Disney: The World's Worst Tech Company
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- Опубліковано 7 лют 2025
- Wall Street loves tech companies, but what actually includes a corporation under that umbrella? Currently, it seems to range from social media like Meta or Twitter, to streaming service providers like Netflix, to shopping giants like Amazon and to producers of consumer tech like Apple and Microsoft. So, why is Disney of all companies trying to step under the umbrella to be included? Today, we break down why Disney might just be the world's worst tech company.
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Disney is like one of those kids who has all the cool toys but is only interested in showing them off and does not actually know how to play with them and use them.
And they'll be damned if the kid from down the street wants to play with said toys, "No way you'll break it! MOOOOOOOM!"
Then theres universal that lets everyone play with there toys
It’s all about shareholders
The Bob Iger Corporation doesn’t appreciate the toys they have. They are only interested in getting the next, new toy. (>Repeat cycle)
and files patents, so YOU arent allowed to have a similar toy and avtually use it. only theyre allowed to sit on it 😭💔
I once saw someone comment that "Disney would never do that" in reference to the carefully groomed hedges in Seuss landing. I disagreed somewhat. I think instead they would spend billions of dollars genetically engineering plants that naturally grew that way, then decide to get rid of them because watering the plants was too expensive. I feel like this effectively summarizes your thesis here.
Perfect
Excellent way to put it.
The sad thing is that OLD Disney was famous for great stuff like that.
More specifically the early 2000s Michael Eisner would invest in the vegetation, albeit wrecklessly only for Bob Iger to later down the road just completely disregard said vegetation and let it rot away. Then maybe HE would replace it with rather minimalist concrete structure
Are the carved bushes no longer in Disney? They have the dwarves and others carved into flower bushes, very pretty
It’s absurd that a THEME PARK can’t have stores or restaurants that have an aesthetic that don’t look the same as your local modern McDonald’s
For the amount of money they spend on whatever little thing they add to the parks, EVERY single restaurant should be heavily themed
The video explained it well. Both Bobs care more about money than the experience in the park.
"People will still buy a ticket whether we spend 1 million or 100,000 renovating a store."
They don't care about guest satisfaction dropping a little so long as they are still making a lot of money.
I think this criticism is overblown online the parks are still extremely themed.
Have you seen a modern McDonald's? They're soulless beige dystopian nightmares.
Not every restaurant can be olgas cantina, but even a basic theme like alien pizza planet is well themed for being a high capacity restaurant
@ look at the new World of Disney layout, or the connections cafe, or communicore hall. Gives off serious office aesthetic
The sleek, minimalist design of the Apple Store was very cool and edgy compared to the tacky red tiled roofed McDonald’s with cartoon clowns plastered on the walls. There is a time and place for modernist architecture but when it subsumes the entire country, it creates a hallow and uninspired void in its wake.
I remember actually liking the McDonald's redesigns when they started premiering because they felt a lot cleaner than the old design, which always seemed... sticky. That said, oversaturation has made it completely uninteresting and most of the new restaurants are just as poorly maintained, which has now looped back to the same problem.
@@PoseidonEntertainment Yeah. Investors sees a small but rising trend that disrupts the norm, forces widespread adoption of it, even if its ill suited for purpose, said trend now becomes the norm, rinse and repeat.
I really wish the people in charge, and especially the stock market would start learning that such is ultimately bad and wasteful. That there are ideas and trends and tendencies that have their place, but which doesnt belong everywhere.
If I want the sterile hospital aesthetic, I go to my local hospital for that. I do no want that for my restaurant...
also the minimalist apple store design is like 20 years old. Places are following an outdated aesthetic because its cheap not because its groundbreaking
Yes!! I could compare apples and oranges all day!!
if I can go to sci-fi conventions and see multiple people with working R2D2 and WALL-E robots roaming around the hallways, I don't see why Disney, one of the biggest corporations on earth, can't do the same thing.
Not only that, but the plans and instructions to build them are readily available for anyone to create. I do remember Disney selling an R2D2 unit in Galaxy's Edge for like $25,000 though.
R2 is at Galaxy's Edge all the time
@@Sandurz The one in the gift shop for $25K doesn't count.
Wear and tear is a factor, I can tell you as a cosplayer Cons can be hard on moving props like that. I hate to think what continuous operation would do even with spare units to swap out.
That said a semi-static animatronic droid set-up would be perfect for their Star Wars land which desperately needs some more content to tie it to its supposed namesake. They've done it before in the Star Tours ride queuing area after all.
Watch Jenny Nicholson's video on Star Wars Land, it offers a much more in-depth look at the economic motivation behind Disney cutting things to the bone. The tl;dr is they want to get people in and out as quick as possible, for as cheap as possible. You have to pay engineers to build the R2 unit, then running it makes people stop and look, requires training and paying an operator, plus having skilled repair technicians to keep it working.
Similarly, this is why these rides are all samey automated carts + screens + swinging arm animatronics. Cheaper to set up and eventually rebrand vs a bunch of custom track, custom theming, custom setpieces, etc.
Disney isn’t trying to be a tech company or a leader in innovation. Their goal is to invest just enough to make you-and more importantly, Wall Street-believe they are. That’s it.
Walt Disney said "We don't make movies to make money, we make money to make more movies". I can't imagine Disney's current management-especially Bob Iger-saying anything like this. I can picture him saying, "That sounds amazing, but what will Wall Street think?"
My favorite part of Zootopia was when the rabbit cop fell over while rollerblading….
Infinite growth and shareholder sentiment is all that matters anymore.
“We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To make money is our only objective.”
- Michael Eisner, 1982
And yet people celebrate his return after Bob Chapek's time ended not knowing the latter is just a fall guy for Iger...
Unfortunately any company that has stock operates only to please stockholders anymore. Long term investment in the company and customer satisfaction are secondary.
This same issue of Disney hoarding novel technologies and then never using it is a problem with their films as well. Historically they’ve been notorious for their aggressive patenting to lock out other studios from keeping up with them, but then they’ll invent things like the sodium vapor process that they eventually abandoned largely because it was under lock and key. Additionally, who could forget Tarzan’s deep canvas technique that had an incredible style yet was completely abandoned during the switch to 3D and has no hope for reaching the hands of outside animators.
