Why these weird indie games BEAT the AAA industry

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  • Опубліковано 5 тра 2024
  • How do some meme indie games blow up out of nowhere and net millions of dollars in revenue? And why do they keep beating AAA games?
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КОМЕНТАРІ • 140

  • @samyam
    @samyam  Місяць тому +16

    wishlist my non meme game on steam pls store.steampowered.com/app/2862470/BUMBI

    • @iamcdj_
      @iamcdj_ Місяць тому +2

      Wishlisted last week! Looking forward to trying it out.

    • @samyam
      @samyam  Місяць тому +1

      @@iamcdj_Thanks!

    • @PorkyPatchy
      @PorkyPatchy Місяць тому

      Plsss respond to my email 😭

  • @SangHendrix
    @SangHendrix Місяць тому +29

    I think the co-op + scary is a trend now. People seem to enjoy it.

  • @okee
    @okee Місяць тому +148

    Fun > Graphics

    • @pianoatthirty
      @pianoatthirty Місяць тому +3

      THIS

    • @facelessanon
      @facelessanon Місяць тому +1

      Same thing applies for thumbnails. A psychologically attractive thumbnail is superior to a beautifully designed one.

    • @WhatDoYouWant000
      @WhatDoYouWant000 Місяць тому

      Exacly

    • @philoxoper
      @philoxoper Місяць тому

      biggest example is fortnite

    • @tnt3t
      @tnt3t 19 днів тому

      ​@@philoxoperThe BIGGEST Examples are Minecraft and Roblox

  • @TahirHussainMir24
    @TahirHussainMir24 Місяць тому +61

    $100 million is a huge amount.
    Suppose, if a person saves $5000 monthly, it will take him 1666 years to reach $100 million.

    • @PharaohsGameStudio
      @PharaohsGameStudio Місяць тому +7

      But you have to count for inflation, so it would probably take...... 1143 years which is a lot more doable than 1666 years. So yeah go for it bro!

    • @quantumoverlord4413
      @quantumoverlord4413 Місяць тому +1

      But prices of items will probably also go up due to inflation so maybe 1300 years which is a bit worse but still more doable

    • @TahirHussainMir24
      @TahirHussainMir24 Місяць тому +2

      @@PharaohsGameStudio I know that, i kept the inflation constant lol
      My only intent was to show what kind of a huge amount is this 😂😂

    • @ExpensivePizza
      @ExpensivePizza Місяць тому +2

      @@PharaohsGameStudio Inflation doesn't affect math.. $100 million / $5000 is always 20,000 months.
      What inflation does affect is the purchasing power of the money after it's saved.
      That's why it's basically impossible to save up to buy a house. By the time you saved even $1 million, the same house would be worth $2 million.

    • @PharaohsGameStudio
      @PharaohsGameStudio Місяць тому

      @@ExpensivePizza i meant as the time goes by, like in 20 years for example saving 7000 will be as easy or hard as saving 5000 now. but yeah if you'll save only 5000 each month no matter what then you're right inflation wont affect it

  • @pagoda_dimensionale9761
    @pagoda_dimensionale9761 Місяць тому +26

    We can say that Lethal Company create a good idea about this type of gameplay that Content Warning use and expand. People have bought it because they wanted something similar to Lethal Company and the price was super accessible. I think this type of experience open ups space for creativity and originality in the game dev community.

  • @-Engineering01-
    @-Engineering01- 20 днів тому +5

    If i wanted to see real world graphics i wouldn't gaming, i'd shutdown my computer and go for biking.

  • @plasticflower
    @plasticflower Місяць тому +12

    I would say what these games also have in common is an easily exaplainable or understandable concept. They're good for the elevator pitch.
    On the other hand, I bet there's a good number of games that also fulfill all of these criteria while not making it big.

  • @uaantonidiusss.7587
    @uaantonidiusss.7587 Місяць тому +9

    The video creator failed to mention one small but crucial detail: the number of major studios versus the number of indie ones. How many small companies attempt to create games only to end up without funds, compared to the large companies that consistently secure funding and produce games that earn less than these indie titles?

