The Rise and Fall of Britney Spears Cosmetics
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- Опубліковано 2 жов 2024
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Britney Spears' cosmetic license with Elizabeth Arden is of particular interest from how it has managed longevity past the Britney Spears fandom. Once totally hooked to Britney as a celebrity, today at least the Fantasy product line has a fan base all of it's own and twenty-five perfumes to match. Of course Britney did still promote the perfume and had a large influence on the popularity over the years helping several of the fragrances become some of the best selling fragrances ever created
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This month, I liked Curious by Britney Spears: www.scentbird....
Click here sbird.co/3vrGqWd and use my code UNDERSKIN to get 55% OFF your first month at Scentbird. What’s your favorite fragrance? Comment below
Her perfumes highkey are the best smelling celebrity scent.
And the bottles were so perfect for the target market
I heard no lies!! Her stuff smells amazing
Yes, still great and good prices. SJP perfumes are good too, bit more mature.
Tea “MY PREROGATIVE “released I think 2018-2019 was a moment, I used the heck outta that perfume
@@Chris-Tracy94 I JUST got prerogative RAVE, it smells like Cloud by Ariana and the OG prerogative had a baby.
It has always been fascinating to me how much money Britney Spears have actually made, compared to the net worth reported today, Britney’s perfume line has been massively successful worldwide, it makes me believe these people of her team really did steal big money from this woman.
I certainly believe they did definitely, it has me worried for other performers
Oh they did! You should watch the Deep Dive series on her it’s amazing, factual,and very informative! Lou taylor and her father stole so so so much money!
ua-cam.com/video/V_dtRAQLLvo/v-deo.htmlsi=ZxN8oJSzfmUt5450
@@parkervanderwoodsen4592 it’s not necessarily “stole”….for example look at Kylie. Her “billionaire” status is nonsense. Much like spears, her name is used to make corporate entities billions. This does NOT mean the person themselves are making BILLIONS. Granted Kris is getting much better deals for her girls(partially due to her ties with her husbands very successful firm from the beginning of her “career”). They use their name much as the music industry uses an artist to sell albums. Just bc a million records get sold doesn’t mean the artist makes a millions. More often than not they make about 11 cents on each album sale. I’m sure some of the money was misappropriated, however, most of the money was mismanagement. Think of it like a drug addict who buys less product than they paid for….at the end of the day they purchased what made them happy at the time not thinking the quick fix would end soon. That is essentially what these bad deals these celebrities make in Hollywood equates to…a shitty deal, BUT A DEAL NONETHELESS
Blame Britney's dad and her team
no celebrity fragrance has ever compared to Britney’s. To this day, since I was a middle schooler, I wear Fantasy (the one in the fuchsia bottle) it’s truly amazing, a very strong long lasting sweet scent. I get compliments EVERY time I wear it, from people of all ages, women to men. It’s one of those perfumes I always fall back on even after trying others or high end perfumes, it’s my go-to truly. She changed the game forever ❤️ and every time I manage to find one in stores I buy it in fear that they might be “extinct” in the near future lol.
Youve found your signature scent 🙌
Curious is my FAVORITE
Rumor has it, but I get why you didn't touch on this, she was probably robbed around 600 millions dollars on those 15 years, by her family and Lou M Taylor (current manager of the Kardashian and other celebs).
A year or two before the Free Britney movement helped free her, her team release a financial statements of her fortune, and it was basically 8 millions more than before her breakdown a decade before, around 60 millions, which many thoughts it didn't track because Britney worked NON STOP since 2008.
4 albums plus several compilation, 4 worldwide successful tours, one residency that reshaped Vegas,, and another announced (Domination, which didn't happen), X Factor, merchandise, licensing, the perfume empire. It didn't make sense she wasn't on par with other pop stars of her generation that were working as much as her.
I truly believe if Britney wanted to work again, she would be unstoppable, because the fact that the perfumes haven't lost their popularity, tells you that, no matter what, Britney's name still have inmense power. Even my mom love her perfumes.
Shes certainly still well loved and could easily work again, but I totally understand why, after all she has gone through, she would absolutey not want to
@@underskinYT absolutely. I've been her fan since I was 9 or so, 34 now, and even if I want to see her perform again, but the Britney we all love and worship as a musician and entertainer, I'm just glad she's free and happy, I don't care she doesn't do anything again, and I'm just happy to see her happy.
Curious and Fantasy were IT for me growing up, especially Curious with the atomiser. I want to go out and buy a bottle again 😅❤
Its on scentbird! Curious is the one they carry
i loved it too!! along with Paris Hiltons first perfume
There are many of each at every airport I visit.😂
I love their Red Door perfume, that was my go to when I was a teen. Very interesting video. Thank you.
