Graham, I first "found" you about 10 years ago and you were "giving away" you best stuff even back then! Because your content was so very good and you were consistently giving away "tips and tricks" it made me hunger for even more ... and I wondered "if this is his free stuff, how much better is his paid stuff?" And I purchased a number of your Recording Revolution products and they made all the difference in the world to me! GBY!
@@GrahamCochrane I coach college basketball. I've spent 3 months building a following by providing free content of basketball breakdowns and plays on Twitter. I post on avg once per day. my following went from 300 to 6,000. So during the time of giving free content I built an email list, then launched a course for $67. It sold so well and I had ppl ask to be affiliates and was able to sale more of my course + add bigger email list... This is ALL from your videos. Before coming across your stuff I had no clue this could be done. Its now time to scale!... I can't thank you enough.
I think this mindset is a game changer. They are paying for access and to go deeper. Love your content. Also love that you do these all in 1 take it seems like with no editing, and with no ads, and it’s your best info. Thanks man.
THISSSS! I just found your content when I was looking for a platform to host my courses on. I've been giving service dog training and general dog training how-to videos away for a few years now so that people who couldn't afford to work with me in person, or weren't located near me could still have quality education. Now I'm ready to build courses and I have built up enough of an audience that I know those courses will have a market, as I've already build up a really solid Patreon following from people who are supporting my work. I run into so many people that think the pie is finite and don't want to give info away for free. I don't understand that mindset at all. When I first started dog training I was so grateful to those people that helped educate me for free when I had no money to pay them. They made me lifelong fans and once I had more disposable income, I was able to buy their products or financially support their creations. It's a long-game. I really appreciated this podcast! Thanks for putting it out! I'll be using your offer code for Kajabi in the next few months.
This podcast is a gold mine. Ending the episode with the biblical principles is a home-run for me. Being financially successful AND selfless AND generous...Graham is truly unique.
Dude what you said about worldview is so important to me. I think you are the only entrepreneur I have heard in this area talk about Christian philosophy and I hear it and I am so grateful❤️if course your content is great but knowing your foundation makes it even better.
Graham- This is so great. I’ve done this in brick and mortar for years! Now I’m ready to take it online. Thank you. “Give and it will be given unto you.” ❤️
The most beautiful thing in the world is purity of heart. Could experience that in every bit of this video. I am a Hindu by birth... but Spiritual by choice . Every religion teaches us these values of care and share . I wish we all live by these values to make this place better to live. So proud of you Graham .. you are truly an inspiration. On a lighter note.. I saw so many of your videos... this is the first video I have seen of you... without you mentioning anything about Kajabi. 😂 After seeing your videos I have sighed up for Kajabi.
Graham, I was literally gonna ask you this question on the next video you posted; lo and behold, this whole episode is an answer to that question! Thank you so much for this valuable content; I will try my best to follow your example!
True, it's smart to give free content. It builds trust and love better than ads. I want to be a movie director but there's a sea of competition. Everyone's selling their movies. No one's gonna buy from a brand new director. They have to know they're getting their money's worth.
Great podcast episode Graham! I 100% believe in this philosophy. I’ve been giving my content away for free for years and I’m now (finally) working on my first real DJ course. My strategy to promote it once it’s done: putting out even more of my best stuff for free! I love the information vs transformation part. That is a great way to explain it 👍🏽👍🏽
Hi Graham. I was honestly wondering very hard about this next step of mine, which is to create a free guide. You answered the questions I wanted answers for. It's not only your free stuff that is a gift... YOU are a gift to us, Graham. THANK YOU!!
I watched this yesterday. I am a Believer and I feel God has been telling me to give my “knowledge away” rather than try to make money from it and understand that the money IS coming so stop holding back. I still feel scared but I’m listening again to ensure I don’t backtrack on this decision.
Thanks, Graham for this perspective. I first found you through an interview with Joe Gilder, then I always thought it was cool how you were telling people to learn to use what they already had. Then, the EPIC episode of Pensado's place, where you were humble in the face of pure jealousy. Loving these videos.
