The Rise of Non-Alcoholic Beer

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  • Опубліковано 1 чер 2024
  • How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e'Silva and Kate Krader explain. "While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years."
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    #Beer #Business #Explained
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КОМЕНТАРІ • 48

  • @FizzyGravy
    @FizzyGravy Рік тому +50

    Alcohol-free beer actually tastes great. For someone like me who purely loves the taste of beer, have found this alternative amazing. Not only for my physical health, but also my mental health.

    • @nicolas5583
      @nicolas5583 11 місяців тому +6

      was thinking the same, I love the taste of beer. It's like a soft drink but instead of the sweetness you get this neutral, earthy flavour. I don't want to normalise drinking 6 beers a day , but with non-alcoholic beers, i can do with the 70 calories in a bulk, have 10 of them and not feel at all drunk nor risk alcoholism. I legit can crack into a non-alcoholic beer at 11 in the morning, because I honestly just love the taste.

    • @FizzyGravy
      @FizzyGravy 11 місяців тому +2

      @@nicolas5583 Mate, honestly - do it. I am really loving it and I agree with you. I realised that I genuinely just love the taste of the actual beer itself and that I do not need the alcohol part. 11am, crack open a cold one. Tastes amazing

    • @nicolas5583
      @nicolas5583 11 місяців тому +3

      @@FizzyGravy love that you have the same energy. Beer is a beautiful liquid, but you don’t need to be drunk all the time. Fr there’s something so much more amazing about having the taste of beer without the effects.

    • @ses-ei7oc
      @ses-ei7oc 8 місяців тому +1

      Agreed!

    • @eliasbram3710
      @eliasbram3710 2 місяці тому

      i do like it too, but I still didn't find one similar enough in my part of the world.
      I look forward to this new batch of NA beers that actually tastes good

  • @MDespault
    @MDespault 3 місяці тому +5

    I’m so excited about this growth ! I stopped drinking alcohol a year ago now.. that’s a lot to the non alcohol options. As I am a musician, I am often playing in pubs and bars . Have this option allows me to join in with others and feel more comfortable.

    • @RockSmithStudio
      @RockSmithStudio Місяць тому

      I stopped drinking pretty recently, and I'm thankful that companies like Athletic Brewery are available as I do love beer

  • @nomorefailproductions
    @nomorefailproductions Рік тому +26

    For people who don’t want to put carcinogens into their body as well as Alcoholics in recovery. Alcohol is such a social construct now that sober individuals have a tough time blending into the crowd. This is a good way to feel like you can go out and not get called out for your lifestyle, as well as missing that beer taste on a hot summer day.

  • @richiep3520
    @richiep3520 Рік тому +6

    Had to stop alcohol due to health issue. Despite thst, I feel better, no hangovers l, my need to drink tos satisfy social anxiety has been lifted as I've taken my crux away.
    Drink has dug its claws into society very deep and I'm glad now that attitude is changing. No more wasted day or feeling sick. Saved so much money for holidays and home improvements/saving for home etc. There really isn't any negative aspect to stopping alcohol consumption. Drink or don't drink. I've lived both sides and happy on the other side of it.

  • @Stew-D1987
    @Stew-D1987 Рік тому +7

    As a person with social anxiety issues age due to medical tablets alcohol make my skin rash up so non alcoholic beer makes me feel more social and feel good without alcohol side effects

  • @redbarchetta8782
    @redbarchetta8782 Рік тому +11

    I have been drinking nothing but NA beers for 20 years now and love what we now have. Athletic Brewing is one of the best imho.

    • @ChuckHarlan
      @ChuckHarlan Рік тому

      I don’t care what you said, I only care that your name is Red Barchetta. Never has been and never will be a better song ❤

    • @frankiemendez4601
      @frankiemendez4601 5 місяців тому +1

      Athletic Brewing has great products.

  • @Davidpeinao
    @Davidpeinao Рік тому +31

    It's a pity these videos don't get the recognition they should have

    • @TheOnlyName
      @TheOnlyName Рік тому +5

      Yeah, I turned all notifcations on

    • @NazriB
      @NazriB Рік тому +1

      Lies again? Develop Banks Halal Coordinator

  • @eliasbram3710
    @eliasbram3710 2 місяці тому

    I want this to grow.
    Most NA i tasted in my part of the world are not great, but are steadily improving, and i am all here for it.

  • @gerrisovak2802
    @gerrisovak2802 9 місяців тому +1

    Wonderful to be able to drink a beer after a work out or tennis early in the am.

  • @jurckastelc
    @jurckastelc 9 місяців тому +1

    Its branding. They can put ads everywhere without disclamers...

  • @legendofman12
    @legendofman12 Рік тому +3

    I'm drinking NA beer because I gave up drinking for Lent (also trying to get in shape). I'm seriously trying to understand the market for NA beer. At first I thought it was for alcoholics in recovery but after trying a NA beer I feel the temptation/Pavlov response would outweigh any social benefit it provided.

