The Rise and Fall of Kylie Cosmetics
Вставка
- Опубліковано 24 чер 2023
- Kylie Cosmetics was once on the top of the world of beauty. But following some legal trouble and a failed rebranding, they seem to have lost the interest of their audience. I don't necessarily think this is the end of the company, and Im curious how long it will be before they do as KKW did with SKKN and do a total rebrand (which is imo what will happen, the IP is far too strong to give up.
Fashion Channel: / @understitchyt
Patreon: patreon.com/understitch - Навчання та стиль
I am proud to have never purchased anything from her or Kim’s makeup brand. 😸
You do realize this is not a hate channel, right?
As long as you have other products you enjoy, then theres no need to over-consume
@@bernadette4509 no one said anything about hate, i am confused.
It's a good thing no one asked lol
@@bernadette4509 how is that comment a hate
being a teenager during peak kylie cosmetics was wild i have to say 😂
Really was😂
I remember it so well, I forget how old I was, but it was inescapa
I totally escaped the hype thanks god
@@blueblack3591 oh I love hype, people act so contrarily when affected
I'm so glad I was a kid in the 90's and a teen in the early 2000's. I know it's hard to picture life without social media as we know it today but having a digital camera, a water bottle full of vodka and some weed was so much fun on summer nights with friends. I feel like now teens spend their time with their friends making tik toks 😂
She bores me to death. I buy a ton of makeup and never had an urge to buy hers.
As long as you have something else you enjoy, then theres no need
+++
Make up is boring now and over saturated and I bought kkw which was amazing !!! I wish Kim kept it but Kylie made her money i don’t think he cares if her line is flop now
Same. I just felt like whatever she launches are very low quality so I don’t buy them.
It’s actually pretty good!! Ngl for the lip stuff is so much better than before!! U should give it a try!!
i think another big reason her brands are failing is because she really tied her brand to her image & in order for her products to sell, she has to stay relevant in the media & lately she’s just become more unrelatable and problematic with her controversies & scandals. also people aren’t really looking to support a billionaire that was already born rich & isn’t doing much to contribute to society. i’d rather buy from small businesses & support people who actually care about what they do. i think kylie has gotten to a point where she knows she really doesn’t have to do anything anymore to make money & she thinks she can put out garbage knowing her fans will buy it. it’s sad.
Yeah, very much so agree. I also prefer smaller companies to support with my money, its like our own version of trickle down (can we call it trickle out?)
Sooooo true
🤣🤣🤣
AND DISRESPECTFUL!
Etsy has great makeup and skincare from small businesses!
I will never get over how much older Kylie looks than her age. The thumbnail makes me forget she’s not 34, every photo she always looks at least 7 yrs older than she is…the makeup and lifestyle age her so rapidly from the time she was 18 on.
Its a lot of heavy make up for someone so young, but thats how she likes portraying herself, so props to ya momma
...and the plastic surgery.
She just loved her life in such a hurry she was desperate to keep up with her sisters who are 10-20 years older than her. Her mom also encouraged this instead of making sure she was a child. That crazy La lifestyle for so long. Look at Miley, Lindsey. They all look way older than they are. It just ages people.
I remember being 13 and she was 11 and thinking holy shit she looks like she could be 15! She grew up too fast.
Her insanely long hair doesn’t help - it actually ages her.
I do NOT understand how anyone could buy anything from someone who LIES ABOUT PLASTIC SURGERY , especially the Kardashian Jenner clan. Kylie looks like a whole different person irl than in pictures, that should tell anyone everything they need to know about the brand.
I don't own a single product by her, I always thought it was overpriced garbage. I feel sorry for all the teenagers who were naive enough to fall into her marketing trap.
It’s probably just from a place of insecurity. She is very scrutinised, so it wouldn’t surprise me if she had a lot of difficulties in that area
You gave yourself away with
"especially the Kardashian Jenner clan"
Just say you don't like them people and move around huh lol
Y'all kill me with that BS ...
They all GOOD I promise 😂 you not buying anything of theirs clearly didn't stop shit lol
But you chose to air your grievances under a video of people who you clearly don't like, for what? Now that you got that off your chest, you feel better?