And the switch to 3D is part of the problem. Ditching their immense expertise in 2D animation just to follow the 3D trend was a huge waste. People will always want to watch 2D movies, they'll watch 2D movies till the end of time (in the form of anime, but still).
And before that, they did the same with comics: decades ago Disney was huge into children's comics, but again, they quit in order to chase something new like, I don't know, pay TV or home video.
They still make comics in Europe though, in fact I'm from Europe and I grew up reading Disney comics.
@AgagaSnsnsI sometimes joke how Donald Duck is one of the biggest European comicbook characters because so mush comics are made and read here. 😂
@@verskarton it is not a joke. His comics are huge here. You could argue Carl Barks is the most influential American Cartoon artist in History, as can be seen with Osamu Tezuka f.e. and quite a lot of EU comics. Early Lucky Luke is unmistakeably Disney-inspired.
Using the rainforest cafe as an example, imagine if Rainforest Cafe as a chain announced an overhaul of their restaurant designs only to unveil all of the animatronics and theming revoked, and it now just looked like the inside of a panera bread with only photos of animals or the occasional themed wallpaper.
As much chaos that Micheal Eisner caused aside, one thing about him im learning to respect more and more was his dedication to keeping the theme and whimsy alive, regardless of how bizarre or terrible his plans may have been at times
Also as laughed at as Euro Disney is, it's still a great idea, thousands of Europeans go to the park yearly probably millions, plenty more would want to but can't afford the trip, build one in mainland Europe and boom you opened up basically a whole new world of guest
The more I learn, the more I think the Eisner Era was the parks best. Yeah he had misses, but he had ideas, ambition, and a dedication to exciting experiences for Everyone. Walt wanted the park to be a place where parents had fun with their kids. Iger wants to please a boardroom and watch basketball.
@@nickrustyson8124Euro Disney is what broke Disney and Eisner. Had it actually made money during the critical years of operation Iger wouldn't be relevant later on. And part if the reason why it failed is truly because of the French...
As somebody who works at a Panera Bread this hit deep
@@nickrustyson8124bro thinks Europe is small af. Millions of ppl go to Eurodisney
I’m finally admitting that the imagineering is now found at Universal. Disney doesn’t even try. Tower hotels, de-theming everywhere, and of course no original content in parks or on the screen.
You are very much correct. Much of the talent at Universal is composed of former Disney Imagineers who were let go because of...modern reasons.
To be fair, Universal is also just building bland or tower hotels. People are hyping up Grand Helios and it doesn't look much different than Riviera or the Coronado and Polynesian towers to me. I'm not upset because Universal has never set a precedent for super themed hotels with cultural depth, but I feel like they could really step it up along with their parks.
Didn't universal take in a lot of imagineers when the plans for the fantasy land and the Harry Potter area fell through at Disney only for universal to snatch up the project?
@@PoseidonEntertainmentuniversal doesn't do their hotels. While they have involvement, Lowe's isn't an arm of Comcast and they do the hotels. You correctly mentioned the tribute stores in your video...case and point
@alexandersims1613True but I think they can choose the design and layout however I think Universal should start making its hotels
I like minimalism in the right contexts, but I’m not going to a Disney park to experience business park sensibilities.
As someone who goes fairly often to Disney world, it’s insane that almost every single “stand out” animatronic in rides at the park is experiencing issues and or completely out of commission with only AT MOST 4-5 years of service. The Kylo Ren animatronic that gets flung out into space? Down (and replace with a really boring projected scene that actively disregards the practical effects of the ride). Mickey and Minnie? The animatronics at the jungle part are down AND REPLACED WITH NOTHING.
It shows that these animatronics are not only not of high quality in the long term. But that these were made for the Tech brand aesthetic .
Ah yes, and Tiana's opened with none of its figures all working at once. Their reliance on B-modes are too much of a crutch for letting shoddy attraction design continue to happen
@@PoseidonEntertainmenti mean, once they perma-b-moded everest and realized it doesn't actually harm attendance, well, why NOT rely on B mode?
sucks.
@@PoseidonEntertainment i recall on my trips growing up splash mountain either shutting completely down or the lights were off in the scariest parts and no voices or movement it was like a damn nightmare tech gon tech man
@@andrew23456able To be fair, with the Yeti they discovered structural issues and its movements put too much stress on the structure if I recall correctly.
But otherwise? Yeah, it's absolutely shameful. They also ding take care of the older animatronics, how often do you see Carousel of Progress running completely properly, with every animatronic running the way it was designed to? How often do you see the skipping rabbit actually skipping and not just stuck? How often do you see Buzz getting through multiple cycles without failing in some way? The new ones are unreliable, and the old ones experience neglect. It's a shame.
@lydiagalantmotherf oh yeah I'm not saying they were wrong to do it, it's just the implications
You nailed it with this one. It's been said before by both you and plenty of others, but modern Disney just feels so much like "look at how much we own and what we're capable of" rather than actually wanting to create magical, memorable things.
name something magical and memorable universal does quickly
@Monti_QM I didn't say anything about Universal? I wasn't saying "Universal is better", I was saying Disney has declined. Universal didn't factor into my statement.
@@Monti_QM "Oh, so you hate waffles?"
@@A_A610 Dammit, you beat me to it
My partner said the same exact thing about Mufasa - The Lion King. The animation was genuinely so stunning, & yet the product felt so soulless.
Epcot is now basically one enormous Apple Store that just happens to have a World Fair novelty accompanying it.
a park that should never be boring but exciting has become boring . EPCOT is supposed to get you excited about the future in a hopeful way by showing ng you the future of important fields
@@nightisright1873 We're in EPCOT's future. Aren't you excited?
Dude, i thought that Frankenstein animatronic was an actual dude when i first saw it. The new Universal animatronics are wild.
I can't wait to visit their new monster theme park in September.
Disney has grown overly complacent in all aspects for a long time, but most so in the theme parks. At this point it feels like their pedigree is the only thing carrying them.
RIGHT! They looked like performers, not animatronics. So impressive!!!