    • @vs6462
      @vs6462 Рік тому +2

      Cheers mate.. me too decided to quit after lent.

    • @mjuberian
      @mjuberian 3 місяці тому

      You won't get into shape with these...loaded with carbs.

    • @legendofman12
      @legendofman12 3 місяці тому +2

      @@mjuberian You’re not wrong but alcohol itself contains a lot of calories so it’s better compared to a regular beer. I lost 60 pounds in 6 months and I’m at my weight goal now. All about calories.

  • @DarrellWaters-sw4rw
    @DarrellWaters-sw4rw Рік тому +1

    would it take 4 or more cuops of.0001% alcoholic beer to get druink?

  • @trainwellracewell
    @trainwellracewell Рік тому +2

    No company does NA beer like Athletic Brewing

    • @funkybunch81
      @funkybunch81 11 місяців тому +2

      I prefer clausthaler. New corona one is great too.

  • @mjuberian
    @mjuberian 3 місяці тому

    Might as well drink anything else then whats the point with no alcohol?

  • @Al-po2oh
    @Al-po2oh 10 місяців тому

    I starting drinking NAB if I will be driving. Drinking even the smallest amount of alcohol and then driving is not worth the risk of being pulled over by law enforcement. They are very aggressive these days. The roadside sobriety tests are very subjective. The threshold for arrest is very low it seems. It’s almost as if prosecutors are telling law enforcement, just bring them we’ll take it from there. I have watched hundreds of traffic stop videos that all end the same way. Respectfully

  • @ARDAN705
    @ARDAN705 Рік тому

    ITS good for middle east market

  • @PhilMante
    @PhilMante Місяць тому

    No bullshit, Non-alcoholic beer will never be as good as the real deal. However if you've gone without real beer for a long time & you drink non-alcoholic it'll taste way better.
    A few years ago i was training for a fight i had coming up, hadn't had a beer in 2 months. Drank prohibition brew Budweiser & thought it was amazing. Then after the fight i went back to real beer, had prohibition brew once & hated it.

  • @e.a.p3174
    @e.a.p3174 Місяць тому

    I found out by accident that it tastes great, and since our great leader Justin Castro Trudeau increased the beer tax a gain, I said forget I save $10 a 6 pack and I feel better. Kronenburg or ERDINGER Weissbier is my choice

  • @maltraider
    @maltraider Рік тому +2

    Malt liquor is losing to this! We need Better malt liquor distribution

  • @tyson6819
    @tyson6819 Рік тому +1

    No!

    • @terrynesbitt-foster6066
      @terrynesbitt-foster6066 Рік тому

      Some great N/A beers now available and I drink it because alcohol is a possible trigger to labyrinthitis and vertigo that I suffer with from time to time.

    • @tyson6819
      @tyson6819 Рік тому

      @Terry Nesbitt-Foster That's awesome, I'm happy for ya mate!

    • @ayahuascamaharaja
      @ayahuascamaharaja Рік тому +3

      Non-Alcoholic beer are for people who struggles with alcoholism or have healthy issues. For me, I get extremely depressed when drunk, and that ruins the mood for me when I am in a party. I also love the taste of beer and I don't want necessarily to stop, so it's a great alternative for people like me.

    • @ses-ei7oc
      @ses-ei7oc 8 місяців тому

      @@ayahuascamaharaja Same

  • @amalkhan604
    @amalkhan604 5 місяців тому

    Is it HALAL

  • @williampaul8556
    @williampaul8556 4 місяці тому

    I WANT A STRONGER HOPE PROFILE IN AN NA! I AM A HOPE HEAD. Most NAs taste weak.

    • @patrick_bike_run6168
      @patrick_bike_run6168 2 місяці тому

      Sober Carpenter makes an IPA with an IBU of 42. I like their Irish Red, but that's only 24. Sam Adams has Just the Haze with an IBU of 35 and Sierra Nevada has a Trail Pass IPA with the same IBU. I haven't tried or found anything in non-alcohol options higher than 42 yet.

  • @stephenpage5687
    @stephenpage5687 8 місяців тому

    Non- German beer drinkers, na or not are lame.

  • @JuleZz__z
    @JuleZz__z Рік тому +1

    Whats the point of drinking it then lame

    • @funkybunch81
      @funkybunch81 11 місяців тому +16

      Healthier than soda, more interesting than carbonated water. And actually really satisfying on its own accord.

  • @troyhayder6986
    @troyhayder6986 7 місяців тому

    Why have a cola??? It probably has more alcohol in it...and beer is apparently a super food...

  • @ElRosco187
    @ElRosco187 7 місяців тому +1

    The world continues to get softer & softer.

    • @ayahuascamaharaja
      @ayahuascamaharaja 6 місяців тому +4

      It takes a special kinda of dumba** to look at people searching for an alternative to recover from addiction or taking care of their well-being and comment something like that.