Make the competition irrelevant: BLUE OCEAN STRATEGY by W.C. Kim and R. Mauborgne

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  • Опубліковано 6 лют 2025
  • 1-Page PDF Summary: lozeron-academ...
    Book Link: amzn.to/2qAN06G
    Join the Productivity Game Academy: productivityga...
    Animated core message from W. Chin Kim & Renee Mauborgne's book 'Blue Ocean Strategy'.
    This video is a Lozeron Academy LLC production - www.ProductivityGame.com

КОМЕНТАРІ • 153

  • @mubasheeramg6870
    @mubasheeramg6870 7 років тому +137

    Stop focusing on the how you can beat the competition and start focusing on how you can make the competition irrelevant.
    Thank you for sharing information on innovative book 'Blue ocean strategy'.

  • @aleksandarnikolov144
    @aleksandarnikolov144 6 років тому +58

    This channel is like Blinkst on steroids. Thank you, Productivity Game!

  • @yawobengasante7618
    @yawobengasante7618 6 років тому +43

    This is hands down the best channel on UA-cam...

    • @migostock
      @migostock 4 роки тому

      jup

    • @ismadd1990
      @ismadd1990 4 роки тому +1

      Yes, I got zapped in and every topic is irresistible🤗

    • @SY-nk5et
      @SY-nk5et 4 роки тому

      Totally agree

    • @zshann
      @zshann 4 роки тому

      One of the best so far

    • @danjones4978
      @danjones4978 4 роки тому

      Agreed

  • @MrMattgood14
    @MrMattgood14 6 років тому +249

    I recommend you guys pick a blank piece of paper and watch 10 reviews in a row taking notes. It makes so many ideas flow in your mind! A positive high of ideas to your brain in less than one hour.
    Peace!

    • @coreyochai8054
      @coreyochai8054 6 років тому

      MrMattgood14 will do

    • @PTM1008
      @PTM1008 6 років тому +3

      Didn't get you... Watch 10 reviews in the sense?

    • @machipas
      @machipas 5 років тому

      Thinkin about the same thing tnq🙏

    • @dawebwiz
      @dawebwiz 5 років тому

      Can someone please explain what reviews he is talking about?

    • @CerebralAlchemy
      @CerebralAlchemy 5 років тому

      @@dawebwiz Book reviews.

  • @vdsilva6806
    @vdsilva6806 11 місяців тому +1

    When I was young and partying with my homeboys, we would drink cheap, sweet wine to get drunk. I’ve had a lot of bad experiences bent over spilling out my guts. That’s what kept me away from wine. Your presentation has encouraged me to start drinking wine. Thank you.

  • @MrGlobalxD
    @MrGlobalxD 4 роки тому +8

    Im reading this book right now and summarize it, I can tell that he touched almost all the important point in the book & almost all of the strategy also! Great job! there are few more important point to view of the book

  • @christopherarmstrong2710
    @christopherarmstrong2710 6 років тому +6

    Excellent summary! Much better than the extremely dull audiobook narration.

  • @audelsalazar1962
    @audelsalazar1962 5 років тому +21

    Outline of Blue Ocean Strategy: How to Make the Competition Irrelevant
    Red Ocean Strategy: Compete in an established (and oversaturated) market
    Blue Ocean Strategy: Compete in an unestablished (and untapped) market
    Quality Innovation + Low Cost = Value Innovation
    Ask Yourself: What can I Eliminate, Reduce, Raise, & Create?
    New Product Category -> Expand Market -> Dominate Market Category (Bonus: Headstart on Future Competition)

  • @dronesandnature
    @dronesandnature 6 років тому +1

    Now reading the book based on this video....a must-read for start-up of a new biz. Great. Thanks!!

  • @rlvgdgm14
    @rlvgdgm14 5 років тому +6

    Nice summary thank you so much, where it shows a quick snapshot about what this book is about, it doesn’t serve many of the ways a blue ocean can be created. I recommend reading the book for way many interesting details.

