SEO Copywriting Tutorial: From Start to Finish

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  • Опубліковано 23 лип 2024
  • In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines.
    ***************************************
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    ***************************************
    SEO copywriting is challenging because you must create content that satisfies both search engines and human readers.
    Fortunately, this can easily be solved using the 3-steps taught in this copywriting tutorial. The first stage is all about research.
    In the research stage, you’ll want to check search intent, which represents the reason behind a searcher’s query. And we can find clues into searcher intent right within the search results page.
    The second part of the research phase is to create a thorough outline based on data. The best place to start building your outline is to look for similarities among the top-ranking pages.
    Watch the video to learn more about these steps.
    The next part of the SEO copywriting process is the drafting phase. All content writers have the same goals here: to educate, entertain, and/or delight their readers while ideally leading them closer to a conversion goal.
    A simple yet effective method you can use is the PAS formula which stands for Problem, Agitate, and Solution.
    Want to learn more about this formula and how to use it when drafting content? Watch the video.
    Once you’ve finished the draft, it’s time to move on to the final stage - editing. And it’s not just about doing a final read-through to check for typos. You should ensure your messaging is right, all your on-page SEO optimizations have been done correctly, and the content flows smoothly.
    Watch the video to learn how to make it easy for people to consume your content.
    Timestamps:
    0:00 Intro
    0:54 The research stage
    5:07 The drafting phase
    8:23 The editing stage
    #seocopywriting #copywriting #contentwriting
    Be sure to subscribe for more actionable marketing and SEO tutorials.
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КОМЕНТАРІ • 104

  • @aasthaj31
    @aasthaj31 4 місяці тому +13

    I generally don't comment much on such videos but I have to say it here. Your video was simple and very informative. I am a creative fiction writer who is trying to learn about SEO content writing and considering how the use of language can be different for both fields, it's always been challenging for me to find a good video which explains about content writing without being complicated. They mostly tend to give the same tips that I had seen everywhere but couldn't learn much from them. Whereas your video actually showed the whole writing process with an example article which helped me to understand content writing. You showed how to do the research and actually use it when writing. It helped me alot. Thank you.

    • @AhrefsCom
      @AhrefsCom  4 місяці тому +1

      Thank you for your feedback! 🙏
      -Helen

  • @joeyzheng2665
    @joeyzheng2665 14 днів тому +1

    Thank you so much for the video. it help me a lot. This helps me a lot in figuring out how to write a good SEO article.

  • @relativ6192
    @relativ6192 7 днів тому

    Trying to learn more on copywriting after working as an SEO content writer/copywriter to further advance my job. I must say, this is so easy to digest while being so condensed. More power to Ahrefs.

    • @AhrefsCom
      @AhrefsCom  День тому

      Happy to hear that 🙌
      -Helen

  • @henrythomas7112
    @henrythomas7112 Рік тому +7

    I am learning so much with watching your videos . Thank you so much for sharing this amazing source of information.This one is quite helpful.

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Thanks for the feedback! 🙏
      -Helen

  • @user-hr9bh3ok7c
    @user-hr9bh3ok7c 9 місяців тому +1

    This is amazing and so easy! I feel more at ease now. Thank you for the video.

    • @AhrefsCom
      @AhrefsCom  9 місяців тому

      Glad it was helpful! :)
      -Helen

  • @Peggy-Roses
    @Peggy-Roses Рік тому

    Oh god! The good vid of the year! Happy that I found ,
    Thank you so much 😊

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Glad you liked it! :)
      -Helen

  • @ekkazahrapuspitadewi473
    @ekkazahrapuspitadewi473 Рік тому +2

    Thanks for the information. It is very clear, informative and full of things I need. Thank you.

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Glad you liked it! :)
      -Helen

  • @jasminecontreras7341
    @jasminecontreras7341 Рік тому +4

    My fav seo video so far! Thanks for the clear and insightful info 🙏🏼

    • @AhrefsCom
      @AhrefsCom  Рік тому +1

      You're so welcome! :)
      -Helen

    • @JossieDex
      @JossieDex Рік тому

      Hi Jasmine, can I connect with you?

  • @Atjehshare
    @Atjehshare Рік тому +1

    your video can change our mindset in a better direction, thank you professor

  • @sofasale1358
    @sofasale1358 9 місяців тому

    Thank you very much for your thinking and combining SEO copywriting

    • @AhrefsCom
      @AhrefsCom  9 місяців тому

      Glad you liked it!
      -Helen

  • @amilaudowita5143
    @amilaudowita5143 Рік тому +4

    Thank you Ahrefs for this helpful and informative video guide!

