Businesses fail because...

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  • Опубліковано 25 січ 2025

КОМЕНТАРІ • 306

  • @aviiralsharma
    @aviiralsharma 3 роки тому +275

    All what I needed in under 16 minutes....honestly, If this information was in a video of 45 minutes I'd still watch it second by second. SO VALUABLE.

    • @JohnCooganPlus
      @JohnCooganPlus  3 роки тому +54

      That's really great to hear! It's a super broad video, but hopefully it creates a framework. Big investors really do think about these 6 steps when considering an investment. If you can convince them that you will be able to pass all 6 hurdles, they will probably back you!

    • @capedcrusader4055
      @capedcrusader4055 3 роки тому +5

      solid breakdown! Really like your videos John.

    • @nathanieldking
      @nathanieldking 2 роки тому +1

      I've sat through so many day or week long startup seminars that only covered what was covered in this video.

  • @Sepci0
    @Sepci0 3 роки тому +281

    Timestamps:
    1. 0:58 Product
    2. 3:20 Demand
    3. 5:35 Profitability
    4. 8:31 Marketing
    5. 11:47 Scale
    6. 14:14 Platform

  • @creatorbrain
    @creatorbrain 3 роки тому +80

    The amount of value in this video is nuts. Great video John!

    • @JohnCooganPlus
      @JohnCooganPlus  3 роки тому +6

      Hey! That's amazing to hear! Glad you enjoyed it!

    • @asutin
      @asutin 3 роки тому

      Hi hunter :3

    • @KittyoTheGreat
      @KittyoTheGreat 2 роки тому

      I agree, I'd watch every video this guy makes no amtter what the topic is

  • @finalbox4416
    @finalbox4416 3 роки тому +93

    Growing a business is:
    10% luck
    20% skill
    15% concentrated power of will
    5% pleasure
    50% pain
    And 100% reason to remember the name

  • @Psych2go
    @Psych2go 2 роки тому +14

    Love these analysis and insights!

  • @FlyEnri
    @FlyEnri 2 роки тому +2

    I just published a 20min youtube video that has maybe 1/10th of the amount of info packed in this 15min documentary ! Insane John, you're killing it !

  • @JamalUddinPrince
    @JamalUddinPrince 3 роки тому +3

    Good to have this in my youtube recommendations this soon...only 26 mins ago this video was on air.

  • @ABC456-t8v
    @ABC456-t8v 3 роки тому +17

    The content here is so immersive and helpful that if given a few real life examples for each point, all these could be written into a book.

  • @alt_realm
    @alt_realm 3 роки тому +13

    Content quality is top notch as usual. I want to hear topics like Quantum Computing and how Quantum Technology would help solve problems and what is the current state of it in terms of solving problems.

    • @stachowi
      @stachowi 3 роки тому +1

      Classical computers aren’t going anywhere, quantum will be used for specific applications same way graphics processing units are used for games, modeling and machine learning.
      Quantum computers threaten crypto though by breaking their security.

  • @benedekk.8381
    @benedekk.8381 2 роки тому +11

    The strategy I launched my businesses with is 1. business background, research, sales copy, business plan, testing. 2. Marketing, sales system creation. 3. final product creation, manufacturing. 4. profitability 5. Scaling up. 6. Long-term business plan for 10 years. 7. Innovation, new products ideas inventions.
    !!! you should never create the product first because might no one will ever buy it. Before your product is done: Target audience research, sales copy, business plan, marketing plan. Then you will not go bankrupt because you have a product made with millions of dollars, then no buyers.
    Just my personal experience

    • @shuaibsalim6616
      @shuaibsalim6616 2 роки тому

      Why sales copy before business plan and testing?

    • @benedekk.8381
      @benedekk.8381 2 роки тому

      Hey Shuilab Salim! Actually, thanks a lot for that Q. So Starting a Business is quite a ruisk, as this vodeo's title says it.
      I get the research, sales copy done to see if people would actually be interested in buying the product. If not that is already a no go. But If the idea itself is actually a succes, many people said they would buy it. Then it is time to build a business plan, to make the business actually succesful, and because people already said the would buy, we can create a business plan and Get INVESTORS!

  • @vsharma17147
    @vsharma17147 11 місяців тому +3

    Your Channel Should be Mandatory for Startup founders🔥

  • @XanderB42
    @XanderB42 2 роки тому +1

    This is the most helpful video I have ever watched.

  • @averageweebo101
    @averageweebo101 3 роки тому +19

    I'm still planning on level 1 and this is a great help for my future plans to create a business. Thank you for such a wonderful content.

