The Value of Stories in Business | Aswath Damodaran | Talks at Google

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  • Опубліковано 27 вер 2024
  • The world of investing/finance is divided into two camps. In one, you have the number-crunchers, who believe that the only things that matter are the numbers and that imagination/creativity are dangerous distractions. In the other, you have the storytellers, who build on the stories they tell about companies and how these stories will bring untold wealth. Each side believes it has a monopoly on the truth and looks with contempt at the other. Prof. Damodaran contends that stories matter, but only if they are connected with numbers. And numbers are empty, unless they are connected with narratives. In this talk, he looks at the process by which one might build narratives, check them against reality and convert them into valuations. Uber and Ferrari examples are used to illustrate the process.
    Slides for the talk: goo.gl/zKVaQL
    Check out the book on Google Play: goo.gl/tnGlDe
    This talk was moderated by Saurabh Madaan.

КОМЕНТАРІ • 273

  • @presley492
    @presley492 Рік тому +994

    The most important thing that should be on everyone mind currently should be to invest in different sources of income that doesn't depend on the government. Especially with the current economic crisis around the word. This is still a good time to invest in various stocks, Gold, silver and digital currencies.

    • @candideharrison5568
      @candideharrison5568 Рік тому

      That's so true. but if i may ask, do you trade all by yourself?

    • @presley492
      @presley492 Рік тому

      I have been investing in stocks for over 10 years now and I have made a lot of money. My portfolio has grown exponentially and I can't thank stocks & TERESA JENSEN WHITE enough for such an amazing way to make money!

    • @susannabruemmer3683
      @susannabruemmer3683 Рік тому

      Is she on youtube, please how do I find her?

    • @presley492
      @presley492 Рік тому

      *TERESA JENSEN WHITE,* that's her official page name you can do a web search to get in touch with her

    • @susannabruemmer3683
      @susannabruemmer3683 Рік тому

      Wow! I just looked up this person out of curiosity and I'm super impressed with her qualifications. Thanks for sharing.

  • @saurebh8109
    @saurebh8109 4 роки тому +359

    *This man is Underappreciated.*

  • @aks957
    @aks957 4 роки тому +106

    Great Prof. Great content. What is most impressive is with hardly any audience ( almost empty) a World Renowned Prof has the same passion and energy as if it were his MBA class at Stern with 300 students.

    • @LNJP13579
      @LNJP13579 Рік тому

      I made a similar comment on the other google talk by him :)

  • @Milindriify
    @Milindriify 7 років тому +80

    I wish a teacher like YOU. I can feel your Investing's passion. Thanks you for all the knowledge you share for free! Nobel Prize!!!

  • @InStevenWeTrust
    @InStevenWeTrust 2 роки тому +4

    Can't believe I am just discovering this guy now. He is wonderful and kept me engaged right at the start.

  • @AIwithOksana
    @AIwithOksana 3 роки тому +13

    This is the best valuation explanation I’ve ever heard

  • @24Elliottwaves
    @24Elliottwaves 4 роки тому +13

    Yes, the story and numbers must be combined in a timely fashion to profit in the financial markets.
    I am glad that @Aswath is banging on it throughout this amazing tutorial. The funny thing is
    that people often spend like ten minutes to watch a valuable free tutorial like this one instead
    of watching it in full.

    • @pasticcinideliziosi1259
      @pasticcinideliziosi1259 2 роки тому

      you can see that like 9/10 of people just skipped to the parts where it spoke about specific companies, and only 1/10 watched it in full. So sad that all these people are losing such an opportunity to learn these things

  • @JR-ly6bx
    @JR-ly6bx 7 років тому +82

    love his passion for valuation and his profession, with his accomplishments and his name he should be a managing director of some PE or VC firms collecting millions

    • @Amoney1827
      @Amoney1827 7 років тому +25

      You are out of your mind if you think he doesn't make millions already

    • @notebookled
      @notebookled 4 роки тому +2

      I think he would be a very bad investor and he also said that about himself. Pricing is not valuation, he mentioned that in his last google talk and he's absolutely right.