🚪 Im so glad you enjoyed it 🥰
Her father really did everything to make money off of her name… and not a single cent went to her.
Truly awful
I used to wear Britney Spears, J.Lo and Shakira’s perfumes 😅
What an iconic trio
Me too along with Paris Hilton and Mariah Carey perfumes
I still have them!
@@dinasilva9263 I just found out that they still exist because of this video haha
You could find them at ross or Burlington
Understitch followed by Underskin video? Yes, please!
I know right!!
I like it when they link up too 🥰
Riiight!? So good for the soul! ❤
Amazing video. You should do some on Paris Hilton and Ariana Grande. They've also built entire empires on the popularity of celebrity perfumes.
Oh Im definitrly plnning on doing REM, such a shame how it all went down
Paris Hilton has a lot of incredibly popular perfumes
She’s been releasing them for a long time
I still ❤ her fragrances.
So iconic
I have a bottle of curious right now. Fantasy and midnight fantasy are my favorite perfumes from Brit .When her curious perfume first launched back in the early 2000s I begged my mom for a bottle that I got on my birthday and the first bottles looked like vintage perfume and were so beautiful. I still have that first bottle too ♥️
They were such well branded bottles for sure, you knew exactly whose perfumes they were
I got the original curious vintage bottle for my 14th birthday (2005). I still have the vintage bottle, it's too pretty to throw away.
@@underskinYTlol most definitely 😊 my friends could see them and know exactly what perfumes were Britney’s as as they walked in.
@@AngelicVirgolol me too only I was 15 at the time. Oh yeah definitely too pretty to throw away. ❤
The first fragrance was launched in late 2004, which is the mid 2000s.
They included the Curious perfume in the marketing of the memoir as well! They held fan screenings of Crossroads all over the United States the night before the book was released, and they gave everyone who attended a copy of her book and a bottle of Curious. It was incredible.
Oh what a great tidbit! I love that
Very interesting! For some reason I thought of a brand called Prescriptives that had a fragrance called Calix and was wondering if there was a story behind that brand. The fragrance alone was very unique and the brand itself was very good at setting themselves apart from other brands.
Oh I dont know it, maybe I should look into it
It got bought by Clinique
Love the back to back videos today. Thanks.
Sometimes the channels align so nicely 🤣
Curious is a forever amazing scent!
It smells so much like the girls from my school to me, a real memory unlocker
I still have my original bottles of Glow and Fantasy back from 2004ish. They are in a box tho lol
Omg dont ever sell those!
@@underskinYT
Im not. I collect perfumes. I have every version of Fantasy and most of her other fragrances.
Some of the bottles have changed over the years but they are mainly just the same 💖
I have all of Mariah Careys perfumes, all of Jessica Simpsons, all of Katy Perrys, all of Nicki Minaj, I have a lot!!!
The title should be " Britney Spears Fragrances" not Cosmetics. I though she had a line of lipsticks, make up that I've never hear of. But her fragrances are still selling, not as well as before, so maybe not exactly a great fall, not yet.
I mean I covered the cosmetics as a whole, but the makeup/skincare had significantly less impact and were mostly ancillary products
@@underskinYT You mean she actually had makeup too ? Never heard of it.
@@gobyfish1399
Nah, it was just one palette
It wasnt a proper makeup line or anything, more like a bonus kit, you would buy the fantasy perfume and get this eye/face palette called "look my way, colour kit"
Can you please do Kylie Minogue Cotys products , love "Darling" still to this day... And Christina Aguilera products?! 🙏👌💯😍
Love the idea of Kylie, I should’ve done that when she had her Padam song
@@underskinYT I'll keep my eyes out 👌😍
Curious is one of my favorite scents of all time!!! ❤
She did such good perfumes
@@underskinYT enjoying your content so much. Maybe celebrity perfumes can be a new genre?? 🤔
I hope you can also do research for international brans from southeast Asia they're have great brand like the paragon company can beat Maybelline and loreal from Indonesia market since 2016
Id love to do some Korean brands actually, theres some interesting targeting with them
Fantasy everything on the moon at this point like girl has fantasy in every colour and vibe
Hahahahah
Thank you for all of your research. I had no idea her fragrances were so successful. The POWER of celebrity.
Im so glad you enjoyed it 🥰
i’ve gone through several bottles of prerogative (black and pink bottle) and i’ll probably always have it in my collection. her fragrances are lovely, packaged well and priced very fairly, especially for celebrity perfumes.
