Working in Marketing - Everything You Need to Know | Is a Marketing Degree Worth the Loan Debt?

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  • Опубліковано 11 чер 2024
  • Everything you need to know about working in marketing | Is a marketing degree worth the student loan debt in 2020?
    Interested in a career in marketing ? This video, I'm going to be covering everything you need to know - different marketing specialties ( digital marketing vs field marketing ), salary, industries, how to get a marketing job, and more. After graduating from college in 2019, I started working in marketing for Amazon. I share with you guys the pros and cons of my job, doing marketing in the tech industry , and my overall experience starting a career in marketing so far. If you're wondering if you should major in marketing, or go into marketing as a career, then this video will cover everything you need to know!
    0:00-1:44 intro
    1:15 my job - working for Amazon
    3:33 - marketing specialties (digital vs field marketing)
    5:13 common industries to work in
    9:14 why company size matters
    11:35 salary / how much you can make in the tech industry
    12:30 getting hired in the tech industry
    14:24 marketing salary in other industries
    Watch more -
    What It's Like Working in Marketing | Day in the Life - • What It's Like Working...
    How I Got a Job at Amazon with Barely Any Experience - • How I Got a Job at Ama...
    How to Make a Resume with Little or No Experience - • How to Make a Resume w...
    Is Majoring in Business Worth It?? - • Is Majoring in Busines...
    CONTACT ME -
    Book a 1 on 1 Call with Me for College & Career Planning - bit.ly/2MaYgm9
    Depop - bit.ly/2COhoFg
    Email - bylynetteadkins@gmail.com
    IG - @lynetteadki
    CAMERA GEAR -
    Camera: amzn.to/2ImSBHH
    Memory Card: amzn.to/2xfkNKm
    Tripod: amzn.to/2VMyJpc
    DISCLAIMER: Some links in this description may be an affiliate link. I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by linking to Amazon.com and affiliated sites. This does not increase the price of your item, and simply helps support my channel. Thank you!

КОМЕНТАРІ • 122

  • @LynetteAdkins
    @LynetteAdkins  3 роки тому +78

    What industries are you guys interested in doing marketing in? I lowkey wish I started in fashion but the pay in tech was too good to pass up lol

    • @tracy_cakkes
      @tracy_cakkes 3 роки тому +27

      Yes!! Fashion is so cool You can do marketing for luxury brands like Chanel 🤯 Tech does pay so well tho 😭I love how with business you can work for any kind of company

    • @Lia-ks5vt
      @Lia-ks5vt 3 роки тому +5

      Thank you for making this video! I’ve been waiting for this. I want to work in marketing for a retail corporate office. Do you know much about marketing coordinator? Also do you know how people get promoted to become a marketing manager? Do they have to go to grad school? Also do you usually work in teams or do you often feel like you do projects by yourself?

    • @tracy_cakkes
      @tracy_cakkes 3 роки тому +1

      Lia Lana I’m curious about this as well

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +9

      Lia Lana A lot of times a marketing coordinator role is an entry level position that will have you doing campaign support for marketing managers. I actually started as a marketing coordinator at my company and in a few months was ‘promoted’ to do field marketing. You definitely don’t need to go to grad school to do field marketing, just work for a few years from an entry level role to work your way up!

    • @tyrese6994
      @tyrese6994 3 роки тому +3

      Product marketing potentially. I’m an MIS Major.

  • @lancebrooks6632
    @lancebrooks6632 3 роки тому +157

    You're doing very well at this stage in your career. Be careful of releasing these videos though. We don't want you to threaten your job security. Keep working, keep learning, and keep growing. Thanks for the content!

  • @akinachii
    @akinachii 3 роки тому +96

    Thank you! This is really encouraging. I'm a high-school senior, and I've been considering marketing for a while now! Its really nice to hear about your experiences. I was worried about job scarcity, but its a little less worrying now.

  • @shawncampbell8662
    @shawncampbell8662 3 роки тому +47

    If I was doing marketing, I would absolutely do marketing for a tech company. I am unapologetic tech nerd 😂. I just love how technology can solve issues and automate certain processes in life. I also love the creativity of the human mind that goes into creating new technologies.

