Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan | Gen C Ep. 89

In this episode of "Gen C", we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.
oo:oo Introduction
00:32 Weekly News Rundown
17:49 Interview with Rachel Conlan, CMO of Binance
26:02 Building a Community-Centric Brand
26:30 Creative Strategies in Media and Marketing
27:52 The Role of Performance Marketing
30:36 Crypto's Growing Popularity and Misconceptions
32:45 Educating and Engaging New Users
39:59 Simplifying Crypto for the Masses
45:49 The Power of Brand Partnerships
51:09 Future Predictions for Binance and Crypto
55:15 Recap and Final Thoughts
Links mentioned from the podcast:
Not Like Us Game: NotLikeUsGame.com
Dallas Influencer Nara Smith Is Angering TikTok Again, Now With a Marc Jacobs Ad: www.dallasobse...
DraftKings Dumps NFT Business, Citing Legal Developments: www.coindesk.c...
Meta Scraps Celebrity AI Chatbots That Fell Flat With Users: www.theinforma...
Rachel’s Twitter: x.com/RachelCo...
#cryptocurrency #digitalfinance #finance #bitcoin #crypto
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