Creating EVERY Amazon Promotion in Seller Central | Coupons, Deals, Discounts Tutorial (2023)
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- Опубліковано 2 сер 2024
- Discover the latest strategies in our 2024 edition of How to Sell on Amazon: • How to Sell on Amazon ...
If you’re new to Amazon FBA, you’ll need help navigating your way around Seller Central so that you don’t make any major mistakes. That’s why we created this 6-step beginner tutorial series walking you through how to get started selling on Amazon in 2023.
In this video, we’ll show you how to create coupon codes, lightning deals, prime exclusive discounts, and promotions inside your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:
0:00 How to Create Discounts on Amazon Seller Central
0:20 How to Create Coupons on Amazon Seller Central
2:30 How to Create Lightning Deals on Amazon Seller Central
5:06 How to Create Prime Exclusive Discounts on Amazon Seller Central
6:37 How to Create Promotions on Amazon Seller Central
10:03 NEXT STEP: Analyze Your Amazon Business Reports
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Thanks very much bro 🙏 👍 👌 🙌
Very usefull and clear!! Thank you :)
Thank you 🙏🏽
This video is a BANGER !
Boom!! 💥 Glad you liked it, thanks for the kind words 🧡
Amazing video, thanks for creating it. So much important information. Thank you again!
Thank you so much for the feedback!
Amazing detail
Thanks! We're so glad you enjoyed it!
Thanks for making this video , i wanted to know that can we make promotions or coupons only if we are in buy box or we can do that without that as well. Thanks again.
You can do it without having the Buy Box too! 💪
Hello - Thanks for letting us know about the fees that Amazon charges $0.60 per coupon but what fees should Sellers pay to run Promotions and are there certain terms/conditions that we need to know about (limited to brand registry sellers?)
There are no other extra fees for running promotions on Amazon
Thanks for the value 🔥🙏
Am I also able to create actual coupon codes, so that I can only share the code with the people I want?
You can choose manual approval on your promotion codes to ensure you can only give them out to your selected shoppers. 😉-RS
@@junglescout thx for the quick reply :).
Will it be a checkbox as shown in your video or can it be a code (e.g. FKJ-EI2-GFI)?
Sure! Just to clarify, you need to generate the codes in Seller Central. When creating a promotion in Jungle Scout, just make sure to select manual approval on Step 6! 😉
@@lungfei4390 Where you able to do it? How can I generate the codes in seller centra? it doesn't give me the option anymore.
@@fitodibene167 To be honest, I still need to try it. I hope it works 👍
Hello! Great video, very informative. Thanks a lot! Do you have any video on multi-product buy discount i.e(one prodcut with different variations), I want to offer % discount if customer order 2 and more variation items of the product.
I found this that might help: support.junglescout.com/hc/en-us/articles/360019546153-Promotions-Products-with-Variations
Thanks a lot! Will give it a try.@@junglescout
Thank you for the great video. Is there any way to create a discount page that I can only see if I access it with the link I provided?
From our understanding, this is not an available option yet on Seller Central.
Hi,
I would like to create a discount code for only the people I want to give it to. Is there a way of doing this? I saw some comments below but I am afraid I do not really understand! Thanks!
You can use the Promotions feature in JS for this. support.junglescout.com/hc/en-us/articles/360019378454-How-do-I-generate-Promotion-codes-
thanks for the video! So I created a percentage off promotion and I want to give it to my email list but what is the code to give them? There's a 'promotion ID' but I don't think that's the actual promo code that will work at checkout?
Can you please check if you can see the "Manage Claim Codes" when you go to your Promotion? You need to click this and create the codes to generate them.
I have another question if my expiration date is over before my budget is up. Do they still take the budget? Or do they only take out of the sales I do?
They should only work till the expiration
informative video and thanks for creating it
That's awesome! 🙂 Glad the explanation worked for you!
Hello! Nice video, Thanks for that. Do you have any video/article on multi-product buy discount i.e, I am selling product X and I want to offer 10% discount if customer order 2 pcs of the product and so on.
Great request! We'll certainly look into creating some content on this!
Hello! Great video! Thanks for sharing this... I have one question, when trying to set up the % off promotion, on the purchased items it only shows ENTIRE CATALOGUE and doesn' t give me the choice to select the product, is it because I only have 1 product on my listings? Thanks
That could have been the reason, yes!
Question do i have to be a private label seller to be able to make a coupon or promotional code ? or can i create one while listed under another sellers product ?
You can run a coupon code promotion even if you are selling on another seller's listing
Am I able to create these promotions like free shipping without a Amazon professional account? I am currently using an individual account and only have the option to discount items, I can’t seem to be able to offer free shipping on them. Thanks!
