"Wasting time is essential for creativity" says Co-founder of Wired, Kevin Kelly | Firestarters

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  • Опубліковано 8 чер 2024
  • Why is optimism and letting go of what we know so important when considering technology futures? How can we challenge unexamined assumptions to come up with new ideas? In this wide-ranging, insight-packed episode, Kevin Kelly talks about the role of imagination in understanding the future, why we should focus on enabling technologies, how to make creativity a habit, and the importance of lifelong learning, curiosity and making new mistakes.
    Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing, and innovation communities, focusing on the areas of challenge and opportunity in the industry.
    Firestarters is commissioned by Think with Google. Our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. On this channel, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along.
    Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: goo.gle/firestarterspod
    00:00: Introduction
    01:35: Radical optimism
    03:46: The power of imagination
    08:30: Thinking imaginatively about our future
    11:55: Understanding underlying forces
    15:25: Enabling technologies
    18:15: Recognising keystone inventions
    20:35: Being a lifelong learner
    29:55: Prototyping your life
    35:50: Staying interested

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