You are seeing the work of former Disney imagineers. The question everyone should be asking is why are there so many former imagineers working for the competition
@@DougYeager-i8byup… even that new “American” themed park that’s being built in Oklahoma is headed by a massive team of former Disney imagineers. That park seems like something straight from Walt’s vision it’s insane 😂😂 n I can’t wait
I'm glad Disney's being outclassed by Universal. Sometimes that's the only way companies change and do better. If their reputation is a myth, and people finally see it outdone by a competor, good. They need to have their standing challenged, and I'm glad Universal is proving what true theming is.
Edited for grammar.
@@gamertara5903 Current mngt and BOD are clueless. They'll only figure it out when profits and stock nosedive.
lets not fool ourselves in believing that universal can produce HALF the themeing Disney's already built. Universal wins on thrill alone, but theyve never been a theme park.
@@Monti_QMThey are a theme park…
@@Monti_QMgo to Super Nintendo World at any Universal park and then tell me it isn’t a theme park. It beats anything Disney has put in their parks in recent years
@@Monti_QMhi Mr. Strawman!
A lot of Disney UA-camrs I follow avoided D23 this year because 1) the prices are just getting outrageous and 2) people are catching on to the fact that Disney only showcases their “ground breaking” new technologies not because they actually intend to put it in the parks but to make shareholders happy. Let’s see if Epic Universe pushes them to finally up their game or if they’ll take away the wrong lessons
Unless they are willing to clean house at the top and put guests above shareholders we won’t see change.
would love to see the House of Mouse crumble down.
Disney Dan comes to mind; he’s someone that clearly loves and enjoys the parks and its history. But he also quick to call them out as well
PCDev as well, former CM and has been openly critical of Disney to the point he lost some of his media privileges
They're not gonna learn anything, because the only meaningful way to get them to change is financially and people have proven they'll spend any amount of money Disney asks of them, regardless of the quality of what's currently offered.
Watching the state of Disney nowadays is like watching a beautiful and exotic flower shrivel and wilt under the care of the world’s most inept gardener, and all you want to do is hop the garden wall and give the poor thing a heap of fertilizer and a splash of water
Aww someone learned about late-stage capitalism!
Disney’s CEO said the quiet part out loud when Sonic 3 destroyed their Mufasa box office with good storytelling and wholesome fun, and said they were considering buying Sony Entertainment to “prevent this from happening again.”
They don’t care about ingenuity or progression, they just want to own everything and do nothing with it.
That is 100% some real dystopian future type horror that David Lynch wishes he could come up with.
You hit the nail on the head in regards to how Disney uses 1 standout animatronic as a way to cover up the lack of real creativity in their current rides.
Like a rather have a bunch of simple animatronics than one super advanced one because the former moves the ride feel more lived in.
Modern Disney feels like if Islands of Adventure’s Kong ride was the entire park.
thank GOD someone FINALLY mentioned what they did to the world of disney store. i was so upset when i found out but no other disney adult because they were blinded by the merchandise
the loss of the giant toy store at Downtown Disney has caused me immeasurable anguish over the years... I want the my little pony room back so bad
And it used to thematically work with the Grand Califorian above it. Now it's supposed to be a "warehouse"?
"Bob Iger has no sense of taste and wants to be Steve Jobs" and suddenly.... a LOT of problems with the parks snap perfectly into place and FINALLY make sense to me.
It's hard for me to hate someone like Iger more than I do. Imagine fumbling one of the foundational jewels of modern American culture like this.
Yeah its like squandering the world's most beautiful playground or sandbox.
Someone should do a documentary on Iger as a master class in modern corporate leadership. How a no-talent intellectually limited buffoon can secure the top position at a major corporation in perpetuity by stocking the board with sycophants and sabotaging anyone who might be a threat to his power. Real Game of Thrones stuff.
It’s kind of perfect though, disney suburbanifies stories, commercializes them and throws a sheen of palatability does a whitewash or brownwash nowadays and sells it to child brained adults
Indeed, I despise the way Disney has warped public perception of our world heritage stories, particularly European fairy tales and such (now increasingly other cultures as well
There is no American culture.
I miss moving fingers. If you look at the "Advanced AA's" their fingers NEVER move because their hands are basically solid elements bolted to a beam. John from COP has more points of articulation than tiana.
Damn, they really don't make 'em like they used to.
Who john the cop
@@jacobmar9767 John from the carousel of progress
Disney just doesn’t know how to fill a scene anymore. The figures just stand and wave their arms around, there’s no purpose in the context of a scene.
I really noticed this on rise of the resistance and Tiana’s bayou adventure.
I used to have a friend that had worked in Universal’s Parks Technology department for a bit. It sounded like they got to do really awesome stuff. When I went to the park with him, he pointed out a bunch of little details about the technology on rides and throughout the park that I never would have noticed.
From my understanding, after a bit of a lull, Universal really re-invested in their park and ride technology during COVID, and we’re starting to see the product of that now! It looks like it paid off! I hope they don’t slow down with the quality theming and innovation!
what I'm really upset about is that imagineering claims all the credit for projects with disney when they often just partner with contractors, "disney built a tron rollercoaster"- no they partnered with vekoma to do it. many animatronics are buildt by garner holt or other manufacturers and while the designs and prototypes are often made in house it's kinda sad that the real people are not at all in the public eye. every six flags park could go up to vekoma and buy a clone of tron for example (granted it wouldn't have any theming but that's not the point)
not really related to the topic but I wanted to let it out and this seemed close enough of a topic
great videos btw :D
This!!!
Disney also visibly cheaps out on things from the original designs now. The new Tron ride, while a cool design, has cheap looking washed out projection screens in the bright loading area instead of the LED video walls.
The old imagineering used to. The new imagineering is non existent. It's just marketing execs that are doing things now by throwing money and removing things and making it the cheapest cost while charging the most money they can.
Agreed, although picking out Garner Holt as the animated figure example made me LOL
All theme park companies partner on coasters. Itamin designed Velocicoaster and Hagrids.
Due to the drone industry, small powerful motors are readily available, Disney's recent weak animatronics are their own choice, not a technical limitation.
That’s what’s amazing. The electronics to make these things have gotten cheaper and smaller yet they manage to get far worse. Maybe they should go back to the old ones so they work.