Yea the lying was pointless
Thank you
I always wondered why people wouldn't just save up their money for lip injections instead of a 'lip kit' - lip filler is only the cost of a few of those and then you don't even need the lip kit
I've been a makeup fanatic since the inception of UA-cam and was there during the rise of Kylie Cosmetics. Tbh, I never saw the hype especially since 99% of her lipkits and palettes did not cater to black people (I am black so her makeup line wasn't even worth me checking for). In the beginning, I think Kylie was very involved however, as time went on, I think she lost passion for it and you can tell all the releases now aren't really her vibe.
I think this is a real issue with celebrity brands. because it’s heavily associated with her, there is less room for evolution. If it didn’t have someone that we know so will attached to it they would have that room to develop and change to what the customer wants, because there is such a huge name, it has to reflect that celebrity before it is able to react to the customer. It’s a real limitation of the Category
I agree. I think she just wants to do something else now. I think Kim's is a lot more successful and stable because she was older when she started, so she's a bit more settled in her mood and desires. Kylie was barely a 20-year-old when all this happened.
Same. Never saw the hype
I feel like Kylie’s bored with life in general. Imagine having achieved everything a person could possibly achieve by like 25… having everything you could possibly want. There’s probably this feeling of having nothing to work for anymore. She was kinda handed everything too so must she probably doesn’t have that “this is my baby” kind of feeling with her projects cause ultimately she didn’t work thaaat hard for them. The second she sold controlling interest of her company I knew she didn’t care about it anymore. Plus the whole Kylie swim ordeal… there’s no way she was even awake during the production of those swimsuits. Also with her level of fame going down considerably as she becomes more and more unrelatable to her former fans (like come on they met her as a teen now she’s a mom of two who looks 38 and dresses like a mafia wife). She just doesn’t seem to have any passion for her businesses anymore.
I'm a darker skinned Mexican woman I'm 6 months older than Kylie herself so when I saw the kits I bought dolce and the darker one , was super excited to have gotten them and then upon trying them out , I was extremely disappointed in the quality of the lipstick and how it did not look great 10-15 minutes after applying it , dry and flaky and smelt weird but coming off of HUDA beauty matte lipstick I gotten as a gift trendsetter was the shade and my god the difference in how it dries and long wear it was night and day so then I figured out that KYLIE JENNERS JANKEY LIP KITS WERE BULLSHIT , just the hype on it I couldn't understand because it looked like horse shit after 10 minutes and reapplying it made it look even worse so dry looking it made your lips look like you put foundation on and forgot to wipe off your lips and it dried in clumps so yeah fool me once SHAME ON ME you know that was in like 2015 never bought anything from them again first and last time fucking with that families products
I NEVER buy celebrity endorsed make up products.
Buy, Dior, lancome, bb, Mac. Leave make up to the professionals.
I would however try Rihanna's line. I think she really took the effort to make her brand work, instead of just saying buy me because I'm famous.
I think that unfortunately, because so many lower quality brands or questionably structured businesses have been used with celebrities it gave them this bad reputation. Wether it grew too quickly, was unsustainable, it wasn’t planned well from the beginning, whatever the problem was, it’s a shame that there isn’t enough people wanting to genuinely start a business from a point thats not just money, it reminds me of that girl, Nicola from Girls Aloud, I really believe that business was planned to from a different perspective, money was a secondary goal
She knew it would die off so selling more than half her company was a smart move
Thats very likely yeah
Yeah the issue I feel was she released everything too too fast. It was always launch after launch after launch. She did lose her passion. She barely posts about her makeup.
@@underskinYTis Kristin Cavallari deserving of a video essay from you? You're so well researched!
I feel like it wouldn't have died off if she stopped putting "KYLIE" over everything and came up with some originality
@@emilyh2362 that’s the thing too she wasn’t having other models wearing her product. The brand now is so basic with just kylie. Makeup collectors don’t want something that says Kylie
I tried them out in Sephora and I’m happy that I didn’t purchase anything. Quality of a cheap drugstore makeup staff, and ridiculously overpriced!
Its the same quality as colourpop, its meant to be that level, but of course theres a premium for her name
I’m interested to know in what country did you try Kylie Cosmetics in Sephora? I happen to really like Kylie’s liners but I can’t find them at any Sephora in the U.S 😞 I vacation in Europe often, was it in France of Italy?
@@Giulorma1121you can find them in Douglas in EU not in Sephora
@@Giulorma1121 i saw Kylie Comestic in a Paris Sephora
Lol it was never sold at Sephora 😂😂
I’ve always wondered who supports any Kardashian/Jenner brand. They’re pretty polarizing.
