No Impressions and/or Clicks on Google Shopping? (Try These Fixes)

💡 Watch the entire FREE Google Shopping Course here:
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In this video, you're going to learn what to do when you have no impressions and/or clicks on Google Shopping. I’ll show you the easiest way to fix this.
00:00 Introduction
00:36 No impressions - what's the cause?
01:34 Account issues
02:02 Are your Google accounts linked?
02:37 Google Merchant Center Account issues
03:33 Campaign Settings
05:09 Negative Keywords
06:17 Bidding adjustments
07:29 No clicks - what's the cause?
08:30 Product feed optimization
09:07 Ad Rank
11:09 Audience targeting
No impressions on Google Shopping? Zero clicks? These issues can immediately make eCommerce beginners wonder if their choice of running Google Shopping campaigns is a wrong move. Well, there’s a variety of reasons why this can happen, and we’ll go through them in this video.
Google Shopping Ads no impressions
If your ads are getting no impressions, you need to look at the variables below, which might be causing the issues.
Time
How long has it been since you made the campaign? Make sure it’s at least 3 days. Because it takes time after you launch your campaign for Google to index your feed and start showing to people (impressions).
Campaign is live
The next thing you want to check is if your campaign is live. Make sure that it’s set to “Active”.
Google Ads billing issues or suspension
The next thing you need to check is if there are any issues with your Google Ads account or billing in Google Ads. You’ll usually see a big red banner at the top of your account telling you there’s an issue. So if you see this, fix it immediately.
GMC Account connected to Google Ads
Make sure that you’ve linked your Google Ads account to your Google Merchant Center account. You can check this by going to Tools and settings and under “Setup” click “Linked Accounts”.
Issues in GMC Account (disapprovals or suspensions)
You need to make sure there are no issues in your Google Merchant Center account. So regularly check your account and look for any suspensions or errors which would usually show at the top of the screen on your Merchant Center dashboard.
Google Shopping campaign settings
You also need to check your Google Shopping campaign settings. You’ll have set these when you created your campaign, but if you didn’t do it properly, it could cause issues with your Google Shopping ads not showing.
Bids high enough
If you set your bids too low, then you won’t get any impressions because your ad rank will be too low to even show. Usually, I’ll set my bids for new campaigns to about $1.
Remove negative keywords
Make sure you don’t have unnecessary negative keywords. At the start, I don’t recommend adding many negative keywords, just to let google really try out your products on its network and get some initial data. This is, of course, only if you’ve optimized your product feed.
Remove all bidding adjustments
Bidding adjustments are edits you make to your bids based on user factors like device, time of day and week, location, and other demographical data. Adding these too early can restrict your campaign unnecessarily so you want to remove these if possible.
Start a fresh campaign and follow our campaign setup video
Lastly, if you’re still not getting impressions after a week, I recommend starting a new campaign from scratch. There could be some sort of adjustment or campaign setting that’s restricting your campaign and instead of trying to find it, you can start your campaign from scratch.
Now, how about if you’re getting no clicks on your campaigns? Here are the variables and areas you need to assess:
- Time and volume
- Product feed optimized
- Bidding strategy and cost
- Negative keywords
- Audience targeting on (or remarketing only)
- Campaign setup
And that’s it! That’s how you find out why your Google shopping ads are getting no impressions and/or clicks.
🔗 Here are the videos that I recommend:
🎥 Guide to Google Shopping Metrics ➤ keycommerce.com/google-shoppi...
🎥 How to link Google Merchant Center with Google Ads ➤ keycommerce.com/google-shoppi...
🎥 How to fix Product Disapprovals in Google Merchant Center ➤ keycommerce.com/google-shoppi...
🎥 Google Shopping Campaign Setup and Settings ➤ keycommerce.com/google-shoppi...
🎥 Product Feed Optimizations ➤ keycommerce.com/google-shoppi...
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Free ebook: How To Write Successful Google Ads
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#FreeGoogleShoppingCourse, #GoogleShopping, #MrSamBaldwin

[@hannagregorio]

Hi Sam. Thank you for the video and for sharing your knowledge and experience. I have seen a lot of video about this topic but I found yours easy to understand for a newbie like me. Please keep up the good work. From now on, I am following your videos about google ads. Cheers!

[@sadhna1gaurav]

Excellent video!!!

[@zillurrahman853]

Helpful tips.i will much happy if you published merchant related blog post. I hope you published merchant related blog. Thank you for helpful tutorial. Take love from Bangladesh

[@ElectricalEngineeringApp]

Thanks sir

[@benvb8457]

Hi Sam thanks for the video. Just a question regarding google ads account. I already have a google ads account, but I want to open a second online store. Should I use the same google ads account or open a second ads account? Also can I use the same credit card for the second google ads account ? Thanks so much 😊

[@KeyCommerce]

You can technically run multiple store advertising from a single Google Ads account, but it's not advisable for future scaling. I'd recommend you have them separate. Using the same credit card is fine.

[@Lupi33z]

is Australia a large enough market for Google Shopping machine learning to work in most cases? I feel like I keep hitting a fairly low ceiling of impressions and clicks, regardless of budget.

[@KeyCommerce]

It absolutely is, unless your product is simply in low demand.

[@rifathossain2991]

When I run shopping ads it gets 200 to 300 impressions a day and no clicks. What causes it. I bid very well manual CPC 2.50 per bid why is it getting low. Please let me know brother

[@mrbrt189]

I have the same problem, do you find the solution ? Keep me informed please

[@heinzproph]

Thanx, cap. Is there any other reason, except obvious? Anyone with IQ over 70 understands why there no impressions if there are "account issues" with no need to watch such videos.

[@rifathossain2991]

When I run shopping ads it gets 200 to 300 impressions a day and no clicks. What causes it. I bid very well manual CPC 2.50 per bid why is it getting low. Please let me know

[@green_SCOTT]

Great info spot on! 🌱

[@KeyCommerce]

Glad it was helpful!