This video justifies so many unpopular beliefs I've held throughout the years. I never cared for the Apple Store look outside of the store itself. I never thought the Hulk suit was that interesting. (Seriously, what am I missing here? It's just a big puffy suit.) RotR was touted as Disney's best ride when it came out, but despite how impressed I was by it in 2019, I still maintained that Pirates is the gold standard. It's good to see someone take these complaints and make sense of them. It tells me that there's a reason I feel this way, and I'm not just some angry old man yelling at clouds.
I've had these similar unpopular beliefs too. For the longest time, insane Disney adults kept shooting me down saying "you just don't like change." But I'm glad to see our views are becoming mainstream. But sadly I think its too late. Disney is pretty far-gone now even though everyone knows it.
I think the issue with stuff like this is that it's difficult to explain and break down. People can "feel" it, but they don't know how to articulate it, which makes highlighting these issues difficult. That's part of why I enjoy making videos like this though, because it's easy to just link to the video when you want to explain a point to someone.
The general public is happy with IP-shaped slop, the investors get giddy when vaporware is demonstrated, and all we can do as enthusiasts is watch as a long-established company that once employed some impressive artists, sharp writers, talented actors, wonderful cast members, and clever engineers rots out. Could be ten years of hollowing out before the company falls apart at the seams, could be twenty-five years, everything looks fine until it isn't.
And unfortunately, running a good entertainment company to produce fun things and maybe a bit of art? Not good for share prices, which are more important than even the long-term viability of a company.
True, but even so Disney is burning customer trust faster than a California forest fire from several sides at once, for both its entertainment and theme park businesses. Theyre losing ground and reality will hit them hard sooner rather than later as people choose not to visit Disney's resorts or subscribe to Disney+ anymore. Even if they think they can just buy their way to everything that won't last.
Universal is gonna whoop them with Epic Universe once it opens later this year. And on the theatrical front, Disney's big project of last year, Mufasa got outdone bigtime at the box office by Sonic 3. A movie that by comparison has been built with respect for its source material and employed good artistry by creative souls. A rare sight nowadays but one which Disney will stupidly refuse to learn from.
If you look at the share prices it doesn’t hold up. Disney corporation is bleeding cash.
@@GangstarComputerGod Yes, it is bleeding cash now, I should have looked at the stocks before I posted that. The numbers certainly went up between 2009 and 2021 because of the growth-for-the-sake-of-growth strategy, though...now we're seeing the consequences.
@ that’s why it’s so baffling. Generally you can look to shareholder greed for some bad decisions, but that usually involves cutting staff and other negatives for actual humans. So many companies now are making such poor decisions they are not only alienating employees and customers, they’re losing value every single day.
IMHO, this has everything to do with the consolidation of media and corporations. They live inside a very tight bubble and have completely lost the ability to understand what 98% of people like or want. When the media and journalists are owned by global corporations, there isn’t a single person making decisions who interacts with anyone outside their little circles. Just a constant circle jerk of idiocy.
it's giving Private Equity buyout. exploit every penny of nostalgia and IP and when the hollow shell crumbles beneath it, we'll
at least the shareholders profited for a decade or two. Feels like the company is being run by people who don't care about the legacy, the quality, or anything but profit. quite sad really, when you look back at all the innovation. Walt was willing to take risks for a vision, be the first to try something new, now everything feels so safe and gross. hoovering up IP and, as OP so eloquently pointed out-producing IP-shaped slop.
You know. The reason why disney had gotten so much hate for the past few years is just sheer disappointment. We know their potential but they just continuously disappoint
who needs protentional when you can milk the goodwill those that came before you created.
WED/Imagineering used to develop industry-changing technology. They used to create astounding immersive beautiful park environments.
Now they have no artistic talent, and the only real revolutionary tech they’ve created in the past 10+ years is the new “VR roller-floorboard” where you can walk/run freely while staying in one spot and the computer translates that into in-game movement. A *huge* leap in solving a major VR hurdle, admittedly.
But WED is mostly tapped out of any potential. Imagineers today could never design Main Street USA.
Agreed. Their perceived lack of ability to design is why so many people are incredibly worried about filling in the Rivers of America and replacing it with a new Cars land. There's already the ridiculous notion of living vehicles somehow fitting in with the theme of "Frontierland", but combined with their recent lackluster track record of theming, it's no wonder it's one of the more scrutinized and criticized decisions they've recently made.
Ironically, most of what they show off would have made a lot of sense in DisneyQuest or Innoventions
I’m not too knowledgeable on the subject, but from what is seen and heard people talk about, I think the Imagineers could Design Main Street USA but aren’t allowed/able to
Don’t blame imagineering. Blame management that sets the budgets.
People constantly dismiss videos like this as "theyre just haters", when that couldn't be further from the truth. You only make a video like this because you LOVE what Disney used to be and are sad and frustrated at seeing them stop caring and the magic fade away due to people ruining it with greed.
Classic enshittyfication, the brand is already established, there are millions of loyal customers to that brand, now all they worry about is shareholder value maximization. What once was good enough to draw in so many new people is dropped in favor of just continuing to milk that already existing base of consumers.
People will see the movies and go to the parks regardless of whether or not they spend millions innovating
I worked at Disneyland from 2014-2022, and it was incredibly frustrating to realize just how many corners they cut at every opportunity. I have no interest in revisiting the parks anymore because I know how cheap everything really is. But current Disney will never care until it hits their bottom line, which means people have to stop going to the parks.
C3PO was Disney's BEST animatronic. C3PO was meant to be a slow-moving clunky robot... OMG!!! THAT'S REALLY C3PO!!!!
the best characters to make animatronics of are well robots because they can logically have some clunkyness to them
It's really telling when modern Disney is willing to spend billions into tech demo animatronics instead of giving us a new Wedway Peoplemover at Disneyland, and a new fleet of Monorails at Walt Disney World.
Yeah, the monorails might be held together with tape, but what about this prototype figure that will never make its way into the parks due to guest safety concerns?
I can one up way farther.
They never fixed the Yeti in Expedition Everest.
I fear that Bob Iger has done irreversible damage to Disney and the theme parks. Is it going to continue down this path after he leaves? Do we have any chance whatsoever of getting a CEO who actually understands why people love the parks and company?
not with the current board of directors.
