Crohn's and Colitis UK 'It Takes Guts' Campaign Animation

"Working closely with the team at Lark, we designed and produced this hero video for the It Takes Guts campaign for Crohn’s & Colitis UK; encouraging people to speak up about their condition.
Working in an illustrative style, we were able to convey the emotional stories of three characters based on collected case studies. The animation finishes powerfully by revealing the people behind the narration, grounding the film in reality.
Agency: Lark
Production: Buff Motion
Initial Art Direction: Liang​liang Luo
Illustration: Buff Motion
Animation: Buff Motion, Chris Allen
Audio: James Locke-Hart
Check out our Playlist: 'Animations That Raise Awareness', for more animations drawing attention to important issues: • Animations That Raise ...
#buffmotion #crohns #colitis #chronsandcolitis #animation #motiongraphics #ittakesguts"

[@T_M96]

As a fellow motion designer/animator, I'm really happy that I came across this Amazing campaign animation! I have Crohn's for almost a year now that I know of it, and it is so true how this shows how I feel most of the time! Someday I'll make an animation about this topic too, and I see this one as a big inspiration! Thanks!

[@BuffMotion]

That's amazing feedback, thank you so much for the comment! 😊

[@thiergraphiste8834]

great

[@BuffMotion]

Thank you! 🙏