    • @TESkyrimizer
      @TESkyrimizer Місяць тому +2

      in other words you can't hinge your business plan on catching lightning in a bottle
      theres been quite a few devs who worked 2 years on their primary game then did a monthlong prototype that caught on like wildfire so they ended up pivoting from their original investment to this new venture. Backpack Battles, Soulstone Survivors being two I know of

    • @-Engineering01-
      @-Engineering01- 20 днів тому

      Startup fail rates are same all over the place, it's 95% no matter what sector you can think of

  • @MaxIronsThird
    @MaxIronsThird Місяць тому +5

    so, use a simple Gimmick, outlandish artstyle and make it land on a streamer's lap, now you're in heaven for a couple of weeks.

    • @arcanep
      @arcanep Місяць тому +3

      couple weeks man thats great money for a long time , just gotta be careful not to spend it all lol

    • @MaxIronsThird
      @MaxIronsThird Місяць тому +2

      @@arcanep true, but that only works if you're a solo dev, can you imagine a 20 person team makes a great game that people love, but bc it looks like an indie game, after one months no one even remembers it anymore.

  • @elizabethmonroe2290
    @elizabethmonroe2290 Місяць тому +6

    I think theres a little bit more to it than horror coop with funny elements though. Lethal company is about a mysterious company that doesnt care about it's employees and content warning is about making a startup channel in the content creation landscape thats becoming more and more prevalent. Both play with topics that are either very very relatable or prevalent in today's society.
    Lethal company mirrors the dystopian corporate world that most of us find ourselves stuck in while content warning mirrors the desire of making it big in the vast digital content creation scene thats only growing more and more with each passing year.
    I very much think you missed the fact that the subject and/or tone of these games resonate with deep rooted feelings within the playerbase of today's society.

    • @walterh2113
      @walterh2113 Місяць тому +3

      Maybe you, but definitely not the average player. Plenty of "deep" games that don't sell *at all*.
      They're just co-op games that employ teamwork really well and have a tight game-loop so busy adults can play a round or two.

    • @elizabethmonroe2290
      @elizabethmonroe2290 Місяць тому +1

      ​​@walterh2113 im not saying its the only reason (nor am i saying Sam is wrong), but rather in conjunction WITH the reasons Sam talks about
      Its like having a game with good gameplay but a terrible storyline vs a game with good gameplay AND a good storyline
      Also the 'deep' sentiments i mention are actually pretty commonly held sentiments. Maybe not for you, but for a vast majority of people. If something resonates with someone emotionally, its undeniable that that will at least contribute to how much someone likes a game or media.

  • @notteaart
    @notteaart Місяць тому +1

    I think this also explains why speedrunning took off and why the current Deep Dip 2 streams are doing so well. Take a simple concept and make it something you can do with friends and just have fun. Speedrunning was all about the community of "hey I beat this game this fast" and now it's a major past time for many gamers. Deep Deep 2, let's take a car and make it climb a tower and no check points. Not sure if it's selling more copies of trackmania, but it certainly is an interesting challenge and I would not be surprised to see other people just make a simple game based on it.

  • @r6scrubs126
    @r6scrubs126 Місяць тому +7

    Also content warning took the already successful formula of lethal company (first person co op horror game with funny janky enemies and proximity voice chat) and got their game out quickly to catch some of lethal company's hype. Not saying there's anything wrong with that but I think that is also a big factor in their success
    EDIT: Oh nvm you mentioned that later in the video lol

  • @bob_obba
    @bob_obba Місяць тому +30

    I'm a total armchair critic here, but I would caution against chasing current trends. Unless a dev is _lightning_ fast in getting something out the door, they may just miss the wave.

