Guys like Adam Ivy: *ten minutes of fluff to promote his course at the end of the video every time* Andrew: Value, actionable strategies, full transparency of his own campaigns and his results
ah man, for real Andrew is the truth. And I don't even think that Adam is bad at all.. i've gotten a lot of value from him. i guess if we have to compare though... yeah, Andrew is like WOW amazing at how much value he provides without too many pitches (so far I've probably watched like 20 of his videos, and only NOTICED it like 1 or 2x... it may have been more, but I was too busy soaking up knowledge and being grateful to negatively notice any sales pitches). To me, Andrew has joined the ranks of Gary Vee and Rick Barker in people who I feel are real, give it to you straight, and aren't pushing something to buy in your face all the time. BRavo!
Thanks Andrew! Your content provides an insane amount of value; I've setted my first Facebook ad ever 4 days ago and the conversions are doing great already (especially money wise). Cheers buddy!
Bro I’ve been out here making in depth edits for ads getting 40 cent conversions meanwhile Andrew puts a picture and a logo and gets 9 CENT CONVERSIONS! IM GOING TO CHANGE MY ADS RIGHT TF NOW
Yes, that really helps. Thank you so much Andrew!!! I love how open and detailed you talk about this stuff. Of course not every songs is performing the same and it shows that you have a strong personality when you talk about this open as well. And this is probably also the reason why you are doing overall so well. Your music is amazing and your marketing skill as well. Keep crushing it!!
Thanks for the great info, I can tell you've taken some courses I've also taken, spent tons of time and offering even better info for people in easier to access ways! you rock dude
Glad you like it! And yeah i've taken a LOT of courses, almost every one I could find in the past couple years haha. Some specific to music marketing and others marketing in general.
Dude, so incredibly detailed and helpful. I booked a meeting with you next week, this has definitely given me some things to work on before our chat! Have a great weekend Andrew 🍻
Thank you so much for this video Andrew! Love your content! I was wondering, how often do you usually turn ad sets on and off? I don't wand my ad to re-enter the learning phase or just get thrown off by an influx of new information
I tried ads 7 times with many settings and I found that the country you target and the gender and age, are the biggest drivers into the cost. If I never target the United States, and i focus on ages 18-35, mostly women, the ads are A LOT cheaper but I’m a composer (I never speak in my music) so I can get away with any country since my organic audience is all around the world. This would be difficult on rapper and singers. But I just wanted to share my observations. The United States and UK are a lot more expensive to target.
Yup, this is one of the main reasons Im going to focus strictly on Latin Music from this point forward as its ultra dirt cheap to market to Latin countries. It doesnt necessarily pay back immediately but latinos are concert goers and loyal as heck which can help build free momentum back here in USA, UK etc
No this works well for rappers and singers as well. I'm doing this exact same strategy myself. I'm targeting Asian and African countries and I make American R&B. It's very cheap and very effective. I wouldn't hesitate to kick off my first tour in those areas if I had to.
Imma rapper. And I get a lot of streams from Brazil. Mexico. Argentina. South Africa. Spain. And Japan. And I’m only spending like 8-10 cents per landing page view. And hit 1k streams weekly in 2 weeks. And still rising. Also a 90% save rate. It’s all about if u have a good quality song at the end of the day. And u target the correct audience that enjoys your genre of music
It varies. A good rule of thumb is after the ad set has spent $5 at least. But over time you gain an intuition for when to turn stuff off and you can guess ahead of time. However another factor is the number of days, since real humans don't use social media the same every day due to life so performance can vary day to day as well.
@@AndrewSouthworth alright cool! I have been running my first ever conversations campaign for 3 days now and last time I checked I had only around 35 view content results by a cost of 1 dollar and 40 cents for each.. 🤯. Is there a easy way to check some sort of relevance statics (engagement Positive or negative) to see if my audience is wrong or if it is the video that needs to be looked over?
@@ayMillmusic We've been turning ours off as soon as they get over $1 for one result (even after just a day or two).... it's unlikely to ever get down below $.20 at that rate... you will waste a lot of money if you wait 7 days. You want to keep testing ads and audiences. Also, look at the breakdowns of ages and countries... find countries that are cheaper while you're testing so you don't waste a lot of money and leave out US, Uk, etc at first. BTW, you can run a video views campaign and get 95% video views for less than a penny a result (not the US, though), then retarget them with your conversion campaign. He mentions doing this in another video. You may even get people who will just find you on Spotify from the video views campaign without clicking a link. Just target IG stories with this and you can get IG followers, too, for really cheap.
Hi Andrew, Thanks again for the Extremely Helpful Content!!! I am just creating my first LAL audience. In my version of Facebook I am able to put as many countries as I'd like in the initial create form. Should I put All Spotify countries like I do with my regular Ad campaigns? I notice that many of your LAL audiences are just the U.S. or a few countries. I am hoping to launch this campaign this Friday with my new single so clarification would be very much appreciated! (btw, I have typed in 18 countries so far and the reach at 1% LAL is at 12 million people already) Thanks so Much Man and if there is anything I can do for You let me know!
