The fascinating history of Swarovski crystal figurines

Swarovski Crystal Figurines have become a massive industry, generating billions of dollars since they were first introduced in 1976. The story behind their invention is fascinating. Initially, Swarovski primarily used their faceted crystals for jewelry and chandelier parts. But a stroke of marketing genius led to the creation of the famous crystal mouse, which was given to competitors at the 1976 Innsbruck Winter Olympics. This was so well-received that Swarovski started manufacturing a range of animal figurines using crystal chandelier parts. These evolved with the addition of custom-molded glass and decorative metal to form the basis of their enormous success. Over time, Swarovski has relentlessly developed new designs to appeal to a wide range of interests, including animals, flowers, and licensed characters from popular franchises. Creative product promotions, such as the crystal dress worn by Marilyn Monroe and the use of crystal displays at the Oscars, have also helped to boost the brand's appeal. The establishment of the Swarovski Crystal Society has generated customer loyalty and benefits, such as exclusive access to the annual Christmas ornament.
Artistry in Glass is your Southern Arizona resource for Swarovski crystal repair.

[@CupheadCL]

Im 34 and im starting my crystal figurine collection. I love Swarovski!

[@HisHer-vt3or]

Thanks so much for making this! I have a little chick one that I just love from my late grandmother and it’s so fascinating to see how they started out of such a simple idea of gluing stuff together lol

[@artistryinglass943]

Hi HisHer, thanks for your kind remarks. Make sure no small children get hold of these glittering objects. Kids cannot resist them and they are easily broken!

[@haterdesaint]

Is it glass??