  • @hikodzu
    @hikodzu 2 роки тому +3

    Business Phase
    1) 0:58 Product
    2) 3:20 Demand
    3) 5:35 Profitability
    4) 8:31 Marketing
    5) 11:47 Scale
    6) 14:14 Platform

  • @expiredlettuce141
    @expiredlettuce141 3 роки тому +1

    Never watched one of your videos, but i got recommended this one. So glad I did

  • @salomon1841
    @salomon1841 2 роки тому +2

    My learning from this video is to think in our business as the life of a person. From the begining to the final.

  • @Allthingfunny
    @Allthingfunny 2 роки тому +1

    John you don't know how much help you have been in my life

  • @Jamesaflacey
    @Jamesaflacey 2 роки тому +2

    Honestly one of the best produced channels out there. Appreciate your content and quality of presentation John.

  • @brandonemmanuel5032
    @brandonemmanuel5032 3 роки тому +6

    I needed this. Thanks man.
    I gotta say I'm in level 4 of this game too, and tbh level 5 is really hard to crack... but we thrive.
    To the folks getting started, let me say this: Timing is key and Patience is a competitive advantage.
    And even though the life-changing chunk of money comes in often in level 5, when you do level 1, 2, 3 & 4 correctly, you've built solid ground and a money-making machine that enables you to survive long enough in the game to witness your competition come and go and the landscape change, 'till it's the right time for you to rise.
    Thanks again.

  • @josue6131
    @josue6131 2 роки тому +5

    Building tension up towards level 5 felt like a movie, made me say “damn” and everything! Great video man

  • @ELISHACAEZ
    @ELISHACAEZ 2 роки тому +1

    You just reminded me I don't have to invent everything I can just buy someone else's entire company that's soooo smart

  • @curtisfoster540
    @curtisfoster540 3 роки тому +2

    Subscribing to this channel was a very smart move for me. This video, like so many others in his library, is just BRILLANT.

  • @retrictumrectus1010
    @retrictumrectus1010 2 роки тому +1

    I read a comment about you having great production quality and I agree. Then I was shocked that the comment mentioned that he also mentioned that this is not a million-subscriber channel. I did not notice it at all. If you guys continue to pump up quality work, I expect this channel to reach at least 200K subs this year, at the very worst.

  • @joelmaiato4302
    @joelmaiato4302 2 роки тому +1

    I never thought 15 minutes could be so short

  • @robimalco
    @robimalco 2 роки тому +1

    This is the best content I have ever found on youtube (and I spend a lot of time finding cool content)

  • @adriancornejo2223
    @adriancornejo2223 3 роки тому +4

    This couldn't have come at a better time. I'm a startup nerd myself who just launched his product a few days ago. No sales xD. Will try my best to find product market fit

  • @stachowi
    @stachowi 3 роки тому +8

    Bro... this content is fucking awesome. I'm a 7 figure entrepreneur and this content is fantastic.
    I knew a lot of it, but it builds trust in your channel and your content.
    You're really helping out a lot of early entrepreneurs from a lot of loss and failure. Kudos.

    • @gc-yt6627
      @gc-yt6627 2 роки тому

      What business do u run if u don’t mind me asking @stachowi

    • @stachowi
      @stachowi 2 роки тому +1

      @@gc-yt6627 i own a gym chain and an online nutrition (digital diet plans) company... i used to work as an engineer and i taught myself how to code at night, then applied my skills to business.
      Nothing ground breaking, just execution.

    • @gc-yt6627
      @gc-yt6627 2 роки тому

      @@stachowi what coding Lang would u recommend me learning as a 16yr old? And r u based solely in the US (the gym chain)?

    • @stachowi
      @stachowi 2 роки тому

      @@gc-yt6627 100% javascript, yes in the US.
      I WISH i had this course when i got started... would have saved me 7 years of manually learning and trial and error.
      ua-cam.com/video/Nn7EX3zkGUo/v-deo.html

    • @stachowi
      @stachowi 2 роки тому

      @@gc-yt6627 where are you from?

  • @davidsimeoncole
    @davidsimeoncole 4 місяці тому

    “Growth comes in 6 stages” was enough for me to subscribe

  • @TylerF
    @TylerF 3 роки тому +6

    Loved the use of examples to really explain things. Great work John! 100k is just around the corner 😈

    • @JohnCooganPlus
      @JohnCooganPlus  3 роки тому +1

      thanks a lot! 100k is soooo many people, really crazy to think about.