I think speculating as to why someone likes or wants to support a celebrity is a polarizing activity itself. What was really a niche activity has become a fully fledged economy at this point, and it is really quite disturbing.
You couldn't be as consistently successful as they are being polarizing. What's more likely is you're a member of a comparatively small but vocal subculture formed around hating this family for your own individual reasons, which I sure has nothing to do with the perception that they have a preference for black men, which is apparently very controversial with some.
I think they're liked for the same reasons any other celebrity is liked.
@@bnwo I wonder the same thing about people who support other polarizing successful people such as Trump or Elon Musk. Someone in America is buying all those red hats and Teslas. And it’s weird to imply if someone doesn’t like Kardashians they are racist?
@@atomikblondee1 I would advise that you re read my comment, but clearly reading isn't something you excel at, so there'd be no point. Also, this video is about Kylie Cosmetics. Perhaps come back to this video and comment thread when you've refilled your medication.
Her makeup brushes were the worst thing $300? For a makeup brush kit that should be no more than $50???
Its certainly a substantial mark up to have her name attacved
*$20 MAX
Well she definitely lost money because she was giving them brushes away for free in orders🤣👏🏽 Il
I remember watching makeup guru’s from back when saying, “Kylie’s liquid lip formula is so drying.” Now I’m really into trying new makeup products and the nice lady at Ulta told me “Kylie is good buttt, it’s a **little** drying…..” I thought to myself, “How does she have the same problem from like, 2016?”
✨because she doesnt care about the product, only the way it aids her personal brand✨
@@underskinYTthat’s not even true, she does care which is why she is trying to buy back the brand. Allegedly she doesn’t like how the new company is handling her products
@@alexanderbayarea she cares because it hurts her personal brand
Her and her fans are extremely short sighted. Her brand was always smoke and mirrors
You could argue that about a lot of beauty brands today honestly
@@underskinYT Fenty and rare beauty do well… Kylie’s brand was built on a lie (that her lips looked big bc of makeup not bc of filler)
@@amarjotsingh8455 1) What percentage ownership does Riri really have? She is a heavily protected celebrity, and much of her business is shrouded in secrecy because should the real information come out, it would shatter her very carefully curated image 3) Every celebrity has lip filler, so the focus on Kylie was just hate that failed yet again to impact them and 3) I guess you didn't watch her video on Rare Beauty
@@bnwo LVMH is publicly traded, learn how business works. Atleast fenty and rare had good products while it lasted. I’ve never ever ever seen someone pull out a Kylie product in the middle of a tutorial or out in the wild. And again, it’s not that she has lip fillers.. it’s that she LIED about it in order to SELL her product…. We need to fund the public school system.
@@amarjotsingh8455 Riri only owns 50% lol And that is still a little suspect. There's nothing that Kylie has done that any other company hasn't done as well. You, like the trash magazines and bogs that need gutter views and clicks, are reduced to being a parasite and a thorn in the side of people who actually produce by fabricating non-troversy, hoping it will stick. (FYI: it won't.) And once again, you need to watch the Rare Beauty video if you're so concerned about "lying."
Honestly, her only claim to fame is just having lip injections and being Kim's baby sister. That's all
She was also one of the characters on the show
@@underskinYT Yes I know, I was just making a general statement about Kylie, not in direct response of your video. I am a fan of the family, except for her
& yet... she's worth a billion with 400 mill ig followers. Yea, I think the lips & Kim are what did it too 🥴😂
She is not a billionaire. They lied. A bit like they lied that you can get her lips from the lip kits. You need injections for that. The fact she has a lot of followers means nothing. It just means a lot of foolish people are worshipping someone who doesn't deserve it. The only reason to admire her is for success in business and I wonder how much she was actually involved.
@@SayYoJ Having followers means nothing. Anyone can buy followers.
Smoke and glitter, like everything they do. The video of her in that pink set, doing a facial in full makeup and wearing rings, it's eye- rolling, like, just eff off. Its so transparent that it's a merch line, if her fans weren't teenagers, it wouldn't sell at all.
the facial in make up got me too ahahah
I was a big Kardashian/Jenner fan back in the day. I wasn’t interested in makeup but I remember the Kylie lip kit being a big deal. Once the brand got into Ulta, I think people realized it was a merch line and an excuse for Kylie to do photo shoots.
