A Total Beginners Guide To Growing Your Audience
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- Опубліковано 7 бер 2022
- A Beginners Guide To Growing Your Audience For Your Online Business
►► Support this channel and pre-order my book "How To Get Paid For What You Know" and get some amazing FREE bonuses → GrahamCochrane.com/book
Growing your audience is an integral part of running your online business. It is one of the most straight forward ways to scale your income and earn more while doing the same (or less) amount of work.
But so many business owners are scratching their heads when it comes to growing your audience. How do I get discovered? How do I get the word out and make people aware of my business? And maybe most importantly, how do I find the right kind of people that are looking for what I have to sell?
I'm going to dive into all of that and more in today's episode. After jumping on this episode you'll know exactly how can grow your audience over time what you need to focus on next to make that happen!
In this episode you'll learn:
- Why so many online business owners struggle to grow an audience (hint: they have it completely backwards)
- My best slam dunk audience growing marketing strategy, that is both simple, effective and will work 100% of the time
- How you can find the gems in your marketing strategy, so you can cut your audience growth time in half!
Hope you enjoy!
- Graham - Розваги
►► Support this channel and pre-order my book "How To Get Paid For What You Know" and get some amazing FREE bonuses → GrahamCochrane.com/book
Great video, like always.💪 What do you mean by “you shouldn’t sell publicly but should sell privately”?
,ខេមរ
I ordered the book and started reading it. I love your UA-cams. The thing that stood out the most was when you said if you dont get people to disagree with you then you're not saying anything different. I make prolific statements all the time on my Facebook page that get people to talk! Thanks for reaffirmation of this!
Here's something, Graham: You mentioned that free value content gets shared. Well after teaching on UA-cam and giving free content for 4 years I got contacted "out of nowhere" last month and was invited to be a featured speaker at the 2022 eCommSellers Summit. I'm thinking why would they choose me? Come to find out, the host was part of a private group and a member of the group mentioned me. The host went on to follow me from time to time for a year and decided I was a fit. This never would've happened otherwise. Think about it the other way around and imagine me contacting the host and asking to be a guest. NOPE!
That's really cool. I'll keep this in mind :)
😂 awesome!
That's really cool. I just had someone join my Christian discipleship ministry, who I learned had been following my (free) content for the better part of a year. You're right... working to put free, high quality stuff out there really does help.
Biggest impact is the buckets! That’s simple, actionable and I haven’t heard it anywhere else.
Even though I’m already doing this… it’s good to be reminded that I’m on the right track!
Graham I am a consistent Podcast listener and I've already left a review before, so just wanted to run over to youtube to say: thank you for all you do. I cant wait to read your book. Congratulations.
Thank you!
I am so happy to hear that blogging is not dead! That is my preferred style of content, but I’ve invested a ton of resources (time & $$$) into vastly ramping up my video (and audio) production capacity this year, so I’ll be producing a lot of UA-cam videos, both for the new solo artist music project I’m about to launch and for my e-commerce site that I’ll eventually build an online course to support. Thank you!
Brenda K in L.A.
I so appreciate your channel, YOU ARE MY GO TO GUY for my future online businesses. supporting you is my pleasure (kajabi) so I'm definitely pre-ordering your book. Tank you for sharing
lol Thank you for sharing😂
Yep.. this episode came up for me two years later.. now!
You really help me Graham!… thank you…
I study with Amy as well… and she is awesome, but you are special!
Carole
Biggest insight on bold content: Haters will talk trash about you, but not everyone will agree with what they're saying. Those who don't might be curious and then SEARCH for you because you might have the answer (or online course) they've been looking for. Boom. Solid client acquired.
Graham, I absolutely love your stuff. Your videos, your posts, everything. It has me on a Kajabi trial, creating outlines for courses, revving up to start my course-based business. It is exciting. And I personally love that you integrate your faith. Without our Maker, we would have NONE of these gifts. BUT, I need some help here. Your central tenet is to work less, and how you made a lot of money working 5 hours a week. I see how much content you put out, how many interviews you're on, etc. And even filtering out the automated stuff, I'm struggling to see how you could actually do all of this in only 5 hours per week. My biggest concern is that I'd get into this (course creation, content generation, podcast outlines/podcasts) and it would overwhelm me, causing me to work more. How do you do all of this? Again, you are one of a few life changers for me. Thanks for all your mentoring folks like me through! Cody T
You are amazing!!! Thank you for all these amazing content here. I am inspired!!!