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +6

      Yeah and there's also sooo many options working in tech - companies are popping up left and right with the most cutting edge tech

  • @sumtingwong8768
    @sumtingwong8768 3 роки тому +26

    Amazon no longer requires degrees, they train themselves.

  • @joycelinappiah9948
    @joycelinappiah9948 2 роки тому +1

    Thank you so so much for being the dopest UA-camr! Your transparency and willingness to help others with all this information is greatly appreciated :)

  • @naderaabdalah5917
    @naderaabdalah5917 3 роки тому +3

    I am so glad I came across your channel. Thank you for all the info!

  • @jadensepeda9159
    @jadensepeda9159 3 роки тому +9

    This video was very helpful to me! I am still trying to figure out what I want my major to be. This video gives me a very good outlook on the types of marketing for different companies. Thank you!

  • @kayleemuyu8184
    @kayleemuyu8184 2 роки тому +1

    Wow, i feel like i learned so much ab marketing for this video. thank you for not making this a basic video on marketing! i did not know ab field marketing.

  • @toogs8571
    @toogs8571 Рік тому

    Thanks for all the info! Plus major thanks for the time stamps, not enough people do that!

  • @jessetijerina4414
    @jessetijerina4414 3 роки тому +13

    YESS! I’ve been waiting for this video!! Thanks, super helpful :))

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому

      Jesse Tijerina yay I’m glad!! Thanks 💞

  • @itsmorgan1017
    @itsmorgan1017 3 роки тому +7

    Just recently though about marketing. I do t know yet, but I want job security and I feel like I could like this.

  • @MichaelForceYT
    @MichaelForceYT 2 роки тому

    Such a helpful video, thank you !

  • @N3ssa212Linda
    @N3ssa212Linda 2 роки тому +7

    I went to school for marketing and didn’t learn ishhh tbh they now require so many digital marketing skills that were not taught in college. All I learned was marketing buzz words and b2c but not much tbh

  • @Katnotcat163
    @Katnotcat163 3 роки тому +3

    Great video! Thanks for making this!

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +2

      Glad you liked it!

    • @Katnotcat163
      @Katnotcat163 3 роки тому +1

      Lynette Adkins Hi 🙂 I don’t know if you already covered this but it might be a good future video idea. Since a lot of marketing degrees don’t prepare one for actual marketing jobs can you recommend a degree that would be better or skills which would be useful to pick up? My school offers an information management degree (part of business school) and I was thinking that might prepare me to be a better marketer since it teaches more tech/computer science skills (such as analytics and programming). What do you think? Also I know LinkedIn offers some classes so I was planning on taking videos on SEO.

  • @unleashyourfitness
    @unleashyourfitness 3 роки тому

    Great video. I'm thinking about going back for my associates in bussiness administration and marketing is one of the reasons. Thank you for the video

  • @locsluv9013
    @locsluv9013 3 роки тому +5

    Thank you for making this video! I’m still trying to figure out which industry I want to market for. Im currently going to school for my Masters degree in digital marketing. What advice can you give someone who is starting out in the industry? How can someone gain valuable experience with little to no experience?

  • @libbybradley2176
    @libbybradley2176 3 роки тому +1

    This video has answered so many questions!! 🙌

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому

      I'm so glad! Let me know if you have any more for a part 2!

  • @unmiss-com
    @unmiss-com 3 роки тому

    Keep up the Great shares my dear friend!

  • @MasonMcKinney-jx7jp
    @MasonMcKinney-jx7jp Місяць тому

    This is such an incredibly helpful video! I am only 17 and have been accepted into University of AZ with aspirations of starting my own business while in college, and I plan to major in marketing. I now know to get experience early and to make myself stand out in the competition. I'm so grateful for your guidance! I was wondering if you can tell me if minoring in something like conservation would help me out, or what minors to consider?

  • @riannanoel5746
    @riannanoel5746 3 роки тому +18

    I'm thinking about switching my major to marketing. I work on the social media team for my sorority and I really enjoy putting together posts, story posts, new campaigns for our social media, and working with things like graphic design, photoshop, photography, and video editing. I would love to work in retail for fashion companies, possibly in digital marketing, but I am not sure if a Marketing BBA or an Advertising BA would be the right move for me? I definitely feel like having a BBA looks better than a BA, but I'm not sure what would be best or if one would make me more money than the other? What do you recommend?

