Artist Interview: Adam "Adrock" Horovitz (Beastie Boys)

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  • Опубліковано 11 вер 2010
  • More info on Reason: www.propellerheads.se/products...
    It's hard to fully comprehend the impact the Beastie Boys have had on popular music. In collaborations with Rick Rubin and The Dust Brothers, the Beastie Boys have birthed some of the most infectious and fun beats of the last 25 years. From the early 2000s, on a recommendation from band-mate Mike D, Adam Horovitz (Adrock) started making beats in Reason and instantly ditched his venerable SP1200. Reason has been at the heart of their beat laboratory ever since.

КОМЕНТАРІ • 129

  • @johnnyscifi
    @johnnyscifi 7 років тому +27

    I like this guy, usually most things he says I'm down with!!

  • @keianbrown8621
    @keianbrown8621 6 років тому +37

    The King AdRock that is my name and I know the flyest spot where they got champagne

    • @Hellwyck
      @Hellwyck 5 років тому +4

      We rode for six hours the we hit the spot
      The beat was a bumping and the girlies was hot

    • @kodylaclair961
      @kodylaclair961 4 роки тому

      Checcc chec chec chec. Checcciddddouuttt

  • @bobynowayne
    @bobynowayne 13 років тому +11

    He's so handsome and talented, i get tingles ;)

  • @JeremyRayWilliams11
    @JeremyRayWilliams11 11 років тому +3

    I got a new laptop just for Reason 7. Line 6 UX1 and my guitar. Just easy and awesome. Been a Reason user since 2.5 It truly is all in the box. Thanks Propellerhead.

  • @Admiralex91
    @Admiralex91 9 років тому +15

    I found out what sample he uses. He used The Stooges - Dirt.

  • @MARONEEIGHTSIX
    @MARONEEIGHTSIX 14 років тому +2

    Thanks for this great interview!

  • @ReasonStudios
    @ReasonStudios  12 років тому +12

    @saynotogmailforyoutu have you seen the deleted scenes? It's all old stories from Adam and the Beastie Boys. There's tons of cool stuff in there and no mention of Reason if you're not into that. We wanted to share both... cool stories, and also how Adam uses Reason since that's what our users are interested in also.

  • @xxxDJAK47xxx
    @xxxDJAK47xxx 14 років тому

    thanks for uploading!!

  • @ReasonStudios
    @ReasonStudios  12 років тому +1

    @Cambmusic1 Wow that's awesome! Thanks for posting the follow up and happy music making! Maybe I'll be visiting your studio soon for an artist feature interview! :) -ryan

  • @ReasonStudios
    @ReasonStudios  13 років тому

    @onfzd Good eyes! It was indeed an MS20. I actually moved that a little so it would appear more in the background. Glad it was noticed. :) /ryan

  • @Jason-gt6ko
    @Jason-gt6ko 2 роки тому +4

    Yauch was the master at sampling. Even Adrock would tell you that.

  • @VincentJNewman
    @VincentJNewman 5 років тому +15

    I wonder if he still has that SP, It will probably be worth loads in the future if it belonged to ICE T and Adrock!

  • @Mike_Benz_
    @Mike_Benz_ 14 років тому

    awesome stuff

  • @OldDirtyMors
    @OldDirtyMors 10 років тому +31

    i think he should pick the sp again

    • @MilkoOfficialChannel
      @MilkoOfficialChannel 5 років тому +3

      I think he knows better than you. He started to make music because it was exciting for him, you just get tired of doing things the same way. He eventually will go back to the SP and then back to Reason again because you just have more options to explode your ideas into it. Easy.

    • @frankjamesbonarrigo7162
      @frankjamesbonarrigo7162 Рік тому +1

      Its an ad

    • @SergioMartinez-el8kg
      @SergioMartinez-el8kg 9 місяців тому

      @@frankjamesbonarrigo7162he made the beats on the 2004 album using reason

  • @ReasonStudios
    @ReasonStudios  12 років тому +1

    @saynotogmailforyoutu lol! Okay well check out the deleted scenes. The links in the description on this page or at the end of the video. Thanks for the laugh at the end of your comment!

  • @Nektasje
    @Nektasje 12 років тому +3

    it's the vocal track from MGMT's flash delirium, maybe ad rock did a remix or something.
    would like to hear that!

  • @fretre2171
    @fretre2171 4 роки тому +1

    He was the listening to the demo tapes For Rick Rubin. He heard LL Cool J and said, hey, this is cool Rick. Check this out boom discovered.