    • @AhrefsCom
      @AhrefsCom  Рік тому +1

      Glad you liked it!
      -Helen

  • @nidarahman2305
    @nidarahman2305 Рік тому +1

    Very useful for someone starting. Gives key points

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Glad that you find it helpful!
      -Helen

  • @josephanyaeji8495
    @josephanyaeji8495 Рік тому +2

    Thanks for this. Really informative.

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Glad it was helpful! 🙏
      -Helen

  • @Ruyagozlemi
    @Ruyagozlemi Рік тому

    This is such great content. I have all this information in my brain from listening to podcast like niche pursuits, the blogging millionaire, donyou even blog etc.. but this video really helped me put it all in order and create a plan to create content. Thank you

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Great to hear that! 🙏
      -Helen

  • @crastinaterpro
    @crastinaterpro 2 дні тому

    Thank you. That was concise, informative and helpful

    • @AhrefsCom
      @AhrefsCom  День тому +1

      Thanks for watching!
      -Helen

  • @iqbalfajry
    @iqbalfajry 10 місяців тому

    Please, this is the video I was looking for, I really understand. Thank you so much for making this video. I'm sure it will help many people

    • @AhrefsCom
      @AhrefsCom  10 місяців тому

      Glad it was helpful! :)
      -Helen

  • @UpdatesMike
    @UpdatesMike Рік тому +1

    Thank you so much for the video. This helps me a lot in figuring out how to write a good SEO article.

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Glad it was helpful!
      -Helen

  • @gargantuhwa
    @gargantuhwa Рік тому

    great explanation, simple and to the point

    • @AhrefsCom
      @AhrefsCom  11 місяців тому

      Glad you liked it! 🙏
      -Helen

  • @weeklymajor9526
    @weeklymajor9526 Рік тому

    Thank you so much for this video

  • @yosefholi
    @yosefholi Рік тому +5

    That was one great presentation on SEO copywriting! Short and effective tips that someone can implement immediately plus examples of how to implement them. I subscribed immediately after watching it cause you clearly understand what a beginner needs to start in the industry.

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Cool, thanks a lot for the feedback! :)
      Helen

  • @jamalrobinson2704
    @jamalrobinson2704 Рік тому

    Fantastic. Thank you

  • @alamin-zg9tj
    @alamin-zg9tj Рік тому

    Thanks a lot Sir, lots of love fro you.

  • @anakinskywalker2306
    @anakinskywalker2306 8 місяців тому

    Thank you!

    • @AhrefsCom
      @AhrefsCom  8 місяців тому

      U R welcome!
      -Helen

  • @pankword
    @pankword Рік тому +1

    Thank you 🤗

  • @thegentlemantherapy
    @thegentlemantherapy Рік тому +11

    This is what I was looking for

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Awesome! Glad it helps!
      -Helen

  • @hanifachowdhury3656
    @hanifachowdhury3656 Рік тому

    Looking for a video like this very informative

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Glad it was helpful!
      -Helen

  • @MukeshPatel-zc1of
    @MukeshPatel-zc1of Рік тому +1

    Always helpful information from Ahrefs 🔥

    • @AhrefsCom
      @AhrefsCom  Рік тому

      Glad to hear that! 🙌 Thanks.
      -Helen

  • @internet_pixie
    @internet_pixie Місяць тому

    This video was so good

  • @seyibabaniyi3483
    @seyibabaniyi3483 5 місяців тому

    You just earned a subscriber ❤

    • @AhrefsCom
      @AhrefsCom  4 місяці тому

      Happy to hear that! More videos to come 🙌
      -Helen

  • @iamSudarshanD
    @iamSudarshanD Рік тому

    I have learned so much from your tutorial (Free Courses provided during Lockdown). But, what about Chat GPT. Will it take our job or not?

  • @AkashKumar-zz3hv
    @AkashKumar-zz3hv Рік тому +1

    We need more this tropic related 💖
    Request as a subscriber 🥰

  • @robinislam1471
    @robinislam1471 Рік тому +2

    Nice video.❤️❤️❤️❤️❤️❤️❤️

  • @drnavneet2880
    @drnavneet2880 7 місяців тому

    I hve one question
    I m searching for some keyword research yesterday and find some keywords which is clearly information based.but google serp showing product pages on top why
    I can clearly see the keyword is informational

  • @sktufail1083
    @sktufail1083 Рік тому +1

    First like and comment

  • @jiraiya1231
    @jiraiya1231 Рік тому

    Does Ahrefs offer a trial?

