The post-Brexit hard sell for British food in Asia | BBC News
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- Опубліковано 11 тра 2024
- Discussing food is like discussing the weather - it can get people talking for hours.
But when the BBC recently visited one of Asia’s leading food and drink events, it became clear that there are some cuisines that leave even the foodies speechless.
“British food?” asked one Thai woman. “Um… I’m not really sure what that is. Is that, like, sausage?”
So, how is Britain doing when it comes to exporting and selling food in Asia?
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This brings to mind that old joke where in Heaven the cooks are French, the policemen are English, the mechanics are German, the bankers are Swiss, and the lovers are Italian - whereas in Hell the cooks are English, the policemen are German, the mechanics are French, the lovers are Swiss, and the bankers are Italian.
😂😂😂😂
Very good
That's hilarious 😂
And beef-fed British beef...
Exactly 😂
Do the British people seriously think British food have a chance in Asia?
no lol
everheard of cadbury?
@@juamu1132 no what's that?
Yes because the British is the best and no one can beat it and people will pay many times over because it's so good.
That was what Brexiteers were saying.
It's doing pretty well in Singapore.
The British don't even like British food. Ffs the national dish is literally indian food.
And don't forget the PM
@@phrazeePrime Minister? He is British
@@SimonKilby But an Indian monkey inside
He is twitish @@SimonKilby
@@SimonKilby He is a foreign agent destroying Britain from the inside.
This should be an April Fool's joke. 😅😂🤣
😅😅😅😅
It’s an April’s Food Joke 😂
British food export to Asia? Seriously? If only they realised how bland their food is.
Their cuisine is bland. The product is not too bad. I'm sure their cheese can work well in both savory dishes and baked goods. Same for their cured meat. Korean corndog using British sausage or British cheese.
@@magnoliaflower3310nah
@@magnoliaflower3310 about 80% of asians are lactose intolerant though
No such thing as "lactose intolerance"
Its the process that humans put milk through that causes problems.
@@honourthefire9182 absolute bull shit
Who's gonna tell them?
No sense of irony from the BBC that EU Member states, Italy, France, Poland, Germany, Belgium and the Netherlands are all selling their food products to Asia WITHOUT the need to leave the EU!
Absolutely another braindead unfounded Brexit theory. BBC is going down the drain as fast as UK.
the mental gymnastics
Indeed 👍😂
Bland, boiled, boring, and starchy. What’s not to love?
Good for those who like it and those who can't eat anything else.
@@beewa8840you mean, dead people?
They get pasty's right though.
@@Drownedinblood pigs in blanket
Ah yes, yet another person who does not have the first clue about actual british food.
I'm British and i don't even eat British food. The UK has easy access to French, italian, chinese, thai, mexican, indian food so why have a pie.
If you knew what was in most of the food you would never eat it.
@@JohnSmith-fz1wh What so only British food is made with good ingredients? 🤣 you're dumb
wtf is wrong with pies
Why, what's in the pie? Horsemeat?
You will be surprises to know british food is more popular than mexican food in asia, it is so hard to find a mexican restaurants in asia city
No one in Asia goes out for an English takeaway . No one!
Lol American food is already in the market and British food is to similar to it
@@khanhnguyen-tt3ff American food is junkfood mate. The only American food that is exported in the world is fast food chains. You comparing your cuisine to fast food chains?
@@khanhnguyen-tt3ff american fast foods are just as bland, asian people nowadays are starting to appreciate their local foods more
Not even Fish and Chips?
British food has great opportunity in indian hospitals as it’s bland and boiled without spices.
probably will heal patients faster so they can find better food outside of hospitals
So a country known for pretty awful food finds it hard to sell the food...
Can't imagine why......
Although our cuisine isn't very appreciated we are also known for having a few high quality food ingridients exports. Scottish salmon, Angus beef, cave aged west country cheddar, scotch single malt whisky and English gin are exported aeound the world.
@@RealUlrichLeland You pillaged half the world for spices, and don't use any of them.
@@3of6mylovewe didn’t do it for the spices, we did it because we could
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Both whisky an gin are not foods, they are social drugs
Singapore was even British colony and they don’t know nothing about British food.