    • @TESkyrimizer
      @TESkyrimizer Місяць тому

      my philosophy as well though the wave for Vampire Surv has lasted like 3 years so far... and I heard it about it after year 1 thinking it was late. lol. just like stocks

  • @lejodev
    @lejodev 29 днів тому +1

    Great video, really enjoyed it, the explanation to why those indie games whent viral and managed to make a lot of money was great, thank youu

  • @1actose
    @1actose Місяць тому +2

    This is a really good video idea (studying viral games and trying to replicate their success in a month or two), remind me to do this and become a multi-millionare sometime soon lol

    • @samyam
      @samyam  Місяць тому +1

      thank you, will do 🫡

  • @TacticalProgrammer
    @TacticalProgrammer Місяць тому +7

    All of these games have a certain charm to them, like the devs just wanted to create something to play with their friends. And I think that adds a lot of personality to the games.

  • @happyfish9692
    @happyfish9692 Місяць тому +1

    Games are all about fun gameplay. Even with vast sums of money that gets thrown at AAA titles, they're more than often dull, not fun or just re-hashing of old ideas, although looking visually stunning. So.. make the gameplay fun and addictive, and the sales will follow

  • @bazyt1
    @bazyt1 Місяць тому +5

    Oh, I saw your new game in a reddit post, didn't realise it was yours! Looks great.

  • @ColeWithAGoal
    @ColeWithAGoal Місяць тому +2

    Wow Bumbi is really coming along! Looking forward to your future updates there :)

  • @Allonsy_TZ
    @Allonsy_TZ Місяць тому +6

    Time to make another game with a similar formula and a totally different name~ I present to you!! Content Company! 😎😎😎😝😝😝

    • @Luluskuy
      @Luluskuy Місяць тому +2

      Lethal warning sounds very dope though!

    • @Allonsy_TZ
      @Allonsy_TZ Місяць тому +1

      @@Luluskuy Oooooh, I agree!! I’d buy Lethal Warning hahahah

  • @Anoool1
    @Anoool1 Місяць тому

    Amazing breakdown :) Thank you for sharing Sam!

  • @GabrielAguiarProd
    @GabrielAguiarProd Місяць тому

    This is nice Sam, very well approached. Great video!

    • @samyam
      @samyam  Місяць тому

      Thanks Gabriel! 😁

  • @CrabKingFish
    @CrabKingFish Місяць тому

    Hi SamYam, I love your video , and I have always been curious as to how coders like dani and yourself manage to learn all of these networking concepts. For me personally, when I open any documentation, my mind just explodes, so i guess do you just push through and read all of the documentation or do you utilize any other sources? oh and what about how you learnt the concept of client-side prediction?

  • @windums560
    @windums560 Місяць тому

    The name of the game is Bumbi. It was so fast to read 4:10

  • @rameshdevasi6720
    @rameshdevasi6720 Місяць тому

    my little game "square bird" had 100 million download, for week it was 1# in U.S charts

  • @maxwell_edison
    @maxwell_edison Місяць тому

    Good evidence that creativity, charm & fun often beat polish - Though I wouldn't necessarily say 'worse'
    More just 'Lucky' and 'Marketable' lot of the times

  • @inunekonanita
    @inunekonanita Місяць тому

    Thank you for your analysis!

  • @SuPeRNinJaRed
    @SuPeRNinJaRed Місяць тому

    I found this to be so true with my game jams games the less serious I made them the more response I got it was a sort of opposite effect of what you would expect!

  • @suicune2001
    @suicune2001 Місяць тому

    Thanks! This is invaluable.

  • @IsmoYliviiri
    @IsmoYliviiri Місяць тому

    They do think about marketing too, we just ain't good at it and haven't learn the skill before finished our game, thats why no one plays our games (maybe).

  • @ThousandairesClub
    @ThousandairesClub Місяць тому +1

    *by 2030, Rockstar will be the only AAA developer left standing so I'm definitely in support of the little guys rising up and making fun games* 👍

  • @billy6427
    @billy6427 Місяць тому

    I already had a Feeling Indie Games were going to be the Next Big Thing in Video Games BUT I had No idea the Amounts were this Huge, even though most devs won't see that much $$$

    • @samyam
      @samyam  Місяць тому +1

      But it's definitely possible now more than ever!

  • @Carcerian
    @Carcerian Місяць тому +1

    Great vid, hope your game is a smash hit!

    • @samyam
      @samyam  Місяць тому

      Thank you!