I love how well loved they are, I hope she gets a better cut from now on
i’ve gone through several bottles of prerogative (black and pink bottle) and i’ll probably always have it in my collection. her fragrances are lovely, packaged well and priced very fairly, especially for celebrity perfumes.
I agree with you, theyre a really solid product, celebrity or otherwise
Ain't people still buy them. Wal-Mart should still be selling them. Not sure
I think walmart does, no?
@@underskinYT Yeah they do 👍
I bet there’s some Elizabeth Arden executive who has stayed up late at night for years haunted by their regret with dropping Taylor Swift’s fragrance contract
Can you review Jessica Simpson's empire
Oh I didnt think of it, I like the idea of
Those perfumes are still selling like hotcakes
They have an enormous fandom behind them
This was such a great video. I, like other commenters had absolutely no idea that the perfumes were so lucrative and that Britney got very little from it. It always perplexed me how her networth would be so low compared to all albums and tours that she produced. It truly is a shame.
Perfumes in general are really lucrative and these dominated for yeeeeeears, it upset me to learn she had only 8 million or something
Can you PLEASE do Paris Hilton's brand too??!?!!
I remember my sister received a mini set of Britney's perfumes for Christmas one year for Christmas. She wouldn't let me use it, much less sniff the bottle 😡
Hhahahhah such sister behaviour
Can you please please do a video on Elizabeth Taylor’s fragrances/cosmetics
I really should, such a breakthrough in cosmetics
This is a good video. I just have a couple of notes. Britney's perfume in 2004 did over $100 million in sales. Hollywood Reporter says she took home $52 million, which means her cut is significantly higher than the 5%. Also, that $30 million number you mentioned isn't right. In the Brand Sense lawsuit, Brand Sense says their cut is 35% and they're owed $10 million for just ONE fragrance. So that means that the one scent they were cut out, had already made $30 million for that one year or quarter. Given that Britney's own website at one point said she owned 34% of the global celebrity market, it's clear that her sales were significant. There's also a lawsuit between Justin Bieber and Larry Rudolph were Larry confirms that at the time of the lawsuit, Britney's perfume hasdsold more than a billion in sales. Bryan said she owned the brand and while I think he exaggerated about the sales, I do believe based on the 2004 split with Elizabeth Arden, that Britney's cut was significantly higher than the standard 5%. Her wiki page puts the sales in the billions But the lack of information about the perfume and the way Lou Taylor and Jamie were described as doing business with Brand Sense, makes me think the money went directly into an account outside the conservatorship and that none of the perfume money was ever reported.
You sound like you know what you’re talking about, so I won’t correct you, but I would imagine she will get the percentage and then a fee on top of that for her endorsement of the product. It’s not common for a celebrity only to get the percentage, they will get a wage as well. Which would explain why there’s a discrepancy between the percentage amount and the amount that she took home.
Listen those perfume would last hours on me. Used to get them at Ross or T.J. Maxx and Marshall’s
Oh my gosh, you brought back a memory of the fantasy perfume in TK Maxx
I read somewhere that part of the success of Britney's perfumes was down to the fact they were (at least initially) pretty well made considering it was a cash grab and the notes in her fragrances were well considered, which helped their success aside from being endorsed by Britney. I have a few friends who are huge fans of the Fantasy line and they aren't even big Britney fans.
I mean I know from experience that her fragrances lasted an incredible length of time. I dont know if the consumers were applying regularly or if they really were as long-lasting as it seems
She has a special gift to sell anything she touches. It has made her life a nightmare too 🥺
I mean, she said it best, we wanted more and she gave us more
Please do a vid on Dame Pat McGrath! 🙏
I really want to actually, but I’ll probably have to do it about her brand, instead of her, because I like to keep my biographies until the person has passed
Fantasy intense smells amazinggggg🥰💗
She shaved her head and did the umbrella in 2007
Fantasy has been my favorite fragrance since it was launched. Interestingly, is also literally the only fragrance that every man I've ever met actually likes.
Oh thats interesting, all the boys in my schl hated it, but maybe that was bravado/misogyny
When I was a preteen I got the curious perfume for Christmas and it came with a metallic pink handbag ✌️definitely captured the time.
Oh thats absolutely adorable
I GOT A little jewelry case
@@underskinYTI got a little jewlery box with fantasy og
Britney in control is my youth! I miss it so much. I still use fantasy. My brother bought it for me for Xmas
Do you know what always amazed me about fantasy was that those crystals were stuck on there like anything, I never remember them falling off despite rolling around in school bags all day 🤣
She didn’t shave her head and attack a car with an umbrella until February 2007. Just a note 😉
Original fantasy is the best smelling I LOVE IT!!