  • @suhailsuhail4022
    @suhailsuhail4022 2 роки тому

    For starting a business i think it is best book in the world ever printed

  • @theunconquerable1
    @theunconquerable1 2 роки тому

    Best channel on UA-cam

  • @cetarbahana5843
    @cetarbahana5843 6 років тому +25

    Blue ocean strategy is Untapped market potential.
    establish market to beat competition.
    Four kind of blue Ocean strategy
    Eliminate
    Reduce
    Raise
    Create

  • @safiyo4178
    @safiyo4178 3 роки тому

    I learned more from video than reading the book. I will reread the book. You are great bro

  • @komalshekhawat528
    @komalshekhawat528 4 роки тому

    Best channel so far.. I really enjoy watching it and make a point to watch one of the videos daily.:)

  • @McFlashh
    @McFlashh Рік тому

    Interesting concept, the first thing you need to think of before creating a business is what market you are going to choose. Contrary to this book's philosophy, Alex Hormozi's $100m offers book says to be in a growing market (the red ocean) but this book says not to.

  • @nourdinesoso15
    @nourdinesoso15 7 років тому +13

    keep this great work,
    شكرا جزيلا أيها المبدع.

  • @aladdinoaladdino8620
    @aladdinoaladdino8620 5 років тому

    I do thank and encourage you sir to continue, because this channel is very straight to the point

  • @nickbolas3081
    @nickbolas3081 2 роки тому +1

    Great video! I've been trying to get my head around blue ocean strategy, and this really helped me understand it! Thank you.

  • @vladyslavleonov7873
    @vladyslavleonov7873 4 роки тому

    Exactly. The best channel out there. Man, you should create some kind of giveaway or smth to boost your number of subscribers!

  • @interviewbuddy6647
    @interviewbuddy6647 7 років тому +5

    Great review Nathan thanks - and I'm now subscribed! Your review has encouraged me to buy the book and get really stuck in, so you should also have an affiliate link to Amazon - I don't think any of your followers would begrudge you earning a few cents from guiding them to buy a book that they know will bering them value! Your awesome contribution should get you paid!

  • @badalkamboj8549
    @badalkamboj8549 5 років тому +1

    Best channel ever .
    Love videos .
    Keep it up .
    And thankyou for all of your videos😘

  • @0xAdam_
    @0xAdam_ 7 років тому +31

    I was just getting to read this book. Now I don't need to.
    Good stuff man, keep it up! :)

    • @sarveshyadav01
      @sarveshyadav01 5 років тому +4

      You need to read book now MORE!

    • @Nullpunkt420
      @Nullpunkt420 4 роки тому +1

      Summary cannot replace the entire book reading

  • @Dominica24333
    @Dominica24333 2 роки тому

    Excellent summary, love the graphics!

  • @Ramesh_Sharma_Jee
    @Ramesh_Sharma_Jee 4 роки тому +1

    Very nice one. I really love it.

  • @kameijohnbosco1378
    @kameijohnbosco1378 3 роки тому +1

    Nice👍👏👍 one about blue 🔵ocean🌊 strategy

  • @growthmindX10
    @growthmindX10 6 років тому +2

    very useful recap and analogy on 5-hour drink & Casella Wine. Thank you so much.

  • @TheAlamadis
    @TheAlamadis 3 роки тому

    Thanks for summarizing the Blue Ocean Strategy book.

  • @henryabreu4963
    @henryabreu4963 7 років тому

    To the point and no trying to sell anything else.

  • @HameedUnfiltered
    @HameedUnfiltered 10 місяців тому

    That's a very nice summary of the book. Can you please create a summary of Beyond Disruption, by the same authors?

  • @ranjan_v
    @ranjan_v 4 роки тому +9

    Thank you, you have the best picks

  • @programmer5467
    @programmer5467 3 роки тому

    I am going to use these technique in my Gaming startup. :))

  • @RashidKapadia
    @RashidKapadia 7 років тому +7

    Once again--a tremendous book review. Thanks.

  • @elliott_diaz
    @elliott_diaz 7 років тому +7

    Super enjoyable reviews! Keep up the incredible work it is amazing!

  • @NeilWoodSales
    @NeilWoodSales 2 роки тому

    This is excellent!!! Thank you!

  • @ashokvishalsr5591
    @ashokvishalsr5591 6 років тому +1

    Excellent Summary bro, cheers!

  • @mishaespinoza3900
    @mishaespinoza3900 7 років тому +4

    Excellent work, thank you for sharing.

  • @chinzy83
    @chinzy83 6 років тому +1

    Just one word, AMAZING👍

  • @FirthousEnumNaan
    @FirthousEnumNaan 2 місяці тому

    Thanks😊

  • @thxlol6293
    @thxlol6293 6 років тому +1

    Awesome! Thanks for sharing.