I just stumbled upon your channel for the first time and I’m hooked. This video was a great first impression of who you are and what you do. I got a ton of value out of this video. Thank you. I look forward to watching more of your content. :)
In the last 20 years marketing has been totally flipped on its head. Look at enterprise software, for example. In 2001 you made a multi-million dollar sale that had to be installed in a client's site and the effort was so huge, happy or not, the client was stuck with it for the next 30 years. In 2021, in the SaaS world, a prospect will do a small trial of your software. If they like it, they will maybe ramp up and try it in a district. If that works, they expand to a region and maybe try your upgraded offer. If they don't like you, they move on to try something else. Today, you don't win the big sale up front. Now sales are made over time and built on trust and results. You must re-win your customers again and again and again. Graham, your approach and philosophy are perfect for the 2021 marketplace. Thanks for sharing.
Hey Graham. You should add this video to your Automatic Income Academy. This video is the link and answer to questions around the correlation between courses and content marketing. I've worked through the academy and I think this is a subject that you should include into it. The correlation between free and paid stuff. As always, Thanks for the video. I listened to it while I make some items for my business and got great ideas once again.
Question: « who pays, pays attention » you agree? When one pays, then implement more of what is « freely downloadable and then forgotten » (what do you think of this? If the truly impactful teachers want true change in people around them, shouldn’t they try to maximize the application of what they teach?
Definitely agree that people value what they pay for. 100% But they will never pay you for anything if they haven't gotten a taste of what you offer. Hence the free content.
@@GrahamCochrane OK, let me first thank you for YOUR COMMENT RESPONSE IN LESS THAN 18h!!! (Whaat??? Wow!) then. I gave a free +20 pages ebook with images and tables on a known hurdle in my industry (guitar). I even promoted 200$ the Facebook Post where I was publishing it. NO ONE else in no other pages is offering an in-depth solution like mine (Quite a few superficial solutions). I responded to +200 comments, total post reach went +50.000, total post likes went up +2.000 and I saw this shared +150 times organically. Only, I put it behind an email landing page. Total email gathered was... 150x ( disappointment noises ). The ebook was NOT professionally formatted but I put a lot of pictures and diagrams who explain it all (and I explicitly invited to neglect the story and go use the the pictures only). Why do you think that soooo small email total? Do you mean “giving” by = posting 100% free BUT ALSO without any email gate? PS: is the “how to record great acoustic guitar” you mentioned a REAL product? Still OPEN for sale? Can you send me the link?
This is such a timely encouragement for me to hear right at this moment! Been blessed and learning from you since 2012, Recording Revolution year when I started to explore and love music production! THANK YOU GRAHAM!
Incredible video! It has great insight to fundamental concepts that content creators and online business owners MUST know. I had a completely wrong idea of what a course is until I landed on this video. Really it's more than just content that you're selling in a course, and I just realized that. Thank you so much for this amazing video! Honestly, just wow.
I love your outlook and principles! 👏 I have always given my knowledge away for free, to help people. Now I'm getting started on creating content to put online because I realize that the need is much greater at the moment, than what I can do in just talking to one person at a time and I want to help as many people as I can. 🙏
This was very good. I was trying to figure out all of these topics and it gave me a lot of clarity. Also you read me like a book and you don’t even know me! I have a lot to teach and I’ve been slow rolling it. Now I’m ready to ramp it up. Thanks!
Graham, just for the purpose of balance I would argue that for some, the old adage “everything that is free has no value” is true. I believe that your main selling point is your charisma and sparkling personality. Because of that, giving your audio tips away for free has no down side as it helps build the Graham Cochrane brand. As a UA-cam influencer you can move on to tackle new subjects and open new markets and go with the money. Now for someone who’s focus is very narrow and who knows a lot within a very narrow market ( eg audio engineers and technical experts without online charisma) giving their stuff away is simply removing an opportunity of a sale. Indeed it is devaluing the brand. So I would argue that you are right for many, but for others it could have a very negative effect. If only business wasn’t so complicated. Anyway, you are inspirational so Thankyou and carry on with your awesome FREE content.
Thank you Graham. Indirectly you make me feel more confident to trust the process. and im more realise now that im suppose to focus helping people (value) rather than helping myself only (money)
I was trying to figure out how to leave one of my most important pieces of content out of the lead magnet and launch webinar. Thanks for telling me to instead put it in there!