I don’t even think people realise that it is a merch line now to be honest
Lol
Right?! And her photo shoots with makeup for woman are disgustingly over sexual used..like are you trying to sell me a lip gloss or are you trying to sell me your body? Because now I'm uncomfortable and your having sex with yourself in the camera and no thanks not interested in either one 😬
Lol
So true! And she a billionaire bec of this.
@@MM84267 No she’s not, that was actually a lie.
I think the only thing this video doesn’t make note of is the overall decline of the beauty industry/hype after the onset of COVID and the rise in skincare. Her business was absolutely not the only one to suffer. The beauty industry has been declining for at least a few years now
I’ve discussed that in so many other videos, I didn’t want to seem like I was rehashing old ideas
True. The person who made this video is clearly one of those who hates the Kardashian clan. But it was educational never the less. This kid Kylie is made for life under the age of 25. Theres alot of people selling crap, so she’s one of them. She did it smart and fast.
People are looking for a more natural look, too, now for a number of years . . . I think you are definitely on the money about make-up losing it's popularity . . . Now, we have INFLATION TO DEAL WITH TOO . . . So people have less disposable income.
@@MM84267 I found a kylie arse kisser
@@SandraAnnEvansthis is very true !! Right now we are in the 2000’s makeup era very clean and minimal. But I feel 2016 makeup will make a comeback in a couple years
you’re so right about kylie cosmetics not having a product differentiator. nowadays (not back in the day as with the lip kits) kylie cosmetics isn’t known for any particular product or even a particular style of makeup or aesthetic. it’s like there’s no brand identity beyond it being a kylie jenner brand. and i imagine its sales would’ve been far less if her name wasn’t attached to the brand.
Yeah definitely I also think sales would be much reduced if she wasnt attached
Amazing video! I have issues with this brand... it's so...cheap. From her image to packaging, logo etc. She doesn't seem passionate about it, i don't know. I don't like KKW either but I see it more refined than Kylie's. Oh, I remember when she tried to snatch the rights of KYLIE when Kylie Minogue has been using for literally decades 😭☠️ the entitlement of it all, just like Kim
The packaging really does need to change, it’s easily the worst thing about the business right now
She’s making Claire’s makeup and selling it for high end prices… like… how???
I bet she's named after Kylie Minogue ....and Kyle Richards .....Kris knows the family
Never bought into the hype of her makeup or the entire family
I think they're doing ok without you.
there's no need to over-consume, but they have done very well over the years over many business models, they're clearly doing something right (its diversification)
@@bnwo they don’t know you
Plenty of people did. All over the world.
@@1SkorpiaUnfortunately they did. But I’m glad more and more people come to their senses.
As a marketing student, I absolutely enjoy your videos… ❤
I was a marketing student too back in the day, Im glad to see it translates well :) you should check out my fashion channel though, I post far more regularly there
@@underskinYT hehe understitched was the reason why I’m here living for your content 🫶🏻🎀🥺
Omggg yesssss I enjoyed this vid so much it was so informative!!
Same here. I enjoy how you analyze brands. I’m a student of marketing too.
i’m also gonna say that as a someone with dark skin, her makeup doesn’t really work for me. she always puts out the same shades of nudes & pink lip related products & im here wishing she would release some darker colored lip products that would work for most people. she said she makes makeup for herself & HOPES it works for everyone else like? nah i’d rather support a business that’s more inclusive & thinks about the consumers rather than themselves.
Yeah, it doesn’t seem like a great plan for a long-term
It definitely had its moment thats for sure & i was just getting into makeup when her brand launched. my problem with the brand was that she did too many limited edition launches meaning none of her products stayed consistent & everyone felt forced to buy cos they didn't want to miss out. and then it was found out that she would discontinue a lip liner shade and bring it back, name it something else and sell it again with her new 'limited edition' launch.
Yeah, I think colourpop did that too, it’s really dishonest, is that the word?
The only thing I know is they had a walnut scrub which is wild, at least sell your fans overpriced cosmetics that don't damage their skin.
St Ives 👀
You've got such great, informative videos. I always look forward to them! Side note, I also love your voice. It's got such great vibes. You're very well spoken
Oh really? Tysm, thats such a nice thing to read, I usually get that I sound like AI or a frying pan 😂
The lip kits made sense because of the lip controversy. Even her 21st bday collection was such a vibe, but Kylie has changed which is to be expected. Her brand surrounds her which is a huge mistake in my opinion. Her lip liner matching the lip product was revolutionary at the time, but what else? I agree, she hasn’t done anything to captivate the market and differentiate herself, but maybe she can’t. There is so much that Kylie has to be profitable, like clothing, even hee swim collection had hype but the quality wasn’t there. She has the potential for sure. She just needs to move away from her being the image bearer. Even Kim’s skims line is authentic because I learned about spanx through Kim so the brand made sense (I still think spanx is better) but at least she did something authentic and her marketing is very diverse.