    • @JohnCooganPlus
      @JohnCooganPlus  2 роки тому +1

      aaaand it happened lol

  • @cesarzaitoun1129
    @cesarzaitoun1129 2 роки тому +2

    i used to watch shark tank and they always ask the same questions but never understand why they ask them, but after this i can say i have understand the big picture
    Thanks for this amazing video

  • @educationaltechnology8363
    @educationaltechnology8363 2 роки тому +1

    I can see a new successful multimillion YT channel .. wonderful content and valuable info congrats 💐

  • @jainilt
    @jainilt 2 роки тому +2

    Awesome stuff dude.... You make things so clear...

  • @Michaelshay1979
    @Michaelshay1979 Рік тому

    I’ve been on step one for three years! Still chugging, never give up!

  • @redmond2582
    @redmond2582 2 роки тому +3

    John - this is EPIC! One of the top 3 learning for me on UA-cam (I have premium membership and I watch a lot). Thank you.
    Not sure if you took these 6 layers from a book - if not - please write one. It will be very useful and sell like crazy!
    Great job!

  • @GuillaumeVerdonA
    @GuillaumeVerdonA 3 роки тому +3

    I feel like I got a whole MBA from this one video. Incredible value. Thanks John!

  • @hemi8650
    @hemi8650 3 роки тому +4

    good job, John. What an informative and in the same time short video!

  • @mentoriii3475
    @mentoriii3475 2 роки тому

    the content quality on your videos is beyond insane

  • @johnburlinson5472
    @johnburlinson5472 3 роки тому +3

    This is so fucking good man.
    Incredibly helpful. So cool to be watching this far before this channel becomes the largest in the business world.

  • @joogaloo929
    @joogaloo929 3 роки тому +1

    How does this only have 3000 views? Well, if anyone is here from the future, just know I was here before it blew up

  • @BradyDigital
    @BradyDigital 3 роки тому +14

    Love your videos John. I entered into a startup a few years ago around the 4th phase working in development and marketing, and we were acquired by a fortune 500 company last year! Keep up the great videos 👌

  • @Fian_so
    @Fian_so 2 роки тому

    It's good to find people who share a good part of their wisdom up front.

    • @Fian_so
      @Fian_so 2 роки тому

      @♜Pinnedby• John Coogan hooo how it's nice to be answered back by one of these dumb scamers

  • @ruyoledmonton9012
    @ruyoledmonton9012 3 роки тому +16

    I’m not here to converse for him but to testify just for what I’m sure of ,he is trust worthy and best option ever seen

    • @nicholaswilliams6092
      @nicholaswilliams6092 3 роки тому +7

      Edward is an expert,he is really good and everyone loves his genuine services ,he has helped me recover what I lost trying to trade on my own

    • @anthonymedina8240
      @anthonymedina8240 3 роки тому +6

      He is very good,I invested $5,000 and cashed out $14,000 after 3 weeks.I still wonder how he get his analysis

    • @tracyira2793
      @tracyira2793 3 роки тому +5

      Knowing the right source guarantees winning and profit, Mr Richardson has been my money making machine

    • @jackleonard575
      @jackleonard575 3 роки тому +4

      How can one reach an expert in trading , cos I have lost alot of money trading with a wrong trader .

    • @yolandacabrera4687
      @yolandacabrera4687 3 роки тому +3

      He is an exceptional and lucrative broker at same time.I just bought my dream Mercedes from last weeks profits.All thanks to her expertise

  • @oneito947
    @oneito947 3 роки тому +1

    a fantastic video on all the hurdles that a company requires to go through to be able to grow. you are right that level 4 is a hard level to crack generally

  • @ThatoRoyalCEO
    @ThatoRoyalCEO 3 роки тому

    You're heading towards 1 million subs, brother -
    Superb video!

  • @thenbaplayer9485
    @thenbaplayer9485 3 роки тому +2

    Wow Such a great video definitely going to subscribe!!!

  • @capslock5704
    @capslock5704 3 роки тому +6

    Honestly amazing content, and as a business owner myself. This really hits home.

  • @Economistwa
    @Economistwa 2 роки тому +1

    Unexpectedly great video. I thought this is yet another candy floss suggested by UA-cam. This is probably the first video of this creator I saw, but I am sure subscribing to it

  • @Jubair194
    @Jubair194 3 роки тому +8

    This was a *bloody* great video, more please sir!

    • @JohnCooganPlus
      @JohnCooganPlus  3 роки тому +1

      Thanks so much! Got a bunch of new ones coming soon.

  • @CharlesWeill
    @CharlesWeill 3 роки тому +13

    Watch out, John! Mentioning VPNs is poison to AVD. Viewers are trained to think any mention of a VPN is an ad haha

    • @JohnCooganPlus
      @JohnCooganPlus  3 роки тому +4

      ahahah I gotta watch the chart for a dip.