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +9

      I recommend the advertising route if you enjoy more of the creative and marketing if you are business minded! Design/video editing skills can definitely help in a digital marketing role, there's just also other things to think about like SEO, digital systems (like splashthat, etc) that you'll also be doing as well. I say look for internships in both areas and see what interests you the most!

    • @tracy_cakkes
      @tracy_cakkes 3 роки тому

      I’m curious about this too I like photoshop, video editing, social media campaigns, etc. and I’m not sure if I should do advertising or digital marketing

  • @marketingempiregroup
    @marketingempiregroup Рік тому

    Great content ✅ We know how much work you put into this!

  • @mariamsyo1464
    @mariamsyo1464 3 роки тому

    thank you so much!

  • @m.rieangeldg7254
    @m.rieangeldg7254 11 місяців тому

    I really like both digital marketing and field marketing, i don’t know what to specialize in

  • @StudioHouseA
    @StudioHouseA 3 роки тому +4

    I’m trying to figure out if college is a good step for me to take . I know what I want to do just not how to successfully get there . I’d like to get into nightlife marketing promo event planning etc . I thought of doing classes for entrepreneurship but after watching your last video I’m second-guessing that I just don’t know what to do and it’s frustrating🙃🙃

  • @suhansi1954
    @suhansi1954 3 роки тому +1

    Hi! Is there a lot of teamwork in brand management? I would like to know this please, thanks ✌

  • @oscarmarquez4897
    @oscarmarquez4897 3 роки тому +4

    Very recently, I started looking at Marketing and Industrial Design as choice options for my future. I really am confused because I thought that I wanted to be a Product Design Engineer, but now I’m lost in my own thought bubble. Any advice to find my true passion?

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +2

      I say try to get internships in the fields your interested in while your in college. Also, you don't have to stick with just one thing - it may be good to get a degree in design as a whole or engineering so you can try different career paths once you graduate!

  • @tannerlewis19
    @tannerlewis19 3 роки тому +7

    I want to have my own marketing company also. I think I can do it. Just don’t know where to start. I’m just a freshman in college also so I got some time to figure it out

    • @maridiallo5308
      @maridiallo5308 3 роки тому

      Hi. I know this is weird but i am really looking into doing Marketing Management but im not quite sure yet. Is it okay if i can ask you a couple of questions? (im not a physcho i promise)
      My instagram : mari_diallo_

    • @iampaulamaina6488
      @iampaulamaina6488 3 роки тому

      Good luck🙃

  • @gutierrek
    @gutierrek 3 роки тому

    Thanks!

  • @necey8495
    @necey8495 3 роки тому +12

    This video was very very helpful. I am currently a junior in high school and I’m very confused on what I want to do in my life but I have thought about Business/Marketing so thank you so much for giving me this information about this !!

  • @queenkett
    @queenkett 2 роки тому +5

    How did you find your internships? I live in Australia so I’m not sure if it will be different but I’m studying a masters of marketing and I want to do an internship to gain more experience but I don’t know where to start

    • @richiesbackupchannel895
      @richiesbackupchannel895 2 роки тому

      Oh hi, I’m from Australia too and looking to do a masters in marketing! Did you end up doing it? (:

  • @Derinbepo
    @Derinbepo 3 роки тому +2

    I love the thumbnail sis ❤️

  • @laylahaughton
    @laylahaughton 2 роки тому +2

    Did you only major in marketing? I'm interested in fashion and tech somewhat. I saw some people say that if you major in marketing you should double major or also have a minor.

  • @emanacarroll3905
    @emanacarroll3905 3 роки тому +4

    I did the same thing i started an organization on campus and i started a tea business! would love for you to check it out. But i agree showing leadership in college does make you stand out when interviewing.

  • @marikouture
    @marikouture 2 роки тому +1

    I wanna be a fashion marketer but I literally don’t know what to major in … and I’m a senior in HS rn

  • @hagarfadali9229
    @hagarfadali9229 3 роки тому +2

    Thank you so much for the informative video! Can I ask what qualifications big companies (like amazon) require to land an internship? What kind of experience or courses? Besides starting a business ofc :)

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +2

      I have a vid that goes in depth on this! ua-cam.com/video/QcHvtnwju-s/v-deo.html

    • @hagarfadali9229
      @hagarfadali9229 3 роки тому

      @@LynetteAdkins Oh thank you so much!