Who thought that VR thing was a good idea 🤣 " Try this, you can virtually clean a cows backside " 🤣
Right?! Truly a horrible idea.
I'm sorry. "British" and "food" are not words that generally go hand in hand...
British food is great, the "bad" British food trope was spread by Americans whose first introduction to UK food was during war time austerity and rationing.
@@mikefish8226 The French were kind enough to clue you in as to how to prepare food. And true to English form, you'd have the world believe that you'd *_always_* done it that way!! 🤣😂🤣😂
@@belladonnatook8851 Snails and frogs....
@@mikefish8226 ...and lots and lots of garlic!!
Look, it’s just not gonna happen. English food isn’t known for its spices.
Neither is any European food
Which is ironic because we once tried to conquer the world for spices..... Didn't fancy using them though 🤔
@@joe2791990 really? italian, spanish and french cuisuine use many more spices than the brits
@@rufuscrawley1243 No they don't at all.
@@joe2791990uh yeah they do
Asia have Chinese,india, Japanese and middle eastern. Do you think we asian will like that bland salt and pepper food 🤣🤣🤣🤣🤣🤣. And in Europe only Italy and Greece can have have this opportunity
or salt and vinegar chips... yuk
korean, malay, mongol, thai, burmese, filipino, so many delicious cultural foods in our region
i was in london for three days .. and the food was absolutely awful. even their pizza was average . how does one screw up pizza ??? pizza … best pizza i ever had was in USA. say what you want, at least americans take their food seriously
Wait… the pepper is from Asia too.
Yeah but we have more flavor@@yohanawu7347
Selling cheese in East Asia?! Most are lactose intolerant!
British food.............IN ASIA?
who tf thought this was a good idea? fire him and bring in someone who aint out of touch lmao.
Yep, had a delicious Fish & Chips from a proper fish and chip shop in Busan, South Korea a few years ago. Place was busy. Plenty of British and Irish pubs all around the world as well.
@@aalan4296 Indeed, the main ways Asians enjoy British food are either in its most milquetoast form (fried fish with fries) or with copious amounts of alcohol. The _really_ British stuff like jellied eels and blood pudding are...regrettable.
@@korayven9255 Well most British people can't stand jellied eels or black pudding although its eaten all around the world in different forms. Bit like lots of Koreans can't stand eating dog or San-nakji (live Octopus).
British food is wonderful. Don't hate on it when you haven't tried it yet
@@crimsonDyNaM0 I did lmao. that is the point. I live in the subcontinent. we are used to spice in our food.
TBH, British style afternoon tea is pretty popular in Japan .
British Fair held every year in major Japan's cities are always huge success - mostly owe it to scones.
They should focus on exporting that sort of food .
Have you tried their pastries?I hate to to horrible but their standard is comparable to Italian and the French
@keirenle their pastries are good. They simply have always been terrible at promoting their own cuisine. Lot of unnecessary self-sabotage, now they are paying for it
But this dwarfs in comparison with French & Italian food. Speaking of tea time, Hoshino (Japanese run) is one of the main establishments there and even spread its wings in SE Asia.
Japan has the third blandest food in all asia behind Russia (who are europeans, or if not the asians there live in a climate where the only food available is preserve food) and Mongolia. This is fitting as the UK has the third blandest food in Europe behind Ireland and the nordics (although their food seems more 'fresher').
The uk and japan historically had a cooking philosophy of chicken should taste of chicken. Carrot should taste of carrot etc etc in the name of refinement.
So in all honesty its sort of fitting British food does well in Japan. And yes I know comparing the lower spectrum of asian food is still amongst the middle ground of european foods at minimum.
@RendererEP I won't call Japanese food "bland". It s not heavy in spice normally, but their cuisine is deep in flavour. Btw, they take their food very seriously over there.
No one wants British food compared to what else is out there lol "What should we eat, British food? Nah, there's Italian or French food right there"
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I do. Much prefer it.
@@kevinb9830 you have never lived then
Our cheeses are as good as French and Italian and our lamb is exceptional. Everything else though, you're right :(
@@user-et4hp9sw3n Oh I forgot I had to agree witn you or I 'haven't lived'.