    • @Trenacetate43
      @Trenacetate43 4 роки тому +2

      @@Amoney1827 How you know if he already made millions? not every academics is going to be a good professional, a lot of good professors fail miserably in professional world, most of those that can succeed don't even care about money. Professors make around 150-400 k a year, not more than that. Last time I checked his linkedin, he never worked for the finance industry. He started teaching at NYU after he got his PhD and had been doing that ever since.

    • @FinanceAcademy7799
      @FinanceAcademy7799 4 роки тому +9

      He is a billionaire. We just need to wait for the market to correct itself.

    • @wnuoyi1118
      @wnuoyi1118 4 роки тому +2

      You don’t have the right to say what this amazing guru “should” be doing. Who do you think you are? I think you should widen your vision

  • @jorgipogi
    @jorgipogi 7 років тому +10

    He saw the light. I remember watching his podcast and it was all about numbers and no context. Now, he is there.

  • @ankitkalavagunta8951
    @ankitkalavagunta8951 5 років тому +18

    The best talk on investing ever! Loved his sense of humor and his passion for the field is incredibly contagious.

    • @elainajohn8654
      @elainajohn8654 3 роки тому

      love his passion for valuation and his profession, with his accomplishments and his name he should be a managing director of some PE or VC firms collecting millions

  • @paolobernardi6835
    @paolobernardi6835 6 місяців тому

    As someone who has picked businesses apart for 30 years and still tries to understand and value them, I find his lectures absolutely great. I don’t always agree with everything he says. But the point is to always read and listen critically to everything. And change your mind if facts tell you that you are not right. He is a true teacher. 👏

  • @dinanyandoro5795
    @dinanyandoro5795 3 роки тому +13

    Great storyteller and that comes through in his presentation. Stories shape us because they inform us of the value of things within us and around us. Admirable teacher and something to aspire to in myself : the art of story telling

  • @MihirrPanchaal
    @MihirrPanchaal 7 років тому +17

    Of course I loved your talk about valuation, but the thing that will stay with me is your message about faith in your own convictions.

  • @NihalRanjan
    @NihalRanjan 3 роки тому +5

    Professor Damodharan dissect valuation in terms that can be understood by anyone. Thanks for enlightening world and me

  • @djepifanio8901
    @djepifanio8901 3 роки тому +5

    Hi Mr. Damodaran. As Brazilian and also passionate about valuation, let me congrats you on the brilliant lecture. I hope you come to Brazil soon to share your thoughts with us.

  • @codyzanderson
    @codyzanderson 5 років тому +43

    "valuation is the bridge between stories and numbers"

    • @shankerpai5052
      @shankerpai5052 3 роки тому +1

      What happens if you break a bridge or story or numbers ? Destruction ..construction

  • @jonweber8778
    @jonweber8778 Рік тому

    Remarkable....as smart as this professor is, distills and validates the requirement of imagination, fun, satire etc.., to leverage the mortar in the brick....be great if all managers would take a page from his unique perspective....a number is an endpoint, the inputs are the dark energy yet so much "coaching" at management/leadership levels centers on the sophomoric fossilization of the end....wow...has changed my education path relative to how I think, speakers I am gravitated towards....awesome

  • @sundaradiseshan7277
    @sundaradiseshan7277 3 роки тому +2

    Ashwath has added substance to the world of Valuation by making it Number Crunching with Narrative support.

  • @alexi2460
    @alexi2460 3 роки тому +7

    He's brilliant and fun, what else can one ask for

  • @dheerajmaske1194
    @dheerajmaske1194 3 роки тому +2

    you have became a good story teller from number cruncher that's how you have given the speech.

  • @Being_Unidirectional
    @Being_Unidirectional 2 роки тому

    This man is a gem... He made me watch such a boring unheard subject for the while 1.5 hour with such zeal & enthusiasm to teach

  • @TheNavinsamuel
    @TheNavinsamuel 11 місяців тому

    One of the most amazing lectures given at Google, among the many. Prof Aswath is simply brilliant!

  • @C_R_O_M________
    @C_R_O_M________ 5 років тому +6

    The lesson with Valeant is that immorality ALWAYS ends up bankrupt (and that’s where I fundamentally disagree with the professor - and I agree with Buffet when he said “looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don’t have the first, the other two will kill you.” This goes for investing and management/owners. Therefore primarily look for descent/driven people to invest into. A way to know this is to look back at conference call transcripts and see whether these people have actually did what they said they will do or do they always find excuses to cover their mistakes/inadequacy or even deceit.

