Is Good and Bad Web Design a Matter of Opinion?

If web design is about creative expression how can a website’s design be quantified, compared, and valued? Is good and bad web design strictly a matter of opinion?
Read the article version: thewebsitearchitect.com/is-go...
References
[1] 99designs.ca/blog/web-digital...
[2] cxl.com/guides/bounce-rate/be...
[3] www.nngroup.com/articles/how-...
[4] www.nngroup.com/articles/how-...
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[@mdqmatias]

Love your channel, im subscribing.

[@LAw-kc9xq]

i like style you make this video

[@musaidhmohamedh669]

Hello sir. I have a question if you dont mind. May i know if i would be able to create such a website with successful UI and UX optimization by using Wix as a source? I am very new to creating websites and would like a help as i do not have any skills in coding too

[@MrDjordje25]

A matter of ROI ? Who needs opinion?

[@vvnoah917]

Do you play super intense music in the beginning of your videos to trick people to keep watching?

[@ABCD-ez3fo]

Haha