It is not about reputation, just about the taste
Quite the opposite.
Reputation earned from the taste?
British food only has itself to blame 😂
Indonesian, Malaysian, Singaporean, Thai's, Vietnamese, Chinese, Korean, Japanese, Indian, Arabia & Persia has Great combination of Food
no need British food
We can serve them to inmates in prison. Maybe?
Well, wonder why there aren’t many British restaurants around.
Italian, French, Indian, Chinese, Japanese, you name it, but no British. Nor Dutch for that matter, sorry Orange.
Dutch cuisine isnt anything special, but atleast we export a lot of the ingredients for all other great cuisine in the world.
@@EdoTyran I live in Beijing. You can buy Cheddar here, but it's either Irish or from a Dutch company. (Don't know if its made in the Netherlands; it's all in Chinese!) Fortunately we can also buy a good variety of delicious Dutch cheeses, so I'm happy.
Cheese
USA food is generally seen in the UK as McDonald's, KFC, Wendy's and Burger King, nothing like Italian or Indian food. Irish food has many similarities to British cuisine and yet Irish pubs are all over the world, Germany food is seen as bland and heavy like British food is. It was made from ingredients available at that time many years ago locally. You can get lots of different styles and influences of food in the UK now and around much of the world. Sushi for example has become more popular in the UK, Indian style food is food established in the UK.
@@EdoTyran Dutch cheese is very popular in the UK as are Stroopwafels.
Asia already has a good curry
Curry is not a dish its collection of "side dishes" for main dish (rice/ wheat based). Asians both south and east like European foods from Italy, France and Spain .. so its a problem with British food
Many curries and curries of our own by all races even the Eurasians
@@ElonHuskyno we don't, we like our own food. I don't think you know what curry is.
Anyone who has lived in Asia will know it will never be more than a niche market.
Asian food is healthy and much cheaper. In uk Asian food is more expensive. In Asian, I'm going to be eating Asian food, for health and cost
What do you mean you have come in fairly late compared to other europeans? Singapore is literally your former colony... and aside from nepal is probably your only other colony that is proud of having been your colony. They see raffles and farquah as their founders, speak your language and tried very hard to keep your soldiers there.
Excellent comment. When during the Brexit debates I found out that Belgium exported more to India than we did, it was clear that EU membership was not a problem. We are our own problem.
@@stephenconway2468 Well said. And now you are now longer our (=EU) problem. I like Brexit ;-)
The UK is known for having terrible recipes…
Yeah all countries have stereotypes but the British are fair game for piss taking
Known by who? You can't beat a good fish and chips, pie and mash or a Sunday roast.
No it isn't lol. Apart from by teenagers who learned everything they know from memes
@danielward7008 How thick are you trying to push back against a tsunami of billions of humans who think Britain and good food are two poles apart! You can try and convince a few, but can you convince many Brits themselves, who loathe British food?
PS: I for one love fish and chips and full-English breakfast!
@@Talushallux1 Billions of humans don't think that. British produce is all very high quality.
British sausage rolls and your average pasty are a complete embarrassment in comparison with what’s on offer all over Europe.
Doesn't sound like you've had an average pasty.
That’s just opinion
@@StayWoke240 It's not. No one outside of the UK likes or wants sausage rolls or pasties!
@@SenorSol I’m outside the uk and I want a sausage roll. So shut up.
@@StayWoke240 Wow, so one person with no culinary taste wants a sausage roll, bully for you! Zip it.
We all agree that the British kitchen isn't our strongest point, better to compete in another field 😅
you can only compete with Rolls Royce
@@ElonHusky which is a BMW 7 series.....
Yet we have plenty of Michelin starred restaurants. All nations take influence from different styles of cooking these days. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cruisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some.
No one would take this seriously, not even the British.
In singapore/s.e. Asia we have this unwritten understanding where if the food is cooked by a western, English speaking chef (angmoh) the food will likely be bland and uninteresting. Other foreign chefs doesn't get this form of discrimination.