Disney has been intentionally pushing away it's old consumer base for years, and they're only finding more ways to do it.
Its kinda disgusting how theme parks just give you crappy food options and merchandise now instead of giving you the experience you paid for. They're malls that cost 150 dollars to enter.
I don't understand the point of spending a quarter of the ride budget, on a single advance figure, you are just gonna see for 5 or 6 seconds, in a 2 minutes ride. They don't seem to know how to balance quality and quantity in the right spots.
I saw the title and was like, "what? yeah ok, let's hear the argument." My friend... I have never agreed harder with anyone's thoughts and opinions on current day Disney vs Universal more so than this video... You are absolutely right, in my opinion, on everything you discussed here.
On the topic of Disney shops becoming minimalist and losing its unique theming, I'm not sure if anyone remembers the old Disney stores from the 90s and early 2000s. There were two I visited in the greater Toronto region, one in the Scarborough mall and one in the Eaton Centre. Both had unique themes to them. The one I remember best was the large Eaton Centre one, which was themed after Alice in Wonderland, having many character statues decorating the entire shop. After they were shut down, when they reopened they were all the same boring shop, no novelty in the slightest. Seems the shops have once again disappeared, perhaps for the best.
Same thing at Disney Springs. Their World of Disney store was littered with statues and creative themeing, every room was different and brimming with charm. Now it’s been gutted into another minimalist department store that could pass for anything, it’s honestly disheartening to see.
The town I grew up had one of the retro Disney stores up until the pandemic. The animatronics hadn't worked in years but it was still fun to check out the displays when we visited.
there were a few in the bay area that had mini castles inside them, with mirrors and themed minigames. or a wilderness themed lodge, with winnie the pooh themeing. The glittery blue road of a disney store looked really nice! And seeing our local disney store close down was a travesty for my disney adult mama.
Those old Disney Stores were really cool, but I'm actually surprised at how poorly documented they are. The mall where I grew up had one, although for whatever reason, I seemed to prefer KB Toys and and a few other stores that sold "science" toys. In retrospect, it's disappointing to see it gone.
The one I grew up with had a mixture of Pinocchio and Fantasia theming, with moving figures of the dancing hippos and Figaro as well as Pinocchio himself around the wall near the ceiling. At the back was a sort of mini-castle structure that was built to house the hundreds of plush toys they had for sale. The store had a deep-blue palette that really made you feel like you were stepping into a dream world after walking around the sanitized hospital-white mall-it was magical. It was a place I just loved being in as a child, and it was my favorite part of every mall trip we made (we lived about an hour away, so it was exciting anytime we got to go there).
I remember the feeling my heart felt the first time I walked into a modern Disney store and saw how…/lifeless/ it was. The magic had died a long time ago, and a little bit of me died that day too.
Bob iger is the equivalent to that abusive partner that tries to mould you into an image of themselves rather than finding someone that actually shares common ground. Every single thing he’s done is for the eventual benefit of himself and his “legacy”. A replacement is painfully overdue.
I remember when I first saw the goblins at Gringotts. I was blown away they used animatronics THAT GOOD for a queue and it wasnt Disney doing it.
Personally, I prefer the aesthetic of the animatronics at Universal. Something about Disneys’ has always been off-putting to me. Perhaps, it’s the wax puppet like appearance.
I went to Epcot with my family couple months back and we didn’t even check out that retail space, we just walk right through it. Took one look and went “oh this reminds me the outlet malls back at home” and didn’t bother to give it a second look
I have come to the point that I no longer trust Disney. I grew up in a time when Disney was synonymous with quality and excellence. Nowadays they show artwork and animatronics that never appear in person (or only for a brief "test" in the parks). This video is great but there are even more illustrations. There was a walking Groot figure that Disney showcased recently, and an AA that could throw a ball and catch a ball you threw to it. There was the brief and oddly designed "Muppet Labs" roaming thing. Again, these were all heavily promoted and featured in Disney media as the next big thing but we still have to see much of this in real life.
I'm disappointed that I didn't think to mention those.
That's such a good point, the new animatronics seem impressive until you actually look at them and realize they're just standing in one place and waving their arms around. I thought Universal's were CGI also, so that's definitely impressive 🤯
I feel like this video goes hand-in-hand with Bright Sun Films' video about how Disney fakes luxury at their hotels. It's like the company forgot why people loved them in the first place-animation, magic, theming, kid-friendly entertainment that is also appealing to adults. It shouldn't be about tech. Or fancy luxury. Alas, it's a massive corporation in the time of late stage capitalism, so I'm not surprised they're going in these directions.
Ah yeah, his videos are great. It's not exactly the same as I focus more specifically on the decline of hotel architecture and theming, but you might be interested in my video on Disney resorts if you haven't seen it: ua-cam.com/video/jFJIECphXOA/v-deo.html
Minimalism vs maximalism. Nailed it. While minimalism can be appropriate in certain contexts, a themed environment that you visit repeatedly needs to be maximalist so you can discover new details on each visit. Jobsian levels of obsession with detail in the context of a maximalist environment is what set Disney apart for so long. You can be Jobsian AND maximalist. I wish Disney leadership would remember this.
Disney(Garner Holt) animatronics are limited by their insistance on using the "G.I. Joe/Barbie" template from sixty years ago. Imagine a solid torso that can only move its arms in sockets - like a G.I. Joe doll from 1964. Hence the emphasis on the exaggerated flailing arms - the only part that is capable of fluid motion. Tellingly, at D 23 Imagineering had a display that prominently featured their animatronic arms separated from any figure.
The facial movements are barely more advanced than a Home Depot Halloween animatronic and in some cases non existent (I'm looking at you Captain Jack and Mama Odie).
Universal understands that real creatures don't move like that, so there is more emphasis on articulation in the torso and face.
I hope the Walt animatronic is a leap forward and not just another dead eyed, frozen faced manikin jesticulating wildly with his arms.
The dance scene in Mickey’s Runaway Railway looks so pathetic, but becomes even more sad since it compares to Symbolica, where you also dance in a ballroom. But the ball in Symbolica is way more dynamic, spinning all over the room amongst couples dancing
It seems like wasted potential, honestly. Disney should have implemented a few dancing animatronics and moving parts in that scene. It looks so empty...