Hey Andrew nice vids. I haven’t ran ig ads for 6 months. I used run story ads to my music video on UA-cam which in turn ppl would still follow me id get about 40 followers a day. CPC now has gone up from 0.06 > 0.11... far few followers too. Tried lookalike audiences etc but need to test more. I’ve never promote just a photo post before or anything in-app for that matter (just story ads to my UA-cam music vid? Any advice or do u have a vid on how to JUST get followers to ur ig not streams. Thx!!!
Well it looks like when I tried to save/create my LAL with multiple countries it actually wouldn't allow it so I will do one country at a time, prob only do U.S. / Canada/ Brazil and maybe United Kingdom (I am Canadian) I guess ignore my previous question unless you have additional food for thought - Thanks!
Hey Andrew I launched the song on 7th Aug and Today its 7 days now but In ur campaigns the song gets a push from release radar on the 7th day but mine didnt and i even tracked the save rate which was 50%,then 67%,then 82%,then on 13th it was 87% and on 14th its 83% but still no spikes and no release radars yet and the song is performing so well too ! So whats wrong ? 😔 And on 15th its now 89% save rate!
Theirs always a bit of variability between songs depending on hidden factors like how Spotify counts skip rates, your audience size, and other behind the scenes metrics. Perhaps the volume wasn't high enough for your audience size, or perhaps the style of music has a different barrier to entry, or maybe you'll get added next week. Its hard to know for sure without seeing all the data, and even then I might not know the answer. I've had this happen before too, and then the week or 2 after the song eventually gets a release radar spike. Other times the release radar spike is very small compared to other releases. You have to take comfort in knowing you're still building your audience even without the algorithmic spike, be patient in waiting another week to see if it happens then, and then try to interpret the data so that you can do even better with your next song.
Hi Andrew. I’ve run campaigns through toneden and by myself in ads manager. When creating the custom audience how do you include the pixel event from the toneden campaign? It’s different to the viewcontent from the smart link. Cheers!
Hey Andrew, thanks so much for this super helpful video! I just hit 1000 conversions on my first ad campaign and wanted to create a lookalike audience now. Unfortunately Facebook tells me the custom audience is to small for creating a lookalike audience from it. Any advice what I can do? Right now I'm at 33ct per conversion and I'd love to reduce that cost... Thanks in advance!
Hello Andrew! I'm making an expensive campaign for my possibilities, and the first days my cost per conversion was around 2 dollars, is this normal? or am i doing something really wrong? I have a campaign with 3 ad sets and 4 ads per ad set. I started with 10 dollars a day. Help me please! Your content is amazing!
Hey Andrew, thank you for your awesome content! Can you please tell what to do in case a personal ad account gets disabled by Facebook in between a running campaign. It happened to me recently while advertising one of my recent Spotify releases with Facebook and I'm not sure why as I followed all the steps as mentioned in your videos.
Thanks so much for more info! Im trying to build a master plan of attack for my first attempt at ads. Im wondering how much you spend on each ad per day, for how many days in order to determine if its good or not? If i dont have hundreds of dollars to test with for each new song, should I not over complicate things with targeting and testing? Or is there still use in all this testing with a low budget of perhaps 50-100 dollars?
I am certainly no expert, but if you have 50-100 it sounds like that would be enough. Lets say the 100 dollar example. Usually it is better to put your money mostly up front instead of spread out, because it will trigger Spotify's algorithm. So Id say maybe start with 15 dollars a day (three ad sets or so running $5 a day a piece) then decrease it to a lower budget when you approach the following Friday, and hopefully you get on discover weekly and release radar, which is where you will hopefully make your money back. Again, not a pro by any means, but that's what id recommend. lmk how it goes!
@@AndrewSouthworth thank you goin to buy it .. was using tonden but jus not satisfy with it.. i'v been watchin your videos and seen you get more results with the methods you use... also wish you can do a video on how to promote youtube music videos from Facebook
Quick question do you have to pitch your sonv in order to make it to release radar? If i do fb promotion on a song that wasn't pitched am I wasting my money??
Hey Andrew, Love the content and great work, it's helped me a lot so thank you. I'm running a FB ad conversion campaign for our record labels Spotify playlist using Toneden. I've set a bunch of audiences from video views/ engagement and built the lookalike's from them and am running 4 ad sets with those in addition to some high income and mid-income (with a budget spent limit) directed Spotify/EDM audiences and set the campaign to lowest cost. However, upon reviewing my ad sets I noticed it is prioritizing a video views audience with a conversion cost of $0.41 over an engagement LAL audience with a conversion cost of $0.14 even with the lowest cost enabled, and when I tried to close the other ad sets to negate this it warned me that over time this should work out, is this all normal or have a borked it somehow? Also what's the delay on getting metrics back through Spotify for artists? apologies if this is another video feel free just to redirect. Thanks in advance for any assitance and thanks again for the great content! Stonx
Yep Julia is right. The minimum is $1/ad set. I typically recommend not going lower than $5 when starting your campaigns, but after they optimize you can go as low as you want as long as you don't break that $1/ad set rule.
