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The Forge
Приєднався 5 кві 2020
The Forge is an insight-driven growth strategy consultancy. We use insight to efficiently and effectively develop strategies for profitable growth across a range of consumer & customer-driven business challenges.
Everyone at the Forge is director because an exclusively senior team means we can work differently to other agencies; our time is only spent on projects working with clients.
We work on the following types of project:
- Profiling future opportunities for growth
- Strategic Innovation Projects
- Creating models for behaviour change
- Building category and market understanding
- Defining consumer and customer-led strategies
- Making commercial sense of trends and change
THE FORGE. IT'S IN OUR NAME:
(v) To create something strong, enduring and successful
(v) To move ahead with increased speed and effectiveness
(v) To bring into being through concentrated effort
www.thisistheforge.com
#futureconsumervalue
Everyone at the Forge is director because an exclusively senior team means we can work differently to other agencies; our time is only spent on projects working with clients.
We work on the following types of project:
- Profiling future opportunities for growth
- Strategic Innovation Projects
- Creating models for behaviour change
- Building category and market understanding
- Defining consumer and customer-led strategies
- Making commercial sense of trends and change
THE FORGE. IT'S IN OUR NAME:
(v) To create something strong, enduring and successful
(v) To move ahead with increased speed and effectiveness
(v) To bring into being through concentrated effort
www.thisistheforge.com
#futureconsumervalue
Unlocking the power of partnerships with Selina Sykes
In this insightful episode, hosts Adam and Laura sit down with Selina Sykes (www.linkedin.com/in/selina-sykes-0619b62b/) , Global Lead for Digital, Media, and Commerce at Unilever. They delve into the essence of partnerships, storytelling, and leadership in the modern business landscape. Selina shares her journey from a psychology student to a leader in digital marketing and discusses the importance of empathy and compassion when driving successful partnerships and brand transformations.
Episodes are released bi-weekly. Follow us on LinkedIn (www.linkedin.com/newsletters/7264672830049472515/?displayConfirmation=true) for updates.
Subscribe to The Persuasion Game Newsletter (www.linkedin.com/build-relation/newsletter-follow?entityUrn=7264672830049472515) on LinkedIn
Want to know more about us? Visit our website here: thisistheforge.com (thisistheforge.com)
This is an 18Sixty production for The Forge.
Episodes are released bi-weekly. Follow us on LinkedIn (www.linkedin.com/newsletters/7264672830049472515/?displayConfirmation=true) for updates.
Subscribe to The Persuasion Game Newsletter (www.linkedin.com/build-relation/newsletter-follow?entityUrn=7264672830049472515) on LinkedIn
Want to know more about us? Visit our website here: thisistheforge.com (thisistheforge.com)
This is an 18Sixty production for The Forge.
Переглядів: 8
Відео
Crafting unique non-alcoholic experiences with Imme Ermgassen, Botivo
Переглядів 4214 днів тому
In this podcast episode, hosts Adam and Laura engage in a lively conversation with Imme Ermgassen, co-founder of Botivo, a non-alcoholic, “big sipping” aperitivo. They discuss Imme’s unique approach to brand building including breaking the non-alc category rules by creating a pleasure-focused product. She discusses the challenges in educating consumers and category buyers and the tactics she ha...
Combatting boring sustainability stories with Joss Ford, Enviral
Переглядів 88Місяць тому
In this insightful episode, hosts Laura and Simon discuss sustainability with Joss Ford, (www.linkedin.com/in/joss-ford-566a4583/?originalSubdomain=uk) founder of Enviral, a communications agency dedicated to combatting boring sustainability stories. Joss shares his journey into sustainability, the challenges of effectively communicating it, and the importance of integrating it into business st...
What strategy can teach us about Christmas
Переглядів 37Місяць тому
In this festive episode of The Persuasion Game, hosts Laura and Adam embark on a Christmas special where they tackle some common festive dilemmas but with a twist - they’ll be using marketing insights from past guests. Drawing on their discussions with previous pod guests Jane Buck, Grant Mckenzie, Paul Thomas, Katie Evans, Nick Graham and Alex O’Rourke they explore family traditions, gifting, ...
Breaking through in innovation with Jane Buck, Cadbury.
Переглядів 622 місяці тому
In this episode of The Persuasion Game, Laura Halliday and co-host Adam Rowles interview Jane Buck (www.linkedin.com/in/jane-buck-8948856/) , Global Head of Innovation at Cadbury. Jane is a seasoned expert in innovation with an extensive background at major brands including Mondelez and Unilever where she launched and scaled the €1BN personal care brand Love Beauty & Planet Jane discusses her u...
Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz
Переглядів 212 місяці тому
In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham, an esteemed leader with senior roles at PepsiCo North America and Mondelēz. Nick shares his expertise on how iconic brands like Pepsi and Cadbury have adapted their strategies to stay relevant in a fast-changing world. They explore the power of nostalgia, storytelling, and emotional connection in creating meaning...
Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz
Переглядів 832 місяці тому
In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham (www.linkedin.com/in/npgraham/) , an esteemed leader with senior roles at PepsiCo North America and Mondelēz. Nick shares his expertise on how iconic brands like Pepsi and Cadbury have adapted their strategies to stay relevant in a fast-changing world. They explore the power of nostalgia, storytelling, and emotion...
Marketing a challenger brand with Katie Evans, Burger King UK
Переглядів 713 місяці тому
In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK. Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like a challenger brand to create maximum impact with its communications versus its competitors with much ...
Marketing a challenger brand with Katie Evans, Burger King UK
Переглядів 253 місяці тому
In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK. Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like a challenger brand to create maximum impact with its communications versus its competitors with much ...
How To Unleash Innovation: 6. How will you unlock creativity?
Переглядів 523 місяці тому
Elspeth Edwards, Director at The Forge shares how to fuel your innovation journey with creativity. The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create future consumer value. For further information about The Forge you can connect with us on the following channels: Web - www.thisistheforge.com/ L...
How To Unleash Innovation: 2. Is your organisation set up for success?
Переглядів 833 місяці тому
The Forge's Director, Elspeth Edwards shares the seven questions you need to answer to ensure your business is set up for innovation success. The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create future consumer value. For further information about The Forge you can connect with us on the followin...
Playing the innovation long game at Asahi with Grant Mckenzie
Переглядів 293 місяці тому
Playing the innovation long game at Asahi with Grant Mckenzie
Playing the innovation long game at Asahi with Grant Mckenzie
Переглядів 303 місяці тому
Playing the innovation long game at Asahi with Grant Mckenzie
How To Unleash Innovation: 8. How will you create momentum and ownership?
Переглядів 223 місяці тому
How To Unleash Innovation: 8. How will you create momentum and ownership?
How To Unleash Innovation: 7. How will you prioritise and decide?
Переглядів 253 місяці тому
How To Unleash Innovation: 7. How will you prioritise and decide?
How To Unleash Innovation: 5. How tightly defined is your brief?
Переглядів 173 місяці тому
How To Unleash Innovation: 5. How tightly defined is your brief?
How To Unleash Innovation: 4. How well do you know your consumers?
Переглядів 183 місяці тому
How To Unleash Innovation: 4. How well do you know your consumers?
How to Unleash Innovation: 3. Where will your innovation fit in your portfolio?
Переглядів 163 місяці тому
How to Unleash Innovation: 3. Where will your innovation fit in your portfolio?
How To Unleash Innovation: 1. Why are you innovating?
Переглядів 503 місяці тому
How To Unleash Innovation: 1. Why are you innovating?
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Переглядів 144 місяці тому
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Переглядів 974 місяці тому
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
Переглядів 284 місяці тому
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
Переглядів 664 місяці тому
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
How should we be adopting AI in our marketing roles?
Переглядів 23Рік тому
How should we be adopting AI in our marketing roles?
What are the other marketing-relevant applications of AI beyond generative AI?
Переглядів 6Рік тому
What are the other marketing-relevant applications of AI beyond generative AI?
Why are you sceptical that we will be able to replicate human intelligence with AI?
Переглядів 3Рік тому
Why are you sceptical that we will be able to replicate human intelligence with AI?
Can you give us an example of how AI will change our lives?
Переглядів 6Рік тому
Can you give us an example of how AI will change our lives?
How quickly do you think AI will transform the way that we work?
Переглядів 14Рік тому
How quickly do you think AI will transform the way that we work?
Why are you optimistic about generative AI, despite its current limitations?
Переглядів 21Рік тому
Why are you optimistic about generative AI, despite its current limitations?
Why are you sceptical about how quickly we will get to AGI?
Переглядів 42Рік тому
Why are you sceptical about how quickly we will get to AGI?
this guy seems legendary
Oh, he is. You'd love him.
Is there a way to request for the slides in this video?
Get in touch on the contact form at www.thisistheforge.com/ and someone will be able to help
0:47 crazy-girls.online