more than the original, far more. 5. As a dog mama and animal lover this brand speaks to me much more than brands I don't use like Redbull or alcohol. 6. Kel has great sense of color and artsy aesthetic with fashion, hair, makeup, accessories, clothes, background. Would love a makeup tutorial. 7. Logo redesigns are strangely relaxing to watch. P.S. To me, that "e" is kinda awkward!
Really liked your design, so much better, far more playful than the rebrand Petco did! Love these videos - I'm a fellow Designer so it's fun seeing other peoples work & yours is on point!
I actually wasn't sure about your approach in the beginning, but it turned out amazing! You just made it work so nicely, it's a lot more playful and kind in a way. I needed inspiration so i knew i had to come to your channel hahah!
all these minimalist logos look like pharmacies!! not like cute jam or pet stores it looks like where im gonna pick up moleskin blister pads and therapeutic insoles cuz my mom recommended them
LMAO it’s so true tho!
Yeah but ain't noody cares abou a logo or an aesthetic, it's about what the company does, y'all can't decide what they do with their logo.
@@axelraton5810
That doesnt make their logo not ugly.
@@axelraton5810 Yeah but petco, its PetCo, the blue cat and red dog is iconic, and they just replaced it with white text saying "petco" with a blue background?
@@axelraton5810 y'all heard it here, folks! Logos don't matter. Nike Swoosh, Coca-Cola logo did nothing! Screw graphic design.
maybe you could do a redesign of energy drinks :)) eg: monster & redbull
yesssssss
Monsters is perfect
Monster is something:0
Red bull is too perfect so I would like to see another angle tbf
ooh yeah this would be fun
These are so relaxing to watch 💞
omg. two of my faves colliding lol
Tiffany commenting on a kel video is all i wanted for Christmas and I didn't even knew
twins
I sometimes fall asleep watching them
Faves hehe
it kinda looks like the dog's ears are the cat's arms... and now i cant unsee a little cat with a huge :D in its cr0tch region lmao
OMG. I thought it was my dirty mind! 😂
Holy crap i was literally just looking for a comment that mentioned this lol
hahaha i was gonna say it kinda looks like a cat person holding back a boulder or something
Yeah, I was thinking a cat wearing PJs. Regardless, it's better than Petco's actual current logo.
omg same lol I was loving it so far and then after I thought that, I couldn't unsee it. I still like it better than the new Petco logo though
I do like kel’s take on the logo, except at first glance it looks like a cat head and the dog’s ears are it’s arms. It took a few seconds to read.
I THOUGHT I WAS THE ONLY ONE!
I WAS JUST ABOUT TO COMMENT THIS HAHA
same, and the theme to CatDog started playing in my head!
Ha! Totally love her work, but I started thinking the dog’s eyes ended up looking like the cat’s nipples and the mouth looks like the whooha. But I still think it’s way better than the redesign
don't worry, it took me 14 years to comprehend that the Panera logo is supposed to be a woman holding a loaf of bread
The branding designs are sick, I wasn't convinced about the logo but honestly all the mockups never fail to impress. The typography also stands on its own pretty well imo
i find it so funny when a brand like Petco is trying to be all "oh yea we care about pets" when they advertise and sell hamster cages that are 100% plastic and the size of a lunch box 😂
absolutely loving kel's rebranding tho! they always have such charming ideas and all these brands are super missing out by not hiring them 👀
They've done worse..
petco: hey lemme copy ur homework
casper: alright but don’t make it obvious
petco: 👁👄👁
it also looks so much like the curology logo!
Again, Kel doing work they should've definitely gotten paid for. I would buy that tote bag in a heartbeat!
Yes can someone show this video to Petco?
I lowkey want one of those Petco tote bags
Lol the cat and dog looks like a cat person with a cheery face on it's tummy
“If your branding is the same as a mattress company but you’re a pet store you did something wrong” 😂😂😂😂😂😂😂😂 I love your humor kel
So impressed on how you made that heart logo with all those pets! I did see the cat with a body though but I feel like that could be “fixed” by changing the dog ears. Either way, I love it! Thanks for bringing life back into the logo!!