Hey Andrew I've seen in a few videos you have mentioned areas such as India as countries to avoid due to click farms etc. Was it specifically India, or just any "Developing" country. I had my ad running in Canada US and UK for a while and $250 in im at about $.20 CAD. Not bad considering the save rate follow rate and rest of album streams. I recently put in Mexico and Brazil as they have high hip hop listening rates and my results like instantly dropped like crazy, day 1.5 and I'm at like 6 cents a conversion. It seems like my engagement on the ad has went up as well in terms of likes an comments, so there's definitely real people. But I dont wana screw my self over either lol. In your opinion is this a win, or is this low cost something to be weary of - my goal being having dedicated listener fan base and eventually sell merch etc
Hey Andy, great video as always, quick question. What do you make of the idea of targeting ads based on potential touring cities? Lets say you know your lane eg UK indie-pop band, you sound similar to popular UK indie-pop bands and you know the typical touring circuits for such bands in the UK & Ireland. Would you recommend running long term conversion ads specifically targeting these areas or are there any obvious major downsides to doing this?
I'm seeing comments about using UA-cam ads instead as they are cheaper etc. What I think would be great is if you made a video on UA-cam ads vs Facebook ads for music and why you tend to lean more to Facebook ads vice versa. I think that could help a lot.
I've been meaning to get a tutorial on UA-cam ads, just haven't gotten around to it. In general UA-cam and Google Ads are more expensive, slower to start, harder to setup, and harder to track results in my experience. For example it takes 2-3 days to get a UA-cam / Google ad approved and start seeing results, whereas FB ads take a couple hours and your data is basically live. I'm still going to make the video because I haven't played with YT / Google ads in a while, and back when I was using them I didn't know as much as I do now so maybe i'd get better results.
Hey Andrew, do you think it could be possible that some genres of music are too niche for Facebook ads? Hip hop, in particular, I feel like is lacking greatly in the list of Facebook's interests. It seems like Facebook is only aware of like 50 rap artists in the entire world. It's really annoying that you can't target any FB page as an interest. For instance, there is a $uicideboy$ page on FB with 700k+ likes, yet you can't target them. Forsome reason, nothing pops up when you try to put them into interests. Same goes for like 90% of the artists I'm similar to and that work well for me on Google Ads. Lowest I've been able to get my conversions down to is $1.00 per. Lol.
Some genres are harder than others for sure, but in general i've found hip-hop to be one of the cheapest in cost/conversion. Obviously it depends what sub-genre you're in, but even something like emo-rap i've gotten great results with. Sometimes you have to widen your scope, like targeting Post Malone for emo-rap music isn't the most accurate but a lot of those people will be into it. Or just targeting hip-hop in general and seeing what happens. Illenium would be my best artist to target for some of my songs, and he's HUGE but not available on FB ads as a target so I have to work around it. I haven't come across anything thats too niche to get at least mediocre results, but i'm sure there are some sub-genres that are harder. One example I give is for my metal-dubstep hybrid project, there is essentially no 100% perfect artists to target since its so niche, so I combined metal projects and dubstep projects and made it work super well - ended up being one of my cheapest cost per conversion campaigns.
Hey I'm not Andrew but I've encountered the same type of difficulties and what I've been doing instead of targeting people who are fans of one artist, I'll target people who like the media/platform the artists are on. For example if I want to target fans of Lana Del Rey, I'll target people who like the festivals she's performed at, the magazines that speak about her, the brands that might have worked with her, the radios that play her songs, along with her music genre. And the results have been great so far. Hope it helps !
@@jaefiend Another potential way around this is using tonedens spotify growth playbook which allows you to target spotify users that can't be reached for whatever reason through facebook ads
Hi Andrew id like to know when you are showing the Spotify streams how many of them results would you receive without ads, you must have a natural audience by now so you generally hit 300-400 streams everyday for the first few days. Its kinda hard to tell which streams are a result of the ads compared to youre natural self promo.
Theirs no way to truly know unless I dropped a song and did nothing to promote it, which I would never do haha. When I use the same ads for an artist with less than 100 followers I still get these types of results. So even though I have some level of fan base that checks out my music when it comes out without needing to see an ad, i'd still guess most of the results are from the ads since I only have about 2400 followers.
In ToneDen they use the 'ViewContent' conversion event as their way to track clicks on the landing page, while 'landing page view' tracks the actual page views.
Hey Andrew, how would you personally do testing if you only had a budget of say $2-4 dollars a day? I know it's small and possibly not worth it but just curious. I'm unsure if I should be testing different creatives first or different audiences first. I figured with a budget like this I'd take it one piece at a time Thanks!
That's actually the best way to test because you won't waste a lot of money. What we did is start with a video views campaign for $1 per day targeting only the US and Instagram stories until we got one hundred 95% video views (it takes a few days to optimize), then you can add more countries to make the cost per result cheaper and let the campaign keep running. Then you create a custom audience built on the 95% video views. Then create a look-alike audience based on the custom audience but expand it to more countries or almost the whole world (except India). Next, create the conversion campaign with a $3 per day budget with one adset retargeting the custom audience, the second adset would be the look-alike audience, and the third adset you can just experiment and try different things. What we noticed is that if you raise your budget, the cost per result can go up, so you should test, test, test with a low budget and shoot for the $.20 and under cost per result. If you do all this well before your release date with a pre-save campaign, you should be very optimized by release day to get really cheap traffic. Then you want to bump it up to $10 or more for release day and a few days after. Another tip is to DM any new IG followers during the campaign and encourage them to follow you on Spotify and send them a link to your pre-save campaign directly. You can DM them on release day, too. With a small budget, you may actually get more streams and follows from your DMs, but it doesn't matter where you get them. We had one person stream a track all day and get 200 streams in one day.