I thought about mentioning Symbolica, but I felt B&tB took that concept and expanded on it as the better example.
Turning Disney into an Apple product is such an insane way to treat a theme park business built on doing the opposite thing haha....but sure whatever makes the stakeholders happy
Disney was a a great show case for blending old and new tech and tricks in one solded form but that has been mostly forgotten.
This is why the Epcot transformation breaks my heart as someone who grew up loving that park. The Epcot transformation’s execution was so botched
Old tech is important too I think. It's like watching a movie that's all CGI, but everything feels fake. Old makeup and animatronic effects look better, just in the same way that the Pepper's Ghost effect holds up in the Haunted Mansion.
Modern Disney uses flashy and unneeded tech to try and make up for a lackluster story and little characters.
When the new tech has terrible downtime issues, you are left with nothing. For example, most Splash Mountain rides had some characters not working, but there were 100 other working ones to tell the story. In Tiana’s BA, if one character breaks down, you are left with a whole minute of silence and miss a lot of the”story.”
While other themepark companies try to get as much from as possible from their little budgets. Disney seems more than willing to overspent to underdeliver. Yeah the animatronics are better than in most themeparks, but if you want to ride a rollercoaster, you want to ride a rollercoaster. You don't care that this one animatronic is super advanced.
I think the whole thing with Splash Mountain/TBA is a perfect illustration of this, since the new experience absolutely relies on the flashy tech and character recognition to do the heavy lifting, rather than delivering on any compelling story substance that elevates the ride.
The old storytelling on Splash built up to one of the most satisfying drops on a log flume. The new version is a ride through tech demo with drops that have no realistic reason to be there.
How did Disney build the most expensive rollercoaster ever for it to essentially be another Space Mountain but in a box? It's not bad, but where did the money go?
@@PoseidonEntertainment I sense an MLM scheme...
You hit the nail on the head. Removing the fantasy theme really hurt the park's memorability. Hell, I went to Disney as a kid in the 90s and its those memories that stick with me more than the more recent times I've gone.
The other part to this is how often the tech breaks down. From the projected faces going black or to the 3M green screen or Spider Man missing the mark, Disney just isn't focused on quality anymore.
Yeah, it was pretty funny when Spider-Man hit the wall
That sounds like some real Spider-Man: Turn Off the Dark material.
Bob Paycheck essentially caused massive braindrain at Imagineering, both by trying to outsource everything to cheaper contractors and trying to force creatives to move from California to the Hellstate known as Florida. I have zero doubt this is why Universal is now seeing so much innovation as Disneys former top talent now works for the direct competition.
Bob Iger is basically a Sad Beige Mom.
This almost works like a companion piece to ReviewTyme’s video about Disney’s illusion of luxury. I’ve been saying for a long time that Disney hasn’t innovated in the parks in years. Imagineering is dead, replaced by alumni of Vegas and Silicon Valley who stay at the company just long enough to pad their resume and ruin a classic or two along the way.
Can’t forget the actual retractable lightsaber they made one prototype of and then did absolutely nothing with lol
I think it was used for the Galactic Starcruiser stage show but the actor playing Rey swaps it out after turning it on for a different prop lightsaber for the combat scenes.
To be fair, we know how those lightsabers work. They’re incredibly flimsy, so I don’t blame Disney for using it very sparingly.
15:41 That Donkey Kong is definitely a man in a suit, not an animatronic
The Man in the Suit mentioned.
Har har har har 🐻
I think the point is that the tech isn't providing any benefit that you wouldn't just get from having a costumed actor. Especially since maintenance on new tech is going to likely cost more than just paying an actor.
Instead of refreshing it like a theme park, they refreshed it like a dying mall
I honestly don't know how Disney hasn't been sued by its stockholders dozens of times by now.
These dumb lil robots would be great for a Jurassic Park like area. A pseudo-zoo with lil dinosaurs. I guess people are trying to do something similar with robot dolphins, too?
Look up Seaworld Abu Dhabi. Dolphin and sea turtle drones swim around the ceiling in one of the ocean hubs.
@@butterfish-g9f lol what???
@@PoseidonEntertainment I don't get this reaction. You can just look at videos of this.
Yes! They're cute enough, I'd watch a pen of them!
disney is now an "everything" company - they do everything, but are good at none of it
What makes this even worse is if their plan is to show off investors, there’s no ROI on this. Disney will never license or sell any of the tech they develop to anyone because of their “built here” mentality. It would be fine if they were actually utilizing things, but as you’ve pointed out here, rarely do these things make it into the park with any longevity. I work with a few former Imagineers, (some of them former executives), and they all universally say the same thing about Disney: the size of the company is its greatest downfall. They’ll try to do something in Disneyland Paris, it’ll have a smaller budget, but it’ll be a clever use of funds, with a good result - but instead 50 people from Glenndale will get involved, the budget will go 10x, and more often than not will get shut down because it’s too expensive, despite the original project which would have been even better for guests, coming in at 1/10th of the price. Everyone has their hands in the cookie jar, and the core executive team is detached from the workings on the ground.
I know a lot of people are terrified of Disney falling apart at the seams when the company finally starts more obviously showing money problems, but honestly, my hope is that they'll have to sell off properties that they've acquired and get back to focusing on the smaller things.
Owning everything is stifling creativity and causing active damage.
I've never been to a Disney park, only ever seen videos of the rides. Yet I still feel immense disappointment watching the life drain away from the places.
Also man those dino 'tronics are amazingly done.
Gotta remember that the lighting and projection mapping helps out a fireworks show that is highly regulated by California for air quality and they haven't advanced the tech around those since 2004. Studies show Disneyland's fireworks spread heavy metals up to 62 miles away in the air.
25:38 Universal uses Creature Technology Company in Melbourne Australia, and they are far more advanced than Disney. Then again these animatronics cost $1-10 million, they have a wait list of 3 years, right now.
I love how you Dunk on Iger and his tasteless changes to Disney with evidence. I wish more shareholders paid attention and kicked him to the curb
Maybe spend less on animatronics and bring back a proper and free 'Magic Express' shuttle bus?