I came across your videos by accident but I'm very grateful I did
I have learned sooooo much!!!! Thank you don't change. I also tend to say and do things that are unpopular. I appreciate you.😊Kimmi
I have to finish the project I’m on before I start. I am so looking forward to moving forward!
Nice tip about learning from competitors successful content on YT. 👍 All stats like views visible. Helpful for finding ideas for content.
Ok so I bought the book! But this video is 2 years old! I still want to enter the drawing for a coaching call 🤣. The video says book is dropping March 22nd - it March 13th! Well if you are not sure this compelling how about 30 years of marriage celebrated March 12th! 💍🙌🙌
Graham, thank you for this. Often people can be afraid of the very words they need to hear the most. Keep talking about your values and your faith, as they guide you in business. For those who may shudder or judge, I can only say that they will learn one day. Creativity and success in business often emerge at the nexus of formidable moral values and a sound work ethic. You’re setting the example for us all now-and for those who don’t understand how your Christian worldview shapes your business, give them time. I believe people will learn one way or another that a spiritual outlook must be fully integrated into their life, and that includes their business. Once we center our business in something deeper and more grand than simply commerce, we find we serve our customer’s even better and experience greater fulfillment.
That’s my two cents. Anyways, can’t wait for the book. 😀Cheers!
Graham, LOVE IT!!! I can definitely say our Business Core Values align! Much respect!
Thank you for the Value you bring!
Let's GROW!!! 💪🏾🏆
Thanks!!
"I smell really good, friend." Hahaha! Love it! Man, you hit on so many good points. Serving others, being bold and taking a stand all resonated with me. Especially the point you made about validating others. Many people have questions or feeling like no one is talking about what they are feeling and hitting on a point they resonate with is so powerful. When you take a stand and are polarizing, you get noticed. So many good take-aways about creating content. My head is going to explode! Fantastic! I had a recent surge in traffic on my first ever "how to" video. Definitely sent some people into a tizzy while others loved the video. I must be doing something right! Thanks for the affirmation, my friend! I smell good, too! Blessings
Julie Stoian and Cathy Olson are THE experts on Disney prepping/hacking.
They just hosted marketer‘s heart there last week
Very inspirational , I am a blogger / writer eventually wanting to make money off it . I subscribed because finally someone is speaking my language .
This was therapy for my soul. It's so hard to sell yourself and have your own business... sometimes it just feels so icky to hustle and I love how you have given us permission to just be real and helpful and it reminded why I became.a wellness coach to begin with. Thanks! I just ordered your book 🙂
I just bought a book,yours,kindle version.I follow your youtube channel from time to time and now decide to make an product online.
Congrats! I just ordered. F social media. I hate it.
Life changing content here. Thank you for your generosity.
So blessed by your videos. Just got your book
Huge believer in not going social route✌🏻
You are one of my absolute fave content creators, Graham! We share the same mission, just different styles and angles, so I always get value from listening to your podcast. I have the book and will promote it for you gladly. I hope the sales are good. Keep it coming.
Thank you!
It's rare to come across someone so compelling you feel like you want to binge all of their content but that's how I feel about you Coach Graham! Thank you for what you do
Wow. Thank you so much!
Back to the awesome basics!!! Great video bro!
Great episode! Looking forward to getting my copy of your book! That "bucket" tip is quite helpful!
Agree. Making the content buckets then thinking of content ideas for each bucket was helpful. Takes the overwhelm away.
The cologne comment made me laugh 😂 - my version is lipstick! Fantastic content, great transparency Graham!
Such raw power in your videos Graham. Always good to hear you speak. My ahah moment was "son't do paid ads, don't do social media". That will define your true audience!