It’s a shame they didn’t really try to distance her as a celebrity from the brand, because there was so much potential for other products that may be not be necessarily linked to her so directly. Because they wanted that celebrity endorsement to make a faster amount of money, it really locked them in And made the brand dated quite quickly.
This family has a lot of instances of jumping into something they claim to be passionate about and then fizzling out within a year or so. Also, I’m sure a lot of fans grew up and saw she DID have lip fillers for a lot of that (which when she initially denied, many youth believed) and it wasn’t the makeup that was the secret, so quietly bowed out.
We all wish we had the money to make businesses of our hobbies
I do wonder is it because it can be a year or longer behind the scenes before it launches, then by the time launch happens and the company is a few years old it’s probably 5+ years. So not surprised they go through phases of being passionate for the produxtsb
Typical Armenian scam artists…this is all money laundering because Kris has been trafficking all of her girls their entire lives.
As usual, fantastic video... Informative, well researched and relevant. thank you again.
Im so glad you enjoyed it 🙌
I love that we’re going into our ‘support small craftsman shops’ era it’s the best. People like kylie have everything by handed to them, no passion, no knowledge just cold cash.
I hope that continues for sure. I do have some doubts just because of advertising budget and draw (like my celeb or famous brands get 10x the clicks over my videos on small brands still on my fashion channel) but even then, I hope it translates to sales for these companies because they genuinely do deserve it more than
Amazing video once again. I remember buying two lipkits back in the KingKylie era because i loved her snapchat life. I reckon she'd find success in launching a baby products line as thats very on brand for her and she obviously loves being a mum and has always wnated to have kids
Everything about Kylie's appearance seems flamboyantly fake and very high maintenance. She's established herself in the family trade of celebrity and product promotion, initiated by her transformation from average girl to photogenic enigma who might be 20 or 60, cis or trans and reminds me of a Japanese receptionist robot when her mouth moves. There's a point at which transformation becomes self-obliterating.
Shes been media trained so long she doesnt come across genuinely
She was doing what was hot at the time. Now her look/as well as Kim and khloes looks looks dated. Heavy makeup, contoured face, fake tans , bbls, plastic surgery etc. The fashion is overly sexy. The new generation is more organic. Less makeup.
I love how in depth this video was, really pretty cool to know the real details
Im glad you enjoyed it 🤌
These girls are just jumping from product to product. It's all a cash grab. I use alot of skincare and cosmetics and I never bought their products. I usually do alot of research before I buy anything. I'm curious as to who really buys their products.
she has (or had) a huge customer base back in the day, but now the market is so saturated and her product isnt the most chemically interesting, so its just got lost in the sea
Iman was one of the first celebrities to start a cosmetics business
I just got another request for her actually, I need to look into it more
I really like yr videos they are so unbiased like y re not coming for the peron/celebrity it’s just pure commentary
Thank you, I really try
I’d love a deep dive into Meaningful Beauty by Cindy Crawford if you are up for it…she seems to have a loyal fan base and still be making good money over all these years. I was gifted a random bag of her kit and it’s very gentle and light on the skin, I’ll definitely miss it when gone. Would just love to know more about the brand and how it does generally, I tried to help my landlord stop her subscription and was given the run around so that was a red flag for sure.
I was gifted their lip pumping gloss in clear. I agree, it’s nice quality. I’d buy more from them I think…
Oh thats such a shout!! Id love to take a deep look at it, Cindy Crawford is just so incredible
It’s based on a lie. If there were magical melons that just never aged everyone would have heard about it. Big Pharma would have found a way to sell us all synthetic magic Mellon extract, and melons would be the most expensive food in the world. I’m sure she has nice products, but it’s wild to think people actually believe the “never aging melons” bull.
At kylie‘s prime era/king kylie era I used to be a Make-up artist who bought A LOT of makeup, I never owned something of Kylie cosmetics since everything bored me af.. i could buy the same shades of her eyeshadow‘s in the drugstore.