Andrew, I heard that a huge part of the spotify algorithm is based on how well the song performs within the first 24 hours. Have you ever tried just using your entire budget for the 1st day? I understand you're probably not gonna be able to optimize it, but maybe the difference it makes with the spotify algorithm would be worth it?
I do front-load my campaigns to spend more in the first 3 days, and 1st week. I did work with an artist to test out doing a HUGE 1st day budget, and it didn't seem to be a good idea - no noticeable difference in performance except higher average ad costs due to less optimization.
@@AndrewSouthworth Hey Andrew tysm for these vids! I came here cause a friend recommended me to check you out:) can you pls tell me how long do you let FB work do its job on the campaign before you start to tweak the adsets and ads?🙏
India is the worst market. As an Indian artist I don't market to India ever. Indian, Bangladesh, Pakistan etc all countries where the quality of the audience is TERRIBLE for advertising.
Yeah thats the only Spotify country I exclude haha. Sometimes I add it back in (like you saw in this video) but its always as a separate ad set that I can control and constrain the budget if need be. Ironically its not even the cheapest country to advertise to. Brazil tends to dominate my ads to the point where sometimes I have to split them off into their own ad set to control it.
Completely disagree about India. The ad conversions may not have been the best but the number of real fans I got through my music was phenomenal. Make sure you narrow it down with language too!
Hey, Andrew! What about bringing 1st-world countries fans into your ecosystem? This campaign drives cheap conversions to cost effectively trigger Spotify algorythm, yes, but do we want unable to support financially people only? Or does this campaign have some other purpose?
The United States is still typically in the top 7 or 8 countries in terms of results, and sometimes they're higher. So even though we're targeting every Spotify country you still get a lot of 1st world countries.
When you say "retarget" everyone who has ever viewed content, it is makes me make a new Ad Set for every Lookalike Audience for each country. When I try to do it your it says, "Please choose a source that includes at least 100 people in the same country" i.e. after I create a custom audience and create a lookalike for everyone (all locations): "Please choose a source that includes at least 100 people in the same country". I have thousands of viewcontent across multiple countries, so that makes no sense. How can I create a LAL audience for people from every country who viewed content so I can have it in one ad set? Because having a LAL ad set for every country will end up costing more. Thanks
Yes, we ran into the same problem. Here's how you solve it cheaply: Set up a new video view campaign for your song with a budget of $1 per day. Then select only one country (Brazil if you want it fast, USA if you want it slow). Once you have 100 people in the country you chose that have viewed your ad 95%, you can create a custom audience with the video views from this ad PLUS all of the other videos you want to retarget as well, then create your look-alike audience. Another tip: once you hit 100 95% views in one country, add more countries and let the video view campaign continue to run. This will continue to feed the look-alike audience and the custom audience. You will need separate adsets for the custom retarget audience and the look-alike audience. Turn the countries off for retargeting the custom audience in the adset, but select all of the countries you want to target for the look-alike audience in that adset. You don't need to create a look-alike audience at all if you only want to retarget the custom audience.
Would like to hear your opinion on playlisting and targeting the locations where you're getting the most streams with facebook ads. I believe it could be possible to find your Spotify listeners outside of Spotify if you target them with ads. You could possibly build a closer relationship with them. What do you think about this?
Guys like Adam Ivy: *ten minutes of fluff to promote his course at the end of the video every time*
Andrew: Value, actionable strategies, full transparency of his own campaigns and his results
That's why we subscribe!
ah man, for real Andrew is the truth. And I don't even think that Adam is bad at all.. i've gotten a lot of value from him. i guess if we have to compare though... yeah, Andrew is like WOW amazing at how much value he provides without too many pitches (so far I've probably watched like 20 of his videos, and only NOTICED it like 1 or 2x... it may have been more, but I was too busy soaking up knowledge and being grateful to negatively notice any sales pitches). To me, Andrew has joined the ranks of Gary Vee and Rick Barker in people who I feel are real, give it to you straight, and aren't pushing something to buy in your face all the time. BRavo!
THANK YOU SOMEONE FINALLY SAID IT!!!!!!!
Yu ft
Dude, I love your videos. I always learn something new, no matter how much I think I already know! 😎
Thanks dude i appreciate that! Congrats on shooting up to 3k subscribers so fast
Andrew Southworth thanks buddy!
All your videos are solid boss fr
Thanks dude!
You are incredible, brother
Thanks Luke I appreciate that!
Thanks Andrew! Your content provides an insane amount of value; I've setted my first Facebook ad ever 4 days ago and the conversions are doing great already (especially money wise). Cheers buddy!
Bro I’ve been out here making in depth edits for ads getting 40 cent conversions meanwhile Andrew puts a picture and a logo and gets 9 CENT CONVERSIONS! IM GOING TO CHANGE MY ADS RIGHT TF NOW
Thank you Andrew
Yes, that really helps. Thank you so much Andrew!!! I love how open and detailed you talk about this stuff. Of course not every songs is performing the same and it shows that you have a strong personality when you talk about this open as well. And this is probably also the reason why you are doing overall so well. Your music is amazing and your marketing skill as well. Keep crushing it!!
