We have moved totally away from the sales tactics of Joe Girard where "Ill say I've went fishing in Montana three times just like my customer in order to sell them a Chevy" to a high information environment where now we are answering questions and going the extra mile from a perspective of: 1. Expertise in an specific area 2. Unreasonable Hospitality to see the customer through. Great insights from Paula and Tom!
As usual great content
Thanks for the wealth of knowledge to Tom and Paula.
We have moved totally away from the sales tactics of Joe Girard where "Ill say I've went fishing in Montana three times just like my customer in order to sell them a Chevy" to a high information environment where now we are answering questions and going the extra mile from a perspective of:
1. Expertise in an specific area
2. Unreasonable Hospitality to see the customer through.
Great insights from Paula and Tom!