Can every major brand just hire you so we can live in an aesthetic world
design isn't about aesthetic, it is about necessities and the best ways to solve them. a brand does not need to be pretty, it needs to comunicate their most fundamental values and be remembered. if u like aesthetics you should be looking for art, not design
@@varrogan kelly’s designs are always aesthetically pleasing and are also functional. don’t take my light hearted comment so seriously
@@ttaaff i don´t think her designs are functional but it is my opinion
@@varrogan i do agree with you. They’re “aesthetically” nice but in the aspects of function i dont think they always work.
@@varrogan design is a branch of art, and aesthetics definitely play into it, since a logo is a form of marketing and aesthetically pleasing things attract more. functionality, clarity and how memorable they are don't cancel the importance of aesthetics, they must blend together, and depending on the brand, how beautiful/pleasing a logo is could be very important.
It's s huge improvement! And watching your thought process and skills is inspiring.
i love the cat and dog one kel i think its simple and scalable, i love the font too, good job!
i keep seeing the dog's ears at the cat's arms, like its a cat standing on it's hind leg making an assertative pose. but i love it and its adorable
i like your pfp:)
these design videos are so calming to watch when you're feelin a bit out of the loop
I would really love to see a redesign for Nickelodeon, the life that was once in that brand has been missing in recent years.
so good!! playful n fun while still being modern and minimal. one of my fav rebrands of yours! also love the unleashed sub-brand redesign. it reminds me of the fonts used for the By Humankind toiletries company
The application of your work with mockups is always SO good. Obsessed with this project.
I really like the blue you incorporated! It works well with that white and is much easier to read when compared to the other designs. You did a great job!
when she put the cat and dog head together it looked like the cat was ready to square up and i love it. anyways, great video! :D
It's so cool how powerful it is to be a designer. Like you just decide you don't like a brand and you have the ability to just manifest it into what you want. That's so incredible!
ooh i love this so much!! especially the salmon/orange color you threw in for the final mockup!!
your wonderful mockups really bring your vision to life! 😍 xx
the way the dogs head looks like the cats body is just too cute i love this logo !!
The final mockups look so good, I really want that bag with the logo on it!
Videos like these are reinvigorating my love for design. I've been feeling tired doing the same jobs, this is lighting a fire in me to research and diversify my portfolio. I haven't been this excited about design in a long time!
So nice to watch! Really love the desigm you came up with - definite improvement
you made me sure that i want to continue on becoming a graphic designer. thank you so much for all the inspiration!! you have such a good eye and i agree with your aesthetic taste so much. such an amazing work keep on doing it !!
Thanks Kelsey. Happy Holidays to you too! Love your work. 🐶🐱🐹
I love your ideas and the final result! So versatile!
Your best work yet!!! And yes i also think that with every new video!! So awesome
those mock ups are gorgeous-
I LOVE LOVE LOVE LOVE! I have seen that people have been using minimalism in a very boring way, Kel this is amazing.
Really love your channel!✨ This one particularly is the best of all logos redesign, love the results 💕
WOW you knocked this one out of the park, Kel 🥰 I love your channel and this is definitely my favorite design you've put out yet
everything you do is amazing, but this is phenomenal!! Absolutely love it!
So much better, I love how it looks on the tote bags!
You really killed this one. Especially in how you fleshed out the content on merch and other collateral, the messaging, everything. Ugh. The warm amazing 90s feel of the Unleashed stuff?? UGH!
this was my favorite redesign yet! love those totes!
This was great. I loved the fun feel and the colors you chose. Great stuff. I love seeing how you come up with this kind of thing.
Well done Kel, popping off once again. The apron for the unleashed brand is so good.
i always get so excited to watch these videos. You're part of the reason I'm majoring in graphic design !!
Kel getting to design EMOTION merch... iconic
I feel like this is obvious given their following/subscribers, I feel like every design video they make is just always super tasteful!! THEY DO NOT MISS! Always gagged. ❤️
I love all your videos but this one might be my favorite so far! I am obsessed with all the deliverables😩🤤
This is adorable! Definitely one of my favorite redesigns you've done.
I always LOVE seeing your final mockups 😍As for a next logo redesign, what about a gum or candy brand?
the tote bags are sooooo cute!!
omg this was one of my favorite rebranding of yours! such a cute and fun design, you truly went off! xoxo
you make things look so easy Kel. you are truly the design GOAT
Omg I literally love your redesign. All the pets in one is so cute! I would love to see that in real life
I think these are some of my favorite mockups/branded items ever. Well done 👏 as always
Kel, this is awesome! You make graphic design so approachable and accessible, and I love your vibe. Thanks for producing such high quality content!
