The Story of RED Digital Cinema
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- Опубліковано 12 жов 2024
- Let's look back at the history of this revolutionary company.
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Awesome video, and awesome historical review. This is very interesting - thank you so much for this!
The phrase you are looking for is called tick-tock and was popularized by Intel (and is now used in the tech space by many companies). They have a similar philosophy when it comes to releasing their platforms and processors. The tick is the inital release of a product/line and the tock is the optimization/upgrade that will most often still work with the initial releases platform.
I hope that my explanation makes sense.
Anyways, this was a really interesting history lesson on Red. Thanks for making it.
Great video man! Solid info - really great to see it’s history all in one video. A good note is their Facebook groups. Super awesome resource especially for those that prefer to stay connected via Facebook rather than their reduser forum (still OG though). I love your dedication to making good quality content. Videos like these I really enjoy for car rides where I can listen like a podcast and not have to worry too much about watching the video.
RED offering upgrades cheap just makes sense. Two components cost something, the big FPGA and the sensor produced in small quantities. Everything else in a RED is dirt cheap. Super cheap DVI screens, super cheap MSATA etc. Just the cheapest same spec’ed components from China, put in a metal chassi and non-standard connectors, sold at 10X+ markup. Their profit per user remaining in the RED echo system and buying RED stuff makes them incredible money.
The big mystery with REDs success is how under served the market was. A small marketing team with one expert can requests engineering firms to give them a new sensor, build a body, write software, and it ends up being market leading. Says something about how before RED (and BMD, Z-Cam, etc) how the big companies did not at all try to serve the market. I’m very curious how RED will survive with the new competitors. Komodo seems to indicate they know they need to adapt.
Never caught one of your videos this early
The Red 617 was probably their greatest piece of vaporware.
Good lesson about Red. Thanks !
Good info.
Intel calls this release cycle "tick & tock"
Ohh... will you cover the all the drama around the patents, their faked made in America marking, and their fake claims of developing sensor in-house I wonder? Will be so interesting to hear your views on this very weird company. Such weird mix of pioneering and bullshitting.
🔥🔥🙏🏾
Correction. 00:45 He did it because he wanted to impress his hot young girlfriend... That's what I heard...
Red is a sinking ship. First the REDmag scam, then the failed Hydrogen where the buyers were fooled with accesories that never came. And now Raptor with a sensor split issue and Red won't do anything about it.