Quality or lack of it. If the Co Op offerings are representative of what’s going abroad it’s no wonder UK food isn’t selling. Aldi does a fantastic job of promoting British food. 👍🇬🇧🙏🌈♥️
Aldi es una cadena de supermercados alemanes or Germany
Aldi 🇩🇪🇩🇪🇩🇪🇪🇺🇪🇺🇪🇺
Aldi 🇩🇪🇩🇪🇩🇪🇩🇪🇩🇪🇩🇪🇪🇺🇪🇺🇪🇺🇪🇺🇪🇺
Aldi has a company guideline to buy as much food products locally as possible.
1) Gruel
2) Low meat content sausages
3) Cholesterol, salt & diabetes packed processed food
4) Greasy cold kebabs
Are you reading Charles Dickens. I see cheese on the video, fresh beef steak, sausages, cottage pie, steak pies, trifles,
@@JamJam0189 Cheese: full of cholesterol and stolen from cows
Steak: again cannibalised from poor cows and tough as an old boot
Sausages: minced up rotting intestines, guaranteed to give yo cancer
Cottage pie: a gay activity
Trifles: full of diabetes & tooth decay
Let's face it, all of the racism and exceptionalism shown during Brexit probably hurt the British brand more than helped it. In the end Britain comes across as a nasty piece of work and it was Brexit that created those impressions and feelings.
Brexit, and just a smidge of our absolutely despicable colonial history
"Brexit that created those impressions and feelings."...... no it didn't. People like YOU did. It's very sad if you can't see that.
What sealed the fate of the English reputation was some of their MEP's turning their backs and waving their little Union Jacks in the European Parliament while the European anthem was played. Guess who. Farage and his ilk.
What ended any shred of goodwill the UK had left, was Boris Johnson demanding UK's fair share of the COVID vaccine produced on the European mainland but refusing to share the COVID vaccine produced in the UK.
While I bear no ill will towards individual Britons (in my experience the vast majority of them are friendly and respectful people), for decency reasons I will refrain from expressing my opinion of the country as a whole.
@@notjustforhackers4252- You’re a sad little person who can’t come to terms with the reality of the world. Brexit destroyed the U.K. in many many way…the world knows that. But the ignorants like you deny the truth. I feel sorry for you.
I don’t think Asians give a toss about Brexit mate
British food is a joke...
Only if you eat the stuff for low class people.
@@JohnSmith-fz1wh sorry upper class British have French and Italian and Asian food. The only viable attempt on fine British food was by chef Blumenthal. Admittedly I visit his restaurant at Mandarin Oriental every couple of months but dare I say he brought in a LOT of French cooking techniques.
Scotch Whisky goes down well in Asia.
@@markwilkie3677 you are right! So it is with westend musicals. However, not relevant to what's reposted in this news.
@@merlin0613You come across as so pompous and pretentious.
Should have given them a taste of our Jellied Eels
of all the braindead assumption of how the world would fight to open their economy to the british islanders and even the grandiose return of some romanticized pax britannia in the 21st century, the idea that british food will be considered a top seller even in britain let alone the rest of the world is somehow the most ludicrous of them all.
Creativity can't do shit if your food is bland and tasteless.
Lagging behind because its very boring
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Food all over Asia is already awesome, from Turkey to Japan. Except for the Mediterranean, I can't see any other European food being a success here. Better make Gordon Ramsay their food ambassador - but, hey, he is Scottish.
It is no surprise, Brits themselves don't eat British food here in the UK as well.
Uk food is boring period 😂😂😂 no excitement same as the place cold, dull , heavy rain , heavy winds ,2 weeks of summer
but everyone in the world wants to come here. 🙃
@@JohnSmith-fz1wh not anymore after brexit too expensive ,high cost of living 🤣🤣
@@Lyn-cs7xp Brexit was not delivered. 🤡
@@JohnSmith-fz1wh Not anymore, Skilled immigrants are moving out or going back to their county , Legal immigration is very low in last few years . only few African and middle eastern refugees come to UK
@@ElonHusky Ten million have arrived in the last ten years.
My partner is British. What I've discovered is that British produce is very good and the Brits treat meat dishes with more skill than most. I've had more perfectly cooked meats from Brits than anyone elsewhere and their meat sauces are complex and delicious...and then they use up all their energy on that and proceed to do the bare minimum for sides and vegetables.
