The Blueprint Ep1- Tex Moton - Yums | Brandon Adams - Smoking Gun Creative Agency

Tex Moton ( / texmoton ) joins us for our debut episode as we dive into the stories of innovative entrepreneurs and creatives, talking about their wins and losses along the way. Tex is the talented street artist behind Yums Shoes & FruitsnFlowers Brand with a long history as a muralist and helped Brandon get into the large scale mural scene.
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Intro/outro music by Pierre DeJournette ( / @beatsbypd )

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Wonder family what an amazing testimony!!!

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Couple of good dudes ❤

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00:00 intro
00:50 Texmoton
02:15 Pushing art onto any screen you can
03:10 Gaining Exposure with Murals vs Clothing
04:20 Yums name and creation
07:45 Next steps after sketchbook ideas
8:45 Million dollars in sales at first public presentation
12:45 Creating outside the culture your accustom to
13:45 Handling mass sales orders when you have minimal infrastructure
15:20 what does 1 million in sales really look like?
16:45 We knew had to expand
18:20 Answer D: all of the above
19:20 Seeding the market
20:30 Achieving validation by working with bigger brands -NewEra hats
23:00 Keeping the momentum going
23:48 Nike vs. Yums
27:30 Buisness after the Nike battle
30:00 Brand Longevity
31:15 Did you ever think it would come to an end?
36:15 Second time around lessons learned
39:00 D : All of the above again - Feel, Felt, Found
41:15 Working with and creating other brands
43:00 Creating a brand with your daughter -HellaBella
47:00 Brandon & Tex History together
51:25 Brandon inspires another aspiring muralist the same way Tex did for him years before
53:45 Staying consistent with murals while on a parallel journey with clothing
58:30 Yums Logo
1:00:00 Different interpretations of your brand
1:03:00 Inspiration can be the smallest thing