The middle man that sources barrels of bourbon for Non Distiller Producers. As a consumer I would just as soon stick with the distillers offering their own better priced products such as Jim Beam, Heaven Hill, Wild Turkey, etc.
Hopefully, consumer prices will continue to level out as the inevitable evolution occurs. Have to keep pricing viable for all entities involved. We have a common outcome we all desire... GREAT BOURBON! Keep the conversation going!
I think it would be awesome if they had a separate category where they could age Bourbon in Scotch Barrels. Imagine the complexities that would evolve. I realize they couldn’t be called “Bourbon” but sign me up, since I love both.
@@brindiamogroup I think part of the problem lies in that Scotch is aged in Oak or Bourbon barrels, but Bourbon barrels can’t be aged in “Scotch” Barrels because then it wouldn’t be “Bourbon” by definition. American Single Malts can age their whiskies to their own liking, but I’m not sure what the rules are on this, it’s a new category with new rules and maybe you can enlighten me? I’d love to hear some thoughts in response.
@@Longenecker1776 The rules for American Single Malt (ASM) are continuing to evolve. At present, the Alcohol and Tobacco Tax and Trade Bureau (TTB) defines American single malt whisky as: made from 100% malted barley; distilled entirely at one U.S. distillery, mashed, distilled, and aged in the United States; distilled to 160 proof (80% abv) or less; and matured in oak casks that hold no more than 700 liters.
Bourbon is unique because of its basic tastes it gets from charred oak barrels by accident by Elijah Craig like the auto industry automakers have refined their basic products into a luxury one day another quantum leap will come in the industry through some kind of mistake or fluke like with all inventions it just comes to someone in a dream or oops But diligent people as the little engine who thought he could most generally improve on their craft and that’s the wonder of where we are today when I drink sip of bourbon it unleashes all the tastes of grains sugars the sunshine and earths rich elements that turned a small acorn into a great white oak tree to the water rich in limestone and nitrogen from lightning filled rain drops bourbons are filled with all of these wonderful things the nectar of the universe
Bourbon is a whiskey but a a whiskey is not a bourbon, and that is the only distinction. Whiskey as everyone knows was invented in Ireland right? Wrong. Probably got to give that to the Italians who taught Irish missionaries about grappa. So we Americans invented nothing in regards to whiskey but I think we took something good and made it to some degree better.
Well nobody can say it definitely but the two main choices I think are the long slow process of taking whiskey in barrels slowly down the Mississippi to market in New Orleans. The trip causing swaying and swashing around made the spirit gain much more contact with the wood producing a better color and smoothness to the spirit. Once in New Orleans customers called it bourbon the area in which it came from. Another less likely situation was the customer called it bourbon based on a billing statement glued to a barrel. Spirits being a currency in those days coupled with American distaste for taxes an intentional paper trail left for the tax man seems less likely to me. So whiskey is not bourbon but bourbon is whiskey and folks in Lynchburg been a bit upset ever since.
The middle man that sources barrels of bourbon for Non Distiller Producers. As a consumer I would just as soon stick with the distillers offering their own better priced products such as Jim Beam, Heaven Hill, Wild Turkey, etc.
Hopefully, consumer prices will continue to level out as the inevitable evolution occurs. Have to keep pricing viable for all entities involved. We have a common outcome we all desire... GREAT BOURBON! Keep the conversation going!
That first sentence is incomplete, doesn't sound right at all
Great video, learned a lot and learned of a couple different manufacturers as well.
I think it would be awesome if they had a separate category where they could age Bourbon in Scotch Barrels. Imagine the complexities that would evolve. I realize they couldn’t be called “Bourbon” but sign me up, since I love both.
Let's talk more about this! Would love to know your perspective...
@@brindiamogroup I think part of the problem lies in that Scotch is aged in Oak or Bourbon barrels, but Bourbon barrels can’t be aged in “Scotch” Barrels because then it wouldn’t be “Bourbon” by definition. American Single Malts can age their whiskies to their own liking, but I’m not sure what the rules are on this, it’s a new category with new rules and maybe you can enlighten me? I’d love to hear some thoughts in response.
@@Longenecker1776 The rules for American Single Malt (ASM) are continuing to evolve. At present, the Alcohol and Tobacco Tax and Trade Bureau (TTB) defines American single malt whisky as: made from 100% malted barley; distilled entirely at one U.S. distillery, mashed, distilled, and aged in the United States; distilled to 160 proof (80% abv) or less; and matured in oak casks that hold no more than 700 liters.
@@brindiamogroup Thanks for your time..
Bourbon is unique because of its basic tastes it gets from charred oak barrels by accident by Elijah Craig like the auto industry automakers have refined their basic products into a luxury one day another quantum leap will come in the industry through some kind of mistake or fluke like with all inventions it just comes to someone in a dream or oops But diligent people as the little engine who thought he could most generally improve on their craft and that’s the wonder of where we are today when I drink sip of bourbon it unleashes all the tastes of grains sugars the sunshine and earths rich elements that turned a small acorn into a great white oak tree to the water rich in limestone and nitrogen from lightning filled rain drops bourbons are filled with all of these wonderful things the nectar of the universe
Love it - nectar of the universe!
I’m the next bourbon guy Makers Mark my words
The bourbon industry will make you a millionaire but only if your a billionaire….
Times are a changin!
Love Wheated Bourbon
I am curious why you decided on 85 proof
We don’t actually choose the mash bills, our clients do!
Interesting...
Bourbon is a whiskey but a a whiskey is not a bourbon, and that is the only distinction. Whiskey as everyone knows was invented in Ireland right? Wrong. Probably got to give that to the Italians who taught Irish missionaries about grappa. So we Americans invented nothing in regards to whiskey but I think we took something good and made it to some degree better.
Yes!! And bourbon is uniquely American. Cheers!
@@brindiamogroup 🥂 know why?
@@ronaldvoigt6761 Always open to learning more!
Well nobody can say it definitely but the two main choices I think are the long slow process of taking whiskey in barrels slowly down the Mississippi to market in New Orleans. The trip causing swaying and swashing around made the spirit gain much more contact with the wood producing a better color and smoothness to the spirit. Once in New Orleans customers called it bourbon the area in which it came from. Another less likely situation was the customer called it bourbon based on a billing statement glued to a barrel. Spirits being a currency in those days coupled with American distaste for taxes an intentional paper trail left for the tax man seems less likely to me. So whiskey is not bourbon but bourbon is whiskey and folks in Lynchburg been a bit upset ever since.
@@ronaldvoigt6761 More knowledge! Thanks for sharing!
This was very interesting. Thank you
Thank you. It's a fun and challenging industry!
Very interesting!
Thanks for weighing in!
Good video
Thanks! More to come. Appreciate you taking the time to check it out.
Some call the three-tier system clandestine and impenetrable...
The rest of us call it a scam and pure horse puckey.
This “documentary“ could’ve been distilled down to three minutes. Way too long.
It’s also available on our channel as smaller clips that we compiled into the full documentary. Cheers!
So this about bourbon or Jeff lol sheesh..
Of course the US makes it difficult to do anything.
Definitely a lot of regulations in this industry!
Skip bourbon unless you like sweet I drink rye or scotch
Skip it? Cmon
Room for all in the market!
@@sn1000k ^^ Agree - markets and palates love options.
Plenty of sweet ryes and scotches pal.