I've seen a leg of lamb go through a butter and herb rub, stabbed and filled with anchovies in thr crevasses amd 3 temperature changes over 2 hours only for it to be accompanied with boiled cauliflowers and brocc.
Have we not been telling them for...centuries? Even the bit he tried looked like he's still chewing it now.
But, but the opportunity … 😂
As a Thai, British food has a certain rustic charm to it. Easy, simple, fresh. Our locals would need to adjust their taste buds quite a bit, though. That's for food. British baked goods and desserts cakes etc., however are very good. Had some while I studied there. If properly marketed, it can be good export.
British food wat? Mashed patatoes, sausages and fish and chips 😂
Mashed peas and peppermint sauce 😂
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
@@louis-philippearnhem6959 Yet we have plenty of Michelin starred restaurants probably more than your country. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
Everybody thinks their mother is the best cook in the world until they move out and experience the world. They should still appreciate dear mom, but they will understand difference. The English never do.
What the heck is British Food anyway? If you go to London, you eat Indian / French / italian, everything *except* British food. Also, if you got Marks & Spencers in Korea (say), you don't find British food anywhere (only things that are vaguely British are cookies and tea ... that's about it).
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
Umm, we are in May. April 1st is long past. I don't get the joke?
Come on. British food, seriously?
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
Lol ❤️ this is humor
Oh no now there will be people everywhere drinking afternoon tea and having scones!
1:17 facts
The distance is quite a problem. Keeping things fresh whilst exporting to the other side of the planet is difficult.
increase appetite for western food sure, but mostly toward food like American style stake, Italian pizza, german sparkling wine, not Black pudding
If the Brits really want to push their products and their image to sell to the Asian market, they have to try to create food fusion with the target country. Koreans do like having cheese on their savory food. Maybe try pairing a certain cheese for their stews or fried chicken. Maybe creating a sweet pastry with a different cheese. Maybe some of the sausages can be used as their corn dogs for a different experience. The sausages can be used in their army stews. These are just some ideas. The promoters should do some research into the target countries and create some food fusion.
Carobonara buldak
how many people want to eat mash and kidney pies, heinz baked beans and white sausages and fish fingers every day?
Millions
@@StayWoke240 outside of those "millions". none.
@@jont2576 wtf
@@StayWoke240 what u mean wtf? is there something else british eats?
@@jont2576 just shut up, please. You’re a weirdo
the strange thing is, britain actually does make some very good food. but the british as a whole dont spend their money on the good stuff, and instead eat starchy stodge. British sausages are right up there with german and italian ones (and asia is mostly terrible at sausages - all basically frankfurters of very low grade quality) And english bacon is on a par with french and italian. Britain also has a great tradition of smoke houses making some lovely smoked meat and fish (and cheeses) . English cheddar is also far ahead of the american cheddar sold here in thailand. Then theres a huge growing market for beer in asia. A british roast is a lovely thing - but sitting here in phuket in 34 degree sun, roast parsnips just arent going to sell i'm afraid. Clotted cream is a potential seller, potted shrimp are excellent. too. And then sticky toffee pudding and a good fruit crumble are both top desserts. However the big problem is that youre mostly trying to sell winter food to hot countries. And heavy dairy to asia. Tough sell.
The only edible cheddar I can find in my local Makro comes from New Zealand. Then there's some orange American stuff. Nothing British at all.
Yeah sure, Brexit is to blame for our awful food.....
🤣🤣🤣
Not what they said, cope harder
@@trickslies844 You showed me!!!!
No it's always been awful, brexit just means we can no longer export it to our biggest market. Just as so many of us predicted.
@@MexxiUK if you didn't want to get it the first time why would I explain it a second time?
No fish and chip stand 😂
The only sellable main dish 😅
I love "British food". By "British food", I meant Turkish Kebab, Indian Curry, Chinese Takeaway, Afro-Portuguese Roast Chicken, and Italian Pizza and Pasta.😅😂
British cheese is actually pretty good. However anyone who has been in an Asian convenience store, like 7-Eleven in Japan, will know that most British foods just wouldn't cut it in Asia.
