Philip Kotler -The Father of Modern Marketing-Keynote Speech-The Future of Marketing

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  • Опубліковано 20 жов 2019
  • On the 2019 Kotler Future of Marketing Summit(Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.”

КОМЕНТАРІ • 124

  • @marybeth6356
    @marybeth6356 3 роки тому +6

    There's no one in this world that knows marketing like you and therefore there is no one who can explain and teach what marketing truly is besides you. Thank you so much for your help and valuable time. I could learn from you forever!

  • @govindadas7095
    @govindadas7095 2 роки тому +1

    Nobody can teach marketing better than Prof Kotler...a big brand in his own field...no competition at all

  • @reahoodesign3847
    @reahoodesign3847 4 роки тому +3

    thank you Kotler for sharing. thank you uploader for this video

  • @longlive3473
    @longlive3473 4 роки тому +6

    Wonderful presentation ever. Thanks

  • @adikurniawan8972
    @adikurniawan8972 4 роки тому +5

    Thankyou Mr Philip for taught me. I am from Indonesia.

  • @SanjeevKrSingh-xi2zr
    @SanjeevKrSingh-xi2zr Рік тому

    Great Father and Guru of Marketing Management🙏

  • @mamanhossain2774
    @mamanhossain2774 3 роки тому

    Thank you so much sir for that information

  • @englishcampusthemanager413
    @englishcampusthemanager413 4 роки тому +3

    Thanks for thinking for the employees

  • @ogwaljimmy9587
    @ogwaljimmy9587 4 роки тому +2

    Thank you 😊 Professor Kotler.

  • @Ideaannaji
    @Ideaannaji 3 роки тому

    Wonderful speech

  • @mamanhossain2774
    @mamanhossain2774 3 роки тому

    Yes

  • @elishaworkout6116
    @elishaworkout6116 4 роки тому +2

    A like the presentation its very clear and understandable .thank you prof. philp

  • @andamankayi
    @andamankayi 3 роки тому +8

    This is an Outstanding Presentation presentation 🙌. I'm a science graduate and I'm starting a small business this presentation is very helpful to me. God bless you Sir 🙏

    • @saeedbasabain4188
      @saeedbasabain4188 3 роки тому +1

      How is your business brother

    • @andamankayi
      @andamankayi 3 роки тому +2

      @@saeedbasabain4188 The business is going very well Sir 🙏. But I have to learn more and improve my marketing skills. Thanks for checking on me 🙏

    • @muntasirh1275
      @muntasirh1275 3 роки тому +1

      @@andamankayi All the best for your new venture. 👍

    • @saeedbasabain4188
      @saeedbasabain4188 3 роки тому

      @@andamankayi .mashlah please my WhatsApp 966558422273

  • @alimalik4952
    @alimalik4952 4 роки тому +2

    Awesome, thanks

  • @themukalashow
    @themukalashow 3 роки тому +1

    nice session

  • @patriciawagnera471
    @patriciawagnera471 2 роки тому

    thank you

  • @danielchipa4326
    @danielchipa4326 3 роки тому +4

    That finale... Was perfect!

  • @ahsanmohammed1
    @ahsanmohammed1 3 роки тому

    Great video on an introductory overview of marketting. Thank you.

  • @animallifedaily7340
    @animallifedaily7340 2 роки тому

    Very Beautiful Idea

  • @barkharani1523
    @barkharani1523 5 місяців тому

    Please like and share, your support can motivate me for doing further research work

  • @TG-Production
    @TG-Production 2 роки тому

    👍🏻👍🏻 subscribed❤️

  • @ProfJoel-zx4rh
    @ProfJoel-zx4rh 3 роки тому +16

    This is the only video you need to learn about marketing.

  • @yyyyyyah123
    @yyyyyyah123 3 роки тому +1

    Yo smangat ngedengerinnya

  • @AnthonyMiyazaki
    @AnthonyMiyazaki 2 роки тому +7

    I've been a Kotler fan for years, but this is old thinking when it comes to CEOs not being former CMOs. Modern CMOs know more about the financials and analytics as any finance person (with the exception of derivatives, etc.). Serious CMOs (those with quantitative/analytics capabilities) have the necessary knowledge to both react to market conditions as well as determine them.

    • @timmagaling
      @timmagaling 2 роки тому

      He said he wished that more CEO’s came from Marketing. And he said that because CEO’s tend to be more from finance side

  • @belladonna4804
    @belladonna4804 2 роки тому

    i love it

  • @teferihailu1358
    @teferihailu1358 3 роки тому

    wawo good persention

  • @reddishbeardy
    @reddishbeardy 3 роки тому

    Guys, what is the name of the book that he mentioned at 36:10. The Browns.... What is that book?

  • @sobansoundararajan8956
    @sobansoundararajan8956 3 роки тому +1

    A great insight for someone from a technology background peeking into business! Innovation doesn't make sense without marketing - 100% true!! Stakeholders' welfare is more important than Stockholders' profits - 200% true!!!

  • @richardchak696
    @richardchak696 2 роки тому +1

    He is indeed "THE MARKETING GIRU" of our time. I began my Marketing Journey with his text book way back in 1979...I am now retired, thank to him my business have prosper by applying what I learn from him. I would say his knowledge is priceless.