After the initial product, they just didn’t have any more differentiators again, so it’s no wonder it became boring
I have try all of the powder products from Kylie and yeah that feel cheap honestly 😅
But for the cream products I would say it's decent for the price
It’s really a shame that make up has become so for profit that there are so many subpar products on the market.
These celebrity brands are so boring, I e been in the beauty industry for 12 years now. I have worked with HUNDREDS of different brands and Kylie cosmetics has been one of the most boring brands. I definitely prefer FENTY over Kylie and even FENTY coming out with 40 shades for foundation wasn’t very innovative either. Brands like Estée Lauder have been doing that for years and continue to expand each year in their shade range. PLEASE, NO MORE CELEBRITY MAKE UP BRANDS!!!!
Or at least no more celebrity brands from celebrities that don’t genuinely care about the things that they’re pushing
I wish I could share the conversation between my and my friends when I was saying this to them couple years ago. We didn’t buy into the hype we were just watching from the sidelines and judging lol. Her first mistake was the continuous nonstop launch of the same products but different extravagant wasteful packaging.
He didn’t release in England in the same timeframe as it released in America, so I remember my friend is either having it shipped in for ridiculous money or having to wait until it came over (going into Topshop, but I couldn’t find any information on it). The hype was definitely hyping
@@underskinYT that's so crazy, it's interesting watch the downfall in 4k tho
@@_salzberri I agree
I don’t even wear make up but I still found this video to be very interesting. Keep up the good work❤
Im so glad you did thank you!
I noticed a couple years ago her face oils were $40 and now a half an ounce less and the face oil is now $20 🤔 I wonder why that was. Thanks for the explanation ☺️😊
Gotchu 💖
Thank you for sharing
Thank you for watching
Kris was smart to sell it at its height…
Oh 100%, probably the best business person in media, she really knows what shes doing
BTW can you do to iman cosmetics some people call that brand as first celeb make up brand
Oh I would LOVE TO actually, thats very up my alley
I think their honestly rebranding at the moment slowly. I think they still need to push it or it’s going to go really bad. I would change the name, logo and find a product that is a legitimate seller and a house name.
I think so too, I think its jn the works. I dont think theyll change the name, but I do think theyll distance it from kylie herself
The lip kit era was just a time baby 👏🏾👏🏾😂😂
An ERA
They really were the pioneers of this new celebrity ownership cosmetics paradigm. And the fact that she owned 100%, which is still something I don't believe has been replicated by a major celebrity, is amazing.
It really is very admirable, the most perfectly timed partnership
The reason she owned a 100% is bc she comes from privilege, use your brains
@@amarjotsingh8455 And???? Is she supposed to give 50% of it to you or something? Lmao 😂🤣
@@kendi1417 she’s not “self made” like she claims to be.. and yea she already had capital so her owning a 100% is not an accomplishment. And plus when it got sold to Coty then the truth came out
@@amarjotsingh8455 Everything Kylie touches is based off of her brand, which is something she built. 100% ownership and sold 51% for $600M. Stay mad.
Glad I never bought the lip kit. I grew up poor and I did have FOMO, but in the end glad I didn't. Great video. I have subscribed.
I don’t have lips and I had fomo 😂
I'm happy to have never bought anything or supported any Kardashian in any way. I'll never watch their stuff or follow them. Or worse, buy their products lol
Even if it was good product?
Hello Underskin. Can you do a rise and fall of Pyer Moss ?? I'm really intrigued by what the hell happened to this luxury clothing brand.
I actually would love to over on understitch, my fashion channel
@@underskinYTyou need to talk about his haute couture show, it create a really divisive conversation.
Very nice and informative video
Tysm 🙌
Why didn't Coty sue Kylie and Kris?... Did they lie about the company's sales?
could you do one for huda beauty please??
Oh I would LOVE to!!
the haus of gaga rebrand was done very well. for kylie, it wld hv been a game changer to hv diff mascara wands for lash type, but they didnt think that far
I really agree. There was just nothing special about the Kylie brand after that initial lip kit, they failed to make up innovations
This is why shes being active again in social media
Thats my guess yeah
It’s so funny that I got I Kylie cosmetics ad before this 😂
omg stop cjdtdytdcmthdchmxdngfd
I hope this is the end for the Kardashian Jenner era the world has had enough 🫵
I never really hope for the fall of anyone, I hope she continues to do well. But I would also like to see some spots open up in the limelight for new talent, people that could do with financial backing
I bought 2 lipsticks that were on sale and they were expired, I threw them away after one use. Never bought anything from the brand again.