Oh my God.. I wanted God to help with the free stuff I was giving away.. I did not if I was doing the right thing. I searched UA-cam. God showed you. Thank you so much for your amazing content. Am only half way through. Am already crying knowing that what I felt was right. Thank you so much. You changed my life within half hour. May be someday I ll get to meet you and thank you💗 #manifesting
It took you 7 minutes to get to the point. Next time would it be possible for you to display a time mark where you start talking about what is in the title? Thanks much, awesome stuff!:) Really amazing podcast:)
Great video Graham and thanks. As I'm very new to the course creation world your content was exactly what I needed to hear as it touched with my own core beliefs, but it also reminded me of something that happened to me. I was having a coffee and cake at my favourite cafe, it was a nice sunny day, so I was sitting outside. Anyway along comes a man of the street, greets me, chats for two minutes and as I do when I see him which is at least once a week hand him over two euros. Anyway the owner of the cafe comes out and say's "Did you just give that tramp some money, you know he'll be back for more?" My reply was this, I said I'm a great believer in karma, what you give out you get back a 1000-fold, I said that poor man of the street was worth 2000 euros to me and I said all this with a big smile on my face. The owner replied, " Mark only you could think like that!" So Graham, as you can guess I'm very sure that what you do, comes back to you a 1000-fold too...Mark
Speaking of value, this video is fantastic! Extremely valuable & actionable. As a YT & blog content creator (and paid courses creator), this 100% resonates.
I’m enjoying and appreciating your content.. my only positive constructive criticism of your videos is: please shorten them as they are all so very long
I dont even want to build a course. I just give away all by best stuff and then charge a higher price only for 1 on 1 consulting. Would you think thats a cool way to run a biz long term. Great content by the way!
I had to leave two comments (you got my email and subscribe too ;)) But this was just fantastic content. You put into words what I believe: "People should feel a little guilty that they’ve taken something so valuable from me that they feel like they should have had to exchange something for it. If they don’t feel that way, maybe your content isn’t that good." You want to put out content where people say “I can’t believe she shared this for free?” Okay, back to impacting the world through my service dog education business
Great video Graham..something I’ve actually been stressing about. The only thing is what you were saying about uploading at least a week or even more. However I am launching my channel/web series in a month and I can only upload once a fortnight atm (that’s all I can manage time wise atm). Is that still effective in terms of growing a business and attracting clients
It's POSSIBLE to do every two weeks but only if the content is amazing. Would really love to see you do SOMETHING each week. Even if that means go live every other week.
People don't pay for music anymore, why should anyone pay for music today?! It's all free on UA-cam. There are even people who do not pay for music on principle. Many think the content should be for free. When Beethoven wrote music, he didn't say I have to create more content. Only the capitalist moloch created the word 'content'. HBO has the best writers, even Scorsese for tv episodes, mega actors. Is HBO free? NBA has the best basketball players, UFC the best martial artists. Is the UFC fight pass for free? You get some of it on UA-cam as a sneak. But the good stuff and live events are not free. Some TV is free, but that's why they only make junk reality tv. the music industry targets 14 year olds, and they have no money. “Look have 5 thousand views”, but that's super sad, because someone who sits in front of the PC is not the one who would buy your album or goes out to concerts. It's like a store bragging about their shoplifting. Look how many have listened and stolen my work for free. But music is in the cheap business dumbing down for 14 year olds, and they are wondering that they make no money. Of course, this cheap stuff has to be for free. For something good you have to spend money. When I watch HBO or Formula 1 TV , I am sure that the best drivers in the world are there. When you turn on the radio today, do you have the same feeling? Absolutely not. Mega good products are selling and everyone accepts that they are expensive. especially the music industry is broken. don't sell yourself on Spotify for 0.03 cents. stay in one city, earn fans, play again, earn fans, move to a better venue in the same city, and do it again. And again. working their way up by claiming what they deserved: Fans. build real fans, give them something on patreon, and they're willing to pay for it.
