Myntra Moving to Live-Commerce?

Myntra Moving to Live-Commerce?
Live-Commerce is a way for brands to sell products through live streams on digital platforms.
Myntra has launched a feature called Myntra Studio, which will have short videos created by fashion creators, in order to educate and sell to customers.
This form of selling is very common in countries like China, where companies like Douyin sell billions worth of accessories every year.
In India, Myntra is well placed to transform this space through this new initiative.
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[@siddhant5068]

Naaptol has been doing this for years

[@getbimalonline]

Yes

[@Brodragon2225]

​@@getbimalonlinethey were profitable Also but products were shit

[@rajeshpramanick5557]

Hipi- a short video platform from Zee already has it. Infact even zee5 had this option earlier

[@divyanshkumar5053]

Remember MEESHO started as a video shopping company

[@Phoenix-gd4xw]

What Myntra has launched is quite good. It is more helpful to see the product mostly cloting on an influencer or a fellow customer before buying. It gives you clear idea of how it will look on you when you see it on someone with similar physique rather than a skinny, tall af model.

[@puneetyadav3344]

Amazon is already doing this by tieing up with influencers and doing live stream on their app and they are not just limited to beauty products

[@anzaralim3616]

Naaptol ka naam suna hai kabhi??

[@tamanna4697]

I think if myntra will do it, this concept will pick up. People like me would like seeing someone actually wear the clothes not just photos or short clips of flat belly tall models. Not into makeup so can't say anything about that but grwm videos definitely helps in selecting what kinda clothes you want to buy.

[@vivekbaranwal]

Sugar Cosmetics is doing it since 6 months. Although it is yet to properly implement it. But they have fairly started it.

[@girish5856]

Nykaa is coming up with this method as well.

[@girish5856]

Nykaa coming up with similar idea.

[@7FigExec]

❤❤

[@casualplayer2198]

Trell already tried this and trell behind the competition 💀

[@ashdhuri9494]

Spoiler - Reliance also looking forward to enter short video live commerce... ( I'd done research report for them 😛)

[@MadhuSanduri]

Lamo Naptol started 15 years back 🤣

[@gauravtewari4134]

Trell is already doing that for a while

[@anuragthegreat95]

degpeg is the pioneer in india for this

[@salammuhammed1121]

😮

[@Ashwanth]

Amazon is also doing it

[@madhuchoudhary2693]

Messho akso do this

[@apkaapnabhaiwalagaming7255]

Naaptol has doing this for years 😂

[@Raining_V8]

R.i.p youtubers and tiktokers

[@MrMit007]

Trell is doing since long but no big success yet

[@taskmaster007]

Their interface and strategy sucks

[@shuvrajeetkamila436]

Naaptol online?

[@sarthakkumar8679]

Naptol 🙂

[@ankithnr8551]

Sugar cosmetics is doing it....

[@manvithgbangerra3497]

10 minutes wtff...☠☠☠

[@samparakh]

Myntra is Flipkart plateform

[@VALAR_Morgulis.]

Growing GRWM videos is cringe and shit in indian internet now

[@keepgrowing6076]

Myntra should improve there app there quality it's going down the stairs day by day

[@chirantanroy1323]

Why does every company have to list all of their phones on Flipkart 😢

[@khushh296]

Because flipkart is GUNDA of Indian e-commerce 😂

[@chirantanroy1323]

@@khushh296 Maybe

[@anirbanbiswasabhi]

Do you like China?

[@sanjuketha5940]

Useless