The secret sneaker market - and why it matters | Josh Luber
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- Опубліковано 15 жов 2024
- Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.
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3 years ago, people thought that he was joking, and right now, he is the co- founder of Stock X.
i wonder why... stockx is really dangerous... since all they care is the shoe in good condition and sometime i just look at it so quickly that a good fake will alway sell... u had to look at get refund before that... not fun way to get shoe that come out every week...
Still wears his hat the wrong way round though..
White Boy Doo Rag.
Unbelievable
@@campkira cry about it
Wow, he is the CEO of StockX now.
I’m speechless.
Dave McGann not anymore lol
Have you ever seen a Chevy with the butterfly doors?
he left
StockX is now a billion dollar company and you’re looking at the CEO. Passion breeds success
Yup! I didn’t know for sure he was the ceo but I was thinking it while I was watching it. What a king.
Wait... He's talking about Stock X... Wow. How far its come. From people laughing about it in the comments section and the audience to being a world famous website.
it's a billion dollar company now. Stockx did a lot in 4 years
He’s the founder of Stock X so it makes sense
Why so much hate for this guy? He is just taking about something that he is passionate about and pointing out a massive underground untaxed underground market for a product. Whether or not you as an individual have an affinity for sneakers or not is like whether or not you have an affinity for apple stock. You can decide whether or not to participate completely on your own accord. The fact remains, millions of dollars are being moved through sneakers. And where there is that kind of potential criminal activity is bound to be attracted. That is why he is saying that a regulated market might be necessary in the future.
+I am Max he lost my respect when he applauded a man using the data of his son after doubting his kids's intellect and integrity. He is out for a buck not bettering the realities that underrepresented youth hold. He should applaud the tact of youth and not be a carpetbagger from corporate world. Many billion dollar industries are investing in children with natural business talent for a community based plan for improvement. The speaker wishes to attract further trade and not point out the talent and empowerment of youth here being exploited by Nike.
everybody has to answer to God
loved this comment bro i totally agree, everyones a hater haha they just dont get it
Most things that are new to people get ridiculed first until it's understood more. But by the time they come around to it, it's usually too late to cash in like they first heard it. Then they will complain that "I knew it was all a scam" when they got in too late. Like it's probably too late to start up a new cell phone marker now but 25 years ago, you would have been prime to try.
Well now he is the co-founder of a sneaker selling website so...
He really dug his heels into that presentation. Laced together nicely without a twist of the tongue.
And no he is the co-founder of stockx
This must be the man behind Stock X, a now multi million dollar company while everyone in the comments are making fun of him 😂
Billion dollar *
No one was making fun at him.
This was oddly very informative.
it's interesting that the comment section of a TED talk is filled with pseudo intellectuals who don't get the point of the specific TED talk.
That aside, this was a good one, thanks for the upload.
........ so why don't you tell us?
Eduardo the comment section is BrO WhY WOuLD AnYoNe PAy ThaT MuCH MucH FoR ShOEs reTarDs. The point is that people are drawn to things they love and that putting a price on “things they love” is a lucrative business. Stocks don’t have to be companies stocks can be anything. It’s clear this guy was right his company is worth billions now, and it’s all based on the ideas of a stock market of things.”things” could be anything someone could make a stockx style site for fucking socks if people were willing to pay for expensive socks. It’s the concept of stocks being anything
The reason why these shoes are artificially expensive is the same reason why your wife's ring was so expensive . Controlling the supply output to artificially increase the prices . Diamonds are worthless and people are stupid .
+Lopez Kushin The difference here is that diamonds have very little resale value. The opposite is true for sneakers.
+Nightball12 for now at least. The prices are way over inflated and one day people will realize it and it will collapse like the housing making in 08 and the stock market in the 20s.
+John Mulholland it's never going to happen. everyone knows sneakers cost too much but the value placed on the shoe by whomever the individual is makes the sneaker worth so much.
7 billion people on earth, there will always be sneakerheads willing to pay.
+Edward Mora That is a silly, silly comment.
CaptainLumpyDog then silly is the truth.