I listened to this episode at the time it came out, and have come back round to it again I’m in a high ticket coaching program I’ve just been advised “tell them what to do but not how to do”.. but God has been challenging me recently to: Luke 6:38 says “Don’t hold back-give freely, and you’ll have plenty poured back into your lap-a good measure, pressed down, shaken together, brimming over. You’ll receive in the same measure you give.” God has been challenging me personally on this very recently, considering they could get it from Google for FREE, from a business perspective, what’s the benefit of not showing them both? Was my question, I’ll not put the response , but watching the SHARING has confirmed what God has already said
Graham, I first "found" you about 10 years ago and you were "giving away" you best stuff even back then! Because your content was so very good and you were consistently giving away "tips and tricks" it made me hunger for even more ... and I wondered "if this is his free stuff, how much better is his paid stuff?" And I purchased a number of your Recording Revolution products and they made all the difference in the world to me! GBY!
Bro!! Your videos have helped me earn $8k over the last 4 months. Craziness!!
Amazing! So proud of you. Fill me in on what you've done to earn that money!
@@GrahamCochrane I coach college basketball. I've spent 3 months building a following by providing free content of basketball breakdowns and plays on Twitter. I post on avg once per day. my following went from 300 to 6,000. So during the time of giving free content I built an email list, then launched a course for $67. It sold so well and I had ppl ask to be affiliates and was able to sale more of my course + add bigger email list... This is ALL from your videos. Before coming across your stuff I had no clue this could be done. Its now time to scale!... I can't thank you enough.
I think this mindset is a game changer. They are paying for access and to go deeper. Love your content. Also love that you do these all in 1 take it seems like with no editing, and with no ads, and it’s your best info. Thanks man.
THISSSS! I just found your content when I was looking for a platform to host my courses on. I've been giving service dog training and general dog training how-to videos away for a few years now so that people who couldn't afford to work with me in person, or weren't located near me could still have quality education. Now I'm ready to build courses and I have built up enough of an audience that I know those courses will have a market, as I've already build up a really solid Patreon following from people who are supporting my work. I run into so many people that think the pie is finite and don't want to give info away for free. I don't understand that mindset at all. When I first started dog training I was so grateful to those people that helped educate me for free when I had no money to pay them. They made me lifelong fans and once I had more disposable income, I was able to buy their products or financially support their creations. It's a long-game.
I really appreciated this podcast! Thanks for putting it out! I'll be using your offer code for Kajabi in the next few months.
This podcast is a gold mine. Ending the episode with the biblical principles is a home-run for me. Being financially successful AND selfless AND generous...Graham is truly unique.
Thank you!
Dude what you said about worldview is so important to me. I think you are the only entrepreneur I have heard in this area talk about Christian philosophy and I hear it and I am so grateful❤️if course your content is great but knowing your foundation makes it even better.
Loving all your free content Graham! This one is something I REALLY needed to hear. So good!
The new world of "ubuntu" philosophy is where we all share, grow, and serve freely as best as we can! You nailed it!
This is possibly the most helpful and inspirational piece of content that I've ever consumed. Thank you!
Humbled. Thanks for watching!
Graham- This is so great. I’ve done this in brick and mortar for years! Now I’m ready to take it online. Thank you. “Give and it will be given unto you.” ❤️
The most beautiful thing in the world is purity of heart. Could experience that in every bit of this video. I am a Hindu by birth... but Spiritual by choice . Every religion teaches us these values of care and share . I wish we all live by these values to make this place better to live. So proud of you Graham .. you are truly an inspiration.
On a lighter note.. I saw so many of your videos... this is the first video I have seen of you... without you mentioning anything about Kajabi. 😂
After seeing your videos I have sighed up for Kajabi.
Graham, I was literally gonna ask you this question on the next video you posted; lo and behold, this whole episode is an answer to that question! Thank you so much for this valuable content; I will try my best to follow your example!
I try to read minds as best as I can :-)
True, it's smart to give free content. It builds trust and love better than ads. I want to be a movie director but there's a sea of competition. Everyone's selling their movies. No one's gonna buy from a brand new director. They have to know they're getting their money's worth.
Great podcast episode Graham! I 100% believe in this philosophy.
I’ve been giving my content away for free for years and I’m now (finally) working on my first real DJ course.
My strategy to promote it once it’s done: putting out even more of my best stuff for free!
I love the information vs transformation part. That is a great way to explain it 👍🏽👍🏽
Love it!
Love it! It's not about information, it's about transformation! Thank you Graham!