    • @harshitboss
      @harshitboss Рік тому

      Did marketing management book by Philip Kotler really help in your business? Or any other material also helped you? Can you share please?

  • @drimrankhansofficialyoutub6732

    Mashaallah ❤️ great efforts sir...Regards

  • @MrOrionwalker
    @MrOrionwalker 4 роки тому +1

    When Did that meeting happen?

  • @chitharirani794
    @chitharirani794 3 роки тому +3

    This is awesome and highly encouraging me inside thank you so much

  • @besmart2350
    @besmart2350 Рік тому +1

    Am I the only one who finds it annoying when shop workers start bothering me all the time trying to sell, because I just want to relax and make up my own mind myself

  • @alimalik4952
    @alimalik4952 4 роки тому +4

    Awesome, prof Kotler

  • @seeiam3241
    @seeiam3241 2 роки тому

    Fine

  • @themukalashow
    @themukalashow 3 роки тому +1

    wonderful

  • @jendoubianis5579
    @jendoubianis5579 3 роки тому

    36:17 please i didn't find the book can someone help me ?

  • @dr.wezisunkutumd8745
    @dr.wezisunkutumd8745 4 роки тому +6

    Making a lot of sense, thank you.

  • @henleycheung3615
    @henleycheung3615 2 роки тому

    the concept delivered is "How to match target customers and a brand's value proposition profitably ?"

  • @arish18
    @arish18 2 роки тому

    Amazing wisdom wrapped in words for those who value knowledge! A real on-ground practical star, anti- airy-fairy - Star Philip Kotler

  • @kosojmshj5564
    @kosojmshj5564 2 роки тому

    why me missing this topics
    WHY

  • @sabrayahya89
    @sabrayahya89 4 роки тому +10

    wonderful presentation ever...thank you prof. Kotler

    • @capitan1520
      @capitan1520 4 роки тому

      millions of dollars are earned here www.digistore24.com/redir/284369/Saneks/

  • @MonotoniTV
    @MonotoniTV 4 роки тому +18

    Damn he looks fit for being 88 years old

    • @bays19
      @bays19 3 роки тому +3

      Calistenics bay

    • @sjbealeelts
      @sjbealeelts 3 роки тому

      keep doing what you love is what I'd put it down to

    • @MonotoniTV
      @MonotoniTV 3 роки тому

      @@sjbealeelts no, it's more like love what you do probably 😂

  • @lindacarlen6250
    @lindacarlen6250 4 роки тому +6

    Excellent ! The best video ever ! Just studying marketing at Gothenburg University School of Economics in marketing and this video sums it all up! Thanks!

  • @ardubey
    @ardubey 3 роки тому +2

    Motivating talk for the Marketers !! Thanks

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 роки тому

    #marketing #people #wine #influencer

  • @manueladeoliveirabaldussi9875
    @manueladeoliveirabaldussi9875 3 роки тому +1

    Genial.

  • @zulzdn9348
    @zulzdn9348 2 роки тому

    1.75 speed is gold for me

  • @check1722
    @check1722 Рік тому +1

    Branding= 10:09 / 10:36
    1st step: Marketing Research 17:20
    2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19
    × 1:00:18
    ×
    ×

  • @hamzamagdy4510
    @hamzamagdy4510 Рік тому

    نحتاج الترجمه في كلام كتير واقع مني

  • @iamrudresh
    @iamrudresh 4 роки тому +14

    "Mr Customer, we know your values and they are our values too.!" Excellent speech by Kotler as always.. More than anything, very glad to see him advocate societal marketing to measure a company's success by considering its social and environmental impacts and not just financial performances.

  • @amitkadam3847
    @amitkadam3847 4 роки тому +1

    he is so down to earth

  • @peculiarsdiaryview2505
    @peculiarsdiaryview2505 4 роки тому +10

    This is awesome and highly revealing insight for me even as a brand strategist.. thank you Mr killer God bless

    • @samjohquran3274
      @samjohquran3274 3 роки тому

      what 3 things did you learn in this session

  • @selousscout9664
    @selousscout9664 2 роки тому

    Question- When managing marketing channels, (the place in the 4p's) where does category management fit in? Bert Rosenblom wrote a comprehensive book called Marketing channels, but CATEGORY MANAGEMENT is not once mentioned in his book, when managing Distribution Channels? All comments are welcome.

    • @uj_mask4817
      @uj_mask4817 2 роки тому

      Mmmmmmkkmmmmmmmmkkkkmmmmmmkmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    • @uj_mask4817
      @uj_mask4817 2 роки тому

      Mmmmmmmkmmmmkmmmmmmmmmmmmmmmmmm

    • @uj_mask4817
      @uj_mask4817 2 роки тому

      Knmmmkmmkmmmmmkmmmmkmmmmmmmmkmmmkmmmmmmmkkkmmmkkmmkkm

    • @uj_mask4817
      @uj_mask4817 2 роки тому

      Kkmmmmkkkkkmmkmmmmmmkkkkkmmkkmmmmmmmmmmmmmkkmmmm

    • @uj_mask4817
      @uj_mask4817 2 роки тому

      Mmmmmkkkmmmkmmmkmkmmkkmmmmmkmmmkm

  • @devrajdumbre31a32
    @devrajdumbre31a32 3 роки тому +1

    Can anyone provide Chinese slide into English 🙄

  • @julietmanalo5913
    @julietmanalo5913 3 роки тому +1

    Thank you sir!