Thank you for giving us StockX
Passionate, charismatic, financial acumen and a great sense of humor. He had the true makings of a CEO. Kudos to him
Finally a video over the sneaker market and how crazy it is, I used to be part of that secondary market, the transaction went bad in person and got the shoes stolen leaving me in debt. Wise video, glad TED allowed this.
i enjoyed this as a sneakerhead and a footwear designer but this talk feels more like a business presentation as ppl around me asked how much money they can make after watching this. also this also feels like the 90s when news were busy covering how comic resale market is "crazy" and after spotlighting the market aspect of the culture and then we had speculators and gold rush in the comic resell industry and eventually the whole industry/culture was on the verge of crashing. I agree with Jeff Staples saying resell bubble may never crash but I dont want sneakerculture to be more overloaded with more goldrush resellers who tend to destroy the culture for profit and leave, cuz they got no heart for the culture. Koreas sneakergame recently went thru that and now js resellers are sitting ducks kinda killed the culture by making it into a fas
*fad
This comment aged like wine, sadly it’s what exactly happened in the resell industry
This aged poorly
Ian Calderón how the sneaker market is booming
yep, compared nike dropping sneakers in the streets to govt dropping crack in the 80s
I bet the old guys in the crowd tried selling gr's as soon as they left 😂
😂😂😂
They selling skerchers
@@targusmacintosh7506 not skerchers. They are skecthers dumbass
HeY bRo iM sElLinG ThEse jOrDan 1 Mid ToPs sUper LimitEd
Glorious 1.0 hey it’s sketchers
250 pair of sneakers ...ONE pair of boot cut jeans ! WTF
No excuse
Those jeans make good looking shoes look bad
Phill Blake wdym no excuse, he literally has to cover the branding. I guarantee if he didnt have to, he wouldnt have worn those pants.
2020s here. There’s no discrimination to wide pants no more
@Gator rather hide the jumpman with duct tape .....
Gator right. Plus if you know sneakers, you know darn well he’s got on Cement 3s. Doesn’t matter if his jeans are cuffed under the tongue or not
and this is how every release is being bricked rn smh
That was awesome and very educational not only on reselling sneakers but on reselling all things.
I bought a pair of used men's dress shoes that were originally $5500, I paid $300. Amazing condition. Listed them for $3750, got an offer for $1800. I got greedy and said $2750. Lost the offer. Would have made $1500. Still got the shoes. Don't let greed blind you like it did with me!
+viksra which shoes were they?
+Michael Yu A pair of black Artioli alligator shoes. If you google the phrase "artioli alligator shoes" you'll see the pair I own in the image that appears with the alligator gloves
From a sneaker enthusiast, this was very insightful and well put together. One outlook on sneakers that I've never seen before. Thank you.
2050: That will be 24 sneakers please.
Nike has been slowly been killing the resell market. Nothing sells out anymore at my local stores because of how many pairs are released. Anyone who wants a pair can easily get them.
Lmao thats a goddamn lie, i would have a pair of sbb's rn if it that was true
HurryTheCops I can walk into my local house of hoops,champs, finish line, and city gear and take a video if you think i'm frontin.
+xHip
Pretty sure people weren't able to "easily get" get shoes like the air yeezys or any of the OG colorways of the Jordan 1 retros. The hyped up limited releases are usually not sold at "my local stores". The readily available shoes at your local shops are the basic shoes that nike's trying to get poeple to buy with the hype created by the limited realeses.
+MrDucelee no one ever said those were easy to get. I'm talking about recent releases lol
+xHip General release shoes are easy to get. That's what you're seeing at local shops sitting on shelfs. Those shoes are not what the video is talking about. Essentially every weekend, a new pair of shoes will come out which will sell out in minutes.
I had to watch this twice it blows my mind
Collectibles of any kind are *NEVER* an investment. They're speculation.
Not necessarily. If they already HAVE value, they are commodities. But commodities are INCREDIBLY risky investments. Speculation involves investment in items that you believe will ONE DAY have value.
But aside from that, I totally agree with you.
However, if fools wish to spend all of their money on sneakers, so long as they aren't one of my clients (I'm a financial advisor), I'm A-OK with it.
CaptainLumpyDog
You're a poor investment adviser it seems. Speculation is buying something that you believe will *INCREASE* in value that may or may not have actual value. Collectibles are highly speculative as they have no intrinsic value or in the case of things such as coins, very low intrinsic value.
