Specialization vs. Full Service: Greg Hickman's Perspective on Modern Agencies

SCALING YOUR MARKETING AGENCY // AGENCY LIFE // DIGITAL MARKETING AGENCY TIPS // CLIENT MANAGEMENT // ACCOUNT MANAGEMENT // CLIENT ONBOARDING // BUSINESS // ACCOUNT MANAGER // CLIENT // AGENCY // WORK LIFE BALANCE// REMOTE// AGENCY OWNER // CLIENT ACCOUNT MANAGER // PROJECT MANAGEMENT // Specialization vs. Full Service: Greg Hickman's Perspective on Modern Agencies
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Hey, hey, friends! Grab your favourite cup of coffee and get cozy, because today's episode of The Happy Clients Podcast is an absolute treat. Taylor welcomes Greg Hickman, a seasoned agency pro who's been shaking things up since 2014.
They dive into the nitty-gritty of how the agency world has evolved over the years and why the traditional full-service agency model is becoming less relevant. Greg explains his 🔥hot take🔥 on how productizing your services doesn't kill creativity; it actually requires you to be more creative in delivering consistent, high-quality results.
He shares his personal experience of structuring his agency in a way that allows Greg to spend more time with his family and pursue his passion for mountain biking. By productizing his services, he’s able to maintain a work-life balance that many agency owners dream of.
So, whether you're an agency owner looking to refine your offerings or just starting out, this episode is packed with insights and practical advice. Tune in and let Greg’s journey inspire you to create a more focused, efficient, and fulfilling agency life. Cheers to happy clients and even happier agency owners!
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