Thanks for the great info, I can tell you've taken some courses I've also taken, spent tons of time and offering even better info for people in easier to access ways! you rock dude
Glad you like it! And yeah i've taken a LOT of courses, almost every one I could find in the past couple years haha. Some specific to music marketing and others marketing in general.
Dude, so incredibly detailed and helpful. I booked a meeting with you next week, this has definitely given me some things to work on before our chat! Have a great weekend Andrew 🍻
Thank you so much for this video Andrew! Love your content! I was wondering, how often do you usually turn ad sets on and off? I don't wand my ad to re-enter the learning phase or just get thrown off by an influx of new information
I tried ads 7 times with many settings and I found that the country you target and the gender and age, are the biggest drivers into the cost. If I never target the United States, and i focus on ages 18-35, mostly women, the ads are A LOT cheaper but I’m a composer (I never speak in my music) so I can get away with any country since my organic audience is all around the world. This would be difficult on rapper and singers. But I just wanted to share my observations. The United States and UK are a lot more expensive to target.
Yup, this is one of the main reasons Im going to focus strictly on Latin Music from this point forward as its ultra dirt cheap to market to Latin countries. It doesnt necessarily pay back immediately but latinos are concert goers and loyal as heck which can help build free momentum back here in USA, UK etc
No this works well for rappers and singers as well. I'm doing this exact same strategy myself. I'm targeting Asian and African countries and I make American R&B. It's very cheap and very effective. I wouldn't hesitate to kick off my first tour in those areas if I had to.
LANCE VANCE Smart thinking. Also Views and likes from foreigners are just as valuable and will boost your reach here in USA
@@djnaydee Yes sir. That's very true!
Imma rapper. And I get a lot of streams from Brazil. Mexico. Argentina. South Africa. Spain. And Japan. And I’m only spending like 8-10 cents per landing page view. And hit 1k streams weekly in 2 weeks. And still rising. Also a 90% save rate. It’s all about if u have a good quality song at the end of the day. And u target the correct audience that enjoys your genre of music
Got my ads up and running. Thank you Andrew for real. I think this info is gunna change my life
Another great video Andrew, thanks
People like this do the industry service to help musicians shine through. Thank you so much for all your honest output. SERIOUSLY! :)
Thanks for sharing Andrew! How long are you running an ad or and ad set until you decide it's not "good" enough?
It varies. A good rule of thumb is after the ad set has spent $5 at least. But over time you gain an intuition for when to turn stuff off and you can guess ahead of time. However another factor is the number of days, since real humans don't use social media the same every day due to life so performance can vary day to day as well.
@@AndrewSouthworth alright cool! I have been running my first ever conversations campaign for 3 days now and last time I checked I had only around 35 view content results by a cost of 1 dollar and 40 cents for each.. 🤯. Is there a easy way to check some sort of relevance statics (engagement Positive or negative) to see if my audience is wrong or if it is the video that needs to be looked over?
@@ayMillmusic I think Facebook requires 5 or 7 days at least to give accurate data
@@shobino ok cool
@@ayMillmusic We've been turning ours off as soon as they get over $1 for one result (even after just a day or two).... it's unlikely to ever get down below $.20 at that rate... you will waste a lot of money if you wait 7 days. You want to keep testing ads and audiences. Also, look at the breakdowns of ages and countries... find countries that are cheaper while you're testing so you don't waste a lot of money and leave out US, Uk, etc at first.
BTW, you can run a video views campaign and get 95% video views for less than a penny a result (not the US, though), then retarget them with your conversion campaign. He mentions doing this in another video. You may even get people who will just find you on Spotify from the video views campaign without clicking a link. Just target IG stories with this and you can get IG followers, too, for really cheap.
Very informative. This is great content!
Hi Andrew, Thanks again for the Extremely Helpful Content!!! I am just creating my first LAL audience. In my version of Facebook I am able to put as many countries as I'd like in the initial create form. Should I put All Spotify countries like I do with my regular Ad campaigns? I notice that many of your LAL audiences are just the U.S. or a few countries. I am hoping to launch this campaign this Friday with my new single so clarification would be very much appreciated! (btw, I have typed in 18 countries so far and the reach at 1% LAL is at 12 million people already) Thanks so Much Man and if there is anything I can do for You let me know!
Hey Andrew nice vids. I haven’t ran ig ads for 6 months. I used run story ads to my music video on UA-cam which in turn ppl would still follow me id get about 40 followers a day. CPC now has gone up from 0.06 > 0.11... far few followers too. Tried lookalike audiences etc but need to test more.
I’ve never promote just a photo post before or anything in-app for that matter (just story ads to my UA-cam music vid?
Any advice or do u have a vid on how to JUST get followers to ur ig not streams.
Thx!!!
Well it looks like when I tried to save/create my LAL with multiple countries it actually wouldn't allow it so I will do one country at a time, prob only do U.S. / Canada/ Brazil and maybe United Kingdom (I am Canadian) I guess ignore my previous question unless you have additional food for thought - Thanks!