Really happy with the quality of content you provide. Keep up the good work man.
Hi Graham. I was honestly wondering very hard about this next step of mine, which is to create a free guide. You answered the questions I wanted answers for. It's not only your free stuff that is a gift... YOU are a gift to us, Graham. THANK YOU!!
This is the topic which brought me to UA-cam today. So glad that I found you.
I watched this yesterday. I am a Believer and I feel God has been telling me to give my “knowledge away” rather than try to make money from it and understand that the money IS coming so stop holding back. I still feel scared but I’m listening again to ensure I don’t backtrack on this decision.
There is so much truth Graham! What you are talking about here is exactly why I keep coming back to your channel and am an AIA student. Thank you 🙏🏽
Thanks, Graham for this perspective. I first found you through an interview with Joe Gilder, then I always thought it was cool how you were telling people to learn to use what they already had. Then, the EPIC episode of Pensado's place, where you were humble in the face of pure jealousy. Loving these videos.
Man Graham, your podcast has instantly become my favorite! Amazing content! Thank you and PLEASE keep them coming.
Dude - thanks a lot!
I just stumbled upon your channel for the first time and I’m hooked. This video was a great first impression of who you are and what you do. I got a ton of value out of this video. Thank you. I look forward to watching more of your content. :)
In the last 20 years marketing has been totally flipped on its head. Look at enterprise software, for example. In 2001 you made a multi-million dollar sale that had to be installed in a client's site and the effort was so huge, happy or not, the client was stuck with it for the next 30 years. In 2021, in the SaaS world, a prospect will do a small trial of your software. If they like it, they will maybe ramp up and try it in a district. If that works, they expand to a region and maybe try your upgraded offer. If they don't like you, they move on to try something else. Today, you don't win the big sale up front. Now sales are made over time and built on trust and results. You must re-win your customers again and again and again. Graham, your approach and philosophy are perfect for the 2021 marketplace. Thanks for sharing.
Love the comparison.
Hey Graham. You should add this video to your Automatic Income Academy. This video is the link and answer to questions around the correlation between courses and content marketing. I've worked through the academy and I think this is a subject that you should include into it. The correlation between free and paid stuff. As always, Thanks for the video. I listened to it while I make some items for my business and got great ideas once again.
Thanks for the suggestion!
Question: « who pays, pays attention » you agree? When one pays, then implement more of what is « freely downloadable and then forgotten » (what do you think of this? If the truly impactful teachers want true change in people around them, shouldn’t they try to maximize the application of what they teach?
Definitely agree that people value what they pay for. 100% But they will never pay you for anything if they haven't gotten a taste of what you offer. Hence the free content.
@@GrahamCochrane OK, let me first thank you for YOUR COMMENT RESPONSE IN LESS THAN 18h!!! (Whaat??? Wow!) then. I gave a free +20 pages ebook with images and tables on a known hurdle in my industry (guitar). I even promoted 200$ the Facebook Post where I was publishing it. NO ONE else in no other pages is offering an in-depth solution like mine (Quite a few superficial solutions). I responded to +200 comments, total post reach went +50.000, total post likes went up +2.000 and I saw this shared +150 times organically. Only, I put it behind an email landing page. Total email gathered was... 150x ( disappointment noises ). The ebook was NOT professionally formatted but I put a lot of pictures and diagrams who explain it all (and I explicitly invited to neglect the story and go use the the pictures only). Why do you think that soooo small email total? Do you mean “giving” by = posting 100% free BUT ALSO without any email gate?
PS: is the “how to record great acoustic guitar” you mentioned a REAL product? Still OPEN for sale? Can you send me the link?
Sooo thankful to have found your content. 🙏🏽Much much success on the podcast!!
Thank you!!
This is such a timely encouragement for me to hear right at this moment! Been blessed and learning from you since 2012, Recording Revolution year when I started to explore and love music production! THANK YOU GRAHAM!
Wow! Thanks for being a long time student!
@@GrahamCochrane thanks to my bandmates for introducing you to me! Thank You Graham! Praise God for using you in my own walk as tent-maker!
Incredible video! It has great insight to fundamental concepts that content creators and online business owners MUST know. I had a completely wrong idea of what a course is until I landed on this video. Really it's more than just content that you're selling in a course, and I just realized that. Thank you so much for this amazing video! Honestly, just wow.