This was your best one yet, imo. Fantastic job!!
reminder that kel uses they/them pronouns!
thank u ❤️🖤🤍
@@KelLauren love u :)
Oh I never knew, thank you for telling me :)
Thanks!!!
oh! good to know that, thanks!
you are amazing, im always speechless by your creativity
omggg the lil posters are so cute
This is one of your best. The heart idea was so creative and ended up coming out super well.
i’ve been watching your videos before i knew anything about graphic design but now that im going to school for it i understand what you’re doing more in these videos LOL but i loooove these redesign videos so much
I have no idea how you pulled off the icon but it looks great. Really agreed with your thoughts on their new logo and I think you did a really good job 💗 happy holidays Kel 🎁
love it!!! you never fail to amaze me!!
the time lapses of illustrations are so satisfying!
I. LOVE. YOUR. MOCK-UPS. KEL!!!
you did exactly what they were trying to accomplish with their rebrand 150x better than they did, wow. the final product was so good!!
Love your videos and I think you did a great job on the redesign!
i really love your videos!!! i loved the font you chose here, i was hoping you would go with that one :D
These look amazing! I particularly like your simplified logo for main use, though the more intricate one (with more animals within the heart) is good for merch and whatnot.
Could you do a tutorial on how you do your mock up designs?? ❤ 20:10
You make these look so effortless! I could only dream of having this talent
IT LOOKS SOOO GOOD!
i love your energy / vibe and your work!
yessss as soon as I saw petco’s new logo I thought it was HORRIBLE
omggg i wanna have and use the tote bag, i really like them!!
this was so good oh my god!!! ur mind!!!!
I think the mock ups were amazing! Super fun! I'm new to the channel.
the dogs ears giving the cats arm also gives both of them an equally "big" feeling to me, it reads well. Im glad you have two options, at first I was worried about the logo being the ONLY version, but in the context that you put it in the "business" makes sense and gives it charm, like on a tote bag *compliments, #1 has the vibe of the hipster Creative KidStuff toy store (RIP!)*
I LOVE these videos, I got completely inspired to shift my education towards graphic and brand design because of Kel!! Hearing their thought process behind the whole process is so cool for a fellow creative :)) the end result is always incredible and pushes me to be better myself. ugh I’ll never unsub
kel's vids are a warm hug thanks
Love the new logo with all of those animals 💜
Girl I am speechless. This is amazing!!
I loved this one alot. Great job, gurl.
UNREAL holy crap it looks so good 🥺
7 things I like about this video:
1. The logo, ads, and shirts are inclusive of more pets beyond just dogs and cats so will speak to more of the customers deeper.
2. Red and green weren't used together really (that reminds me of Christmas).
3. It all feels modern but in the fun sense. Modern doesn't have to mean sleek and sterile. I could picture the shirts sold at Urban Outfitters and people saving the ads for their fridge.
4. The charm and fun is back even more than the original, far more.
5. As a dog mama and animal lover this brand speaks to me much more than brands I don't use like Redbull or alcohol.
6. Kel has great sense of color and artsy aesthetic with fashion, hair, makeup, accessories, clothes, background. Would love a makeup tutorial.
7. Logo redesigns are strangely relaxing to watch.
P.S. To me, that "e" is kinda awkward!
You’re so good at what you do
Brilliant work!! This was absolutely amazing
One of my favorites you’ve done!!
This was so satisfying. A huge improvement
Really liked your design, so much better, far more playful than the rebrand Petco did! Love these videos - I'm a fellow Designer so it's fun seeing other peoples work & yours is on point!
I’m so obsessed with this omg
I hit like before even watching because I’m just so grateful for another video in this series 😭
This is amazing omg and i love the redesigns with the outside and everything!!
I actually wasn't sure about your approach in the beginning, but it turned out amazing! You just made it work so nicely, it's a lot more playful and kind in a way.
I needed inspiration so i knew i had to come to your channel hahah!
yoo this rebrand is super dope! u inspire me as a fellow graphic designer :)
this is so cute you are so talented
your videos are my comfort place
Amazing job (as always)! Your iguana drawing is so cute, I canttt. Happy holidays!
You are so talented!