The Power to Persuade | Doug Stevenson | Talks at Google

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  • Опубліковано 3 сер 2014
  • Storytelling is an essential leadership skill. It will enable you to be more influential and persuasive and less technical and boring. It will set you apart and make you and your ideas memorable.
    Doug Stevenson is a former actor who has brought lessons from the theater and great storytelling to the corporate world. He has translated these techniques into what he calls The Story Theater Method for Strategic Storytelling in Business. While he has no intention of making you into a great actor, he does want to make you a “star”.
    In this interactive session, Doug will model effective business storytelling and show you how to apply his storytelling technology to your role in Google. He’ll even coach a few people on their stories to illustrate how you can be a better storyteller. If you want to be more engaging, interesting and convincing, Doug Stevenson will show you how.
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КОМЕНТАРІ • 53

  • @Slayeria
    @Slayeria Рік тому +4

    I have been gratefully taking Doug’s amazing free “class” on his podcast and he recommended we come here to watch this. I was blown away at how differently I absorbed the stories when listening on podcast with my brain making up the scenery vs watching where I was captivated by the acting in 3D that I didn’t imagine he was doing during storytelling. It’s a great demonstration of how to be a captivating speaker and I’m looking forward to putting all this into action.

  • @EdwardsYAdventure
    @EdwardsYAdventure Рік тому +1

    I cannot believe I am watching this video recently about Doug Stevenson. He is awesome presenter and storyteller.

  •  8 років тому +8

    I could hardly imagine more challenging audience for a talk about the Magic of Story, then the Google Geeks over their launch break. Yet during less then an hour Doug has proved that the Magic of Story may persuade even those , who seems to be naturally story-proof. Great presentation! Thank you!!!

  • @TonyNelsonCamping
    @TonyNelsonCamping 2 роки тому +2

    This guy is funny....and his audience on some calming meds. 😆
    Great presentation.

  • @davelieber
    @davelieber 9 років тому +9

    I love the way Doug Stevenson uses the story of Google in his opening segment to show the power of the story itself. How the Google founders had to sell their STORY (not their business plan) to the original investors. This is a fantastic talk by someone I consider to be America's premier storytelling instructor.

  • @teodor6835
    @teodor6835 24 дні тому

    Single most important video on YT

  • @KingaGorski
    @KingaGorski Рік тому +1

    This is hands down one of the best talks I've seen around using story in business. I really enjoyed the personalized stories Doug shared to drive the points home. Thank you!

  • @row2691
    @row2691 9 років тому +2

    This is one of the most amazing "Talks at Google" I have seen so far.
    It is so rare, that the author of a book is also living his own story so well. Just once I faded away from the talk, apart from that it was easy to stay focused on the talk without any effort whatsoever.
    Thanks Doug for this inspiring talk.

  • @RobBellSpeaks
    @RobBellSpeaks 9 років тому +1

    As you say, stories are the fast lane to the brain. Thanks Doug!

  • @yoleraam
    @yoleraam 9 років тому +1

    Great Dough, thanks for the reminder to be human while we talk to humans.

  • @peteweishaupt
    @peteweishaupt 8 місяців тому +1

    That “lady” is on every single airplane.

  • @woopi2010
    @woopi2010 9 років тому +2

    Great mind might God bless your soul, amazing speech priceless.Now ,i have more clear and deep ideia about "how to persuade people" most specifically how to make people follow you, thanks a lot, big hug

  • @bdameier
    @bdameier 9 років тому +1

    Doug educates and tells the story of Google as an example.

  • @wesbleed
    @wesbleed 9 років тому +3

    Stepping into and out of the story is an excellent technique!

  • @magnusdahlerus1
    @magnusdahlerus1 8 років тому +3

    I'm tuched by this presentation, it talkes to me. Thankes for sharing.

  • @albornodesigns
    @albornodesigns 9 років тому +1

    Doug thank you so much for your generosity with your time! I really appreciate it.

  • @retellable
    @retellable 9 років тому +2

    Thanks for this Doug, it's wonderful to see such a pro in action. Top takeways:
    1. It's great to see true immersive embodiment of your stories. A wonderful reminder to bring back in my improv skills.
    2. I like the way you built the Limo story and how you deconstructed it from so many different angles with the attendees, showing them how they were all in it. Great presentation.

  • @rickypar
    @rickypar 9 років тому +1

    Thanks Doug for your brilliant lesson!