Graham thanks for sharing. It was a blessing to see your clip on the news. I went right to it. Very informative as well. I never knew UA-cam was used more than any other search site. Thanks for the heads up. I have subscribed to your channel and looking forward to your next podcast. Thank you for your story!
Thank you Graham, Just brought your book, your points on social media are spot on, also been watching you for years on Recording Revolution, being a fellow audio engineer etc, Gods continued blessing on you and your family my friend.
I cannot thank you enough for all that you are teaching us. Congrats on the book! 🎉🎉🎉🎉 I am looking forward to order it and read it. Also, my plan is to become a student of your community. 🙏☺
Glad that I caught this early. This was my #1 question during our "How To Get Paid For What You Know" call yesterday.
Thank you for the great informative video! :) makes so much sense
This is so refreshing, thanks for sharing this!
Thank you for your honesty and authenticity. 😃
Your authenticity speaks volumes 👏👏 Thank you for showing up as you. Blessings
My 2nd video of yours today. Great video and the 35 minute mark made me a new sub (selling in private, etc.). Thanks for the content and the confirmation of many of my beliefs.
I loved the Content Buckets idea. Thanks Graham. I’m becoming a fan👍🏽
Can't wait to dig in the book--preordered and anticipating ;)
So dang grateful for you and your amazing content!!!
Great Episode Thanks!
Thanks again Graham! I liked the content buckets idea. However, I'm planning a playlist for a large project that will cross all buckets. So I have to think about how to make good use of this idea.
Another great video! Thank you for your generosity! That point really resonated with me. I also got a lot of encouragement because I just started my a UA-cam channel creating content related to my niche and have been blogging as well. Thank you! ❤
Once you get the formula it’s easy Peazy the hardest for me is the commitment to post content every week, but you’ve done it, So it’s proof.
Content Buckets - this was INCREDIBLY helpful!
Just got your book on audible - super excited! Cheers and good vibes!
Vanessa - That Tattooed Interior Designer.
Great content, very valuable.
Hello Graham. I received a link from a woman about your Podcast on Total Beginners Guide to Growing Your Audience. I loved what I heard! So informative. SO, you now have a new subscriber, I have pre-ordered your book and your UA-cam channel!. Thanks
Graham Well appreciated . Thanx from Saudi Arabia.💐💐💐
Thanks Graham, I have recently read the book and found it an honest and inspiring experience. Enjoy from King Solomon about giving freely. I'm interested in using it to disrupt financial education and advice in Australia!
Learned a lot thank you I’m going to keep working on my channel
You are extremely helpful! I laughed at the smell good part lol
I like your polarizing ideas Graham... Peace !
Thank you!! I have been scared to publicize my opinions to my thoughts that aren't "main stream". No more! I will be doing that from now on. Look out :)
Re-watching this one again. Very good advice and information as usual.
One of my challenges the past couple years is the loss of my voice. As a life-long musician that sucks, because I'm now relegated to instrumental music.
in business, while I do actually have a speaking voice, it's not at all suitable for podcasts, videos, or anything else that requires speaking.
Currently trying to figure out how to get things done without using my voice.
This is great advice, I will definitely apply! And yes, faith in God is key.
Got that BOOK on the way my brother! 🍻
Great stuff
Great video
😂 nothing like a good smelling man 😂😂😂
Also quality content on either side of that side note lol
Thanks for yet another informative video. I like your idea of the Content Buckets. I have been writing about Bible women and have thought in terms of each woman being a separate subject. It makes more sense to look at broader topics that I can cover. It will give me more flexibility if I cover different aspects of their lives.
Where are you posting your articles? On your own blog/site alone or elsewhere? (thank youuuu)
I wish it was easy to pick a niche for using email marketing for affiliates. I just can't decide.
I definitely don't agree re ads. You can literally go from zero to $100k months running ads in a matter of weeks. You can't do that with content. And this is where MANY people get it wrong. They spend 2 years mucking around creating content, to suddenly realize they're operating in the wrong niche, or have the wrong product, or their offer sucks and noboday wants it. Thats FAR more expensive than ads.
