Cold Email & LinkedIn Marketing - Best LinkedIn & Cold Email Outreach Strategy for Lead Generation
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- Опубліковано 3 жов 2024
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When I first started sales, one of my main jobs was scheduling appointments with dream customers.
The problem was that these people usually had no idea who I was or why they should take time out of their day to meet with me.
So I asked around the office to figure out what other people were doing…
But to my surprise, everyone kept giving me vague answers like, “Just send them an email.”
I understood that from a high-level perspective, but WHAT was I suppose to write in the cold email.
And what do I need to do to get RESULTS??
What I did next went on Google and learned how to send a cold email and LinkedIn messages.
After a few weeks of trial and error, I finally learned how to blow up my calendar with meetings.
Step 1) Identifying Your Ideal Customer Profile (ICP) - You must know who you're selling to and why they should buy. You must be as specific as possible when it comes to B2B sales. Understand their pains, problems, and challenges and match those pains with your solutions. Your cold email or LinkedIn message must address a burning pain and tease a solution if you want to increase your response rate.
Step 2) Your What - What product or service will you be offering. Think about what your CORE offer is. You need to be specific as possible, and you do not want to provide every time of service or product you have available to sell. Ask yourself, what is your product or service, what does it do, how does it work, and what problems does it solve.
Step 3) Finding Your Why - You must find a reason for WHY someone should respond to you NOW. Are they experiencing a burning pain that needs to be solved with your solution immediately?
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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![The ULTIMATE Cold Email Guide For B2B Lead Generation [PROVEN TEMPLATE]](http://i.ytimg.com/vi/t0Pq1uRjszI/mqdefault.jpg)
I don't usually comment on videos, but on this.
I have to say that the quality of your video is so amazing, I would like to learn from you.
Also, I usually watch videos at 1.5x, but your video quality is worth time.
This is such a value-packed video! Even better than paid courses I enrolled in. Thank you so much, Patrick!
Super rich 10 min vid you put together here. Really well done - thank you!
Instead of big lectures, if you have shared your screen and shown what and how to do would have done great help
Him jabbering on is just a form of clickbait.
This was one of your best videos. Thanks!
Glad you liked it!
I am preparing a case study for a sales position. This video is so helpful!!!
Thanks! Best of luck!
Hey Patrick, love your videos on cold emailing. I’ve been consistently revising my strategies and you put things into terms that’s very comprehensive and to the point. Just a quick questions, how many cold emails should one be sending per day, what days are optimal to receive those emails and how to keep things optimal to keep your email health high?
As of now, 70 emails per day max. This includes follow ups
@@patrickdang Whew... well 70 is up there considering my busy schedule & I personalize every email. However I think
I can realistically do about 40 per day until I’m able up the ante a bit. I appreciate the response. Thanks 🙏🏽
@@angeloapplewhite361 yeah there's no need to go all out in the beginning. send a few emails to start and get the process working before you scale.
@@patrickdang Sounds like a strong plan. It’s what I’m doing now I’m getting a reply every maybe 12-15 emails I send. I’ll keep this in mind. Thanks again
@@angeloapplewhite361 Hey Patrick, I'm looking to use cold email for my startup super interested to know what you do strategy wise wish ab testing copy personalisation etc to get this sort of response rates?
Dude. You're a master. I don't even work for Mattel and I wanna hire the imaginary app company you just pitched lol Thank you!
Hahah appreciate that
Eagerly waiting 😍
haha nice!
Question: How will you be able to know that the company has that specific problem? and you wanna solve it by providing your services
1 Have one specific use cases
2 Who
3 Why now
4 What value you provide
This should be a 3 minute explanation! Thanks for extending this to 10.
Learn how to generate more leads with your dream clients and close more deals by joining the Ultimate Online Sales Masterclass Sales Legacy OR Watch our Free 1-Hour Training: www.saleslegacy.com/
Thank you for such great content. I know choosing good wording for your email subject is something other people would regard simple but for some like me, getting the right subject line wording that captures attention of the receiver might be a bit daunting. If possible, can you show me ways I could use to improve on this. I don't think you need to make a video about it😉 you can just reply here. Thank you in advance.
What about giving value like a case study instead of causing pain and giving them a solution?
That could work but i would recommend doing both to create a reason to read that case study
I’m sending cold emails and they are reading the email, some even read it twice. But....they are not replying. I actually tell them how they can get ahead of their competitors. What business owner doesn’t want that??? I end it with reply so I can schedule a free video call or I can meet you to show you how this tool works. So what am I doing wrong????
Btw, I just talk about one item in the email . I am not even targeting big companies like you are talking about.
I address their pain points also. So....
HELP PLEASE!!!!!
Thanks for your awesome videos, I've been dealing with sth that just keeps my mind busy. how we can offer our plan, detailed with useful analytics to a company as a client?
Emerging from the feasting my eyes over these youtube videos more over its stunning amount of helpful tutorials about influencer reach, I was incetivisied to create my very own yt account..... "Content Focused" you're amazing...
Thanks and best of luck
A few things missing from this that I'm hoping for a bit of clarity on. Can any regular Linkedin member cold email any other member, or is some kind of special account needed? And are we talking about researching each prospect and sending an email particularly about them, or creating an email template that goes out to everyone you reach out to?
Well It's clear that on email is better if you use personalized emails. This doesn't mean you need to make each and every single email different. You just need to show that you know about the company and that you are making a personalized offer for their case. In my case I email restaurants and coffee places. They're really similar so I barely change the whole email script.
