Why Big Data should be used ethically
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- Опубліковано 14 жов 2024
- Big Data is a hot topic right now. Companies love using data to predict behaivour and encourage sales, by offering a discount for example. People like to be offered discounts but it also scares them. Nobody wants a company to predict their behaivour from a human instinct point of view. Customers will begin to behave erratically if they think you can predict what they will do next.