  • @N3ssa212Linda
    @N3ssa212Linda 2 роки тому

    Did you have to cold call? I actually prefer b2b I worked as an account executive but I was cold calling and I hated it. That was terrible coming from a huge well intl known company. So do you sell? Or do you create relationships?
    Also are you given a book of business ? Or you’re expected to create your own I was in Nyc. Making only $50 k I was 28 and it was stressful I need to meet revenue goals with no assistance . It was like I was thrown out to make business and create meetings via the phone. Then schedule client meetings with NO assistance . Just cold call email etc until they give in .
    Please share your thoughts .
    I thought startsups are terrible to work with and they don’t teach you . You have to learn all on your own ?

  • @eboyeman8457
    @eboyeman8457 3 роки тому

    You got that chandler Alexis effect

  • @ranttv2482
    @ranttv2482 3 роки тому +1

    Do you have a commission base salary or...

  • @voiceless123
    @voiceless123 3 роки тому

    I'm having a communication degree is it advisable to do an MBA in marketing?

  • @81quiroz
    @81quiroz 2 роки тому

    The only reason I got in to marketing was because I wanted to get people attention to my store and after selling on ebay and other stores some 2007 they put my store at the bottom where people will not know about you so I got tired and found out about marketing and doing it for 3 years now I am starting to find my self doing it in y free time or ways to make it better. And pretty much got courses from Ty Lopez And other marketers also books and I’m starting to take pieces from each one to build my own blueprint

  • @KorruptionStudios
    @KorruptionStudios 2 роки тому

    Liked the video after first sentence

  • @BriDefaye97
    @BriDefaye97 2 роки тому +3

    I really need some advise, I am currently a nursing major and I'm not so sure It's what I want to do and I have always considered doing business marketing. I'm at a community college right now and the only degree plan they have is Business admin. is that a good start for me if I decide to transfer and get my bachelors in Marketing.

  • @bigdisme5622
    @bigdisme5622 3 роки тому +1

    Well I will say you seem to know your field well.

  • @rashardthomas6487
    @rashardthomas6487 Рік тому +2

    Hello Ms. Lynette Adkins, thank you for the video. I have a degree with Marketing but never really got the opportunity with internships or a job opportunity. I’m older now 34 years old but don’t have any experience in the field but would like to try and get an entry level position. I always wanted to be in the field of sports marketing but never really knew how to go about it. Tech is definitely the wave but not sure how to even start that journey. I know age plays a huge part with opportunity but I still want to take a chance. Product marketing would be something I really would like and also be interested in digital marketing

  • @nadie2460
    @nadie2460 2 роки тому

    I want to do a major called BBA bachelor Business administration in marketing then a master in international business. what do you think ?

  • @Canuck352004
    @Canuck352004 9 місяців тому

    Will a marketing diploma enough to get a decent job in this field? I am think about getting a marketing diploma or marketing degree. thanks

  • @3reanna677
    @3reanna677 3 роки тому +7

    Do you know anything about international business majors?

  • @iemwill9429
    @iemwill9429 Рік тому

    what is the brand of your top, mini earrings and gold watch you're wearing? let me know
    love ALL your vids keep it up! :) "on the (TECHnical) end" good one! LOL :P

  • @thestraycat69
    @thestraycat69 Рік тому

    Is getting an associate’s and working up ok?

  • @TempestZIp
    @TempestZIp 2 роки тому

    I want to go in the film industry.

  • @seb30029
    @seb30029 3 роки тому

    What kind of company do you have?