  • @PeterParker-xo1xz
    @PeterParker-xo1xz 5 років тому

    best channel ever

  • @manuelfernando9729
    @manuelfernando9729 4 роки тому

    Wow man ur doing a fantastic job

  • @Rimrock300
    @Rimrock300 7 років тому +3

    Very well summarized

  • @zodge531
    @zodge531 4 роки тому

    Very insightful summary... Loved it 💥

  • @JohnOliphant
    @JohnOliphant 7 років тому +4

    Thanks for another great video! please keep it up.

  • @sagarvirbhadre
    @sagarvirbhadre 4 роки тому

    Thank you for sharing 🙂

  • @veronicaolivares9150
    @veronicaolivares9150 4 роки тому

    Beautiful!!!

  • @mountainman6172
    @mountainman6172 6 років тому +1

    This was a really good summary!

  • @coreyochai8054
    @coreyochai8054 6 років тому +1

    I love this approach, this was amazing,, subscribing now👍

  • @rohitisalwayspositiv
    @rohitisalwayspositiv 4 роки тому

    Thank you 😊

  • @-j3ss-
    @-j3ss- 2 роки тому

    Fantastic

  • @jolintruong6263
    @jolintruong6263 6 років тому

    They created the category of fun easy drinking wine, the power of blue ocean

  • @letsgosean
    @letsgosean 6 років тому +1

    Love this!! thank you!!!!

  • @simplyInvent
    @simplyInvent 7 років тому +1

    Brillant video!

  • @sophieamat9467
    @sophieamat9467 4 роки тому

    great video

  • @mychalrosales463
    @mychalrosales463 2 роки тому

    Sounds like Marvin marshians Spit candi. Forward the lead!

  • @rafabmiranda
    @rafabmiranda 7 років тому +3

    I liked the info at 1:50 - 1:59, but does that study come with market share info? Because if the 92 companies in Red Ocean Strategy only had about 40~50% market share it makes sense. Statistics can be misleading. Great video though!

  • @UVANTIC
    @UVANTIC 2 роки тому

    Good video

  • @GurunathHari
    @GurunathHari 4 роки тому

    This is a great service. Thank you. Sorry i don't know your good name.

  • @alexanderSnilsson
    @alexanderSnilsson 6 років тому

    What a brilliant case study! soo inspiring!

  • @henryabreu4963
    @henryabreu4963 7 років тому

    Great work, Thanks for the quality reviews.

  • @ivanong9648
    @ivanong9648 5 років тому +31

    actually blue ocean strategy is just a fancy term that they made to sell the "ideas" to the market. Blue ocean strategy is as good as saying coming out with a unique business idea that no one has (isn't that all along which everyone is striving to do, duh...)
    To use their term, some companies that are in the red ocean are those that are used to be in the so called blue oceans because they are the pioneers of that industry before more rivals copy them and saturate the market... likewise when you are in the blue ocean now, eventually your ocean will still turn red because other competitors will eventually want to emulate and copy your business idea... and the same cycle kicks in again, becoming red ocean.
    I think this red / blue ocean thing is a just a hype, a fancy term... explaining the obvious objective which all entrepeneurs have in mind, which is to have a unique business idea, period~ -.-

    • @razzendahcuben
      @razzendahcuben 5 років тому +2

      Agreed, it's no different than first mover's advantage, but using a "cool" analogy.

  • @jae_igot7
    @jae_igot7 5 років тому

    Very helpful thank you

  • @donmariopuzzowhyte
    @donmariopuzzowhyte 3 роки тому

    Wow this is best business strategy I’ve learnt so far. Thank you

  • @syedmajid3202
    @syedmajid3202 5 років тому

    Thnx for video!

  • @Kitsune_Dev
    @Kitsune_Dev 5 років тому

    Thank you

  • @nkweausehreginaldlongfor693
    @nkweausehreginaldlongfor693 5 років тому

    Great review!

  • @lovemorembwera5985
    @lovemorembwera5985 Рік тому

    Great

  • @BenStereomode
    @BenStereomode 4 роки тому

    Perfect.