  • @CJinsoo
    @CJinsoo 3 роки тому +1

    what an insightful and apparently transparent and kind teacher and investor. his thoughtfulness and insights are hard to match.

  • @osamaa.h.altameemi5592
    @osamaa.h.altameemi5592 4 роки тому +6

    This is pure gold.

  • @tigrtran
    @tigrtran 23 дні тому

    So much value delivered in this video. What an amazing speaker!

  • @BMJC99
    @BMJC99 3 роки тому +28

    His lecture is so interesting that I have to make sure I understand every word, so I searched Bambi's mothers death, now i regret it

  • @LNJP13579
    @LNJP13579 Рік тому

    His sense of humor is great as well. One does not feel a generational gap while hearing to him.

  • @thevoxdeus
    @thevoxdeus 6 років тому +4

    GREAT talk. This gave me more new information and ideas to consider than 10 talks on value investing would have.

  • @MrPranab2011
    @MrPranab2011 2 роки тому +1

    I am glued thru the whole video.. Thankz a lot for video.. This art is missing in corporate guys and in universities.. They have more mechanical approach, doesn't cover the underlying

  • @prateeksaini4812
    @prateeksaini4812 Рік тому

    I love the energy and the examples used by the prof. We grew up using your books and now learning from you on youtube channel is a blessing. Thanks for sharing this information.

  • @brianfollendorf168
    @brianfollendorf168 3 роки тому +9

    This was amazingly informative and I loved every second of this. Thank you!

  • @parthadlakha1641
    @parthadlakha1641 3 роки тому +1

    moderator did a good job as well
    and what to say about damodaran, just a legend

  • @paradevparadev5371
    @paradevparadev5371 2 роки тому +1

    He is great teacher, i was seeing all his videos, wonderful free knowledge

  • @jimmyfortef3674
    @jimmyfortef3674 6 років тому +11

    Great lecture, would love to be in his class

  • @tcharles8172
    @tcharles8172 3 роки тому +2

    I enjoyed your presentation! Thank you for sharing passion. You are an inspiration!!!

  • @amilrahman
    @amilrahman 3 роки тому +1

    Every word is gold standard !!!!!!

  • @erwinargoismanto8348
    @erwinargoismanto8348 3 роки тому +1

    He is a wise teacher for sure in investment world

  • @beautydoctorcardiff
    @beautydoctorcardiff 5 років тому +8

    Amazing, love every minute thanks for the share

  • @roberts7608
    @roberts7608 Рік тому

    This is one of the video i would like to watch it again and again

  • @quant-trader-010
    @quant-trader-010 Рік тому +1

    This is gold!

  • @Being_Unidirectional
    @Being_Unidirectional 2 роки тому

    Few days into him & such priceless insights.... Surely TIME is limited bt Life is not... Should explore bfor anyway get old n RIP😶‍🌫

  • @Jay.05
    @Jay.05 3 роки тому +2

    Funnier than stand up and informative too !!

  • @davidlebese644
    @davidlebese644 Рік тому

    The passion is on the other level. Wow!

  • @vkmohanan1597
    @vkmohanan1597 Рік тому

    The VolksWagon Car symbol (vw) is ideal for Prof.Damodaran as "Valuationguru of the World"!

  • @tomr6955
    @tomr6955 3 роки тому +9

    📁 2020
    📁 Stories
    📁 The Fed
    📁 Numbers
    ⚠️ *This Folder Is Empty*

  • @ramyasri6093
    @ramyasri6093 3 роки тому +1

    Wonderful talk... And too much knowledge

  • @wm6549
    @wm6549 7 років тому +11

    Great talk. I especially liked the Q&A session at the end.

  • @shankerpai5052
    @shankerpai5052 2 роки тому +1

    "It's got to come from within " prof aswath damidaran

  • @paradevparadev5371
    @paradevparadev5371 2 роки тому +1

    Pranaam guruji

  • @rms4621
    @rms4621 3 роки тому +1

    Wow so much valuable info thanks google!!

  • @nikhilkalasala9128
    @nikhilkalasala9128 7 років тому +2

    Damodaran..... Valued like a pro

  • @JapaneseStockInvestor
    @JapaneseStockInvestor 7 років тому +1

    Thanks Aswath Damodaran.
    You are great.