We are famous for having worst cuisines in the world. Asia has very diuious cuisines.
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
Disgusting when someone speaks in full mouth.
There is a lot of very tasty British food out there, even if it is "bland" compared to dishes full of spices. Lamb chops or lamb steaks cooked with rosemary and salt, mashed potato, greens and gravy will make even the harshest skeptic lick the plate. You just have to get over that it's not covered in ghost chilies
I will never understand why we are not using the produce that our own country produces and how that's not cheaper for all of us, rather than shipping it to the other side of the world...
The only great british food is sheperds pie and sunday roast with yorkshire pudding.. tried it and it's quiet good ..the rest is average and kinda meh
Except the dessert it's good 😂
Build a reputation?
I think they already have one… 😨
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
I can see certain British food can be made popular like fruit preserves, pies, sausages and biscuits/cookies in Asia, but they might need to tweak some of their products. Like make biscuits that are less sweet or pies with seafood inside. Beside the quality the price should also be reasonable if they want to reach a large population. British cheese would be a hard sell. In general in Asia processed cheese are mostly eaten and cheese that melt for things like pizza or sprinkled on top of food like hotdog or bread. Hard and/or smelly cheeses are not popular except parmesan or similar that they put on pasta.
They never cared about pronoting their own food around the world. Actually, they never cared to do that even in their own country. And now they want to sell it in Asia?
Anybody fancy a British?
Reads like something from The Onion
True traditional British food is a "Hard Sell" even in Westminster . . .
Sincerely: Someone who lived there.
Uhm..."champagne cheddar", "mexicana cheddar slices".. idk if "fusion" is the best way to present your national products, that's weird..
The taste of their food and the look of their women made the British men the best Sailors in the world lol
nice one!
I can't stop laughing!
Oh me me me 🤚🏻!! I’ll have some English food please! Said no one ever. All love, just breaking balls. Greggs anyone?
I did not know that Asians’ increasing appetite for Western food includes British food.
Luckily I can get Greggs In Thailand
Mad how Irish food is doing so well in Asia and Northern Ireland's isn't 🤷
Mad you think Irish food is any different.
If there is a "guiness" sign at those restaurant people are flocking in. Irish pubs are everywhere it seems.
@@Piusplac Irish pubs are pubs. This is the silly thing. There is no discernable difference between the two cultures. Much less than north or south Italy or France.
The Irish will say no, but as a half an half. It's ludicrous.
The soil is the same, the cows are the same, the weather is the same, the cheese is the same. It's insane.
I ate Irish bread once. Really good when you dip it in fricassee sauce.
British what?
Please open restaurants selling pies, fish and chips, and mash and bangers 🙏🙏🙏🙏
A message to the Brits and NI, don't lose heart. Your cuisine may not reach the heights of Italian cuisine (honestly no one can). But, you can certaintly make your mark. You guys have some great food in Full English Breakfasts and Sunday Roasts. Heck Haggis and Jellied eels might even find its niche here, South East Asians, particularly the Chinese diaspora aren't squemish to unconventional foods like that. Even if you don't make your mark on the 'dinner' side of things. English tea time is renown for its upper class status, so your gastronomy may be able to succeed there. Although, I must admit, NZ and Australia do better Fish and Chips that you guys (hot take).
All the best. Coming from a Malaysian that has tried many types of European cuisine.
British pork is so watery, shrinks a lot when cooked.
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
The Brits have the best breakfast and the finest fish & chips in the world
lol definitely don't
The British export is the afternoon tea. Sadly it is very rare to come across one owned by a Brit these days.
I think Japan beats them on both fronts. Tempura is just a nicer batter, and they have a greater variety of fried seafood other than just fish. Far less oily, yet just as good despite it. And Japanese omurice I'd delicious for breakfast, along with the incredible power of okonomiyaki.
As an American, your breakfast is good but similar enough to what we already have for breakfast so it's not that interesting for me. Same with fish and chips. I'd be far more interested in trying something like a beef wellington, scotch egg, or Eccles cake though.
@@OneRandomVictory Trust me - stick to fish and chips.