  • @cyanide6954
    @cyanide6954 3 роки тому +2

    Just subbed keep it up man

  • @anthonyfuscellaro233
    @anthonyfuscellaro233 2 роки тому

    Blue apron is an example of bad planning when it comes to CAC. Chewy is basically the same concept that ended up being way better because they've been able to keep their customers happy while keeping their CAC low. I'd love to see a video comparing the two.

  • @EmekaI
    @EmekaI 3 роки тому +2

    I really like this way of thinking about it as six levels. Definitely helps you know where you sit

  • @markmccormack9026
    @markmccormack9026 2 роки тому +1

    Man you are so nice and genuine and cool. Just discovered you. compsci MBA from Melbourne Australia. Well done.

  • @KennethChooTV
    @KennethChooTV 2 роки тому

    Wow this is a very valuable content for entrepreneurs and it basically breakdown how most biz fail. This will help us learnt from their mistakes and thrive!

  • @abbasz1
    @abbasz1 2 роки тому

    One of the best channels i am subscribed to. Thanks

  • @dennisrydgren
    @dennisrydgren 3 роки тому +2

    Im CMO at a startup. This is a nicely balanced summary of then game.

  • @AlbertAngmor
    @AlbertAngmor 2 роки тому +1

    This is so clear. Great work

  • @dhanvisykes
    @dhanvisykes 2 роки тому +1

    Well done video! really easy to digest and clearly outlines the path to success!

  • @itmomotitimo
    @itmomotitimo 2 роки тому

    This is better than the 2 year MBA I did in entrepreneurship

  • @flyinghead1147
    @flyinghead1147 3 роки тому +1

    6:09 one of the creepiest things I saw online

  • @noveleden
    @noveleden 2 роки тому

    I never want to see that security checkup video again it was terrifying

  • @abderrahimoukhrib4212
    @abderrahimoukhrib4212 3 роки тому +2

    Thank you John.
    i love your content.

  • @neanda
    @neanda 8 місяців тому

    this is timeless advice, thank you John

  • @TheLastCodebender
    @TheLastCodebender 3 роки тому +1

    They should show this video in business schools! Excellent work!

  • @lehast
    @lehast 3 роки тому

    This is a freaking awesome video, you earned every letter in that sentence, THANK YOU!!!

  • @technovation9504
    @technovation9504 3 роки тому

    Big love from a 16 year old "wanna be unicorn startup founder. Big love from South Africa 🇿🇦

  • @aarohanyt7374
    @aarohanyt7374 3 роки тому +1

    Got the mr beast video recommended
    Ended up binge watching couple of your videos ! Great content mate
    Makes me even more excited to go to college , and get into tech and problem solving

  • @damian-liveonyourownterms546
    @damian-liveonyourownterms546 3 роки тому

    So much value packed into a 15min video. I’m saving your video to rewatch periodically. Thanks John

  • @AlexanderMoen
    @AlexanderMoen 2 роки тому +1

    Movie Pass Business Plan: sell $5 bills for $1

  • @aaronmiranda630
    @aaronmiranda630 2 роки тому +1

    wouldn't developing marketing channels that are targeted towards growing your most profitable customer segments that were acquired by organic users, be the best strategy until you meet diminishing returns or develop a new product that targets a new customer base? Or is there something I'm missing here?

  • @bryantbrown8747
    @bryantbrown8747 2 роки тому +1

    Great videos and highly informational. Keep them coming!

  • @zhaomin9296
    @zhaomin9296 2 роки тому

    Love all your videos with super insightful contents and flawless delivery…. Perfect … if 1 percent of UA-camr can be like you, I think google will be the most valuable company in the world and UA-cam alone will be bigger than Netflix and Disney combined …

  • @bandara7353
    @bandara7353 2 роки тому

    This guy provides extremely high quality content

  • @proudxyt9669
    @proudxyt9669 3 роки тому +1

    I value this channel more than my collage..

  • @benedekk.8381
    @benedekk.8381 2 роки тому +1

    I am not entirely sure why are you explaining basic terms when clearly all of your audience is in business. What I like about your videos is your personal observation, not the stuff we learned in TAXBOOKS back at university!

  • @terlumunjoseph6779
    @terlumunjoseph6779 Рік тому

    i think this is the same situation for youtube as they are blocking people using ad blockers

  • @nicholasn.2883
    @nicholasn.2883 2 роки тому

    My homies and I are stuck at #1. We work weekends only because of school. We're going to beat the vaporware stage and then commit.