  • @普朗克的司机
    @普朗克的司机 3 роки тому +1

    Pixar book, 1. Creativity Inc, 2. To Pixar and beyond, 3. Pixar Storytelling, rules for effective... I guess it is the third one? I have one that's worth reading 《STORY: Substance, Structure, Style, and the Principles of Screenwriting》

  • @deepakchapagain1360
    @deepakchapagain1360 3 роки тому +1

    Excellent talk for valuation.

  • @antyest
    @antyest 3 роки тому

    Essentially logic & emotion..
    Numbers & story

  • @F10-s9k
    @F10-s9k 3 роки тому

    Great Talk! That being said, 36:00 But the 29 year old kid from your class in 2015 who picked NFLX is spot on with the price projection for 2025 is going to be from $120 to $500. His share price projection target reached in less than 5 Years, EOY 2020 was $543.00. It was an IMPOSSIBLE then but now it is PROBABLE.
    Video streaming giant Netflix had a total net income of over 2.76 billion U.S. dollars in 2020, whilst the company's annual revenue reached 25 billion U.S. dollars.

  • @MihirrPanchaal
    @MihirrPanchaal 7 років тому +3

    Venerable Mr. Damodaran. Thank you for this talk.

  • @jimboford9504
    @jimboford9504 3 роки тому +1

    Very important talk!

  • @Mztbtc
    @Mztbtc 4 роки тому +1

    So glad this is available

  • @srimaldemel4381
    @srimaldemel4381 2 роки тому

    We who look for certainty found the reality of uncertainty in valuations and resultant prices

  • @Hsinkuang
    @Hsinkuang 3 роки тому +1

    He is very true about luck !

  • @jacksonkamungu5387
    @jacksonkamungu5387 2 роки тому +1

    Thank you.

  • @ModusTraveller
    @ModusTraveller 2 роки тому

    One of most valuable videos about investing :) Thank you :)

  • @yusufsamad9764
    @yusufsamad9764 4 роки тому +1

    Fantastic video with some very deep stuff on why investing is fun

  • @infavorofdemocracy5770
    @infavorofdemocracy5770 4 роки тому +1

    So eloquent...

  • @GeraBizuneh
    @GeraBizuneh 3 роки тому +1

    Captivating !!!

  • @mohammadsaeed3494
    @mohammadsaeed3494 Рік тому

    Very informative & interesting.Thanks !

  • @masisoganesyan9048
    @masisoganesyan9048 7 місяців тому

    Amazing professor

  • @l.s.754
    @l.s.754 5 років тому

    Aswath is brilliant thinker.

  • @alexoswaldoestradasteiger400
    @alexoswaldoestradasteiger400 3 роки тому +1

    I really enjoyed that talk

  • @sadanandsahasrabuddhe1946
    @sadanandsahasrabuddhe1946 3 роки тому +1

    1:16 .... Automated invesemt.. start with 5% and never exceed 10% of total portfolio value ... Diversification with automated limit sells ... Awesome

    • @PriankaEvangelineSLP
      @PriankaEvangelineSLP 3 роки тому

      Hi I didn't understand the percentage thing. Does he mean the portion from his portfolio? I'm new to investing. Can u please explain?

  • @johnalmeida1483
    @johnalmeida1483 3 роки тому

    Some great nuggets...Looking at re-investment beyond capex

  • @rakeshtanwar2954
    @rakeshtanwar2954 7 місяців тому

    Amazing.... ❤

  • @semihaksoy8182
    @semihaksoy8182 4 роки тому +4

    The story is something like PEST and SWOT analysis

  • @sadanandsahasrabuddhe1946
    @sadanandsahasrabuddhe1946 3 роки тому

    1:22 faith .. active investor on death bed at the age of 85 making less than ETF and still OK as he enjoyed the journey of active investment... aswath is osho of finance .. he is talking about flow ...

  • @DomAviationChannel
    @DomAviationChannel 6 років тому +2

    Should be a must watch fof founders and start up teams :-)

    • @elainajohn8654
      @elainajohn8654 3 роки тому

      The best talk on investing ever! Loved his sense of humor and his passion for the field is incredibly contagious.