I doubt the pre Brexit sell for British food in Asia was any easier.
besides the brand of British food, might want to think about the shipping costs as well. much easier selling to Britain's neighbours than half way across the world.
let me give you a very good example. Hong Kong, where I reside now, sells Waitrose, Sainsbury's, Tesco and even Iceland stuff here. the prices are MORE than double I buy them in the UK. the products just aren't competitive when it comes to price.
Yeah you'd need to set up places their making the British food so export chargers were not needed. British food in the USA is also pricey for British and Brit lovers living their. Polish food companies and now being replaced by company in the UK making Polish style food run by Polish people living in the UK.
Wow somewhere in our minds we thought our British food could compete with the exotic flavours of Asia. I would be embarssed to present a our unimaginative cuisine. Here's some basic deep fried fish and chips.
ua-cam.com/video/_9DwtMavNTs/v-deo.htmlfeature=shared
Sausage biscuits😂
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
As someone from Asia, I have a really hard time remembering any British restaurant
Living in Central London after tasting British Beef several times, I am sorry to say, "Taste of British Beef is worse!!" Being South Asian I tried many spices, less spices on British Beef! No change! All Tastes worse!!
But Lamb meats taste very good, I have to admit it.
Because a chippy will go soft and mushy being delivered.
Go to the chip shop for a proper fish supper and eat on a park bench while fighting off seagulls 😉
ua-cam.com/video/_9DwtMavNTs/v-deo.htmlfeature=shared
BBC missed out on posting this on April 1st
Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
Someone Tell me this is a parody video of BBC
C'mon! Who are we kidding?! There's a reason why Asian and East Asian restaurants and takeaways are thriving here in the UK!
I mean, can we really compare bangers and mash with, say, an exciting and spicy king prawn madras!?
Get out of here!!!
Because it's different to tradition like British food is different to tradition in China or Singapore so why would they not try it? If you'd never tried if before you would be interested. I could say by that token Chinese food is just noodles and salty and sweet sauces with meat or fish. Japanese food is just cold dish. German food is mainly meat and potato. Dutch food is known as being bland so why British food is seen as worse by some. Yet we have plenty of Michelin starred restaurants. The UK's top dishes are fish n chips and chicken tikka masla (a curry invented in Scotland I believe), yes some of our food is a bit blander than spicy flavours or strong flavours seen elsewhere, but German food is also seen as bland and heavy, the French have smelly cheese and snails and USA know for fast food only. Irish cuisine has much in common yet Irish pubs are very popular around the world. Trifle, Scotch eggs, cottage pie, steak pie, fish n chips, roast beef dinner, fried breakfast try some. Yorkshire Pudding, English Pancakes, Black Pudding, Cumberland sausage, Toad in the Hole....
British food ? You mean salty fish and chips that no one wants in Asia ?
Salt would imply there is at least some flavour ...I mean you know something is bland if vinegar
is a improvement
They eat cats, dogs, rats, etc in Asia.
And it would still be an improvement to british food.
8 years on & I'm still waiting for my brexit unicorn, it must be stuck in customs.
Scotch Whisky and Salmon are UK`s biggest food and drinks export by a mile. If Asia wanted British food they would have been buying it long before now.
Cheese and `grass fed` beef for goodness sake.
The first thing I`d want to know if I was Asian is why we import Australian beef if ours is so good....
I noticed how quick people are to say how bad British food is, but there is a lot that is good. As shown in the video there is, for example, quality cheeses (and other dairy products) and meats (beef, pork, chicken). There are several renowned cakes, deserts and confectionary items. Great fish dishes. Local traditional foods for the more adventurous (e.g. Yorkshire puddings, square sausage, jellied eels, black puddings). I guess the negative reputation British food was in a large part made during a dark period in our culinary history around the 70s and 80s when convenience food became popular, but since then gastronomy has became as much a part of our culture as many of our brothers and sisters on the continent. Before this time the UK was building a reputation in other means, political, economic and military power, artistic works such as literature and music, the stiff upper lip culture, heavy industry, scientific and engineering innovations, and I guess food took a back seat. Also, the UK has embraced so many foreign influences, that many have forgotten their own dishes. Rather than be ashamed, this is one of the strengths though of UK food today having such variety from around the world, often with our own spin.