  • @NandoCesar
    @NandoCesar 10 років тому +6

    What a legend ! lol

  • @gregorio87
    @gregorio87 29 днів тому

    Damn, to think not long after this interview, Yauch will have passed away. RIP MCA and long live the Beastie Boys!

  • @THEBURNZINATOR
    @THEBURNZINATOR 10 років тому +11

    A reason plug. I want to hear a real interview.

  • @Tautolonaut
    @Tautolonaut 13 років тому

    @Dougal70 this is not just any ad, it's an ad-ROCK!

  • @RominsonCrusoe
    @RominsonCrusoe 10 років тому

    Happy b-day

  • @RobertoGinsburg
    @RobertoGinsburg 11 років тому

    Yes my beauty

  • @medwaystudios
    @medwaystudios 10 років тому +1

    @NEAPULA he's not dead. Nice video, Reason is great but I still record my hardware samplers into it for the sound.

  • @xTacosAreGoodx
    @xTacosAreGoodx 13 років тому +1

    @fzerostrike
    It's a song called Flash Delirium by MGMT

  • @SUPERSTRANGEUNIVERSE
    @SUPERSTRANGEUNIVERSE 12 років тому +1

    @TR0jAX its not about the machine its about the user.....doesnt matter if its an sp 1200, mpc 60, s950, logic, fruity loops or whatever. its about the art man. and ad rock has been using the sp since the late 80s early 90s im sure he'd like to use a different bit of kit after all that time :)

  • @YariBeatsMedia
    @YariBeatsMedia 5 років тому

    I’d get a copy n use reason but I already have a daw I am only getting to know. & I’ve been using it for many years (Cubase).

  • @dopplerindahouse
    @dopplerindahouse 11 років тому

    i thought bout that sounds like an "Air" track anybody knows whats the name of that particular song ?

  • @fzerostrike
    @fzerostrike 13 років тому

    @xTacosAreGoodx
    Thank you very much!

  • @randomazn420
    @randomazn420 13 років тому +17

    He still looks like hes 12.

  • @Tautolonaut
    @Tautolonaut 13 років тому +1

    "welcome to the internet" i want that on my homepage!

  • @FreemanF39
    @FreemanF39 Рік тому

  • @asdf9890
    @asdf9890 Рік тому +2

    4:00 needs to be meme'd

  • @hexmora7588
    @hexmora7588 11 років тому +2

    October 31st that is my date of birth. I got to the party you know what I did, the smurf.
    Ad Rock is the shit.

  • @IndigoGeronimo5959
    @IndigoGeronimo5959 12 років тому +1

    Silence guys, the King (Ad-Rock) is on the mic.

  • @elgeras
    @elgeras 11 років тому

    Whats the name of the song that starts at 1:39 ?

  • @blacksheepbr66
    @blacksheepbr66 11 років тому +2

    im just starting to mess around with reason because of this interview too hahah.

  • @AloneinFiction
    @AloneinFiction 14 років тому

    Very Sick!!! :)

  • @fzerostrike
    @fzerostrike 14 років тому +1

    AT 5:12 is this a real song or demontration?
    thanks from Brazil!!

  • @abraxasjinx5207
    @abraxasjinx5207 Рік тому

    How do I watch the deleted scenes?!

  • @ashe984
    @ashe984 12 років тому +3

    He's very hot.

  • @mo5x
    @mo5x 12 років тому +8

    Ad Rock is a genius.

  • @cityfunk8244
    @cityfunk8244 4 роки тому

    Reason💪🏾

  • @RobotzAreAwesome
    @RobotzAreAwesome 14 років тому

    The King Ad Rock, that is his name, and he knows the flyest spot where to get the champaign.

  • @sp1200fanatic
    @sp1200fanatic 13 років тому +1

    Actual Chopping steps on the SP......1.sample loop, copy it to all pads. 2. save. 3. delete all pads except for one. 4. chop first sound, usually a kick. 5.permenately truncate. 6. load loop to next pad. 7. chop next sound. 8. permenately truncate.....keep loading and chopping until you have all your drums or sounds chopped. So ya, ReCycle is a lil faster

  • @JasonCWaite
    @JasonCWaite 7 років тому

    Record & fact it takes VST changes the game.