Such an iconic scent
I remember wanting this perfume so bad in high school 😅😅😅
All the girls in my secondary school kept it in their bag so they could spray at regular intervals
I actually loved her perfumes. Fantasy is my fave.
I had no idea Britney even had a beauty line! 😮
Yeah I dont think the makeup ever sold as well as the fragrances though
People still buy Britney’s fantasy today
Its still so popular
circus is my favvvv
Amazing amazing amazing video!!! I've always been curious (pun intended 🤣) about how the conservatorship affected her cosmetics line and how much money it made vs what she actually got. Super upsetting to hear how she was used as the face of the brand but most likely didn't even get that much money from it. Her fragrances are great though, I've tried Fantasy, Midnight Fantasy, and Curious and they're all incredible! Fantasy is literally the most-complimented perfume I've ever worn, and I wear TONS of perfumes lol. I definitely wanna get more of them, the Jungle Fantasy one looks really good!
Fragrancenerd on instagram has a few videos on Fantasy and it blew me away to hear him discuss the different levels of it, I was so impressed so much thought and development went into it, no wonder it has such a cult following
Fantasy was the smell of my childhood, it’s my favourite perfume now.
A signature scent
Lou Taylor and Jamie Spears really high jacked the Britney brand to line their pockets.
So disappointing
The animation and editing is amazing!
Thank you so much! Im glad you watched both videos 🩵
i’ve gone through several bottles of prerogative (black and pink bottle) and i’ll probably always have it in my collection. her fragrances are lovely, packaged well and priced very fairly, especially for celebrity perfumes.
Its such a great transitional fragrance I think, perfectly deep for women, but sweet and playful enough to not put off teens, really such a great fragrance
Holup... Britney Spears had/have cosmetics brand?! LOL
YES!! I remember the body gel, but I didnt know of the eyeshadows until researching
I remember these fragrances from high school and middle school. When they came out, people went CRAZY. They were a little heavy, but overall they did smell pretty decent and were also affordable.
People would whip them out and spray half the entire bottle on them intermittently throughout the school day 🤣
Believe and Curious Heart 💕 And Hidden Fantasy Are So Good 💋
Iconic
Fantasy will always be the best smelling perfume ever. I just wish it lasted longer on the skin.
It was the smell of my teen years for sure 🤣
My mother got me Curious as a birthday gift, and I was grown woman. I loved it. It smelled wonderful on me.
I see your mum has good taste
Britney Fantasy is MY ALL TIME FAVORITE SCENT ♥️
Its so sweet 😍
Curious is literally one of my fav perfumes.
Had no idea she ever had a cosmetics line
I remember the body wash so clearly, but I have to admit I dont recall the eyeshadows etc
I still use Fantasy and will use probably till the end of time lol
She said loyalty
They just announced a new fragrancd yesterday!!
Omg whatttttt
@@underskinYT yup! Candied fantasy, should smell like pink hibiscus, orange flower and strawberry along with the signature cupcake musk backing
Do the rise and fall of JLO beauty
My jlo fashion video flopped 🥺
Amazing video!
Thank you so much
So I'm just curious, with this venture alone how much would she have made off of this?
My nose looks just like hers without makeup and always wanted to know what she uses to narrow it down like she does.
Who is her make up artist actually? I dont know
She’s had three nose jobs. Watch any plastic surgeon video here on UA-cam to see. Lorry Hill also has a good channel about plastic surgery even though she herself isn’t a doctor.
Britney scents have gone down the drain. Sunset fantasy was ok but didn't last more than five mins and jungle fantasy smelled gross.
Whattttt jungle fantasy was a favourite of a few of my friends 🤣
Make one video on Refy Beauty
I really want to, but next I want to do lush 🩵
I want more Britney shadows
I think shes done with all that now, itd be too suspicious if she released it now
👍🙏✌️❤
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Such a good video!🥰
Thank you
Wow!
Right? More interesting of a history than I expected
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Please do Guest in Residence by Gigi Hadid in your other fashion channel
Shes had a lot of promo recently maybe I should consider it more strongly
Wearing circus fantasy rn! What’s everyone favorite Britney perfume and why? I wanna order another scent was leaning towards midnight fantasy but open to trying different if you swear by it haha 😊
I’m 34 and I’ve always had a bottle of curious since I was 15. I’ll always keep repurchasing
It’s so good to have a signature scent
My bff loved Curious, lol.
You had a good best friend