How To Use Scarcity The RIGHT Way (And Sell More)
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- Опубліковано 4 гру 2023
- Just one small tweak to your website can lead to a 40% increase in new clients.
It’s all about scarcity. And in this video, I’m talking to Dr. Mindy Weinstein, who literally wrote the book on Scarcity.
It’s more than just a marketing hack or random concept. It’s like a cheat code for your business, backed by hard data, making your audience want your services more AND making decisions faster.
Grab your copy of Scarcity here: amzn.to/3R6GYHE
Check out Dr. Mindy Weinstein here: / @mindydweinstein
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
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Learn more about my complete client generating system that's proven to double or triple your leads here → wesmcdowell.com/training/
Trying to access the class, but not getting any link or email .... :(
Really great content Wes
I love how you always add the references and data when you share your content
thanks for watching! 👏
Wes where do you get your animations, animations etc from? Artlist, motionarray, envato? Where 🤔
I literally only grow enough flowers to make 4 large bouquets a day. I really NEED to enforce a limit on my shop page, however, 4 large also means 8 small or 5 medium. OHHHH. This week, I just had to increase all my prices, so as not to be the cheapest in my area - that means I could put a sale on my most popular bouquet for limited people per day, and it's just my old pricing, so is not hard on me. Oh, thank you!
La, this comment shows my penny drop, while I kept listening.
thanks for watching & good luck with your biz! 💐💐
Hello Wes! Just watched your earlier video (Why is this the Perfect Homepage)... I'm wondering if that page could be used as a landing / opt-in page, or if a lander would (for example) just be a shorter version of the "home page" you showed. I ask here because I'm also going to incorporate this (limited) technique on the page. Thanks!
Hey Bill! The homepage I went over could certainly be a lander, but I think the landing page format is stronger for the purpose of a true landing page. It kinda just depends on what the offer is.
@WesMcDowellInc Thanks for getting back to me. Always good to hear directly from the expert. Digging into your landing page video now. 😀
Thank you!
You bet!
This only works for b2c, any ideas. For b2b businesses?
Why do you say that? There isn't built in scarcity for B2B services?
Yes, I legit don't work with direct competitors of my clients. If someone signs, everyone else is blocked.
@@garyglenross2995 I am intrigued - how much extra do you charge for excluding potentially a lot of additional clients?
I'm B2B and do this all the time. I stay small on purpose, I'm not looking to grow, so I only have so much time to help and my clients know it.
Great informative video. Thank you! My offer is based on "supply related". I work with certain types of dog owner who are really in need of my help and are committed to working with me on their goals. I am selecting the clients who want to work with me rather than working with everybody. I do that by having a video call with them to see if they are qualified to join my program. This way, I get the clients that I want and my clients get the full attention of me.
Thanks for sharing! Sounds like a great idea Saro 🐕
Yep.
Nothing more irritates me than a superficial scarcity to drive sales
Is it superficial when you only have so many openings?
Congratulations. You’re in the 17%. You do you.
Busyness breeds more busyness. Period. Real vs. superficial…IDK. But being truly booked up snowballs