@@Socialbullagency which services do you provide?
• Patrick, magnífico video • Muchas gracias • Se ve eres un experto y con enormes conocimientos • Obvio, puse like y me suscribí • Saludos desde Ciudad de México •
Thanks
Hi Patrick , how can I write cold email for my service as a Business Analyst
Your slogan would be sick if it was “Dang bro, close them”
Hi Patrick,
I am sure there is some problem. I am adding lot of leads in opportunities but many of turning down the proposal saying “we are going in different direction” “we want to keep it in house” its not like that i dont explained USP’s but still what is happening if u already figured out. Please advise.
In sales, does your company give you a massive spreadsheet of leads' emails and phone numbers? How do you get their contact info?
Great video! Really helpful and gave me a few ideas on what to focus. I've been struggling to book appointments and I'm trying to figure out what is it that I do wrong. So any other suggestions would be more than helpful :)
Thanks for information about how to communicate with one VIP potential customer. In this formula, it seems for sending email one by one, not cold email in bulk, since every customer has different situation.Whether you have any suggestion for bulk cold email strategy?
Cold email is still alive and one of the best practices when done right. Just always make sure that the prospect receives your messages. Until now, there are still those who buy leads, and it's saddening that most of the leads are really bad. That can be avoided if you build your own leads.
Looking back at this video...mobile game is going viral rn
Hey Patrick hope you are doing well. Have been watching your videos for a while, your videos are very helpful and indeed you are doing a great job man!
A quick ask, could you share us your thoughts/strategies/techniques on "IT staffing i.e providing manpower for IT services to our clients"
Probably if you can post a video on this content, would be more useful.
Thanks and keep rocking.
Thank you so much Patrick
Video starts at 2:38 ;D
What is the concluding ask? Is it to visit your website, email you back, or to actually give you availability days and times right then? I never get replies, maybe I'm asking too much?
Goodmorning Patrick, do you also have info about Inbound Sales?
Patrick, thanks for the video. I am a sales/account manager of commercial outdoor power equipment. I sell products and services alike. My main focus is on mid to large size commercial landscape contractors. I have made a few appoints from my Linkedin profile. With the decline in being able to just show up at a business on a cold call, I am wanting to take advantage of my Linkedin connections and grow my sales. Any advice is appreciated. Thanks.
Hi, what approaches have you tried when reaching out to potential prospects on LinkedIn?
Wow Patrick , your content is gold ⭐
I subscribed you yesterday.
After all day work . I took time just to watch your video of linkedin.
Do you have course or kind of mentorship???
Hey, thanks for watching. I have a sales course you can check out in the description.
Patrick are you a fan of the automated Linkedin apps like Dripify?
Dude, you're making awesome video. Just by watching your videos, I 've learnt so many new things on sales and email marketing.
Thanks Man.
That's wonderful to hear. Thanks.
Waste of time , this should be 4 mins explanation
2:30 seconds into the video and no content. I’m not interested in what you have to say anymore. Thats how this game is.
Great job. Very informative.
i own a call center company. i need some advice and helo how to get clients
I've you work before and outstanding thank you
Thanks Carl. Glad you enjoyed the videos.
This music is a mess. This is unbearable.
Hi Patrick,
I'm your subscriber and watch your content regularly.
I feel the BGM is a bit annoying and content would be much better without BGM. Hope you get my point.
Thanks
Hey there, god bless your efforts.
I am in charge of generating LinkedIn leads for a prominent company in Lebanon.
Is there a way to upload or add an email list into the LinkedIn contacts page.
Thanks for taking care of my enquiry.
Honestly, he takes five minutes to say what could be said in 30 seconds. Be specific, and don’t send a generic message… don’t beat it to death.
His video needs to be at least 10 mins for ad rev. He gives good advice but he is running his own show to make money too😉
Really nice video. I am going to apply your words. Thanks.
I'm going to try these and I'm going to come back with results. Wish me luck.
So much value. Thank you Patrick
Thanks for watching.
What a valuable video! You nailed it with the "Star, story, solution" scipt as your intro
Ways we can find out the prospect's problem to have a better understanding of how we can serve him.
Thank you very much 😳 thank you!
No problem 😊
Thanks for your guidance. Please tell us about BulkResponse have you used that
Thanks for sharing these strategies, Patrick! Definitely saving this for future reference 💯
🔥
Patrick, thank you for your very useful videos and lovely tone. Do you have some insights to share about building voicemail sequences when including calling in your outbound channels? Thank you
Gd
Video starts at 2:44 . youre welcome
This video is educative. Please I need step by step process on cold email for real estate
Which software u use?
There's a whole stack of different software you can use. What are you looking to accomplish and we can start there.
Thanks for the helpful video!
Thank you Patrick for the value packed information.
Waiting room 😉
Hope you enjoyed the video!
I need you content more
Very informartive, thank you.
Great video! Thank you!!!
This is huge help for me! Thanks
Great content! Thank you for making this video. I would like to ask a question regarding cold emails. What subject line should we write to make clients open our cold emails? Thank you!
Hi. The subject line should be customized based on the actual intro line or from the body of the email. Create the subject line after these two. I hope this helps
The background music makes this video unbearable
Thanks, Patrick, Highly appreciated.
no problem!
Thanks, Patrick
Thanks for watching!
❤❤