Imagine | A Dream Meal | About Child Poverty | Child Poverty Action Group (CPAG)

Do you think it's time to #ImagineBetter for kids? At Child Poverty Action Group (CPAG) we know it doesn't have to be like this.
✅ Join our community and help make the UK a place where every childhood is filled with security, opportunity and fun: cpag.org.uk/imagine
Hunger is just part of the devastating reality facing the 4.2 million kids currently growing up in poverty across the UK.
About this video:
When faced with an empty lunch box, a little boy imagines his dream fantastical meal with his friends.
Poverty affects every aspect of a child’s life. From growing up in cramped, damp homes to going without a warm winter coat and being left behind on school trips. It means childhoods filled with worry.
Kids in poverty often do less well at school. Poverty damages their health and future life chances.
If you think it's time to imagine a better future for kids in poverty, SHARE this video.
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cpag.org.uk/imagine
Credits:
Production Company - Smuggler
Director - Adam Berg
Producer - Ben Croker
Production Manager - Christabelle Stone
1st AD - Tony Fernandez
Production Assistant - Kamran Marzban
Director of Photography - Tim Maurice-Jones
Gaffer - Jakub Paczos
Key Grip - Tom North
Production Designer - Chris Oddy
SFX - Machine Shop
Food Stylist - Elaine Ngan
Wardrobe Stylist - Selina Wong
Hair & Make-up - Michele Baylis
Editing - TRIM Paul Hardcastle
VFX - Blacksmith NYC
Online - Creative Outpost
Sound Recordist - George Watts
Lighting - PANALUX
Camera - ARRI
Locations - SCOUT PROD.
Sound design - Factory UK
Head of Production/Executive Producer - Deborah Whitfield
Junior Audio Producer - Ethan Day
Sound engineer - Josh Campbell
Music Licensing - Major Tom
Re-Record - Wake the Town - David Bass @ Wake the Town Ltd
Performed by - CW Jones & Aaron Williams
Produced by - Aaron Williams
Agency:
Creative Directors: Ben Middleton & Stu Outhwaite-Noel
Creative team: Meg Egan
Design team: Tim Green, Flo Levene & Ryan MacEachern
Production team: Kristie Girvan & Niko Browne
Strategists: Andrew Gibson & Flora Joll
Account Management: Hanisha Kotecha, Emma French & Evie Hutt
#AboutChildPoverty
#ChildPoverty

[@theadvertpeople]

Very powerful, made me cry, my daughter is in this advert and it was wonderful to watch it being filmed !

[@HelenThomas-x8u]

Very powerful advert ...brought a lump to my throat

[@rachelkidd3451]

Incredibly powerful and heart wrenching.

[@YvonneShaw-e6p]

Very thought provoking and moving ad

[@fatpotato168]

Love this

[@lorelaidi-angelo2072]

I was expecting it and still cried-

[@alisharif1997]

🏗️🏘️🏘️🏘️🏘️🏘️🏠🏘️

[@sallybowness9782]

Incredible film. Donated