Sustainability Certifications and the Bike Industry

Join us for an engaging webinar with D. Scott Borden, PhD, faculty at the IE Business School in Spain and assistant professor of business at the University of Arkansas, unpacking sustainability certifications relevant to the bike industry. Dr. Borden will present findings from surveys of more than 1,000 prospective customers, outlining their knowledge and willingness to purchase products associated with various certifications. This analysis will provide a deeper understanding of customer segments and the return on investment (ROI) of relevant sustainability certifications.