Gems!
Hi Graham, I went to buy the book but I can't see it in softcover. Just hardcover and kindle in Australia. I don't have a kindle and the hardcover is a bit out of my price range at the moment. Will you offer the softcover version at some time? Thank you so much for your videos! :)
Hey Graham, thanks for the video. I got a question. I'm doing 3 things: making music, teaching mixing, and teaching to make money freelancing online.
Do I need different channels to show these topics to not confuse my audience? Thanks :)
Awesome
Is there a way to get a signed copy?
For a fellow kajabi friend
Anything is possible 😂 email me!
Graham your links ain't working...
Respect
AWESOME video, absolutely loved it and resonated with it. This is the direction the Lord has been nudging me for a long time and I've run all around it. I wish I had come across this before I hired my last ad agency (which is still going right now) it would have saved me a minimum of $3K. In the past couple of weeks, I've come across more than a couple online entrepreneurs who are successful AND bold about their Faith! This morning I just 'happened' across your video for the first time and I just stopped it when I realized that God is trying to speak to me and I need to catch this for what it is. God Bless you and I'm going to go grab a copy of your book right now and watch everything of yours I can find.
Hwy could you share what speaker you use and what does it hook up to? Also what lighting can I use? I want to make videos for coaching on my other channel 😎 yours are nice
Hey^*
Love your videos. A question though: I found you on social media (UA-cam), so how can it not be effective..?
So, am a little confused. Isn't sharing valuable content on UA-cam also making use of social media?
Perhaps podcasts don't count as sm, but posting content on UA-cam and LinkedIn for examples do if I am not mistaken?
Please clarify for me.
That music you use as a opening how did you use it because when I did it was a copyright claim
I bought it - a license to use it.
How do you buy the license. I had bought one before and they still try to give me a copyright claim. How do you dispute it?
I am an email copywriter for coaches how can I apply these to my area of focus
“You don’t need social media” this video aged like milk
So... build it and they will come?
I tried a couple of your forms which were supposed to provide PDF and things in exchange of email address. But, the only thing these forms do is taking the email address and displaying different errors when they need to provide the resource. I thought it may be a bug at the first time. But, trying multiple forms on your web pages and facing the same strategy with different scenarios I'm now thinking maybe it's just a shit show to collect people's emails.
Maybe you consider yourself smart at marketing, but if you knew how easy it is to take down a frozen target on the internet, you wouldn't scam people with this much peace of mind. I'll give one of your forms another try in a while and if it still is a scam gate, the only one responsible for the consequences is the one who's built and promoted them!
A profit of $10k but also you now have a tax write off of $15k. Which leads me to ask if you can create content around developing the business behind the business
….all things money (accounting, taxes, investments);
….all things for security strategies (emails, privacy, etc..)
….etc
Yes! Absolutely
Misleading guide. It's IMPOSSIBLE to grow from zero unless you're ALREADY famous. Don't waste your time, fellow 0 viewer squad.
Pre-ordered the book a week or so back and looking forward to reading later this month. Something I am learning to focus on is being consistent in my content production. I have a new weekly podcast that I have been consistent with, but I might blog one week and not for another two weeks. Part of the reason is that I am trying to be in all of the spaces (Instagram, TikTok, Facebook, etc). I am scaling back and focusing on three spaces you, ironically, mentioned blogging, podcast, UA-cam. Then sending that content to LinkedIn and Instagram only at the moment.
I have used your suggestion of breaking down the content into buckets. In addition, I have created a weekly rhythm for posting the content.
Something that worked to keep me consistent in weekly UA-cam videos was bringing on my best friend. It took a while to get him onboard but he learned how to produce for me so I didn't have so much on my plate. The big shift was that the channel and the vision was bigger than me once someone else joined the team. I can't remember the last time we went a week without publishing and I never could've done it alone. You'd be surprised who might be excited to share your purpose!
@@WhatToSellOnAmazon Thank you for sharing your journey! I look forward to the day when I can scale more and bring more people on. I know that will level up my content for sure.
You should share your videos on D.tube and Blurt too