  • @Alireza_Egh13
    @Alireza_Egh13 Місяць тому +3

    Same with youtube videos, make a shitty karlson replica and it gets more views than making an entire soulslike game

  • @Synersty
    @Synersty Місяць тому

    Hi, on your tutorial on AR Foundation, there is a section of the video surrounding Build Settings - where you either need to select Ios or Android, My Question is if I wanted to create an app for both IOS and Android, is there a way i can do this perhaps simultaneously and without having to pay for plans etc..

  • @soralazammoa1770
    @soralazammoa1770 Місяць тому +2

    love the videos

  • @TheShelfman
    @TheShelfman Місяць тому

    Great video! Landfall is really good at making awesome new things

    • @samyam
      @samyam  Місяць тому

      Thank you! Ikr :D

  • @kccreationsgaming
    @kccreationsgaming Місяць тому

    7:20 AAA companies have the most money and largest teams, yet typically take the fewest risks, leaving us with many identical copy/pasted "popular" games which get incredibly boring playing the same safe format often. These AAA teams also tend to make their content more bland by always targetting the largest demographic.
    Indie devs are the solution, as they add creativity, which is why such games can occasionally outperform AAA titles. The big flaw with indie games, is the fact they have significantly fewer resources (time, money, team size, experience). You often see a couple amazing ideas or systems in overall mediocre games.

  • @woodenfences
    @woodenfences Місяць тому

    Good vid! People are attracted by what is fresh and full of life - and that's often missing from the triple A productions, not only in video games, by the way.

  • @mothvideo
    @mothvideo Місяць тому +4

    landfall games is peak!!! 🔥

  • @JoeSondow
    @JoeSondow 9 днів тому

    This video, as is, should be a GDC talk.

    • @samyam
      @samyam  9 днів тому

      thank you!

  • @GrahamOfLegend
    @GrahamOfLegend Місяць тому

    Consistency + Trying new things = Profit!

  • @KugleeKuglee
    @KugleeKuglee Місяць тому

    You forget to mention that lucky period when a big influencer picks up a game and presents it to their audience in a very good time window. Without influencers, there is zero marketing.

  • @DylanBurke
    @DylanBurke Місяць тому

    Woah, what did you use that embedded est. revenue right into the store page?

    • @samyam
      @samyam  Місяць тому

      chromewebstore.google.com/detail/steam-revenue-calculator/gjhejidajnchnadcangcodljgdmenipa?pli=1

  • @UnderdogDen
    @UnderdogDen Місяць тому +2

    Indie games make money? @_@
    This is super insightful

    • @TheMeanArena
      @TheMeanArena Місяць тому +4

      No, some do, the majority do not. Look at it this way. You're throwing your game into a pile of games. Hope someone picks yours from the pile.

    • @TheMeanArena
      @TheMeanArena Місяць тому

      No, some do, the majority do not. Look at it this way. You're throwing your game into a pile of games. Hope someone picks yours from the pile.

    • @-Engineering01-
      @-Engineering01- 20 днів тому

      ​​@@TheMeanArena Majority of games that are being uploaded to steam are already garbage and asset flip, if your game is fun and good it'll be sold and played. Maybe you'll not earn millions out of them but you can definitely build your own indie company

  • @darkoblivionmaster
    @darkoblivionmaster Місяць тому +1

    WHEN DID BUMBI BECOME DOG!?!

  • @suryakamalnd9888
    @suryakamalnd9888 27 днів тому

    I literally searched for this video for 2 hours and finally found it when I painfull scrolled through 12 daysvof my watch history (i watched like 34 videos on a day.. I was in holidays..)

  • @learninglearning2
    @learninglearning2 Місяць тому +3

    07:04 godot spotted!!

  • @Karthick18143
    @Karthick18143 Місяць тому

    Can you make a video about accelerometer control in unity?, I'm novice to Game Dev & Unity help me pls

  • @watercat1248
    @watercat1248 27 днів тому

    It may be wrong but I think one other reason many Indie game's found sucsse is.
    1.The fact that it's cheaper to to buying
    2. The developer make with pation and care's about the player's and for the game.
    3.the developer take the nessery time to make the game.
    Of course what you said it's true as well I don't argue with that
    I don't know for other indie developer's but as indie developer my self I have the freedom to spend as much time as it needs to make this project.
    Yea it may take forever to create because I work on my own but I don't have dead line or boss that have to listen 😅.

