The Blue Ocean Strategy explained

This video explains the Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne. The strategy is one of the 5 strategies which you can use in your 'step 5' of stateguc marketing planning (see my other video for an explaination of these steps).
This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.
If you like this video, please don't forget to put a thumbs up. If you want to stay informed please consider to subscribe to my channel and put on the notification bell so that you know when I upload a new video.
- 6 steps of marketing planning: • 6 steps of marketing p...
- Michael Porter's Generic Strategies explained: • Generic Strategies Por...
- Treacy & Wiersema's Value strategies explained: • Treacy & Wiersema's Va...
- Ansoff's growth matrix explained: • Ansoff growth strategi...
- The Value Chain of Porter explained: • Value Chain of Porter ...
- Michael Porter's 5 Forces model explained: • Michael Porter's 5 For...
- The BCG Model explained: • The BCG model explained
- 7S model of McKinsey: • 7S Model of McKinsey e...
- SWOT Analysis explained: • SWOT analysis explained
- Abell's Business Definition explained: • Abell's business defin...
- MABA Portfolio analysis explained: • The MABA Analysis/GE M...

[@singingandreea]

Please continue to make videos, you have literally saved my whole degree! You have the clearest and on-point explanations I've seen in a marketing teacher ❤️

[@animartirosian7281]

oh I missed your videos, thanks for sharing your knowledge ❤️🔥🙌🏻

[@felixkangwa3315]

Great story on the Blues Ocean strategy

[@stariemisteyy]

Thank you for your great explanation . I have been looking for this!!!

[@yangpeng2384]

very clear, probably one of the best video that explains this theory, plz make more..

[@komsonklinsukon4588]

Miss your VDO. Thank you for this! Very helpful.

[@viktorlidstroem]

Well done - Thanks!
I am passionate about the Blue Ocean 'methodology/mindset' and you summarized very well
👊😎
..you have a new subscriber 😁👍

[@nikitayarygin1314]

Thanks for good explanation!

[@priteshpoojari66]

Pepjin: Blue Ocean Strategy discovered in 2005
Britishers: Yeah, right.

[@xevenau]

It's sad I've been watching you for years now and people aren't seeing the potential in your teachings.

[@PepijnSchoemakerWebinars]

Thanks. I'm stil here, but don't have specific new content. I make a lot of content only for your teachers, not speficically enough for a broad audience.

[@openbusiness63]

Why we should DEFINITELY go to Red Ocean instead of Blue Ocean @