You will need a Professional selling plan to be able to set your own shipping charges that will let you offer free shipping.
Is it possible to give a code to a specific influencer and track how much they sell?
You can use UTM Links to track this 🤔
I want to make a "percentage off" promotion where I offer just one customer a 40% discount code for use on JUST 1 UNIT of one particular asin.
The trouble is that all of the "money-off" promotions apply to the customer's TOTAL BASKET, rather than just 1 unit of a specific item....So if they were to add 1000 units of that asin into their basket, the 40% off would apply to all 100 units in their basket.
I know I can set the max order quantity to "1" in the "edit listing" tab, but I don't want to do that because some customers like to order larger quantities at full price and I dont want to restrict that from happening.
Do you know of any other ways to achieve this?
I believe there isn't a way to limit the discount offered to just some of the items purchased. Usually, the higher the number of orders a customer makes, they are expecting to get more or at least the same discount. 🤔 ^EG
@@junglescout yeah just as I thought. OK thanks.
No worries! 🥰 - FO
Very good video -- question is -- how do create one of those promotion that is RED TAG? The coupon show up in green - but what about the Red One? How do you create those?
Great question! It's Amazon's discretion and based on the depth and type of the discount. Read more about the types here www.amazon.com/gp/help/customer/display.html?nodeId=GQ6B6RH72AX8D2TD and how to leverage different promotions here www.amazon.com/gp/help/customer/display.html?nodeId=GW3L8JX7Q9FH8ALB
When creating coupon do we have to pay $150 fees before or after making each sale ?
You will be charged after a Deal runs on its scheduled date and time. 😊sellercentral.amazon.com/gp/help/external/help.html?itemID=202111590&language=en_US&ref=efph_202111590_relt_G202111550
Hi so do promotions not have a fee from Amazon? If you for instance do buy 1 get 1 free - are you charged any fees on the free one (seller fulfilled)
Thankyou :)
I am looking to create unique promotion codes to offer to friends and family, your help would be much appreciated. Thanks
You can use our tool "Promotions" to create coupon codes to sell on JumpSend
How do I qualify my products for Lightning Deals and Best Deals?
We do have a great article that can guide you here; www.junglescout.com/blog/amazon-lightning-deals/
First we need to order things from supplier, once it's reached to the amazon warehouse and then we need to list our products in our seller account. Is that right?
You can set up your listing first as it will be activated once Amazon receives your inventory. ^EG
@@junglescout thanks
You're more than welcome, #freedombuilder! 🙌^PW
@@junglescout am watching your all the amazon fba videos planning to start next month.
That is awesome! Do not hesitate to reach out in case you have any questions 😊^PW
What exactly are coupons supposed to help with? Conversion or traffic? Also, how does one measure the success of the coupon promotion?
They should help with both, and ideally, you'd want to see a greater conversion rate. Amazon will tell you what sales are attributed to discounts versus regular sales.
@@junglescout Thanks for a response. I did some tests in the past, and I never noticed a conversion increase. Hard to say about traffic. Now last week I got a somewhat higher traffic, but a drop in conversion. Hard to say if I can attribute any of that to the coupon, so I'm curious.
Now, I am doing an analyis of our coupon data. The trouble is that I have no way to know if those coupon sales would have otherwise happened, or if those people who used the coupon only proceeded to checkout becuase of the coupon.
That's right, Milos, you can't tell the intention of the customer. However, when you look at your sales with and without coupons, you should see an increase, which means a positive effect. If it's neutral or has no real effect, then it seems your product sells regardless of a coupon. It could be the discount may not be large enough. You could try increasing the discount.
@@junglescout It could be that yeah. I was just running with 5% off, but perhaps going with a larger discount and a $ off tactic will yield better results. Thanks once again for responding.
No worries! 🧡
Watch it again... All sounds nice but it would also be better if you mention that the new sellers and first product launchers are never eligible for any of these except the coupons. Including the regular sale discounts not mentioned here. If you are a new seller with the first product the discounted price shows as the price with no comparison to the list price, as in the shown samples. Very frustrating.
I'll definitely forward this to our Content Team.
Camn we add coupon on products only if the customer enrolls in Subscribne & Save? How?
We do not think this is possible 😞
How much does Amazon charge for promotions? I'm running one and I can't tell how much they're charging me on each sale.
Hi Stephen, depending on the type of coupon, there could be a percentage or dollar value off. If you are running PPC, you'll want to check in on the campaign and you'll see a report on the bids and click-through rates as well as the totally you were charged!