You were able to buy them expired??
I definitely fell into the hype and bought one of her kits in 2018, but I had already discovered Colourpop around the same time and LOVED their lip products... I thought Kylie was a higher quality brand (not knowing they were essentially the same company). Colourpop was genuinely better formulas and it was half the price. That lost the trust for me as a consumer especially once I learned that they were owned by the same company
I can imagine it felt misleading fs, esp with the price difference
@@underskinYT definitely. love the video analysis 🤍
i dont know if you ever thought about making a video on pat mcgrath and i would love to see you do it, i dont know much about her or her brand but from what i have seen she makes some good products
OH I WOULD LOVE TO!!! If I ever start to do Life and Death/Times videos on this channel, she is at the tippety top of the list
great video
Thank you 🙌
You didn't mention the drama between the 2 Kylies during her cosmetic rise!! And guess what? Minogue only let Jenner use the name for a certain amount of time because Minogue owed the name Kylie before Jenner was even born!!
Yeah I left jt out just for time purposes, but honestly, now seeing how popular this video has become I wish I had added it in padam 🤌
I have no strong feelings about the kardashians at all. I don't watch reality tv and their lives have very little baring on my own so its all very whatever for me. But I was pretty into the beauty space here in youtube before it imploded and I remember the hype around the launch of the kits. It was massive. The beauty community was going crazy and the Fomo for fans of Kylie.
I’m also not huge on reality TV in general, so I’ll meet you in that camp, but you’re right that it was inescapable
hell yuh a kylie one,, im just staring this vid but i hope he talks abt the walnut face scrub from her skin care line
scrubby scrubby
I love all the tea that he gave me in this video! I didn’t know more than 80% of this info!
Im so so so happy to hear that
4:22 that logo looks very suggestive. Good choice guys.
🥵
Please do a video on SKKN!
Oh thatd be so interesting!
Can you do a video on the constant celebrity and designer business ventures to market towards parents with expensive baby products
Like Kylie Baby? I didnt realise there were more tbh?
@underskinYT Companies like dior baby, channel baby and Kylies baby company.
It’s funny how they are (2 years?) on the German market finally. When I was a teenager I would be so crazy about about the launch.
Gosh, that is very late
I feel like what made Kylie Cosmetics so big was because of Kylie and the hype surrounding the Kardashians as a whole now they’re not as big ofcourse the brand is gonna die…plus Kylie’s cosmetics as a whole have 1 specific look there’s no evolution it’s just that insta baddie look, there’s really no creativity or different looks & vibes…it’s really just a brand that worked with the trend at the time
Yeah, right, but of course it’s hard to escape that look when it’s so heavily tied to the celebrity
@@underskinYT good point but I feel like that’s what ties the customer in. Once you have their attention I think it’s important to start thinking of evolution and the way your product can grow and change. She just was stuck in the same mould and look forever and times have changed. Dewy looks, more e girl style of make, k beauty etc etc…she needed to make her make up more flexible but just didn’t.
The Kardashian are still huge...
Kylie was the second most talk about celeb, at the Golden Globes outside of Margot Robbie
Imagine all the workers under kylie cosmetics that has to suffer due to a scandal created by Kylie...
I think they have enough backing that wouldn’t affect them directly, but, it certainly stopped growth
Around this time, I was also heavily into the beauty community but just in the cream blushes, and skin care type lane of make up community.
What I did not understand looking at it now is that colourpop was a legit and well respected brand and it was known that she outsourced manufacturing with them so I kind of did not understand some criticism. Her inflating the prices was a well discussed sore spot though. This was quite a while back and I wasnt her demographic so I may be missing something.
Yeah colourpop was the hottest brand at the time, the height of popularised makeup. There was good reason she signed with them, but they werent really her formulas to share
Riri dropped Fenty and killed Kylie cosmetics.
She changed the whole game 🙌
And Kim came out with Skims, and finish off SXF.
Everybody has strength and weaknesses..
To be honest Kylie doesn’t need Kylie Cosmetics or any of her companies . Her being Kylie Jenner is what’s talking
She definitely does need her companies though, for so many reasons, theyre something for her to do, a way she can find value in her day to day life, it helps legitimise her wealth status, in order to do her part in securing her childrens future. Theres a lot. Shes rich, but money is finite unless theres this kind of longevity plan
@@underskinYT you right
There's a comment about this video saying the this Kylie make is no better than cheap drugstore brand at hyped up prices. Well, I've actually purchased both drugstore, department store, and cosmetic stores and have been more disappointed with the Ulta/Sephora brands than with drugstore brands. There have been some cases of buying mascaras that dry up within days, or they promise huge long lashes and I don't see anything that I couldn't get with Maybelline. Ive purchased eyeshadow from Sephora and Ulta that aren't true to color. To me, many of these cosmetic brands are hype and created to separate the fan from their money.