  • @SuperSophieellis
    @SuperSophieellis 9 років тому +1

    Absolutely amazing and useful communication tool and strategies.
    Thank you.

  • @amolk4830
    @amolk4830 Рік тому +1

    Awesome talk loved every bit of it. Does anyone have the handout? couldn't find it on the internet

  • @covepac
    @covepac 7 років тому +1

    doug stevenson the power to persuade the magic of story talks google castel

  • @natarajrangayana
    @natarajrangayana 3 роки тому +1

    Look for limo!
    Very nice
    Learnt something!

  • @bastianrivero
    @bastianrivero 3 роки тому +1

    Learned a lot 🙏🏼

  • @Pramodsmitha
    @Pramodsmitha 9 років тому +1

    great story telling methods to engage your audience

  • @seniortheatre
    @seniortheatre 9 років тому +1

    So very well done!

  • @bazingaabazinggoo9664
    @bazingaabazinggoo9664 6 років тому +1

    Learned so much. Thank You.

  • @DougStevenson
    @DougStevenson 9 років тому +8

    I'd love to hear from you with your two top takeaways. Comment below. Thanks.

    • @dupreinla
      @dupreinla 9 років тому +3

      Top two: Story is more powerful when it's true and about you. Third "lagniappe" takeaway: it's okay to embellish to make your point. I enjoyed your talk so much that while I was taking notes, I decided to post my key takeaways through SlideShare in hopes that folks would tune in to your tips and break out of the content coma mold. www.slideshare.net/cdupre/stories-areseriousbusinesdougstevensonslidesharec-dupre
      Thank you!

    • @4tops
      @4tops 9 років тому

      Great stuff!
      1) Don't describe the emotion show the emotion
      2) look for stories by starting with meaning or point and do a google search in your mind with a specific time

    • @MultiRam1978
      @MultiRam1978 8 років тому

      +Doug Stevenson 1. Iceberg in your story, 2. You have to be memorable

    • @asbjoern072
      @asbjoern072 5 років тому

      The importance of emotional connection

    • @butafogo1
      @butafogo1 5 років тому

      1. Be a good actor.
      2. Be funny.

  • @WilliamJLynch
    @WilliamJLynch 8 років тому +1

    An excellent talk!

  • @sergiosuriel8874
    @sergiosuriel8874 8 років тому +1

    Great presentation

  • @TomAlgie
    @TomAlgie 8 років тому +3

    Great talk, is there some reason why stories of 3 to 6 minutes works better?

    • @DougStevenson
      @DougStevenson 6 років тому +2

      There is no specific amount of time, but it takes a few minutes to really engage the audience in the imagery and details of the story. The magic is in the details. Paint pictures. That takes some time.

  • @marlenesoifer7219
    @marlenesoifer7219 3 роки тому +1

    How do I tell my story? It's a long long story

  • @Teo-te7my
    @Teo-te7my 7 років тому +1

    The speaker emphasizes the phase "look for the limo", what does it mean ? I'm not native English speaker.

    • @pverno
      @pverno 7 років тому

      It isn't something we say if that's what you mean, he essentially made it up in this story as a phrase. So his meaning of look for the limo is look for the good things in life when there is bad times. A limo=limousine

  • @fernandocortes1187
    @fernandocortes1187 2 роки тому +1

    11:20 How to craft a story

  • @vidal670
    @vidal670 3 роки тому +1

    Woohoo thanks

  • @archie3071
    @archie3071 8 років тому +2

    Wow

  • @user-ts7zz9jk6s
    @user-ts7zz9jk6s 9 років тому +1

    ส่วนตัว

  • @batman3490
    @batman3490 3 роки тому

    The story 15:57 - 24:18

  • @curtcookmusic
    @curtcookmusic 2 роки тому

    Here for the transformers guy

  • @youfi6430
    @youfi6430 5 років тому

    Think of the point first

  • @RanmaSyaoranSaotome
    @RanmaSyaoranSaotome Рік тому

    44:10

  • @leox4224
    @leox4224 Рік тому

    9:30

  •  Рік тому

    So far, it's been 17 minutes and he said nothing.

  • @randygoldberg3932
    @randygoldberg3932 8 років тому

    Let me save you an hour. A presentation by a washed up out of work actor. No psychology qualifications. Waffles for an hour on stories. Completely useless.

    • @denzelcanvasYT
      @denzelcanvasYT Рік тому +1

      no psychology needed. this is a lesson on creativity.