Strategic Planning: PEST Analysis and Contingency Planning
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- Опубліковано 26 лип 2024
- The following video outlines how small and medium-sized enterprises (SMEs) and large corporations can use the PEST analysis in strategic planning.
PEST stands for Political, Economical, Socio-Cultural and Technological variables that can easily impact businesses, their plans and their market.
A working example is provided of a small and medium-sized enterprise using the PEST analysis in order to better anticipate future business disruptions. The focus is to understand how these external variables can directly impact a company’s growth.
The Political variables include tax policies, labor policies and government laws and regulations concerning the party in power and any potential change in power through the election process that may put a political party in power that has different business policies. The Economical variables include fluctuating business cycles, economic activity, and current interest rates.
The Socio-Cultural changes include lifestyle changes, preferences, changing customer segments and dynamics. The Technological variables include research and development, competing technologies and issues pertaining to data accumulation and transfer.
www.driveyoursuccess.com Video explains the PEST analysis and how it can be used to come up with contingency plans
my business management assignment is due Tuesday and this is the best reference ever. life saver thanks so much!
Great video & presenter, very clear explanation and easily understood, keep up the good work!
I have an IB Business exam tomorrow. Thanks for helping me!
+Davi Fernandes No problem!
Amazing explanation, understand this topic completely now. Thanks Ian!
Nice video, studying for an exam in marketing and this helped me alot.
Thanks!
Awesome man, I have to do a strategic audit on my company for college! this helps a lot. Thank you
yes, you are a good tutor........I can Easley understand you...I am from Iraq-Kurdistan...Thanks
Just took me four more years to be here, Slaw u Rezm
THANK U SOO MUCH SIR. U Are Saved my life..
very nice explanations thank you
great vid, thanks!
Exellent presentation and explanation, thatn you sir.
No problem. Let me know if you want me to cover a specific topic.
Hey Ian! You're the shit! Presentation was 🔥🔥🔥
Nice video, thanks for sharing.
danthony246 Thanks. Let me know if there is anything else you would like to me cover. Take careIan
Love your content!
THanks!
thanks a lot for your explaination...really help a lot in my assignment
No problem.
Thank you sir!
Hi really great presentation there! I know what PEST means but I do not know how to apply it, may I ask a question? So all I have to do is write down all the threats like "Product taxes" instead of, for example, "France charges tax on smartphones"? I hope you understand my question. Please reply your help is greatly appreciated.
nice presentation.
God bless you sir
Thanks again Ian.
+reginayukyuk Thanks.
very nice presentation. thx.
Xiaohua Zhao Thanks! - Take care
Hi,
I want to learn how to make marketing action plan and business marketing plan. How can I study?
Do a SWOT for each of the letters:
P-SWOT
E-SWOT
S-SWOT
T-SWOT
Great video & presenter, very clear explanation and easily understood, keep up the good work!
+LightersInc Thanks for the feedback