  • @AshishRajan
    @AshishRajan 3 роки тому +1

    As always great content and insight John! After watching this I realised my Media company is stuck on level 4 too. 😮

  • @JDihlmann
    @JDihlmann 3 роки тому +1

    First of all great video, great content and well structured. I have some critic regarding your cutting style and visual background, the first 5 - 6 videos I watched where great and refreshing, seeing all this shorts from movies really sparked interested and hype. But now after several videos more I must say that it starts distracting me from the real content and the video topics start to blur. I cant visually remember which video was which and therefore it is hard for me to recommend specific videos to others. Sure its the leanest and entertaining way with low cost, but if you keep growing I would love to see some restructuring or own visual content.

  • @ozzyfromspace
    @ozzyfromspace 2 роки тому +2

    Inspired by this video, I'm gonna start building a platform I've had running in the back of my mind for a while. Goal: get an MVP hosted within the next two months (mid April). Then start crazy fast iterations to a find product market fit. This sounds impulsive, but I'm a coder with a lot of pent up energy, and I really, really want to build something cool, so lets' see what happens. Wish me luck y'all ☮️🙏🏽

  • @emmanueloluga9770
    @emmanueloluga9770 2 роки тому

    11:07 cue in "OOPs I did it again to you" and Akin crying meme lmao. This shit is wild.

  • @d4m13n-dev
    @d4m13n-dev Рік тому

    Interesting though about MoviePass is that the theater companies them selfs such as AMC implemented the exact same product into their own platform , with a movie limit

  • @alim.ismail8272
    @alim.ismail8272 3 роки тому

    Does youtube analytics show that I watched every second of this video?

  • @triplea007
    @triplea007 2 роки тому

    This video should be called, "An MBA in 16 minutes".

  • @thelaw3536
    @thelaw3536 2 роки тому

    Good structure and editing

  • @BriefNerdOriginal
    @BriefNerdOriginal 2 роки тому

    Is generating profit the sole goal of a company? No social impact? No progress over innovation? Are these really just side effects?

  • @husninazer
    @husninazer 3 роки тому +2

    Was expecting a video today. First one to watch!

  • @Professional-giraffe
    @Professional-giraffe 3 роки тому

    i loved the succession slips in the video

  • @LionTree
    @LionTree 2 роки тому

    I've been watching your videos for a while. I just assumed I was subscribed....great content! Officially subbed!

  • @itsmejonah4267
    @itsmejonah4267 3 роки тому +2

    This man right here is gonna be a UA-camr

  • @blindedbliss
    @blindedbliss 2 роки тому

    MoviePass thingy is often offered by cinema locations themselves now.

  • @Libtardo123
    @Libtardo123 3 роки тому +3

    What about a service-based company, such as an engineering firm. How would you provide greater innovation and break out of the competition?

    • @Iam_Xtopher
      @Iam_Xtopher 2 роки тому

      What's type of engineering firm are we talking here.
      For me, an Architect, we teamed up with other people in the value chain and created and integrated company focused on single typology that's incredibly on demand.

    • @Libtardo123
      @Libtardo123 2 роки тому

      @@Iam_Xtopher I’m personally interested in construction engineering. So I guess architect somewhat relates

    • @Iam_Xtopher
      @Iam_Xtopher 2 роки тому

      @@Libtardo123 Yeah sure I do relate and that's why we made the switch to become Real Estate and Property Developers and also slapping technology on it.

  • @Shine365
    @Shine365 3 роки тому

    Your thumbnail pulled me in.

  • @mauriciorivero
    @mauriciorivero 3 роки тому +6

    This is an outstanding content to educate to newcomers!

  • @transformingstep
    @transformingstep 2 роки тому

    This is an incredibly valuable video. Great job John!

  • @Θανάσης-κ2γ
    @Θανάσης-κ2γ 2 роки тому

    DUDE i saw here 5 hours before you had 88k subs and now you got 90k wtf increased by 2000 in half a day!!

  • @andrewfurey21
    @andrewfurey21 3 роки тому +1

    im working on something myself and this really helps

  • @i_thewanter
    @i_thewanter 3 роки тому +1

    giga based. "I've never broken past level 5". You're a legend John.

  • @LAE-7
    @LAE-7 3 роки тому +1

    love the graphics! Sorry to see that this isn't doing well. It's an an amazing video with great graphics.

  • @CharlesWeill
    @CharlesWeill 3 роки тому +4

    I needed this breakdown right now. Super helpful to describe where I am on this 6 step scale. I'm at level 2 right now: will people pay 🤔

    • @JohnCooganPlus
      @JohnCooganPlus  3 роки тому +4

      yep! will be very interesting to see where your LTV/CAC lands early on. I imagine people will stick around for at least one year pretty easily, so LTV could be pretty high. Lots to test though.