Hey Andrew I launched the song on 7th Aug and Today its 7 days now but In ur campaigns the song gets a push from release radar on the 7th day but mine didnt and i even tracked the save rate which was 50%,then 67%,then 82%,then on 13th it was 87% and on 14th its 83% but still no spikes and no release radars yet and the song is performing so well too ! So whats wrong ? 😔
And on 15th its now 89% save rate!
Theirs always a bit of variability between songs depending on hidden factors like how Spotify counts skip rates, your audience size, and other behind the scenes metrics. Perhaps the volume wasn't high enough for your audience size, or perhaps the style of music has a different barrier to entry, or maybe you'll get added next week. Its hard to know for sure without seeing all the data, and even then I might not know the answer.
I've had this happen before too, and then the week or 2 after the song eventually gets a release radar spike. Other times the release radar spike is very small compared to other releases. You have to take comfort in knowing you're still building your audience even without the algorithmic spike, be patient in waiting another week to see if it happens then, and then try to interpret the data so that you can do even better with your next song.
Hi Andrew. I’ve run campaigns through toneden and by myself in ads manager. When creating the custom audience how do you include the pixel event from the toneden campaign? It’s different to the viewcontent from the smart link. Cheers!
Hey Andrew, thanks so much for this super helpful video! I just hit 1000 conversions on my first ad campaign and wanted to create a lookalike audience now. Unfortunately Facebook tells me the custom audience is to small for creating a lookalike audience from it. Any advice what I can do? Right now I'm at 33ct per conversion and I'd love to reduce that cost... Thanks in advance!
Hello Andrew! I'm making an expensive campaign for my possibilities, and the first days my cost per conversion was around 2 dollars, is this normal? or am i doing something really wrong? I have a campaign with 3 ad sets and 4 ads per ad set. I started with 10 dollars a day. Help me please! Your content is amazing!
My ad option doesn’t have that much information or that many settings/options.. why is that? Is there something I’m missing?
Hey Andrew, thank you for your awesome content! Can you please tell what to do in case a personal ad account gets disabled by Facebook in between a running campaign. It happened to me recently while advertising one of my recent Spotify releases with Facebook and I'm not sure why as I followed all the steps as mentioned in your videos.
you have to appeal it! should get it back :) hmu if you have any questions on IG @yondacivic - i do what andrew does too for clients
Thanks so much for more info! Im trying to build a master plan of attack for my first attempt at ads. Im wondering how much you spend on each ad per day, for how many days in order to determine if its good or not? If i dont have hundreds of dollars to test with for each new song, should I not over complicate things with targeting and testing? Or is there still use in all this testing with a low budget of perhaps 50-100 dollars?
I currently do $10 a day for a client of mine and it's enough to test
@@yuandawang3535 thanks for the reply! for how many days do you run the test?
I am certainly no expert, but if you have 50-100 it sounds like that would be enough. Lets say the 100 dollar example. Usually it is better to put your money mostly up front instead of spread out, because it will trigger Spotify's algorithm. So Id say maybe start with 15 dollars a day (three ad sets or so running $5 a day a piece) then decrease it to a lower budget when you approach the following Friday, and hopefully you get on discover weekly and release radar, which is where you will hopefully make your money back.
Again, not a pro by any means, but that's what id recommend. lmk how it goes!
is all this info in your course i'm thinkin about buying it today jus want to know if its all up-to-date and everything covered in there
Hey, yeah it’s all in there. Also I’ve still been adding videos to the course when questions come up in the Facebook group.
@@AndrewSouthworth thank you goin to buy it .. was using tonden but jus not satisfy with it.. i'v been watchin your videos and seen you get more results with the methods you use... also wish you can do a video on how to promote youtube music videos from Facebook
@@AndrewSouthworth how long should you run a campaign?
@@AndrewSouthworth Facebook Group? I'd like to join. What's it called?
@@AndrewSouthworth what's the name of the Facebook group?
Quick question do you have to pitch your sonv in order to make it to release radar? If i do fb promotion on a song that wasn't pitched am I wasting my money??
Nope. Your song will be on release radar even if you did not pitch it.
Hey Andrew,
Love the content and great work, it's helped me a lot so thank you.
I'm running a FB ad conversion campaign for our record labels Spotify playlist using Toneden.
I've set a bunch of audiences from video views/ engagement and built the lookalike's from them and am running 4 ad sets with those in addition to some high income and mid-income (with a budget spent limit) directed Spotify/EDM audiences and set the campaign to lowest cost.
However, upon reviewing my ad sets I noticed it is prioritizing a video views audience with a conversion cost of $0.41 over an engagement LAL audience with a conversion cost of $0.14 even with the lowest cost enabled, and when I tried to close the other ad sets to negate this it warned me that over time this should work out, is this all normal or have a borked it somehow?
Also what's the delay on getting metrics back through Spotify for artists? apologies if this is another video feel free just to redirect.
Thanks in advance for any assitance and thanks again for the great content!
Stonx
Hi Andrew, good video as usual! How are getting $3/day when the lower you can do is $5 with conversion ads.
You can go lower! Depends how many ad sets you have.