Thanks for another great video, Posey! Watching the actual whimsy get sucked out of the park is genuinely heartbreaking, and I agree that Chapek and Iger are strangling the parks dry of any character. My roommate gave me an article on how Universal is scooping up the Imagineering talent and this video is a prime example of how that’s devastating Disney in the entertainment sphere.
Do you happen to recall the name of the article?
@ I still have it actually! I am home tomorrow and can get you that-actually I think I can do it faster. I have a picture of it on my phone I think
@ I may be entirely off base but I think it’s the Wallstreet Journal’s “The Threat in Disney’s Backyard” from April 2024. It’s paywalled on their website so I can’t see it in it’s entirety
@@kalublah Awesome, I'll look into it
Sounds about right. It's been rumored for years (mostly by former Imagineers) that they’ve been ditching Disney for Universal.
This also explains why Disney wasted millions of dollars on an internally developed neural network machine learning model just so they could use it for 1 effect in the Wish movie and only spoke about it in an online magazine focusing on tech.
Excellent points as always. Disney's recent animatronics doing nothing but flailing their arms around is something I hope more people will notice thanks to this video. I would rather have less advanced figures but them actually being unique in terms of posing and technology than relying on the same trick over and over.
And yes, Universal is knocking it out of the park with their monsters, I'm so excited for that!
You mention Universal not creating their figures themselves and that is true: they work a lot with Creature Technology. They supplied for Skull Island and Jurassic World Adventure for example. But it should be noted that the same holds true for Disney, many animatronic projects are outsourced to companies like Garner Holt and even their famous A-100 figures were created in partnership with an external company, Sarcos.
26:52 THAT'S AN ANIMATRONIC?! Dude I thought that was a recording of one of their actors from the park to use on a screen in the ride! This next batch of rides from Universal is going to truly be Epic!
Remember the X Wing Drones? Appeared once, and I found one sitting in Udar-Havey on display as a donation from Boeing. In fairness to the ride, the trackless vehicles in Remy do scurry like mice, and take you through some neat theming, like the stove burners overhead, its the screen only destinations that make it a one and done.
they buy so many amazing IP and patents then just SIT ON THEM FOREVER until the tech dies or is long surpassed/irrelevant. This system of IP law strangles creation!
amen
The way things have been going it wouldn't surprise me if there was a mass exodus of engineers from Disney to other companies including Universal because of the poor trend-chasing leadership Disney has had since Eisner left.
I'm pretty sure that did actually happen
My grandmother has been a Disney vacation club member since they started. Every year she took my dad, and now me, for a few days to a Disney vacation. And yet as loyal as we have been to the Disney brand, the more and more time passes, the more inclined we are to go visit universal.....
So let me answer a few questions presented by the video:
At Avengers Campus, the short run meet and greets are a product of the marketing budgets of the respective films and shows. When the marketing budget is up, the meet and greet ends.
The animatronic characters swing their arms like that so that Disney does not have to install brakes in them to slow or stop their movement, reducing maintenance costs. The circular movements slow them down naturally.
Ratatouille uses the track less system to improve downtime, as they can take a malfunctioning vehicle off the ride comparatively fast compared to other systems.
Disney can afford the maintenance so the excuse is just justifying them being cheap.
@@gabrielgarcia3819 What excuse? That's why they do it, it is because they don't want to pay the cost of maintaining animatronics with brakes in them. It's pretty blatant.
This is in contrast to the new Universal Monsters animatronics for their new ride... Watch some videos of that, Disney should be sweating.
If so that's a weird way to do things with the Avengers Campus meet and greets, they still have all the costumes, is the cost of a suit actor really that expensive?
Also i do think with the limited meet and greets at the small avengers campus is yes the marketing budgets but also the hype issues . I think it was zombie cap that got one of the biggest crowds , if he or other rare characters where always there , it's not special to have seen him /them
2nd also , just because you can afford maintenance doesn't make it a good thing. Maintenance takes actual humans to physically go do PLUS the cost and paying them . there is so much to be done in general at the parks , it is obviously a good idea to avoid excess needs for maintenance
Constructively, I would disagree with you given some recent video on new technology that was developed at Imagineering (like the moving floors tiles.) BUT... unfortunately, I think you're right given that Disney is trying to impress investors with new technology like the moving tiles and absolutely have no creative imagination to tell a proper story with them. Instead, word vomit hashtags, stick those on a cork board, stick something together and nab a sponsorship for that creation. So... a journey through a moving, working apple store?
Ultimately, Disney (the company) has a bunch of cool stuff but doesn't have any on how to use it, much less create with it. Creatively, Imagineering designs most of their rides and environments for Disneyland in California for the non-OLC owned disney parks and stuck in that mindset when designing areas (see Tiana's Bayou Adventure at WDW versus DL and you can see that Tiana's was always designed for Disneyland.) And World Celebration at Epcot is an open air environment inspired by california tech business parks in Irvine, San Jose, etc.
To defend trackless ride a little… there is something uniquely zippy about being moved in random directions with such precision that you don’t get with tracked vehicles. For rides like Spider-Man or Transformers, the feeling is definitely more intense, but the feeling of trackless vehicles is different enough that, to me at least, it doesn’t feel wasted. While I agree that having more interesting layouts that better utilize the trackless vehicles, like Pooh in Japan would be better, I don’t think that is a requirement for using trackless vehicles over other types given the unique feeling trackless vehicles give.
An example in Rise is when the vehicles come out of the fake elevator and travel down the hall with the canons shooting out the windows… the vehicles travel down the hall not straight, but at a 45 degree angle facing the windows. I’m not sure why, but that feeling while quickly decelerating then accelerating to get out of the way of the canons while traveling partially sideways is really fun. And something I don’t think could be 100% replicated with a tracked spinning vehicle. Especially parts where the vehicle goes in reverse, which to my knowledge, isn’t possible on a tracked vehicle.
Yeah fair, you make a good point there. I don't think it was the intent when choosing trackless vehicles, but I'm glad you pointed it out.
@@PoseidonEntertainmentit’s absolutely their intent that’s what trackless vehicles are for. Whippy unpredictable movement and accelerations. Just because you say it’s to please the shareholders doesn’t mean it’s true 😂
Its unfortunate, but the truth is that there's no way they can safely send out the judy hopps animatronic as long as I'm around
TEN YEARS. That’s the shelf life of these CEOS… eyes on Eisner and Iger.