  • @AboElmdameed
    @AboElmdameed Місяць тому

    Sorry for the weird question but when you were young did you share a computer with someone and what was your age when you bought your own computer?

  • @TESkyrimizer
    @TESkyrimizer Місяць тому

    from an artistic pov it does bother me if many indies are going the direction of "streamability" which seems to mean there will be a lot less diversity in the indie market
    idk tho. thinking about marketing is annoying as hell. most of us are just in it to fill this creative urge inside ourselves.

    • @samyam
      @samyam  Місяць тому

      Not all, there's always been people making hypercasual games, but a lot of indies are making their dream games and spending years on them.

  • @thebigdawgj
    @thebigdawgj 27 днів тому

    I'm miffed, I didn't get the notification about it being free until the day after the free run ended. I'm not paying ten bucks for a free game.

  • @billyfighter6945
    @billyfighter6945 Місяць тому

    Good video 😎

  • @Justme-forreal
    @Justme-forreal Місяць тому

    worse games is crazy, they aren't worse, just indie.

  • @MrNybbles
    @MrNybbles Місяць тому

    When I saw the title "Why worse games make more money" I first thought this would be on modern AAA games vs older AAA games before they could be patched.
    Now they all need to be patched.
    Well, at the very least I can say the Indie hit games might have as many bugs as AAA games, but at least the Indie games are priced right.
    Now I miss the days when games came on cartridges and you never even noticed the occasional bug.

  • @coalescence
    @coalescence Місяць тому

    Your game is looking great btw

    • @samyam
      @samyam  Місяць тому

      Thank you!

  • @albiceleste101
    @albiceleste101 Місяць тому +1

    Big streamers play it = success

  • @tobey_maguire_
    @tobey_maguire_ Місяць тому +1

    You have a soothing voice 😇

  • @tomaszdecker5862
    @tomaszdecker5862 Місяць тому

    My queen, your twitter account on patreon has a typo.

  • @user-lb4oi4sr2o
    @user-lb4oi4sr2o Місяць тому

    Gooood

  • @Subfightr
    @Subfightr 19 днів тому

    I feel like these new AAA games have the hands of big wigs cramming their demands into a game, and they ruin it.

  • @sekim4660
    @sekim4660 Місяць тому

    this game crash is brazzzy

  • @Firestorm-Peter
    @Firestorm-Peter 29 днів тому

    Did everyone forget that Phasmophobia pretty much inspired all of these? XD

  • @hansfritz6026
    @hansfritz6026 Місяць тому +4

    Your game looks really fun but polish the art a little more with some nice assets also you should definetly port this to mobile as well

  • @SilentFox_Prod
    @SilentFox_Prod Місяць тому +1

    Lucky and genious devs

  • @thanatosor
    @thanatosor Місяць тому

    100M but 30% taxes on Steam
    30% taxes outside US
    10% other fees
    Still 30M back to that 21 years old boy 😂

    • @samyam
      @samyam  Місяць тому +1

      Here it says gross is around 124 gamalytic.com/game/1966720
      After 30% around 86, after 30% on 86 around 60 without other fees 😄

    • @thanatosor
      @thanatosor Місяць тому

      @@samyam Hey thanks for the link !

  • @davdev793
    @davdev793 Місяць тому

    Feels like coop goofy simple games are having great times since among us and phatasmofobia, that is where I would bet. For a developer it is great to have all the income but all those cited arent they momentary sucess? If so it's hard to reproduce it intentionally and the formulas gets old easy. Despite all th crap AAA games trows on us nowdays, people still comes back to those frachises with their over explored and copied formulas even when they are copied by indies or low budget studios.

