How should we be adopting AI in our marketing roles?

AI is arguably the biggest conversation in marketing. We have all heard the dystopian and utopian futures promised; that we will all lose our jobs or we will never have to work again. At our most recent Forging Perspectives event, we assembled an expert panel to cut through the hype and understand how AI would ACTUALLY change marketing.
#forgingperspectives
#futureconsumervalue