  • @GautamNarse
    @GautamNarse 5 років тому

    Thanks 🙏🏼

  • @saravanakumar-bu8mb
    @saravanakumar-bu8mb 5 років тому

    VERY nice

  • @khangbob
    @khangbob 4 роки тому

    Basically just focus on you rather than toxic ex

  • @Eddo85
    @Eddo85 2 роки тому

    Thanks for your great work!

  • @Nabil1976
    @Nabil1976 Рік тому

    How can you apply this strategy in martial art school?

  • @ahmadchannel9303
    @ahmadchannel9303 5 років тому +1

    20 pages left to finish the book.

  • @Sirius19716
    @Sirius19716 7 років тому

    great video thanks

  • @jayryan2311
    @jayryan2311 5 років тому +8

    Curious what service you are using that makes the hand doing the drawing on your screen?

    • @samdavepollard
      @samdavepollard 4 роки тому +1

      late reply - sparkol - link in the video description

  • @hemantparakh8995
    @hemantparakh8995 6 років тому

    I would like to adopt a Blue Ocean Strategy to Market MOOCs of 100 Wallets by
    Eliminating Examination
    Reducing Study Materials
    Raise Radio
    Create Audio Cassettes
    Kindly suggest how i can impliment this Book in my MOOC venture

  • @leoki4804
    @leoki4804 7 років тому +1

    Cookie to the first - 👋🍪

  • @M.G.R...
    @M.G.R... 7 років тому

    Awesome

  • @auniquehandle
    @auniquehandle 7 років тому +1

    instant subcribe

  • @vipindasdevadas
    @vipindasdevadas 7 років тому

    very informative

  • @idontknow1919
    @idontknow1919 4 роки тому

    You can also call this the geno auriemma strategy

  • @ClassicJukeboxBand
    @ClassicJukeboxBand 5 років тому

    I also believe this is the strategy used by 2 buck Chuck wine sold at Trader Joes...

  • @mahirakhan7217
    @mahirakhan7217 6 років тому

    Please review the e myth revisited why the small business doesn't work

  • @Ambrosha385
    @Ambrosha385 5 років тому +1

    Thank you for all your work. Please note, Horrible sound effects in your intro- these are painful to hear as someone with sensitive hearing. Like nails on a chalkboard but worse. Please consider changing this

  • @siddharthverma1
    @siddharthverma1 6 років тому

    Apply this to your channel.

  • @Dplaysitcool
    @Dplaysitcool 4 роки тому

    Is there a purple ocean strategy......

  • @michaelvassilopanagos4462
    @michaelvassilopanagos4462 5 років тому

    How can we create a value curve of an already existing bussines?

  • @lockonstratos7979
    @lockonstratos7979 7 років тому

    is there a blue movie strategy ?

  • @PAP3RMAN.732
    @PAP3RMAN.732 Рік тому

  • @jasonarcangel4409
    @jasonarcangel4409 4 роки тому

    1-Page PDF Summary is not being sent to my email..

  • @timothyphoenix4209
    @timothyphoenix4209 4 роки тому

    Yellowtail is balls though

  • @advancetotabletop5328
    @advancetotabletop5328 2 роки тому

    Monopolistic competition. Niche, But do your research. A classic mistake of American companies in foreign markets is to assume that these markets are open, with the example of cold cereal in China, when Chinese were perfectly fine with the hot meals they had in the morning.

  • @jzk2020
    @jzk2020 7 років тому +1

    new sub up in this bitch

  • @calvin9171
    @calvin9171 6 років тому

    W.Chan.Kim

  • @panoskontos1209
    @panoskontos1209 4 роки тому

    Nice video and nice design but next time try to read the whole book not until chapter 2.
    I just finished the book and i was fascinated by how much more there is to it rather than the first chapters, which you don't include in your video.
    I would be great if you could include them, I'm not trying to hate,I'm trying to give you some valuable feedback to improve.

  • @samuelzathang915
    @samuelzathang915 7 років тому +1

    First - I clicked soo fast

  • @william_SMMA
    @william_SMMA 6 років тому +2

    Please I need your help, I'm into the Game Centre business where customers come over to play PS4 or Xbox games at a fee and it is very lucrative in my country, but I'm looking for the next evolution into the blue ocean space. Please help me out with strategies or steps I can take to move this business type into a monopoly

  • @littlepookie5362
    @littlepookie5362 7 років тому +1

    But TBH, it's true Taylor Swift was shitty country singer and Kayne's first grammy was for Gospel category