+JaySee5 A) Never said I was an investment adviser (whatever that is), and B) you are confusing an investment vehicle (the collectible) with a concept (speculation). In addition, C) I never said that collectibles (which certainly can do possess intrinsic value, depending upon what is collected) were not speculative. And finally D) why so combative?
Take an even strain, Jay.
CaptainLumpyDog
A) A financial adviser should know what speculation is. B) Nope, you are failing reading comprehension as I never intermix the two. C) Fix your grammar. Fix your reading comprehension as I never suggested what you imply. D) Why try to brag that you're a financial adviser as if you're some authority? You basically threw yourself under a bus as you just show you're an inept financial adviser.
+JaySee5 Whatever you say, Paultard. You're still wrong. But I'm done with this conversation. You've proven that you are nowhere near as smart as you think you are, but that's par for the course for a Libertarian. Bugger off.
Yes people get it. People pay a lot for sneakers. Fucking late on this topic.
Congrats, dude. You did it. It's now impossible to buy any shoes at retail price because everybody wants to be a reseller.
That was already the case 5 years ago.
Just know the market and you can make better deals than before.
Wow I used this video as a source on the sneaker market in 2017. It's crazy how far stock x has come.
Thanks to Josh and everyone who made StockX possible!
did u jus thank reselling for existing?
This was 5 years ago. While he was speaking, all i could think was StockX. Damn! He is part of StockX!!
One seemingly random morning I searched for a sneaker store in Philly, went to the top one, and found a line out the door. I learned the term 'Sneaker Head' and got a lot of strange looks at my feet that day.
This guy may look like TheVigilantChristian, but the talk was actually pretty good and interesting.
thanx to this guy, ppl who actually play ball cant wear their fav sneakers. and never forget shoes only last for 4 years, then it crumbles.
The shoes are meant to be worn and enjoyed. They have a shelf life for actually playing ball. They aren't meant to sit in Tupperware and crumble. Nike doesn't even profit off reselling. It makes no sense. I hate resellers. Even when I have more than enough money to purchase I show that reminds me of my childhood and that I'm actually gonna wear and enjoy, I cant. Cuz of grumy resellers.
Vahe Baldemian thank u sir! Couldnt agree better
I'm not a sneakerhead and I just bought my first Jordans, the XI 72-10 thinking they were mainstream because they were sold at Footlocker. I didn't know Footlocker had exclusive pairs. Turns out I bought the last pair (it happened to be my right size). The seller told me he has had offers from the US to buy the pair at 300-400 euros, and people were lining for this pair when it was released. But I'm going to wear them like any shoes I own.
thats right wear your sneakers and buy what you like
This is crazy in 2018, because this was the beginning of StockX and to think this was just an idea
TED owns Nike stock? Or they just got played by this guy.
Who cares if he's wearing expensive jordans or not. His whole outfit sucks.
Fix those jeans first, then we'll talk about shoes
+thekevinjc13 Oh irony...
im from europe an to be honest, his outfit is ugly. No style and i know ppl would think he is not competend at all.
Go get some welt-semn loakes, fix your outfit and the world is yours.
+Yusuf A you mean happenstance.
+Steven Farm true i recently moved from virginia to germany and i have to say europeans are so well dressed
You sound insecure. The guy's a sneakerhead, not a fashion guru
Wish I could have been there. You can tell he was onto something.
New bottom reached and presented as something fascinating, though mostly for researchers of social pathology.
Keep exploring TED, new bottoms await! Maybe new economy of trading fashionable bottle-caps for a living?
What a great economic system we have!
StockX is my stock market! Yes I have bought more than I have sold but it is a great way for me to get my sneaker fix.
that's great, but actually nobody cares
@@prod.hxrford3896 too bad, coz i care :(
wow. that was pretty awesome. an excellent TED speech from a professional sneaker marketing wizard.
Hi story at around 3:26 is so true. Grew up, parent don't have the money for the shoe you want, you end up buying it in the future and all the others that you always wanted. Not so much of a Jordan guy except for a few models but the story holds true for most sneaker heads.
I hated not being 18 and wanting to buy stocks.
+Daniel Murillo You can, you just need the assistance of your parents. I've had a brokerage account since I was 13 years old.