  • @susydyson1750
    @susydyson1750 2 роки тому

    Excellent Talk !

  • @SynthD
    @SynthD Рік тому

    I feel asleep watching clips from The Office. When I woke up, this video was playing. Weird.

  • @amerc6912
    @amerc6912 5 років тому +2

    Doesn’t Uber have a market cap of 70 Billion. I heard him say 6 Billion.

  • @BMJC99
    @BMJC99 3 роки тому +7

    seems like Netflix's "price" is heading to fairy tale $600......

  • @antyest
    @antyest 3 роки тому

    Possible, plausible, probable - brilliant

  • @yashagar4443
    @yashagar4443 Рік тому

    Awesome

  • @debasishraychawdhuri
    @debasishraychawdhuri 5 років тому

    There should be a love sign for videos.

  • @shankerpai5052
    @shankerpai5052 2 роки тому +1

    " don't do active investing " prof aswath damodaran

  • @shankerpai5052
    @shankerpai5052 2 роки тому

    " accounting definition is not going to capture ..." Prof aswath

  • @NeyVasconcellosJr
    @NeyVasconcellosJr 5 років тому +1

    Great as always

  • @JackCasablanca-painter
    @JackCasablanca-painter 2 роки тому

    I think story valuation is how to see a product the way the end buyer sees it. Apple and Nike may be the best at creating an image for their products that appeals to end buyers. While Nike and Puma are essentially the same shoe, buyers 'think' the Nike shoes is better. Michael Jordan uses them, Tiger woods uses them, the shoes are filmed beautiful and perform fabulously on the world's greatest sports stages. Apple does the same. It creates for the buyer an image this is the computer that hitory's greatest innovators would use. Plus the cinematography, brand packaging and hardware design looks far cooler, more modern than any PC or other brand's smartphone. The word is "aspirational." Apple and Nike make buyer "aspire" to be like the people who use these brands. Winners, geniuses and coolness. Intangible assets with immeasurable value. The very reason these two companies soar ahead of their competitors.

  • @NourLababidi
    @NourLababidi 3 роки тому

    Thank you

  • @non5309
    @non5309 6 років тому

    Как же интересно он рассказывает!

  • @sundeepsingla2299
    @sundeepsingla2299 3 роки тому

    Impressed

  • @ghaffarellis
    @ghaffarellis 7 років тому +2

    That was fulfilling!

  • @gr8sparty
    @gr8sparty 3 роки тому

    It's funny how markets work.. I see this video today in 2020 and reach the point were Damodaran talks about a kid in his class valuing Netflix at 500$ per share, saying it's impossible because there are around 6.5 billion people in the world and everyone has to be a netflix subscriber to reach that valuation..
    I am unaware of the US markets, so I open google and see Netflix at 520$ after a pandemic stricken year.. I really don't know if some technical corporate action like dilution of shares would have taken the prices higher, but I know for sure that even the PhDs and the economists go wrong here... Maybe netflix's worth less and is all bubbled up now, but hey - that student would have sold his shares and made money now

  • @Philosific
    @Philosific 4 роки тому +1

    Im currently at 24:58. Thinking about this, his process so far doesn’t differ very much from the approach of Warren Buffett approach now

    • @vladpaul01
      @vladpaul01 4 роки тому

      you couldnt be further from the truth.....

  • @pmkshameer
    @pmkshameer 5 років тому +1

    Great talk!!

  • @hireshtrivedi9731
    @hireshtrivedi9731 3 роки тому

    So, ommpa-lumpa valuations, I guess only relying on setting aside money from revenue/capital wouldnt do so, should we factor in another round of investment, dilution of equity? etc I understand its highly speculative, but idk, may be we can avg the numbers in growth young companies in same sector

  • @rosalindmartin4469
    @rosalindmartin4469 2 роки тому

    Marketing, advertising ... tell stories😊 Don't they? They employ both the statistical and personal attractiveness of the object of their pitch.

  • @ravindertalwar553
    @ravindertalwar553 Рік тому

    Satyam Shivam Sundaram Satya hi Shiv hai Shiv hi Sundar hai

  • @RameshGulati-u6r
    @RameshGulati-u6r Рік тому

  • @afrianespratama2677
    @afrianespratama2677 4 роки тому

    so fascinating!