  • @Ranger8744
    @Ranger8744 Місяць тому +1

    3:29 HAH "full STEAM ahead..."😀 You didn't notice the pun🤣🤣

  • @ReverseFlash.
    @ReverseFlash. Місяць тому

    What people care about is fun ngl

  • @rakurobot
    @rakurobot Місяць тому +2

    hi

  • @nathanielblairofkew1082
    @nathanielblairofkew1082 Місяць тому

    it's nice to lecture me here lol

  • @popay0163
    @popay0163 Місяць тому +2

    #1❤

  • @fogcomign
    @fogcomign Місяць тому

    Content warning is not an indie game

    • @samyam
      @samyam  Місяць тому

      Landfall Games is an indie studio

  • @Shiffo
    @Shiffo Місяць тому +1

    Reason : innovation + risk taking, a lot of these projects simply fail.
    Triple A is not able to take the sale risks with triple A budgets.

  • @Luckysury333
    @Luckysury333 Місяць тому

    hey except for only up both content warning and lethal company are fantastic games. Your title that says "worse games make more money" is straight up false

  • @neozoid7009
    @neozoid7009 Місяць тому

    💌💌💌

  • @funlabsdesignstudio
    @funlabsdesignstudio Місяць тому

    "Buggy Games with 400 DLC's" 🤣🤣🤣 no shhhh lol it's bloody ridiculous. COD is now a mutated toxic fish swimming down the 💩 filled wasteland. 🤣🤣🤣

  • @davidpak271
    @davidpak271 Місяць тому +1

    People will pay money to be stupid

  • @HopDodge
    @HopDodge Місяць тому

    This comment will be in the video about how I blew up.

  • @BadBanana
    @BadBanana Місяць тому

    Yes there is
    It's called social norms destroyed the attention span of the young so they want a game that lasts less than 3 minutes

    • @samyam
      @samyam  Місяць тому +4

      Or adults that want a quick fun game that doesn’t last 2 hours because they are busy

  • @NorthstriderGaming
    @NorthstriderGaming Місяць тому

    People that make shitty games make fun games. People that try super hard to make good games forget to add fun to the game.
    Developers often treat their games as 'their baby' and completely forget, that they don't make games for themselves but for others to play. And if the game is not fun for others and instead it only tickles the developer's autistic spectrum, it is no nobody's surprise that it failed. That's the only pill many devs have to swallow - don't make games that please yourself, make fun games that everyone enjoys.

  • @MaticTheProto
    @MaticTheProto Місяць тому

    Content warning honestly shouldn’t have managed to be successful

  • @TimAyro
    @TimAyro Місяць тому +3

    Among Us, Content Warning, Lethal Company, and now Abiotic Factor. I cannot stand these games. It's simple co-op gameplay that are cheap and made quick. It's like H&M for games.

    • @plasticflower
      @plasticflower Місяць тому +7

      Except they're not made in a sweat shop :P

    • @walterh2113
      @walterh2113 Місяць тому +5

      Except it's *literally* the opposite. They're hand-crafted games by individuals and small teams with a vision rather than mass-produced by a megacorporation and designed via committee with the only goal being making money.

    • @gghhoosstt1233
      @gghhoosstt1233 Місяць тому

      Go play sucide squad then....oh wait its trash nvm go try skull and bones......oh wait its hot garbage as well um...go play redfall!......NO no no no i take it back don't. Go play latest cod mw3.....sorry that game sucks horseshit as well play Starfield.......FUCK! sorry about that i almost comitted murder um um um oh yea! go play battlefield 2042...... You know what? fuck it modern AAA games sucks....oh wait i meant to say QuAdRuPaL A games.

  • @GnuChanOS
    @GnuChanOS Місяць тому +1

    indie games = just fun
    AAA games = no soul no jiggle no bitches more LGBTQC++ and more bug not finish more SJW

    • @lockyaw
      @lockyaw Місяць тому +4

      Gooner spotted

    • @GnuChanOS
      @GnuChanOS Місяць тому

      @@lockyaw gooner ?

    • @lockyaw
      @lockyaw Місяць тому +8

      Dictionary says:
      "A person who whines about not having enough bouncing bazongas in games"