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 роки тому

    #produtos #publicidade #preço #gerenciamentodemarketing

  • @jedijata3078
    @jedijata3078 2 роки тому

    We don't have the same ideas of "better world" ...not even here in the US, but add on China...

  • @kosojmshj5564
    @kosojmshj5564 2 роки тому

    why me like that

  • @irn37894
    @irn37894 3 роки тому +1

    He is a legend

  • @Fitnessforhealthylife
    @Fitnessforhealthylife 3 роки тому +3

    So much knowledge in one hour 👏Thanks a lot,Mr. Kotler...You are really Father of Modern Marketing 💪

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 роки тому

    #brading #tobuy #propostadevalor #mcdonalds #p&g #unilever

  • @whiteshiro7765
    @whiteshiro7765 2 роки тому

    Start buniness small to music and big ideal

  • @sk8xnick
    @sk8xnick 3 роки тому

    Forgot about Russia bro.. how came

  • @Tahzeeb_ul_hasan
    @Tahzeeb_ul_hasan Рік тому

    He is great to learn young generation about marketing. He is king of marketing
    He talk about future of world

  • @redlights9991
    @redlights9991 2 роки тому +4

    I'm an assistant professor of Marketing and thia one hour lecture has taught me more and better!
    thankyou Mr Kotler

  • @istiqueahmed8895
    @istiqueahmed8895 2 роки тому +1

    7:32 min : Devil convinced Eve to make Adam eat the apple. It is like Devil is marketers, Eve is an influencer and Adam is a consumer. 😂😂😂

  • @gameisly7134
    @gameisly7134 2 роки тому

    You can add others to the 4ps? Thats like redoing business school lol

  • @lindinalvapereira4461
    @lindinalvapereira4461 3 роки тому

    #compras #resultados #mercado #stakholders #produtos #price #perfumes

  • @anika6558
    @anika6558 2 роки тому

    U don't know nothing but unilever knows everything of marketing

  • @EiChannelDiyeVideoDeki
    @EiChannelDiyeVideoDeki Рік тому

    Branding= 10:09 / 10:36
    1st step: Marketing Research 17:20
    2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।
    /// 1:00:26
    1:03:26

  • @vaseemmohammed6616
    @vaseemmohammed6616 4 роки тому +3

    Who is watching after Covid 19...hit like

  • @juliusnewman2094
    @juliusnewman2094 3 роки тому

    Elliott Musk? 49:00

  • @payonrayaneh
    @payonrayaneh 3 роки тому

    Thank you very much Professor Kotler for this wonderful speach

  • @mondrometal
    @mondrometal 2 роки тому

    50:00 Funny that quote about Mars is not aging good and that is an amazing accomplishment by Elon

  • @arcybarrios
    @arcybarrios 4 роки тому +4

    Prof Kotler is such a legend!

  • @chandrasekar9401
    @chandrasekar9401 2 роки тому

    Referral Marketing....

  • @poenandarkyaw8078
    @poenandarkyaw8078 4 роки тому +1

    What does it mean??? ...to make cheap products China should go to Cambodia or Laos or elsewhere 🙄

  • @Anurag_Saxena
    @Anurag_Saxena 2 роки тому +9

    20:25 CEO vs CMO
    22:30 old vs new marketing
    24:25 distribution channels
    24:50 organic growth vs acquisition growth
    27:40 10 things to buy stocks
    28:35 customer journey and touch points

  • @florinrusu9068
    @florinrusu9068 3 роки тому

    Learn what exactly? Nothing practical only blah blah about who is number one and number two. This is a very subtle method used to market the number one and number two and let us say maybe the two more following as they could be owned by the same share owners but disguised in self companies. Just another tool for penetrating that market in Asia by a conglomerate of companies owned by we know who. He talks about quality but if you want to launch a product you will be covered in trash thrown on your product by the "conglomerate". Just look at this maneuver where Chinese people get used to the name of his company as the one to go to. How to compete with that if you have a product and want to sell in China? So, all this mambo jambo is as useful as a wish lantern for the ones not knowing how things function and who puts them in motion. The gent is prepared for his purpose though, can't say anything about that and despite his age he is a very good example of professionalism that you'd have to have if you want to follow your purpose.

  • @barkharani1523
    @barkharani1523 5 місяців тому

    *एक महिला ने चुनौतीपूर्ण विषय पर की पीएचडी | A Woman did her PhD on a challenging topic*
    ua-cam.com/video/GCh_7m3bGTc/v-deo.html

  • @borathossain
    @borathossain Рік тому

    Branding= 10:09 / 10:36
    1st step: Marketing Research 17:20
    2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19
    × 1:00:18
    ×
    ×