  • @andyg3221
    @andyg3221 Рік тому +1

    Does SEO copywriting pay more than conversion copywriting?

  • @achrafelrhyazi2439
    @achrafelrhyazi2439 Рік тому

    Nice video

  • @mdmajder8413
    @mdmajder8413 Рік тому

    1st view from Bangladesh

  • @Prince-gb5lr
    @Prince-gb5lr Рік тому

    Hi there, please I'm curious. will renaming my category hurt my SEO and drop my ranking?

    • @AhrefsCom
      @AhrefsCom  Рік тому +1

      It may hurt the category page's ranking if you also change the URL slug.
      -Helen

  • @deltakhattak2628
    @deltakhattak2628 Рік тому +2

    Thx sir
    I love you from bottom of my kidney

  • @samtetteh6002
    @samtetteh6002 2 місяці тому

    How can i create portfolio examples for websites in my niche?

    • @samtetteh6002
      @samtetteh6002 2 місяці тому

      And is there a free way to test them for conversion rates etc

  • @cristiantoma1805
    @cristiantoma1805 Рік тому

    How many top searched key-words should be used in one article?

    • @AhrefsCom
      @AhrefsCom  Рік тому +1

      It depends. But more important to include your keywords naturally in the text so it don't seem overoptimized.
      You may learn more about keyword research from this video: ua-cam.com/video/OMJQPqG2Uas/v-deo.html
      -Helen

  • @abdim8766
    @abdim8766 Рік тому +1

    If I subscribe standard versionof yoir sofware, will I get unlimited keyword explorer ( one user).
    I mean, I can search unlimited keywords per month.

    • @AhrefsCom
      @AhrefsCom  Рік тому

      It's not exactly unlimited. You can learn more about each plan credits here: ahrefs.com/pricing or by contacting our support @ahrefs.com
      -Helen

    • @abdim8766
      @abdim8766 Рік тому +1

      @@AhrefsCom Your pricing is confusing.

  • @obey_leil
    @obey_leil Рік тому

    Im going into seo writing becomes of this video 🔥, do you guys offer full course?

    • @AhrefsCom
      @AhrefsCom  Рік тому

      We focus on SEO more so we have this course: ua-cam.com/video/xsVTqzratPs/v-deo.html Hope it helps :)
      -Helen

    • @AhrefsCom
      @AhrefsCom  Рік тому

      We focus on SEO more so we have this course: ua-cam.com/video/xsVTqzratPs/v-deo.html Hope it helps :)
      -Helen

  • @hastwper6682
    @hastwper6682 Рік тому

    How much you guys making as writers?

  • @9branding
    @9branding Рік тому

    Dear ahref, is it illegal to write down what people share in a video and post it on a blog with credit to the original channel?

    • @chrisa3961
      @chrisa3961 Рік тому +1

      This kind of reporting is done all the time

    • @9branding
      @9branding Рік тому

      @@chrisa3961 thank you, will we be reported by the owner?

  • @TipsYoutube95
    @TipsYoutube95 Рік тому

    💜💜💜💜🙏🙏💜💜💜💜

  • @sherifmuhammed1476
    @sherifmuhammed1476 3 місяці тому

    #أديني_أثبت_لك_إني_برئ
    #أديني_أثبت_ليكي_إني_برئ

  • @rafaelalmeida2333
    @rafaelalmeida2333 9 днів тому

    10:01

  • @muhammedmuktharjavid3269
    @muhammedmuktharjavid3269 Рік тому

    After 14 days..no video

    • @AhrefsCom
      @AhrefsCom  Рік тому

      The new video will be out next week 🙏
      -Helen

  • @VoxerGaming
    @VoxerGaming Рік тому +3

    One small thing: I can't afford Ahrefs tools :((((

  • @affanbinemran3715
    @affanbinemran3715 10 місяців тому

    Poor video

  • @pablojosevilleda
    @pablojosevilleda Рік тому

    You are like what is underneath the tip of the iceberg 🧊 thank you!!

    • @AhrefsCom
      @AhrefsCom  Рік тому

      You are so welcome! :)
      -Helen

  • @pankword
    @pankword Рік тому

    Thank you 🤗