Yea
In retrospect, this talk was a good advertisement for Campless (now StockX) disguised as education.
exactly
this is like the diamond market...basically a monopoly and the price of diamonds can be artificially increased by lowering the amount of diamonds being sold. there's probably a gigantic storage of diamonds hidden somewhere..
great speech.....great Website StockX!👏🏽
Its crazy to see the basis for what StockX is now.
Gotta stop buyin Nike's, point taken.
I gotta admit, dude is really smart. To invent StockX is insane. He changed the game foreal. It's a great tool.
If this video was on a sneaker channel, it would have about 3million views by now!!! The guy speaks a lot of sense, I'm no sneaker head, I have an interest, I grew up wearing air maxes, in Europe Jordans aren't that popular, however, I think that's changing rapidly. Also the collaboration of artist with the likes of Nike, adidas etc have created a lot of hype, personally I think the market will carry on growing
Moh Amed Not sure if Jordans will ever be big in Europe, they're too embedded in basketball culture, which isn't huge over here. I think Europe is set to be dominated by Adidas in the coming years, assuming the trend doesn't die down. Jordans often aren't even given they're proper numbered names when they are sold in Europe, from what I've seen
I have a real love hate relationship with Nike ! this is why, the shoes at wholesale are almost 13$ and making 300+ percent profit
Remember when Ted Talks were about things that mattered
this is not investment by definition, but the video and the topic is quite interesting!
This is surely a sign of the times. Humans are very perceptive and creative, and yet they use these tools for destructive and petty reasons.
They're just shoes. Giving more than half the price of your shoes to humanity will make many faces smile.
I'm not knocking this guy, because he made smart moves in something he liked with skills he has. The thing is, there was a air of cool when copping sneakers was a dedicated art. The camping is what showed your dedication, because it was so ridiculous.
Now, it's just a hustle and job, and sadly, one that adds no value to the world.
When he mentioned the "stock market of things" I thought "oh, so perhaps there is a point to this talk..." and then it just ended. TED often covers things that are of high importance to the world. Sneaker price tracking just isn't that.
***** "Everything matters" OK. Perhaps I can do a TED Talk on my choice of bathroom tile.
+Bod Notbod $1.2 billion and rising isn't small
+Bod Notbod eBay has already been invented
+Hugo Santos 1.2 billion is miniscule. It's not even 1% of Greece's budget.
yvrelna This resell market is doing better than ADIDAS! That does matter. It is definitely something interesting to look at.
1:50 all those shoes could buy you a car if resold
_Donjose that’s exactly what i did about 5 years ago. I was able to get a second car and never looked back. I still love sneakers but would never spend hundreds of dollars on kicks anymore
Sadly the sneakers will hold their value, the car wont
Raul Gonzalez Jr did you realize that you commented on a 4 year old comment
@@Liighhc3o just buy replicas
this is how we can take care of the people once we've automated all our jobs. I love it.
Nike free advertising?
Well, I didnt understand fully. but absolutely big message for me. thanks :))
I think the point he was trying to make was that if we treated commodities with a similar gravitas to stocks, the consumer would ultimately benefit through the wealth of information made available to them.
For example, instead of going to your computer geek friend to try and scrounge up parts for a new computer from a dozen lesser-known sites and electronics outlets you'd open up a commodities exchange site (like for stocks but not), and you'd know that on average, X part is worth X money and these are the past pricing trends for each computer part, and the site might even act as a price standardization to prevent price gouging and scam 'too-good-to-be-true' nonsense.
Don't hate on him, see the forest instead of the trees.
This man and his company single handedly destroyed the sneaker resale market. Thanks Josh
The main difference between most blue chip financial equity based stock compared to an AirJordan is one is a physically depreciating asset. The shoe will get worn over time. That's not to say an Apple stock might not, but unless you don't wear the shoes, it will definitely depreciate over time, physically.
a lot of sneakerheads don't wear it at all.
Interesting talk but since when did collecting become investing?
Elmgren76 since he’s now a billionaire. CEO of StockX.
The irony is that I accidentally ordered a pair of 2011 BC3's a few months back. Luckily, they were kept in near-perfect condition.
