Optimizing Ads

At Dotdash Meredith (DDM), America's largest online and print publisher, web performance is not only a priority for the engineering organization, but one of the company's top three goals. William Klausmeyer (Senior Manager, Revenue Platform Engineering) and Nelson Brodyk (Senior Director, Ad Product Development) look at how DDM uses culture of performance to optimize their ad stack.
Slides:
github.com/nyw...
NY Web Performance Meetup:
www.meetup.com/...