Good video but it seems it is not possible for a new seller to show on the listing that you are actually giving a discount. It only shows the sale price. Or am I missing something? I am a subscriber to JS. Is there anything there in regards to that to help me to show the list price and the sale price together?
Are you referring to the listing itself? Because I believe that it will show the original price vs the discounted one.
@@junglescout Yes it was only showing the discounted price, and when I asked I got several answers from not eligible to wait a while and see what happens. Then I removed the sale and used a coupon with the same level of discount against the full price. Although I really wanted to have the crossed out list price and the sale price.
@@junglescout If you could actually show how to do it I would really appreciate it.
Maybe this article can help: pulse.ly/5qjzgb30vz
Charging for a coupon doesn’t really make sense to me. What is Amazon providing that makes them take money for that?
can you please enable subtitles on it, that would really help me, thanks!
Absolutely!
Hi! Great video! What if I like to create both coupons - COUPON 15% and Percentage Off 20% if they purchased 2 pcs. How can I track and make sure they can only use one offer either the coupon or the percentage off promotion? Thank you!
And regards to the video, it appears that we will only pay Amazon for these offers when we use COUPONS but we're not paying anything with PERCENTAGE OFF, is that right?
If customers get 2 coupon codes, then they will be able to take advantage of both
Unfortunately, Amazon will charge you for the percentage off coupons as well
Hi thank you for your response.
What is your recommendation?
Should I only do one, COUPON OR PERCENTAGE OFF PROMOTION and not both?
We think that this would be the best approach (one type of promotion at a time)
Question! I can't see the "Create A New Coupon" all I can see is the homepage. Help?
Did you create your Seller Central account just recently? Are you on the Professional plan? 🤔
@@junglescout All is good now! Thank you. I realized I wasn't given full access, but it's okay! I was able to follow the video. Thank you.
Glad to hear you're back up an running!
i created promotion but amaozn says asin not applied to my promotion how to apply my asin ?
What type of promotion did you create?
@@junglescout it is ok I understood single codes I created about 5 is only for jumpsend will not show on Amazon details page
whats the difference btw promotion and coupon sounds same
Using coupons is one of the promotions you can do for your product on Amazon. ^EG
Hello i have a question. If i have 2 variations ( colors ) of 1 product and want to make a deal ( buy one get another one for 20% off ) how do i do that? I would like it so that the person can choose both variations so they can get a 20% discount, or if they want to buy the same variation to get 20% off either way, so they can have a choice.
Hi there! Amazon has a few discount options one of them is by one for X off, buy 2 for xx off, buy 3 for xxx off. That's the one you want since customers will see that offer and can decide if they'd like to purchase more than one :)
Please talk a bit slow im having trouble taking notes and listenening, good video thanks
Hey! Thanks for the feedback! Happy to let the team know about that! Just a tip, you can also adjust the video playback speed of the video on the settings section. 😁
@@junglescout yeah I did that then the voice transferred from normal to robotic
ur face is so pretty, it looks like ur an AI image
oh man, this is AI isnt itttttt....
Nah he’s a jungle scout
Excellent video, but you never mention Amazon's crazy interface problems, so you are not effectively disambiguating, adding to the immense confusion sellers must suffer when enduring this archaic and badly made software. Its okay to be angry in your presentation, in fact its essential to show you're on our side.
I'm still confused by your statement round a 1 min and 50s. "while you are not necessarily paying the dollar that you are discounting your product by...it still factors into the budget."
So am I paying amazon that dollar amount or not?
I guess I just need to understand this in relation to profit margin on a per item basis
Let say I'm selling a $100 product and I want to use a coupon discount it at 40% off.
Let's say that Cost of Goods sold was $15 including shipping into the amazon warehouse
And Let's say it's a product category where amazon keeps 15% referral fee.
If the cost of redemption is $0.60 and amount discounted is $40.
Does my profit margin look like this?
$100 Product sold
-$15 referral fee
-$15 Cost of Good Sold (including shipping in the FBA warehouse
-$0.60
-$40 discount to the customer
-----------------------
$29.40
OR like this? :
$100 Product sold
-$15 referral fee
-$15 Cost of Good Sold (including shipping in the FBA warehouse
-$0.60
-$40 fee paid to amazon
-$40 discount to the customer
-----------------------
-$10.60 !?
And does this mean that a steep discount is hurting my profit margin?
If you are offering a discount, it will always hurt your profit margin (as you are lowering the price of your product). And no, you won't pay a discount fee of $40 to Amazon (in your second scenario). The first scenario is correct, and this is how you should calculate your profit.