I love sneakers including Nike, but I don't want too many ones because I don't have much space in my apartment. In terms of sneakerheads, there're many ones in Japan as well. Besides, in terms of Nike, Air Jordan shoes series is extremely popular now. About 20 years or so ago, Air Max 95 shoes series was extremely popular in Japan though. By the way, I possess Nike Air Max 90 & Dunk shoes currently. Those're nice, good & comfortable to me. I got Each pair for approximately 100 or so US$. Actually, I can't afford high price shoes.
surely there would be legality problems behind the re-distribution of a branded product? interesting point noentheless
5:45 baseball and basketball cards are now back! How quickly fashion and trend can change!
could someone link me to the portfolio hes showing in the video?
This guy sounds so much like Justin Timberlake playing Scott Parker on The Social Network haha, but I genuinely buy the guys enthusiasm & idea about a stock market for 'things'
GUYS. You should've called this "The SNEAKY sneaker market".
м ᴀ ʟ ᴇ ᴅ ɪ ᴄ ᴛ stockx
You Just Blew My Mind!!! Literally
Great talk.
Nice of you to give an extreme example at the end, really drives home the point that this was a waste of time.
This reminds me so much of the Beanie Baby craze in the 90s.
TCBeads THIS 👆
That's the same marketing cell manufacturers use with there flagships they use them to make phone heads hype the brand.
what app is that
When we consider Zipf's Law it's natural that Sketchers only have half the share of nike. Pretty cool still!
this guy is an insanely good public speaker
+Josh Porte so ur mum m8
Em sum thing UR just fucked in the head
same could be said for some clothing brands as well. ex supreme, bape, etc.
nearly 5 years ago people thought sneaker market is a joke and not a thing to look for. Now people are chasing for these sneakers and Josh Luber becomes the CEO of a millionaire company this is just insane.
didnt think this video would be my kinda thing but proved to be fascinating
Remarkable and Amazing Stats
While the AJ3 Cement is a big deal, I think saying it did what the iPhone did to phones is a huge stretch.
Superb... Super Superb....Super Duper Superb....Thanks.
This guy should really start a company, it could be profitable
and the irony is Nike is starting to kill the resale market slowly very little limit releases last couple years the whole 10%-30% profit for retailers I feel is forcing the hand.
Only problem is that pension funds need to invest billions, this is not for serious investors. It is a hobby, a real nice one, that can yield some money. That is about it and we should leave it there.
its crazy watching this at the end of 2017, with the sneaker and reselling culture having changed so much. I forgot that at this point adidas hasn't made such big of a stir as it did yet, but going into 2018 it seems that Nike and Jordan may get their attention back. Also with stockx and other sites coming along, the information in this video is just outdated at this point. It was a great talk though, and it was from a time where this culture was at least a little better
Alex Roddy it only gets worse smh
I don't understand all the hate
this guy is a gateway to sneakers
don't do sneakers. you're not going to make money.
not true, people make thousands off of this kind of stuff
people make thousands of millions of dollars of playing poker, one armed bandits and lottery as well. don't be fooled
Benjamin kickz, look him up he's made a good million+ doing this and he's only 17
You do realize that he created a sneaker selling company that is worth hundreds of millions of dollars and that revolutionalized the resale industry forever right?
It’s crazy to think I know all about stockx but never heard of this guy
Well that was a long ad. Not TED material.
10/10 marketing strategy
Cool story, but how much for the jordan?
If only there was a regulated market for this sort of things.
this was really good.
+ZanyDivine737 no it wasnt.
+Chepo Ortiz the whole idea was about marketing and thats some good information.
The next TED video will be discussing the social implications of Tube Socks.
Sports cards are far from dead. 2019, eBay reported more than $600 million in card sales. This is just one online market.
He is now going to lead fanatics new sports card takeover. This coming from a guy who said its dead 5:43 ? Maybe wrong man for the job lol
Now could do a Stock X for luxury watches. Substitute Nike for Rolex.
This would be so cool, but not sure the supply/demand is there for that market. A "limited" sneaker release is still 10,000 pairs, and there is a market of millions of people looking to buy. But luxury watches have a much higher cost of entry which limits the market for both people looking to buy and sell the product substantially more
There is a stockx for luxery watches and its ON Stock x
I thought of stock x while he was talking about data and sneakers