I love your outlook and principles! 👏
I have always given my knowledge away for free, to help people. Now I'm getting started on creating content to put online because I realize that the need is much greater at the moment, than what I can do in just talking to one person at a time and I want to help as many people as I can. 🙏
Absolutely amazing philosophy and I am implementing into my future online course. Greatly appreciate it!!
This was very good. I was trying to figure out all of these topics and it gave me a lot of clarity. Also you read me like a book and you don’t even know me! I have a lot to teach and I’ve been slow rolling it. Now I’m ready to ramp it up. Thanks!
Yes! Ramp that sucker up!
Invaluable! The world needs your voice! I ❤️ this
Needed to watch this today. Thank you
Needed to hear this! You rock bro!
Graham, just for the purpose of balance I would argue that for some, the old adage “everything that is free has no value” is true. I believe that your main selling point is your charisma and sparkling personality. Because of that, giving your audio tips away for free has no down side as it helps build the Graham Cochrane brand. As a UA-cam influencer you can move on to tackle new subjects and open new markets and go with the money. Now for someone who’s focus is very narrow and who knows a lot within a very narrow market ( eg audio engineers and technical experts without online charisma) giving their stuff away is simply removing an opportunity of a sale. Indeed it is devaluing the brand. So I would argue that you are right for many, but for others it could have a very negative effect. If only business wasn’t so complicated. Anyway, you are inspirational so Thankyou and carry on with your awesome FREE content.
I would disagree. It's all of my free audio content on UA-cam that has grown my Recording Revolution to a 7 figure business.
Thank you Graham.
Indirectly you make me feel more confident to trust the process.
and im more realise now that im suppose to focus helping people (value)
rather than helping myself only (money)
I was trying to figure out how to leave one of my most important pieces of content out of the lead magnet and launch webinar. Thanks for telling me to instead put it in there!
These videos have been extremely helpful Graham! Thank you so much for all that you do. Btw nice flex! Lol
Bahaha. I try.
Oh my God.. I wanted God to help with the free stuff I was giving away.. I did not if I was doing the right thing. I searched UA-cam. God showed you. Thank you so much for your amazing content. Am only half way through. Am already crying knowing that what I felt was right. Thank you so much. You changed my life within half hour. May be someday I ll get to meet you and thank you💗 #manifesting
Awesome advice, Graham. Fully agree.
It took you 7 minutes to get to the point. Next time would it be possible for you to display a time mark where you start talking about what is in the title? Thanks much, awesome stuff!:) Really amazing podcast:)
You’re incredible. Thank you Graham ♥️
Great video Graham and thanks. As I'm very new to the course creation world your content was exactly what I needed to hear as it touched with my own core beliefs, but it also reminded me of something that happened to me. I was having a coffee and cake at my favourite cafe, it was a nice sunny day, so I was sitting outside. Anyway along comes a man of the street, greets me, chats for two minutes and as I do when I see him which is at least once a week hand him over two euros. Anyway the owner of the cafe comes out and say's "Did you just give that tramp some money, you know he'll be back for more?" My reply was this, I said I'm a great believer in karma, what you give out you get back a 1000-fold, I said that poor man of the street was worth 2000 euros to me and I said all this with a big smile on my face. The owner replied, " Mark only you could think like that!"
So Graham, as you can guess I'm very sure that what you do, comes back to you a 1000-fold too...Mark
This was really impactful, changed my thinking
Loved this episode! Still love your voice! Do you still play in a band?
The More You Give Away, The More You Attract - I'm on it.
Speaking of value, this video is fantastic! Extremely valuable & actionable. As a YT & blog content creator (and paid courses creator), this 100% resonates.
"D, I dont know what letter I'm on!" So great!!!
Great content, even 2 years later... which proves your point. Thanks for setting the example.
You’re welcome ☺️
Excellent information! Thanks!
Your content is Gold!
Graham this was an awesome video. Great job man!!!
Thanks!
You are speaking my language - thank you.
Thank you Graham, well done!