  • @vibeoutwalexx
    @vibeoutwalexx 10 місяців тому

    i'm thinking about majoring in marketing when i graduate but i was trying to see does it involve a ton of math?😭

  • @tracy_cakkes
    @tracy_cakkes 3 роки тому +9

    My major is Digital Marketing I think those skills would help my real estate business Maybe I’ll do marketing for a small real estate business Or work for a start up 🤷‍♀️ I think a startup would make me feel more unique and important What’s the job like for a digital marketer? 💖 #part2

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +4

      Tracy Ragland Yes you should definitely try doing marketing for a real estate business!! There’s a lot of room for digital + social media marketing for brokerages. A startup would be awesome as well to get some digital marketing experience. From what I’ve seen digital marketing is a great career and is needed across almost every industry

    • @tracy_cakkes
      @tracy_cakkes 3 роки тому +1

      Lynette Adkins definitely! Thanks!

  • @AcieLee1990
    @AcieLee1990 3 роки тому

    You kept it 100

  • @tial2756
    @tial2756 3 роки тому +2

    Hey..how do you feel about a degree vs certificate in this field does either hold more value in the long run?

  • @ariahpatterson2054
    @ariahpatterson2054 3 роки тому +3

    I always wondered, how do u find these jobs when getting out of college if you didn’t initially intern with them? Do u just google jobs or?

    • @SNFXVlogs
      @SNFXVlogs 2 роки тому +2

      I just got an interview for marketing from indeed app and I applied this morning, thing is I have no clue about marketing

  • @elohimclayton7648
    @elohimclayton7648 2 роки тому

    Well she sure is marketing her channel well

  • @alb2387
    @alb2387 3 роки тому +5

    I am working on my MBA strategic Marketing. Do you think that's a good degree. I find your video very informative. I have a BA in Marketing also. Thank you.

  • @Kura22201
    @Kura22201 2 роки тому

    How old are u when u graduated ?

  • @infinitysmilesatu
    @infinitysmilesatu 3 роки тому +2

    would you say ut austin is one of the best schools for marketing? (like in the top 10)

    • @joy-uk9qd
      @joy-uk9qd 3 роки тому

      oh this is a really good question, i actually wanna know the answer

  • @ALIALI-zu7gj
    @ALIALI-zu7gj Рік тому

    ok

  • @rukhtaj5164
    @rukhtaj5164 2 роки тому

    You are sunshine

  • @charlineorozco
    @charlineorozco 3 роки тому +5

    Video Suggestion!
    (1) How you got a job at Amazon, post-grad.

    (2) How to get the internship for Amazon! 🎉🎉

    (3) How to get a job at Amazon HQ Seattle? Or what’s the difference between the locations? - Thank you!!

    ❤️❤️❤️ I’m not sure if you already have videos on this, but I would loveeee to see it!

    • @LynetteAdkins
      @LynetteAdkins  3 роки тому +2

      I do have videos on these! You just gotta scroll a little to find them 😊

  • @efrainmercado9482
    @efrainmercado9482 3 роки тому +7

    Is marketing for introverts?

    • @mariamsyo1464
      @mariamsyo1464 3 роки тому +3

      no you will have to go out and speak to so many people so i don't think so

  • @keontaylor6646
    @keontaylor6646 3 роки тому +34

    You make $60,000 to $70,000 a year there I said it 😂😂😂😂

    • @ujjwalPatnii
      @ujjwalPatnii 3 роки тому +1

      That is very possible because I even make more I can recommend you to my broker who handles my crypto and I make good returns from it

  • @mickeycostagain660
    @mickeycostagain660 Рік тому

    She’s in accounts like Pete Campbell

  • @kentheengineer592
    @kentheengineer592 5 місяців тому

    Major In Marketing Mmmmm Minor In Marketing 👍

  • @bakarielive3499
    @bakarielive3499 2 роки тому +2

    We wanna know how much you make!

    • @cristian_2055_
      @cristian_2055_ 2 роки тому

      Work cuz at the end of the day we tryna get out of college and know how much to expect to make

  • @kentheengineer592
    @kentheengineer592 5 місяців тому

    Marketing Is Mostly Just Data

  • @Useryuic
    @Useryuic Рік тому

    You can win all the awards we already unfollowed hard

  • @Useryuic
    @Useryuic Рік тому

    If you support marketing. I don’t allow companies to even reach my email in marketing. So keep being fake.

  • @N3ssa212Linda
    @N3ssa212Linda 2 роки тому +4

    I went to school for marketing and didn’t learn ishhh tbh they now require so many digital marketing skills that were not taught in college. All I learned was marketing buzz words and b2c but not much tbh