From what I've heard, Iger is going to leave in early 2026 but I hope after the attendance declines when Epic Universe opens... they boot him out earlier (I doubt it but I can only hope).
@vinniet2828 not that it matters. Its too late. The damage is already done. Iger destroyed the florida parks to the point of no repair.
@@happilyevanafter It sucks that one of the places I enjoyed as a kid is now making Six Flags look amazing!
@vinniet2828 it is very sad. I grew up vacationing at walt Disney World. Years ago, i moved to Orlando in order to have the opportunity to go to walt Disney World whenever i wanted. It's sad that there's not much walt Disney World left for me to visit. The only good news is that I've been able to attend every closing day of every attraction I've loved in the past few years.
Part of me feeling like in terms of architecture, Disney’s design philosophy is a horrible style of minimalism without any regard or care for theming.
Giant white grey and beige towers, and preposterous Uber gigantic and unsightly show boxes painted in go away green or look away gray. It's so lazy and careless and incompetent. And unbelievably cheap and amateurish
Once again, phenomenal video man. Disney really feels stagnant in this space when it feels like they can be doing so much more, and I loved that you tied in Universal in the end. Some will see it as you shilling for Universal, but it really does just illustrate the significance of the topic and how unfortunate an industry leader like Disney is coming up short.
I like how people call me a shill even though I've been pretty negative towards Villain-Con and DreamWorks Land lol
Iger is so anti Disney. He’s so soulless.
He truly does everything within his power to devalue Disney.
It's kinda depressing knowing people probably won't be able to share their childhood at Disney with their kids not because of outside factors like cost or travel but because Disney is taking away the magic.
"Thought this video was going to be about MyMagic+ and the initial delays and the failure of different Disney systems. The promise of magic bands is much greater than the outcome." -SRJ (former Disney employee)
Yep, sounded like it was a big blunder, think I saw a video on another channel laying out the problems with the Fast Pass system.
Universal needs to actually hide the wires and other electronics that move the animatronics, kind of shocked more people don’t point it out on rides like Hagrids or Jurassic Park
I can think of the Skrewt on the pole, but that's about it. Also, when it had the blasting fog effect, I feel like that covered up the pole a lot better. The real question is why hasn't that effect hasn't come back?
@ bro all the dinosaurs on Jurassic park in Florida have exposed wires, I am totally on board with the new figures and effects but improve your sight lines and hide your wires 🫡
The funny part of Disney tech is most of it is not designed by Disney themselves!!
They contract out to hundreds of different companies to design/build show elements, animatronics, ride vehicles, and everything else in between.
They certainly do, although it's my understanding they still have a larger degree of in house design than most other parks, with maybe the exception of Mack and Europa Park.
Something out of the blue here, but I shall mention it anyways: Paramount Movie Park is set to open in South Korea this year. It’ll be interesting if you did a video on this new park, and Paramount’s old, and largely forgotten chain, Paramount Parks and their canceled London venture.
Obviously it’s something more on the redundant side, since the focus is always on Disney and Universal, but that’s what makes it interesting. The story of another major studio other than the big two trying to make a foray in the themed attraction buisness, their eventual exiting from the market, and now their potential return.
I have seen other videos (but haven’t actually watched them) posted on the subject, but the new Park opening certainly must change something, not to mention again that it’s overlooked.
Disney is an interesting case. If Iger and the Disney board knew what he was doing then Disney would've been the next PlayStation or Xbox in the sense that they would've entered the console market and compete against the big three in order to court developers, make new franchises and continuously engage with not just kids but the younger market in general. Especially when you have a company like Nintendo basically becoming the new Disney in regards to the Mario and Pokemon IP, which is more popular among young audiences than Mickey Mouse and other characters. I think that Nintendo is only getting into the theme park and entertainment business now BECAUSE of the failures of Iger and his team, I believe the late Iwata understood that building new IP is usually better than just buying established IP because competition drives people to do better because people usually work best when under some level of pressure rather than controlling the entire market. That being said the fact that Disney just gave up on building IP and just bought out established players just shows to me that Iger is a failure of a leader and CEO. He has no vision for what he wants Disney to be and just thinks that "Oh, we can just buy the competition" rather than understanding why that competition exists in the first place. He's a shit CEO that only got his job since he was a yes man for Disney executives. The fact that he refused to give up his CEO seat just shows how ego driven he is rather than business driven.
20:28 Ok but when I rode it for the first time, that Daisy dance scene caught me totally off gaurd and genuinely delighted me in how absurd and cartoony it felt.
You can make the arguement that M&M RR uses projection mapping as a crutch, but I still had a blast, and for me it was quite effective at making it feel like I was in a cartoon.
Let's be real. At this juncture, beating Disney at pretty much anything other than "Number of Companies/Assets Owned" is a pretty low bar.
I did make another comment but one thing I thought of that wouldve been great, is that you couldve actually brought back the enchanted tiki room restaurant idea for aluani resort. Having a small touch of disney parks in a hotel is such a cool idea, thats so wasted by not using it.
The Judy hopes robot unlocked a memory i had forgotten
What an excellent video! Subbed!!
It’s such a shame though that regardless of what anyone thinks of Disney’s actual entertainment content, Bob Iger has almost single handedly destroyed most of Disney as a whole. Such a damn shame.
As much as I hate modern Disney, I can understand not wanting people near the animatronics. Kids have to touch EVERYTHING and animatronics are basically walking, talking pinch points. Accidents are almost guaranteed to happen and you know how sue-happy American culture is. And lastly some people are just genuinely insane and wold kick over, throw their drink at or attempt to steal an animatronic. Bad apples spoil the bunch.
You want to know something ironic?
Web slingers isn’t even made by
Disney Imagineering, it’s actually made by TrioTech.
It shares its technology with the LEGO ninjago rides at legolands
Not to say triotech makes bad stuff, they did make Primordial at lagoon, but COME ON
For lagoon, that place is a small family owned joint, yet somehow it has a better implementation of the same technology found at a god damn Disney park
So ironic.