  • @Khultan
    @Khultan 12 років тому +1

    ♪♪♪♪♪♪♪THE KING ADROCK♪♪♪♪♪♪

  • @HOWYOUDOIN884
    @HOWYOUDOIN884 5 років тому +3

    well I'm a Benihana chef on the SP12

    • @beandipss
      @beandipss 5 років тому +2

      You be like Hello Nasty where you been? It's time you brought the grimy beats out the dungeon

  • @sandpaper4483
    @sandpaper4483 Рік тому

    Why haven't we heard adrocks reason 2.0 song files?

  • @Drolkan1
    @Drolkan1 12 років тому

    @The530aftescho "Hold It Now, Hit It" off License to Ill. And its... doin' the do

  • @Encendedorlab
    @Encendedorlab Рік тому +1

    WHATS THE SONG AT 5:12? I need it

    • @love-o-meter
      @love-o-meter 4 місяці тому

      sounds like a remix of Flash Delirium by MGMT!

  • @Bboys1fan
    @Bboys1fan 13 років тому

    yo yo yo , this is cool, but like..where was this on...tv? or what

  • @leepearson8357
    @leepearson8357 12 років тому

    ad rock rules!!!!!!!!!!!

  • @plasmaforce11
    @plasmaforce11 13 років тому

    Swept away by the beats :P

  • @Darksagan
    @Darksagan 13 років тому +1

    Fucking bad ass interview.Iam subbing.

  • @onfzd
    @onfzd 13 років тому

    Korg MS-20 in the background. ♥

  • @welcome2jumboland
    @welcome2jumboland 13 років тому

    4:40

  • @m0de
    @m0de 14 років тому

    haha. awesome vid....

  • @acoustikbeats3737
    @acoustikbeats3737 9 років тому

    3:50 is my jam

  • @MilkoOfficialChannel
    @MilkoOfficialChannel 5 років тому +1

    2:59 LOL Riiiiight

  • @TheMax200g
    @TheMax200g 9 років тому

    Created this with Reason Essentials. soundcloud.com/max200g/lyinass
    What else would I get from the full version?

  • @ndowroccus4168
    @ndowroccus4168 Рік тому

    BBS and LLCJ hand in hand

  • @simonyricools
    @simonyricools 7 років тому

    What's in the BOOOX?

  • @HookedonChronics
    @HookedonChronics 12 років тому

    you're right, my bad, honestly.

  • @IndigoGeronimo5959
    @IndigoGeronimo5959 12 років тому

    Oh alrighty then. Good man.

  • @dwaynemusik
    @dwaynemusik 9 років тому

    You cant tell me he hasent tried an akai mpc or something not knocking reason i mean recycles kool but its better to have all that in one system reason 7 and 8 don't count cause
    Chopping samples in recycle is still better than reason 7 or eight

  • @08encl
    @08encl 12 років тому

    @The530aftescho hold it, now hit it.

  • @Peem_pom
    @Peem_pom 10 років тому +2

    He does not use a Mac.

    • @ckernest
      @ckernest 8 років тому

      Does he use Dell?

    • @linksauce_1
      @linksauce_1 8 років тому +1

      +Mira Malhotra That is a Mac. You can clearly see the MacBook logo at 3:52

    • @ckernest
      @ckernest 8 років тому

      It looks like a macbook.

    • @ScottChristina
      @ScottChristina 8 років тому +4

      It doesn't matter. The brand name on your tools do not matter. How you use those tools are what matters.

  • @menaceone509
    @menaceone509 11 років тому +3

    Not the best Reason video, but Beasties Boys are still Ill!

  • @ashe984
    @ashe984 12 років тому

    He is? Who Ad-Rock?

  • @savagecabage
    @savagecabage 12 років тому

    well what have you done? upload something to your channel and we will see if your any better

  • @midierror
    @midierror 12 років тому

    yeah he uses reason....

  • @joshfrenier6599
    @joshfrenier6599 11 років тому

    FLASH DELERIUM!!!!!

  • @mediumstudio
    @mediumstudio 5 років тому +5

    why bleep the swears? honestly, man, gimme a break ....

  • @jimrellbaluyot3080
    @jimrellbaluyot3080 2 роки тому

    😟 💚

  • @feverspell
    @feverspell 12 років тому +1

    It always depresses me, but then also doesn't surprise me, when I read racist screeds under UA-cam videos. How about we just watch Adam talk about music for a few minutes? Sounds infinitely more fun and/or interesting to me. Hip-hop/rap is for everyone, regardless of race, and the Beastie Boys helped to drive that point home. Weren't a whole lot of white folks in the rap game when they came on the scene, and there still really aren't now. They're the definition of pioneers.