I’m enjoying and appreciating your content.. my only positive constructive criticism of your videos is: please shorten them as they are all so very long
I dont even want to build a course. I just give away all by best stuff and then charge a higher price only for 1 on 1 consulting. Would you think thats a cool way to run a biz long term. Great content by the way!
Absolutely that's fine.
I appreciate your work. Thank you!
I just sent my list this video. You should see a increase in views soon.
Thank you for sharing the gold Graham!
Thanks for watching!
Thank you for sharing!
Good stuff! Thanks!
Thank you! Graham👍👍
What’s the brand/model of the microphone 🎙 you use in your episodes? Thanks in advance
Rode Podcaster
I had to leave two comments (you got my email and subscribe too ;)) But this was just fantastic content. You put into words what I believe:
"People should feel a little guilty that they’ve taken something so valuable from me that they feel like they should have had to exchange something for it. If they don’t feel that way, maybe your content isn’t that good."
You want to put out content where people say “I can’t believe she shared this for free?”
Okay, back to impacting the world through my service dog education business
Well done brother.
Jesus said it's more blessed to give than receive. Bible, Book of Acts, Chapter 20, Verse 35.
When I record a podcast, is it recommended to use that same video as UA-cam material? Same day launch of those?
I offer few free courses but mostly all my free content is in the form of articles and UA-cam videos.
I just read the GOGIVER IT GAVE ME THE CHILLS.
Great video Graham..something I’ve actually been stressing about.
The only thing is what you were saying about uploading at least a week or even more. However I am launching my channel/web series in a month and I can only upload once a fortnight atm (that’s all I can manage time wise atm). Is that still effective in terms of growing a business and attracting clients
It's POSSIBLE to do every two weeks but only if the content is amazing. Would really love to see you do SOMETHING each week. Even if that means go live every other week.
17:33 that is correct even a TV episode will be self-contained
Life changed sir
LOL, the last minutes summed up the same thing i was taught in my 1000 dollar course... damn
im trying to find the courses that you offer that arent free.
Amazing stuff
Me. Owe you a fortune. Thank you.
Hola. Are yoy a Seth Godin fan ? Thank you for your effort.
First heard this concept from Alex Hormozi.
“Graham, let me help you out here ... “ :-)
i am new to this
I'm kinda upset that I discovered you only a year and a half later XD
People don't pay for music anymore, why should anyone pay for music today?! It's all free on UA-cam. There are even people who do not pay for music on principle.
Many think the content should be for free. When Beethoven wrote music, he didn't say I have to create more content. Only the capitalist moloch created the word 'content'. HBO has the best writers, even Scorsese for tv episodes, mega actors. Is HBO free? NBA has the best basketball players, UFC the best martial artists. Is the UFC fight pass for free? You get some of it on UA-cam as a sneak. But the good stuff and live events are not free.
Some TV is free, but that's why they only make junk reality tv. the music industry targets 14 year olds, and they have no money. “Look have 5 thousand views”, but that's super sad, because someone who sits in front of the PC is not the one who would buy your album or goes out to concerts. It's like a store bragging about their shoplifting. Look how many have listened and stolen my work for free.
But music is in the cheap business dumbing down for 14 year olds, and they are wondering that they make no money. Of course, this cheap stuff has to be for free. For something good you have to spend money.
When I watch HBO or Formula 1 TV , I am sure that the best drivers in the world are there. When you turn on the radio today, do you have the same feeling? Absolutely not. Mega good products are selling and everyone accepts that they are expensive.
especially the music industry is broken. don't sell yourself on Spotify for 0.03 cents.
stay in one city, earn fans, play again, earn fans, move to a better venue in the same city, and do it again. And again. working their way up by claiming what they deserved: Fans. build real fans, give them something on patreon, and they're willing to pay for it.
I listened to this episode at the time it came out, and have come back round to it again
I’m in a high ticket coaching program I’ve just been advised “tell them what to do but not how to do”.. but God has been challenging me recently to:
Luke 6:38 says “Don’t hold back-give freely, and you’ll have plenty poured back into your lap-a good measure, pressed down, shaken together, brimming over. You’ll receive in the same measure you give.”
God has been challenging me personally on this very recently, considering they could get it from Google for FREE, from a business perspective, what’s the benefit of not showing them both? Was my question, I’ll not put the response , but watching the SHARING has confirmed what God has already said