Yep Julia is right. The minimum is $1/ad set. I typically recommend not going lower than $5 when starting your campaigns, but after they optimize you can go as low as you want as long as you don't break that $1/ad set rule.
Andrew Southworth thanks 🙏🏾 gonna split the ad 3 ways to test.
Hey Andrew I've seen in a few videos you have mentioned areas such as India as countries to avoid due to click farms etc. Was it specifically India, or just any "Developing" country.
I had my ad running in Canada US and UK for a while and $250 in im at about $.20 CAD. Not bad considering the save rate follow rate and rest of album streams.
I recently put in Mexico and Brazil as they have high hip hop listening rates and my results like instantly dropped like crazy, day 1.5 and I'm at like 6 cents a conversion. It seems like my engagement on the ad has went up as well in terms of likes an comments, so there's definitely real people. But I dont wana screw my self over either lol.
In your opinion is this a win, or is this low cost something to be weary of - my goal being having dedicated listener fan base and eventually sell merch etc
Hey Andy, great video as always, quick question. What do you make of the idea of targeting ads based on potential touring cities? Lets say you know your lane eg UK indie-pop band, you sound similar to popular UK indie-pop bands and you know the typical touring circuits for such bands in the UK & Ireland. Would you recommend running long term conversion ads specifically targeting these areas or are there any obvious major downsides to doing this?
I'm seeing comments about using UA-cam ads instead as they are cheaper etc. What I think would be great is if you made a video on UA-cam ads vs Facebook ads for music and why you tend to lean more to Facebook ads vice versa. I think that could help a lot.
I've been meaning to get a tutorial on UA-cam ads, just haven't gotten around to it. In general UA-cam and Google Ads are more expensive, slower to start, harder to setup, and harder to track results in my experience. For example it takes 2-3 days to get a UA-cam / Google ad approved and start seeing results, whereas FB ads take a couple hours and your data is basically live.
I'm still going to make the video because I haven't played with YT / Google ads in a while, and back when I was using them I didn't know as much as I do now so maybe i'd get better results.
Hey Andrew, do you think it could be possible that some genres of music are too niche for Facebook ads? Hip hop, in particular, I feel like is lacking greatly in the list of Facebook's interests. It seems like Facebook is only aware of like 50 rap artists in the entire world. It's really annoying that you can't target any FB page as an interest. For instance, there is a $uicideboy$ page on FB with 700k+ likes, yet you can't target them. Forsome reason, nothing pops up when you try to put them into interests. Same goes for like 90% of the artists I'm similar to and that work well for me on Google Ads. Lowest I've been able to get my conversions down to is $1.00 per. Lol.
Some genres are harder than others for sure, but in general i've found hip-hop to be one of the cheapest in cost/conversion. Obviously it depends what sub-genre you're in, but even something like emo-rap i've gotten great results with.
Sometimes you have to widen your scope, like targeting Post Malone for emo-rap music isn't the most accurate but a lot of those people will be into it. Or just targeting hip-hop in general and seeing what happens.
Illenium would be my best artist to target for some of my songs, and he's HUGE but not available on FB ads as a target so I have to work around it. I haven't come across anything thats too niche to get at least mediocre results, but i'm sure there are some sub-genres that are harder. One example I give is for my metal-dubstep hybrid project, there is essentially no 100% perfect artists to target since its so niche, so I combined metal projects and dubstep projects and made it work super well - ended up being one of my cheapest cost per conversion campaigns.
@@AndrewSouthworth Thanks for the insight and knowledge as always. Will continue to make adjustments!
Hey I'm not Andrew but I've encountered the same type of difficulties and what I've been doing instead of targeting people who are fans of one artist, I'll target people who like the media/platform the artists are on. For example if I want to target fans of Lana Del Rey, I'll target people who like the festivals she's performed at, the magazines that speak about her, the brands that might have worked with her, the radios that play her songs, along with her music genre. And the results have been great so far. Hope it helps !
@@jaefiend Another potential way around this is using tonedens spotify growth playbook which allows you to target spotify users that can't be reached for whatever reason through facebook ads
@@Mrs.Laetitia That's a gem right there. Thanks for the help man.
mine is about $2 per content view
Hi Andrew id like to know when you are showing the Spotify streams how many of them results would you receive without ads, you must have a natural audience by now so you generally hit 300-400 streams everyday for the first few days. Its kinda hard to tell which streams are a result of the ads compared to youre natural self promo.
Theirs no way to truly know unless I dropped a song and did nothing to promote it, which I would never do haha. When I use the same ads for an artist with less than 100 followers I still get these types of results. So even though I have some level of fan base that checks out my music when it comes out without needing to see an ad, i'd still guess most of the results are from the ads since I only have about 2400 followers.
So in the free version of Toneden you can't track clicks but only views? Or did I miss something? Thanks!
In ToneDen they use the 'ViewContent' conversion event as their way to track clicks on the landing page, while 'landing page view' tracks the actual page views.
@@AndrewSouthworth thanks a lot!
YO how were you able to get to make a Canvas?? Do you have to have a certain amount of followers??
Nope its just invite only, I was fortunate to get an invite.
@@AndrewSouthworth Oh dang!! That's kinda cool though lol. Thanks for the info man!!