I just bought an AF94 mascara opened it tried it and it was DRIED UP! It was bought new sealed at the store!
It should definitely not be in the high end side of Ulta. Makes no sense
Yeah mid-level is probably better
Kylie cosmetics is a very low quality
I bought one valentines eyeshadow collection and hated it lol, the pigmentation was very poor
Its so disappointing when a product doesnt live ip to expectation
From what i remember someone saith that they used trick sold out. They dropped a small amount of product with a lot of add so it was sold out asap. We all had an illusion that this product was super popular and that they dropped a bunch of products to the market. This illusion was like Instagram likes - the more likes post has the more likes will get even if post is not great. If number of available products was visible for customers it wouldn't be most wanted product and wouldn't make them millions of dollars. I hope you understand what I wanted to say....
* someone said..... rorry keyboard changing words
Illusion it's an old marketing trick
Perception is nearly always the key to success, refardless if its warramted or not
5:44 "Self made" yeah right 😂 I'm sure those family connections, family money, family name, etc didn't help at all was totally just her all on her own 😉
Exactly 🙄
A video on kkw beauty next plsss
I really need one on KKW
Can’t wait to watch ☺️
I hope you enjoyed 🍿
She is billionaire and I honestly don’t think she is sad her brand is flop I mean many brands from sephors and Ulta have been discontinued not only her but kkw was amazing I wish Kim kept it
I think itll be a point of pride to keep kylie cosmetics open tbh, I think thats why theyll rebrand (in my preficiotion)
*prediction
Damn it was an era
Oh for sure and it gets to forgotten now
I will watch YOUR analysis of the downfall bc you won't have a bias!!!
I certainly try not to 🥰
@@underskinYT everyone has such a bias against the Kar-Jenners they give everything a negative spin.
i live in h**red for kardashians and jenners, but i love Your channel. very intresting episode, as always
Im glad you liked the video even if youre not afan of the brand 🥰
I do as well always have . REAL TALK. I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
Because what the world really, really needed was yet another celebrity make-up brand. Absolutely essential to the survival of Western Civilisation. What a stellar contribution by the Kardashian/Jenners.
Oh definitely, couldnt agree more, we should always have celebrity brands, theyre always the best 😂
I never purchased anything from her. I have spend it on Kbeauty instead which is worth it. I'm surprised how did I escape that hype 😂
K beauty brands I take with so much scepticism because of the political landscape there (with the whole anti-feminism thing, then of course the stories of racism and homophobia) its hard to know what brands align with my views when none of them have statements
It collapse, but you can still buy it at Ulta, Macy's & Sephora 🤔....
Why that...
The women in my family wear/ wore a specific type of makeup brand (I won't say the name b/c I want "influencers" to leave it alone but its well known).. I never wanted nor did i have anything to do with Kylie's brand or her sister's stuff. I never "Kept up with the Kardashians"🤭
you made me so curious now
REAL TALK. I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯 ❤
I simply do not understand how folks continue to be fascinated by these people
Simply, people are just fascinated with money
Saw it coming. Quality of her products and creativity is just plain mediocre.
You think theyll rebrand?
Seeing a Kylie Dior commercial as the ad before this video is…ironic
💀💀
Boycott all Kardashian/Jenner media, products, and endorsements.
REAL TALK. I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯
not gonna lie there were several of her products that were really really good. they were overpriced though.
Everything feels overpriced these days honestly
clean beauty has nothing to do with clean girl aesthetic. clean beauty is just a marketing term that just refers to not using specific "bad" ingredients.
It was originally very exciting as a teen to buy a few of her products but I view it as a trend that’s died long, long ago.
She’s not the it girl anymore.
Think she could come back?
Well, the brand may be struggling, but she sold her share for about $600,000,000... It made her very very rich.
Sooo happy to say I’ve never bought tried on or wanted any of her lame cosmetics. The whole family hasn’t sold me ONE item! And ive never watched their show! I feel so pure and intelligent
REAL TALK. I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