DRINK CHAMPS: Episode 197 w/ Steve Rifkind | Talks signing Wu-Tang, Loud Records, DMX + more
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- Опубліковано 1 жов 2024
- N.O.R.E. & DJ EFN are the Drink Champs. On today’s episode The Champs chop it up with legendary Record Executive Steve Rifkind. Best known for being the founder and chairman of Loud Records and of SRC Records. Rifkind signed artists such as Wu-Tang Clan, Mobb Deep, Big Pun, Three 6 Mafia and more!
Steve is the inventor of the “Street Team” and in the 90’s / early 2000’s his methods and strategies helped revolutionize the way artists campaigns were marketed and promoted. Steve shares great stories about working with the legendary Quincy Jones and Jimmy Iovine.
As Johnathan Rifkind and Randy Acker join the conversation, Steve Rifkind shares historic stories about legends such as Big Pun, ODB and Prodigy of Mobb Deep. Steve announces that DMX is working on a new album and the 25th Anniversary concert celebrating Loud Records; which was held at the Radio City Music Hall featuring legendary Loud Records artists.
Lots of great stories and valuable gems that you don’t want to miss.
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Nore is sometimes cringe worthy when he interrupts so much with silly ness 🤦🏽♂️
Great episode, so much history and wisdom in one room, salute to the drink champs army for making this a possibility 💪🏾💪🏾💪🏾💪🏾 #LegendaryShit
Grew up listening to all of these Hall Of Fame Artist and more. Mr. Rifkind Thank You.
44:12 Quincy Jones
47:04 Tommy Mottola
47:44 Jimmy Iovine
49:10 Clive Davis
52:41 Lyor Cohen
2:13:27 Tupac
Rifkind is just a real person. Not about color he loves the music.
2:01:10 “STEVE you gotta RELAX you gonna be out of the ILLUMINATI” Nore 🤦🏽♂️😭😭
Need Nelly on he broke barriers in hip hop not co signed not signed by def jam bad boy roc etc first album diamond not many
shout out to that pile of blunts on the table
Fr
Delinquint Habits
so much better when Nore ain't drunk
Too drunk a lil drunk ok
The whole reason I watch is to see these guys get twisted . Makes the interview better and you get stories that you might not get otherwise.
@@jeremyvalderas8146 maybe if the guests get drunk you get those stories, but if Nore gets too drunk he starts cutting people off and his interview skills falter
Hip Hop..History....great interview Nore/Efn
When Nore is confused and eager he studders lol
Tyree S you need to RELAX and grab a dictionary
Diamante Figueroa lol I meant studders. (Auto correct)
I was signed to SRC in 2004 right after joe sold steve the terror squad project that he had completed on his Atlantic budget for $150,000.. I got my deal like everyone else our mutual friend sat next to Steve on a flight and had 55 of my songs on his iPod Steve said "I'll sign him" I was on the road wit akon & richoccet b4 I actually inked... Steve called me at 130 a.m Jan 20,2005 and asked was I" ready to work" I said "can't wait" he told me my single was going out for test presses...10a.m that day I was remanded and my bail revoked for a 2&1/2 year old case.. I got 5years for a hammer.. I watched and missed akon and tpains whole careers on 106&park from prison. After being wit kon at mtgs at interscope for tpain... Just my story .. ...yea it sucks but it's all FACTS
Everything happens for a reason sir you may have missed your opportunity but your still here so its all good
@@musicfiles5004 not trippin on missing an opportunity... You're NOT considered a LOSER until you QUIT. I still have a fully functional studio in a studio building not my crib.i write,I produce... It IS MEANT FOR ME AND IM GONNA GET IT. JAM Master Jay told me NOTHING HAPPENS BEFORE ITS TIME... And I'm patient ..peace
@@whitelightmusic3307 im riding with you sir . That is the right attitude to have .And i hope you make it. What is your artist name I would like to hear your some of your stuff
@@musicfiles5004 kaeson skrilla
Damn they should be called real champs now. I hardly see them drink anymore😂
Steve Rifkind must’ve been Sniffin to catch something so dope…..
Legendary episode. I got emotional throughout because I could feel the love in Steve’s heart and the love in NOREs heart! This is what life is about sharing love and giving people their flowers and helping one another. Steve is a solid guy! God bless him and his family always 💕
One of the best and saddest drink champs!!!! RIP Pun!!! RIP Prodigy. I remember when NORE was running through Rumbas in Bronx with the whole Murder Unit!!! Now he host peace to the OG. Did his thing and survived to tell the story.
ALSO R.I.P to Ol' Dirty.
This interview is slept on. History right here
GaHt damn this shit gotta become a tour or a festival. I wanna go!!!!!!