  • @HookedonChronics
    @HookedonChronics 12 років тому

    already addressed that and apologized

  • @followyourbliss101
    @followyourbliss101 13 років тому

    i think reason/record must've been created by aliens because it's so fricken complex!
    I could spend the rest of my life just learning how to use all the bits... head is spinning....
    i'm still trying to get used to using record on top of reason instead of just using reason.
    Can't have enough monitors either ;-)

  • @caranprop
    @caranprop 3 роки тому

    Owned a copy of “Cooky Puss” one of the Beasties first recordings

  • @Cambmusic1
    @Cambmusic1 12 років тому

    I bought reason because of this interview like last year. Haven't looked back since

  • @velveetaslingshot
    @velveetaslingshot 13 років тому

    LOL...he's just messin around and comes up with a nice little jam.
    "Sorry."

  • @Dougal70
    @Dougal70 13 років тому +1

    Is this an ad?
    it is.

  • @XSidSChikX
    @XSidSChikX 12 років тому

    You're so wrong poopyscoopy. So. Wrong.
    Beastie Boys = Legends

  • @alienswithhalos520
    @alienswithhalos520 4 роки тому

    Check out the New EP I just released. Beastie Boys / Beach Boys Mashup. @ alienswithhalos.bandcamp.com/album/the-beachie-boys

  • @NEAPULA
    @NEAPULA 12 років тому

    RIP A great man , in fact, is gone

    • @zachgorman534
      @zachgorman534 7 років тому +2

      STEVE RED .STEVE RED he's not dead, the other Adam is

  • @videocircus
    @videocircus 11 років тому

    It was the other Adam that died of Cancer. The Beastie Boys had 2 Adams.

    • @johnnyscifi
      @johnnyscifi 7 років тому

      The Metalnaut
      Yea, Yauch and Horovitz!!!

  • @kebythepeanut
    @kebythepeanut 11 років тому

    3:54 I FEEL YAA

  • @soulgoodmusictube
    @soulgoodmusictube 14 років тому

    RECORD is sssssSSSSSSICK!

  • @andyrobinson5555
    @andyrobinson5555 10 років тому

    SP 1200
    THERE IS NO SUBSTITUTE

  • @NachtSchreck13
    @NachtSchreck13 Рік тому +2

    Yeah but Reason will never sound anywhere near as dope as an SP1200. as far as the tedious copying and pasting and cutting of samples on the SP1200, the ENSONIQ samplers killed it back in the day. When you loaded or recorded a sample, every copy was a ghost copy of that original sample, and no matter how many copies you made, you still had just that one original sample in the memory. You could copy a breakbeat, kick on one key, snare on another, reverse snare on yet another key, hihats, etc. and none of those copies used additional RAM.

  • @delvallo9652
    @delvallo9652 3 роки тому

    Sorry but there is nothing like real hardware. The age of the laptop as a full production tool is done. I only use a daw to record, but my instruments and sounds come from real gear

  • @robertcrystals
    @robertcrystals 5 років тому +1

    So 2:25 is when the Beasties went shit

  • @RareSpibs
    @RareSpibs 5 років тому

    gross dust on the faders

  • @alanacarso
    @alanacarso 13 років тому

    commercial

  • @savagecabage
    @savagecabage 12 років тому

    got paid for what?

  • @allenbowers1970
    @allenbowers1970 6 років тому +1

    This White Guy produced alot of shit that you Didnt know....

  • @SuperTruthful
    @SuperTruthful 10 років тому +1

    They rapped weren't necessarily into hip-hop culture.

    • @SupahFans
      @SupahFans 5 років тому

      SuperTruthful expand on your statement please.

  • @wariusgaius
    @wariusgaius 6 років тому +1

    @2:16 look at this guy. Swallowing and lying. For a few bucks, of which he had tens of millions. What a guy.

    • @EricRosemusic
      @EricRosemusic 5 років тому

      I bought Reason in 2005, and have never looked back. Also. I don't know that he's lying

  • @1ino1eum
    @1ino1eum 13 років тому

    Lol recycle... Reason is cool but recycle is obsolete and not fun to use

  • @SuperTruthful
    @SuperTruthful 10 років тому

    Rap didn't start out being multi-cultural...not being racist...being factual.