ITV Sport Channel ceases transmission 11th May 2002

[@TheRolyPoly]

ITV really didn't think itself through when it launched this and OnDigital, later ITV Digital.

[@LardarseProductions]

What a fitting song for the end... Monkey Gone To Heaven by Pixies

[@TheSugarDaddy1]

it was doomed from the start they was signing people up to 12 month contracts on the I.T.V. Sport Channel and the season only lasts for nine months i remember asking a woman on the phone what are you suppose to watch when the season ends and she said we will find something and she did find something the Job Centre

[@ItsABeautifulDay.]

Will Pitts nothing else is After the end of the season. Just 1 last premier League match day. (And also euros and or the World Cup if the year was 2000 or 1998.)
Edit: I forgot that the 2002 World Cup was started.....

[@SpeedrunUrm]

well, they tried, if they done this in 2024, it would probably be under sky’s hands so if you’d wanna access it, your only option would be sky

[@barryward6942]

Not even the channel's selected UEFA Champions League games was enough to pull in the punters.

[@Magiblarret]

funny how this gets recommended to me 22 years after it shut down.

[@Scotti_o7]

The last words were football matters

[@riceymartin2203]

Turns out financial stability and smart business decision making matter more

[@currentlyonhiatus1859]

The tape abruptly ending in the final second of the video makes this closedown really funny for some.

[@StFidjnr]

5:46 the bee mascot stings the streaker

[@tylercoombes8493]

R.I.P. ITV Sport Channel (2001-2002)

[@barryward6942]

2 decades on it makes you wonder, what might have been?

[@Nick_80599]

It didn't work though the signal was poor in many places.

[@StFidjnr]

3:00 this is from the game the viewers just saw

[@KLR2007]

Now Brentford has the last laugh

[@BrotherMoorebeast]

If they buy BT Sport then ITV is gonna need somewhere to put the bulk of the content

[@seyvend]

Millwall fan here, thanks for reigniting my Stern John PTSD

[@timgoodwin4424]

Guy Mowbury now head commutator at the BBC and Peter Duty now the same for sky

[@rubys_szn]

This actually happened on my mom's 25th birthday-

[@Secret19977]

The Birmingham game was the day after the transmission ended
Did they advertise a game knowing no one would be able to watch it lol

[@smallscreenseagulls]

Birmingham game was on ITV1 so unaffected by the closedown

[@samanthalee2915]

ITV:SAY GOODNIGHT ITV SPORT CHANNEL!
ITV Sport Channel:U_U
ITV2: Oh no! What did you do to him?
ITV: I killed ITV Sport Channel.
ITV3: Is ITV Sport Channel alive?
ITV: No. I gave him a gunshot.
ITV4: You go mad for shooting him.
CITV: Who goes shooting?
ITV3: I have a chat about my head.
ITV4: AND I WILL DO WITH YOU
ITV2: Oh and it was kinda honest to make.

[@IAmTheRealKanye-j4g]

FIRST GRANADA AND NOW ITV SPORT CHANNEL?!

[@JxrgeTV]

ITV:oh no I had a bad dream
ITV4:GOOD MORNING BRITAINNNNNN
ITV:what was that?
ITV3: idk
ITV: Is ITV Sport Channel still alive?
ITV3: Thankfully yes.
(good ending)

[@TCFFan-tn2eh]

Is ITV Sport