Hey Andrew, how would you personally do testing if you only had a budget of say $2-4 dollars a day? I know it's small and possibly not worth it but just curious. I'm unsure if I should be testing different creatives first or different audiences first. I figured with a budget like this I'd take it one piece at a time
Thanks!
That's actually the best way to test because you won't waste a lot of money. What we did is start with a video views campaign for $1 per day targeting only the US and Instagram stories until we got one hundred 95% video views (it takes a few days to optimize), then you can add more countries to make the cost per result cheaper and let the campaign keep running.
Then you create a custom audience built on the 95% video views. Then create a look-alike audience based on the custom audience but expand it to more countries or almost the whole world (except India).
Next, create the conversion campaign with a $3 per day budget with one adset retargeting the custom audience, the second adset would be the look-alike audience, and the third adset you can just experiment and try different things. What we noticed is that if you raise your budget, the cost per result can go up, so you should test, test, test with a low budget and shoot for the $.20 and under cost per result. If you do all this well before your release date with a pre-save campaign, you should be very optimized by release day to get really cheap traffic. Then you want to bump it up to $10 or more for release day and a few days after.
Another tip is to DM any new IG followers during the campaign and encourage them to follow you on Spotify and send them a link to your pre-save campaign directly. You can DM them on release day, too. With a small budget, you may actually get more streams and follows from your DMs, but it doesn't matter where you get them. We had one person stream a track all day and get 200 streams in one day.
Andrew, I heard that a huge part of the spotify algorithm is based on how well the song performs within the first 24 hours. Have you ever tried just using your entire budget for the 1st day? I understand you're probably not gonna be able to optimize it, but maybe the difference it makes with the spotify algorithm would be worth it?
I do front-load my campaigns to spend more in the first 3 days, and 1st week. I did work with an artist to test out doing a HUGE 1st day budget, and it didn't seem to be a good idea - no noticeable difference in performance except higher average ad costs due to less optimization.
@@AndrewSouthworth Ok cool. Thank you!
@@AndrewSouthworth @KenYen Music I wondered this as well! thanks for the input!
@@AndrewSouthworth Hey Andrew tysm for these vids! I came here cause a friend recommended me to check you out:) can you pls tell me how long do you let FB work do its job on the campaign before you start to tweak the adsets and ads?🙏
hey could you please do more vocal tutorials on grit rasp and different rock singers? please 💗
India is the worst market. As an Indian artist I don't market to India ever. Indian, Bangladesh, Pakistan etc all countries where the quality of the audience is TERRIBLE for advertising.
Yeah thats the only Spotify country I exclude haha. Sometimes I add it back in (like you saw in this video) but its always as a separate ad set that I can control and constrain the budget if need be.
Ironically its not even the cheapest country to advertise to. Brazil tends to dominate my ads to the point where sometimes I have to split them off into their own ad set to control it.
Click farm ma dude lol
Completely disagree about India. The ad conversions may not have been the best but the number of real fans I got through my music was phenomenal. Make sure you narrow it down with language too!
he says 30 cents is a lot. im getting 5 usd cost per conversion lol....
Hey, Andrew!
What about bringing 1st-world countries fans into your ecosystem?
This campaign drives cheap conversions to cost effectively trigger Spotify algorythm, yes, but do we want unable to support financially people only?
Or does this campaign have some other purpose?
The United States is still typically in the top 7 or 8 countries in terms of results, and sometimes they're higher. So even though we're targeting every Spotify country you still get a lot of 1st world countries.
When you say "retarget" everyone who has ever viewed content, it is makes me make a new Ad Set for every Lookalike Audience for each country. When I try to do it your it says, "Please choose a source that includes at least 100 people in the same country" i.e. after I create a custom audience and create a lookalike for everyone (all locations): "Please choose a source that includes at least 100 people in the same country". I have thousands of viewcontent across multiple countries, so that makes no sense. How can I create a LAL audience for people from every country who viewed content so I can have it in one ad set? Because having a LAL ad set for every country will end up costing more. Thanks
Yes, we ran into the same problem. Here's how you solve it cheaply: Set up a new video view campaign for your song with a budget of $1 per day. Then select only one country (Brazil if you want it fast, USA if you want it slow). Once you have 100 people in the country you chose that have viewed your ad 95%, you can create a custom audience with the video views from this ad PLUS all of the other videos you want to retarget as well, then create your look-alike audience.
Another tip: once you hit 100 95% views in one country, add more countries and let the video view campaign continue to run. This will continue to feed the look-alike audience and the custom audience. You will need separate adsets for the custom retarget audience and the look-alike audience. Turn the countries off for retargeting the custom audience in the adset, but select all of the countries you want to target for the look-alike audience in that adset. You don't need to create a look-alike audience at all if you only want to retarget the custom audience.
Would like to hear your opinion on playlisting and targeting the locations where you're getting the most streams with facebook ads. I believe it could be possible to find your Spotify listeners outside of Spotify if you target them with ads. You could possibly build a closer relationship with them. What do you think about this?
Wow I am learning Facebook Marketing from Samwell Tarly 👌
I'm very confused haha. Who?
Samwell Tarly from Game of Thrones 😜
yessir!!!!!