Steve & EFN....uncanny resemblance!! Just sayin
I was searching for this comment,I knew I wasn’t buggin!!
Rifkind is a goat fr
This was a fire ass episode. Drink Champs back on their shit!
He’s not self made....he’s grandfather gave him everything???
He still had to put a lot of work in, he had great artists obviously, but it’s a business where you have to manage personalities and solve everyone’s problems, it’s a very tough business
No!
Nore interrupt way too much
Much respect tha steve he is hip hop history.
Rifkin knows all too well about what Russell was doing. They ALL participate
ODB jumped on stage when they lost to Puffy, real hip hop died in the 90s on that bullshit. Awesome interview with a legend. Only 15 minutes in. 40 minutes in just listened to 30 seconds of a "Ryriff" song and I am sad; at least the song was less than 1:40 seconds.
Steve Rifkind HIP HOP HOMOS WHO CAME HERE FROM COMEDY HYPE DIDDY GAY PARTIES !!! LOL!!
Nore DESTROYED at least 3 of his own questions before Steve could fully respond and describe scenes and situations that I AND THE FANS LIKE ME WANTED TO HEAR! Steve Rifkin was part of and responsible for a hip hop pedigree that is unfathomable and unrivaled in the HISTORY OF MUSIC! And I wish there was another way to get more of his stories without nore silly ass in da way. That man walked wit the GODS
how does this only have 41k views? Rifkind is a legend
Because this New Generation, will see a thumbnail of a white bald dude and think he was a nobody 🤦🏻♂️
My dad my dad my dad... must be nice.
i wish you could redo the audio on all of your previous episodes. you guys make music, how could you let that shit slide in the past?
Wait so did Raekwon get the extra $25,000 when Steve threw the chair?
hahaha steve: "i was 2pac roomate" -NORE: ok, stop, we need to stop here.
Big ups, Steve...dats Long Island!
Why did Russell bounce if he’s innocent?🤔
Make money money make money money
Great Interview, Hip Hop History.
#Legends
Great stories!! ..but why the hell are the mics aiming at the table top?? the audio is horrible!
I’m not going to lie i thought that Floyd mayweather episode was dropping
Joshua Imani. You just gave us all the fucking DROPPPPP thank you Joshua Imani
do people really compare CNN and Mobb Deep?
They used to back in the day. Not so much anymore.
@@jesset2504 Give Prodigys book a read :)
Debra stole my 500 zillion dollars signing bonus
And DRINKCHAMPS and all members of badboy want me dead says NORE
STEVEN RICKTIN AND DJ EFN
The uppity night aetiologically gaze because calculator astonishingly balance inside a tacky kenneth. third, alert van
NORE need Torey Lane’s doc
lots of people who have been victims of sexual assault,can remember the events from their attacker even if it's 35 years ago.
It's crazy I watched this interview last night and fell asleep. Before I finished this Ye's interview came out and just coming back to this is full circle. 💘
Who knows what Russell Simmons did everybody has skeletons in their closet Steve
Yo NORE ur energy always cool funny chill n good interview
Drink Champs!!!!!!
I love N.O. R.E!!! Great interview and too much history.
Yo that hoodie Nore rocking is hard.
Why does Nore spell his name "N A O N A A" he says it in the beginning "what up it's yuh boy n a o n a a"
I heard him spell his name in Spanish…. 🤷🏽♀️
29:07 I was F'ing crazy 🔥🔥🔥👊👊👊
Steve and Efn looks like brothers
If you love hearing about hip hop…then check this interview and soak that shit up! Much respect to Rifkind
“✋🏾 Aye white boy, don’t speak on me and Dame relationship”
Wu Forever
Nore is a "Billion $$$ Brand'
I love when Steve says, "Cappa was away"
I got us
We
"Love old school"
Fucking legend!!
This guy needs to be more celebrated
Thank you
1:17 Kanye
Nore u didn’t go lol
Great history lessons.
✌️😎🎶🙏
🔥💯
Llioj
Drink champs army... Did nore line up Rory from Joe Budden podcast in the Royce the 59 ep or the last dj envy ep...the streets wanna know....???
Jose Ramos explain
No mention of the Liks…. Unbelievable
They was just on yesterday!!! Of course they not gonna get the mentions over wu tang but they were just as important to louds early days.
Culture vultures
Everybody’s not a culture vulture, some of these dudes loved hip hop when they first heard it. That term gets way over used everytime a white guy talks rap.
Steve is anything but a culture vulture! He gave rappers a shot when other labels passed them on. Do some research on who Loud Records put out - they were the 1st street team! Don't speak if you don't know the history!
Nice work everyone